Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast Magentrix
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Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and more.
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34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen
Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15 years of experience.So, what exactly is a fractional channel chief? Unlike a full-time in-house channel leader, a fractional channel chief offers their seasoned expertise to multiple companies, but only for a fraction of their time. This approach allows businesses to benefit from top-tier channel know...
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33 - Gen AI & How You Can Add Digital Workers to Your Partnerships Team with Alden Hultgren
How does one begin to integrate AI into their partner programs? Alden Hultgren provides practical advice, from mapping out automation opportunities to designing partner experiences that are not just functional but delightful. She envisions a future where digital workers become integral to partnership teams, streamlining processes and freeing up human talent to focus on strategic initiatives. Her mantra? Dream big — the technology is ready for you.(00:32) Guest intro: Alden Hultgren(03:27...
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32 - Prioritizing the Partner Experience (PX): The Basics - Bernhard Friedrichs, PartnerXperience
Bernhard Friedrichs (PartnerXperience) joins us to share his wealth of knowledge on crafting a partner journey that fosters collaboration and drives capital-efficient growth.He takes us through the nuances of treating partners as equals, not customers, and the importance of transparency and trust throughout the partner lifecycle. From recruitment to onboarding, and beyond, discover the strategies that can turn a good partner experience into an exceptional one.We'll explore:PartnerXperience's ...
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31 - 3 Partnerships Podcast Hosts Discuss 2023 Trends & 2024 Predictions - Rob Spee, Vince Menzione
We dissect the past year's partnership trends and forecast what's on the horizon for 2024. Join our guests, Rob Spee & Vince Menzione as we dive into topics such as:co-sellingpartner programspartner relationship managementmarketplacesresellersthe impact of AI on channel sales2024 predictions (and reviewing our 2023 predictions 😁)(01:08) Guest Intros(01:30) Co-selling has continued to be a bigger focus area – any notable observations around this?(02:47) Canalys’ “Co-sell Tech Matrix” repor...
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30 - The Importance of C-Level Support for the Success of Channel Partner Programs - Paul Banco
Paul Banco makes the case for why leadership buy-in is critical. Drawing from decades of experience, Paul explains how partner alignment, executive involvement, and presenting a clear vision are key to gaining leadership support. He also outlines how to get executives on board, involve them in shaping the strategy, and secure their ongoing commitment.Hear insights on overcoming challenges, evaluating metrics, and maintaining commitment during difficult times.Chapter markers:(01:19) Guest Intr...
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29 - Structuring Partner Programs as an Entrepreneurial Pursuit: A Dissertation by Dorian R Kominek
Our guest, Dorian Kominek, realized the pursuit of partnering and partner programs was in need of a foundational framework. So she has set out to work on changing the minds of partnering organizations to rethink their approach to partner program development.Guest bio: From Channel Manager, to Strategic Partnerships Manager, to Head of Partnerships, Dorian has spanned the partnerships arena for some years before deciding to make an interesting contribution to those who have established partner...
Customer Reviews
Excellent Partner Podcast
Magentrix and Paul Bird in particular has done a fantastic job at collecting experienced and insightful speakers. The session with Jay McBain is particularly valuable and should be required listening for everyone who has the word partner, partnership or channel in their title.
Keep up the great work!
Great Podcast
I highly recommend this podcast to a broad set of partner-focused individuals and teams, including channel strategists, business development experts, partner marketing and sales as well as partner enablement leaders and managers.
Good mix of topics
For a podcast series that is just starting off they seem to have a good mix of topics and excellent speakers/ contributors. Paul has an excellent radio voice and seems to leverage his experience and knowledge to ask questions or relate to the speakers. Looking forward to future educational or experience-sharing podcasts.