6 episodes

Partnership Unpacked is your go-to guide to growing your business through partnerships - quickly.

Join award-winning marketer and partnership strategist Mike Allton as he meets the minds behind the brands and talks to exceptional experts with decades' worth of partnership experience. Each episode unpacks winning strategies and latest trends - from influencer marketing to brand partnerships - and ideas that you can apply to your own business to grow exponentially.

Whether you're a C-Suite Executive or a boss in the making, Partnership Unpacked will help you expand your knowledge, streamline your workflow, and take your business to the next level by unlocking the potential that partnerships have.

Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar

Powered by Agorapulse: the #1 rated social media management solution.

Music by Jumbo, "Peripheral" (feat. Plum Soul)
Produced and Hosted by Mike Allton

Partnership Unpacked Mike Allton

    • Business
    • 5.0 • 15 Ratings

Partnership Unpacked is your go-to guide to growing your business through partnerships - quickly.

Join award-winning marketer and partnership strategist Mike Allton as he meets the minds behind the brands and talks to exceptional experts with decades' worth of partnership experience. Each episode unpacks winning strategies and latest trends - from influencer marketing to brand partnerships - and ideas that you can apply to your own business to grow exponentially.

Whether you're a C-Suite Executive or a boss in the making, Partnership Unpacked will help you expand your knowledge, streamline your workflow, and take your business to the next level by unlocking the potential that partnerships have.

Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar

Powered by Agorapulse: the #1 rated social media management solution.

Music by Jumbo, "Peripheral" (feat. Plum Soul)
Produced and Hosted by Mike Allton

    Setting Goals For Partnerships & Omnichannel Marketing w/ Robin Dimond

    Setting Goals For Partnerships & Omnichannel Marketing w/ Robin Dimond

    Harvard Business Review found that omnichannel customers spend 10% more online, and a shocking 73% of customers prefer shopping through multiple channels.
    And Google found that omnichannel customers are worth 30% more!
    The challenge, of course, is finding ways to create a seamless experience for customers across all of a brand’s channels. Could partnerships play a role?
    That’s what Robin Dimond is here to help us with.
    Robin has been marketing and innovating for nearly two decades, and strives to bring sensory experiences and the heart back into all her team’s work, thus comes the name - Fifth (five senses) & Cor (Latin for heart). She transforms brands and communities, and she’s going to help you transform how you approach partnerships!
    Partnership Unpacked host Mike Allton talked to Robin Dimond about:
    ♉️ Why partnerships and omnichannel marketing are critical today
    ♉️ How we set goals across broad & complex channels
    ♉️ What the most important goals should be, and how they’re measured
    Subscribe to the show calendar: agorapulse.com/calendar
    Full Notes & Transcript: 


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    Music by Jumbo, "Peripheral" (feat. Plum Soul)
    Produced and Hosted by Mike Allton

    • 19 min
    How To Build Strong Relationships With Clients w/ Rob Walch

    How To Build Strong Relationships With Clients w/ Rob Walch

    When you're starting out, it can be hard to get clients. It's even harder to keep them happy and coming back for more of your services. The most successful businesses work on fostering relationships with their clients.
     
    But how do you build these types of relationships? How can you make sure they grow over time? And what are the best ways to leverage them in order to grow your podcasting business?
     
    Our next episode of Partnership Unpacked features Rob Walch, VP of Podcaster Relations at Libsyn. He'll be sharing insights into how he works with and manages relationships with his successful podcast clients. You'll learn about the different benefits that come from having a good working relationship with your clients, as well as some tips for ensuring this partnership remains beneficial over time, no matter what your business or industry.
     
    Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN). Prior to joining Libsyn in 2007, he was President and founder of podCast411, Inc. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005.
     
    Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar
     
    Full notes & transcript: https://www.thesocialmediahat.com/blog/how-to-build-strong-client-relationships/ 
     
    Powered by Agorapulse: the #1 rated social media management solution.
     
    Music by Jumbo, "Peripheral" (feat. Plum Soul)
    Produced and Hosted by Mike Allton

    • 34 min
    How To Develop Successful Influencer Marketing Campaigns w/ Nicole Ponce

    How To Develop Successful Influencer Marketing Campaigns w/ Nicole Ponce

    Influencer marketing is one of the hottest trends in digital marketing today, but it's also one of the most misunderstood.
     
    Many brands think that they can just throw money at influencers and call it a day, but that doesn't work for a variety of reasons.
     
    That's why we're talking with Nicole Ponce.
     
    Nicole is the Influencers Marketing Manager for Semrush. She maintains and grows relationships with experts in the digital marketing community to build long term relationships and collaborations with one of the leading marketing platforms on the planet, Semrush. She uses her visionary approach to implement global content marketing strategies, and she's joining me on Partnership Unpacked to share how she does it.
     
    We'll talk about how she identifies influencers to work with, how she manages influencer marketing campaigns, and some examples of successful past initiatives.
     
    Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar
     
    Full notes & transcript: https://www.thesocialmediahat.com/blog/how-to-develop-successful-influencer-marketing-campaigns/ 
     
    Powered by Agorapulse: the #1 rated social media management solution.
     
    Music by Jumbo, "Peripheral" (feat. Plum Soul)
    Produced and Hosted by Mike Allton

    • 39 min
    How To Launch An Affiliate Program In 30 Days w/ Paddy McGill

    How To Launch An Affiliate Program In 30 Days w/ Paddy McGill

    Imagine if there were a legion of bloggers that would routinely talk about your business and promote your products and services.
     
    Think about how your business might benefit if there were hundreds of articles and resources on other people's sites, talking about your business and sending you referral traffic, leads and sales.
     
    Would that help your business and grow your bottom line?
     
    If you're anything like me, you've probably signed up for more than a few affiliate programs so you know how it works. You get a unique tracking link for a business and earn referrals and commissions on anyone who uses that link to purchase. But what if you want affiliates of your own? How do you get started? How can you make sure that your affiliate program is actually worth the effort.
     
    That's why I'm talking to a real expert on affiliate programs and partnerships, Paddy McGill.
     
    Paddy is an Affiliate and Partnership consultant with over 10 years experience in the industry, his mission is to help Entrepreneurs and SaaS businesses land their first lead or revenue generating partnership within 30 days.
     
    Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar 
     
    Full notes & transcript: https://www.thesocialmediahat.com/blog/how-to-launch-an-affiliate-program-in-30-days/ 
     
    Powered by Agorapulse: the #1 rated social media management solution.
     
    Music by Jumbo, "Peripheral" (feat. Plum Soul)
    Produced and Hosted by Mike Allton

    • 50 min
    How To Approach Strategic Partnerships and New Opportunities w/ Dr. Mark Brigman

    How To Approach Strategic Partnerships and New Opportunities w/ Dr. Mark Brigman

    According to a CMO Council report, 85% of C-level business leaders view partnerships and alliances as essential or important to their business, but only 33% report having a formal partnering strategy in place.
     
    That’s astounding!
     
    If you’re anything like me, you want to be among that top 33% who are leveraging partners and delivering positive ROI, and that’s why I am starting this new interview series with a bang. I’m talking to one of the leading experts on strategic partnerships, Dr. Mark Brigman, author of PARTNERNOMICS, and he’s going to be sharing with us his Strategic Partner Leadership Model™ and more.
     
    Mark is an expert at architecting partnerships that result in a competitive advantage. Throughout his career he led hundreds of global multi-million dollar partnerships touching nearly every industry. He authored PARTNERNOMICS, which introduced the Strategic Partner Leadership Model™ (SPLM) as the culmination of his 20+ years of experience in forging industry-leading partnerships. Mark earned a Masters in Economics and a Ph.D. in Business Administration.
     
    PARTNERNOMICS on Amazon: https://amzn.to/3BFDGTk 
     
    Ready to scale up? Then it’s time to sign up: https://www.agorapulse.com/calendar
     
    Full notes & transcript: https://www.thesocialmediahat.com/blog/how-to-approach-strategic-partnerships-and-new-opportunities/ 
     
    Powered by Agorapulse: the #1 rated social media management solution.
     
    Music by Jumbo, "Peripheral" (feat. Plum Soul)
    Produced and Hosted by Mike Allton

    • 30 min
    Introducing Partnership Unpacked

    Introducing Partnership Unpacked

    Why are partnerships important? What do businesses have to gain from them?
    How are busy executives supposed to find the time to manage partnerships of any kind?
    Those questions and more are what we're exploring in this podcast. Listen as your host, Mike Allton, Head of Strategic Partnerships at Agorapulse, sets the stage.

    • 1 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

MajorFury99 ,

A must listen for business owners

Mike Allton has done a tremendous job creating a podcast that addresses what many business owners struggle with, partnerships. Each episode gives you not only a different perspective on how to get started with partnerships, but also how people have and are doing it to grow their personal and professional brand. Looking forward to the future episodes as I am sure they will be just as good or better than the ones I have listened to so far. Also great to know that there is also a video version available and will be checking that out too!

PeggyFitz ,

A Must-Listen Podcast for Building Successful Partnerships

I recently found the Partnership Unpacked podcast, and it was a fantastic listen. Mike's in-depth knowledge on partnerships and how to make them successful is truly impressive. The episodes are well-structured and easy to follow. Mike's guests are top-notch and brought a wealth of experience and insight to the table. If you're looking for a podcast that will help you navigate the world of partnerships, I highly recommend Partnership Unpacked. Mike Allton is a great host, and the podcast is packed with valuable information that can help you succeed.

Farzad Rashidi ,

Awesome host

I’ve been a big fan of Mike’s work for years. It’s always good to listen to shows hosted by experts who have been there, done that.
I highly recommend the show to anyone in the partnership world.

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