Pet Marketing Unleashed Podcast

Mikaela Vargas of Pet Marketing Unleashed
  • 5.0 (14)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

Your Ultimate Guide to Growing a Thriving Pet Business—Stress-FreeWelcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!https://www.petmarketingunleashed.com

  1. 6D AGO

    29: Feeling Lost in Your Numbers? How to Simplify Pet Business Bookkeeping with Anne-Marie from Tiny Paws Bookkeeping

    🎧 Quick Recap Feeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks down year-end prep and shows you how to make your numbers work for you in 2026. 🔍 You’ll learn: How to prepare for year-end financially (including 1099 season, contractor management, and record-keeping cleanup)Why tracking profit margins by service helps you identify which offerings are actually making you moneyHow to evaluate market changes and adjust your pricing strategically without undercutting yourselfThe power of regular financial check-ins for reducing stress and making confident business decisionsWhat to focus on during budget planning season to set yourself up for success in 2026Why working with an industry-specific bookkeeper who understands pet care businesses makes all the difference 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/29 🎉 Ready to level up your pet business website? Get our strategic pet business templates at petmarketingunleashed.com/templates and save 10% with code PMUPODCAST! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Visit Tiny Paws BookkeepingFollow Anne-Marie on InstagramFollow Anne-Marie on FacebookJoin Free Facebook Group "Paws to Profit"Transform your business finances with Profit FirstGet $40 back with Novo Bank with code MikaelaVargasConnect with us on InstagramPet Marketing Unleashed websitePet Marketing Unleashed branding services Send us a text

    48 min

  2. OCT 21

    28: Your Guide to Forming Pet Business Partnerships

    🎧 Quick Recap  Discover how strategic partnerships can become your most powerful (and stress-free) growth tool for your pet business. 🔍 You'll learn: Why throwing business cards at every local business doesn't work (and what to do instead)The 4 key factors that make partnerships successfulHow to partner with competitors (this is a game-changer!)Specific partnership ideas for different pet businessesThe biggest mistakes that waste your time and hurt your reputation👉Get the full episode blog/show notes at www.petmarketingunleashed.com/28 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode FREE Pet Business Partnership Email TemplateConnect with us on InstagramPet Marketing Unleashed websiteSend us a text

    21 min

  3. OCT 7

    27: How to Prep Your Pet Business for Maternity Leave with Maris Sonnabend (Plus… Big News!)

    🎧 Quick Recap  Maris from House of Paw Pet Care and I chatted about how she built systems that allowed her to take a 2-month maternity leave while her pet care business continued thriving - perfect for any business owner wanting more freedom. PLUS, some big personal news from the PMU Team! 🍼 🔍 You'll learn: How to conduct an audit to identify what's taking up your dayThe power of automations (and our favorite tools) for creating seamless business operationsWhy hiring the right people and trusting them is crucial for stepping awayHow proper branding and website strategy supports business independenceMindset shifts from "Chief Everything Officer" to true CEO👉Get the full episode blog/show notes at www.petmarketingunleashed.com/27 🎉 Ready to build a business that runs without you? Get our strategic pet business website templates at petmarketingunleashed.com/pet-business-website-templates and save 10% with code PMUPODCAST! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Get organized with Time To Pet - 14 days free + 50% off first 4 monthsHouse of Paw Pet CareElegant Paw Wedding AttendantZapierSlackConnect with us on InstagramPet Marketing Unleashed websiteSend us a text

    44 min

  4. SEP 16

    26: Avoid the Spam Folder: Email Deliverability Tips and Email Marketing Strategies for Pet Businesses with Flodesk (Plus Holiday Prep Tips!)

    🎧Quick Recap Email marketing expert Dawn Richardson from Flodesk shares everything pet business owners need to know about email deliverability, growing local businesses through email, and prepping for the holidays. 🔍You’ll learn: Why your emails might be going to spam and how to fix itThe importance of list cleaning and sending to engaged subscribers onlyHow local pet businesses can use email for exclusivity, VIP offers, and targeted contentSmart ways to segment your audience for better resultsHoliday email strategies that go beyond generic Black Friday blasts👉Get the full episode blog/show notes at www.petmarketingunleashed.com/26 🎉 Ready to start building your email list? Create beautiful, converting emails with Flodesk at flodesk.com and save 50% your first year with code UNLEASHED! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Unleashed Course 💡Custom Pet Biz Brand, Copy, or Website Design Services 🔗 Links Mentioned in This Episode Try Flodesk with 30-day free trial + 50% off first year with code UNLEASHED at FlodeskConnect with Flodesk on InstagramConnect with Dawn Richardson on InstagramTech Savvy Creative: Dawn's business helping creatives with techConnect with us on InstagramPet Marketing Unleashed websiteSend us a text

    52 min

  5. SEP 2

    25: Is Your Pet Business Website Guilty of These 5 Mistakes?

    🎧Quick Recap This episode is your website self-audit for pet business owners whose sites aren't converting visitors into bookings. In it, we’re covering the 5 biggest website mistakes that kill conversions. 🔍You'll learn: How to optimize the ‘above-the-fold’ area of your website to get potential clients to stay on your site longer.Why weak call-to-actions are costing you bookings and how to improve themSimple ways to speed up your slow website and keep visitors from bouncingEssential trust-building elements that help potential clients feel safe booking youHow to clean up messy navigation so clients can find what they need in 1-2 clicks 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/25 🎉 Ready to skip these website mistakes? Get our strategic pet business templates at petmarketingunleashed.com/wix-templates and save 10% for podcast listeners with code PMUPODCAST at checkout. 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Masterclass for Pet Businesses 💻Pet Business Website Templates 📈 SEO Unleashed Course 💡Custom Brand, Copy, or Website Design Services 🔗 Links Mentioned in This Episode Free image compression tools: Compresor.io or TinyPNG or SquooshBuild your pet business website with WixConnect with us on InstagramPet Marketing Unleashed websiteSend us a text

    21 min

  6. AUG 19

    24: AI Didn’t Replace SEO, But It Did Change the Rules: Here’s How Pet Businesses Can Future-Proof Their Websites Now

    Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple steps you can take to future-proof your site (without overcomplicating it). Here's what we dive into: What's actually changing with AI overviews and search resultsWhy local and niche businesses aren't impacted the same way as larger sitesHow your website is literally training AI bots (and what that means for you)The shift from domain authority to brand authority across platformsWhy keyword stuffing and SEO checklists are officially outdatedFour simple actions you can take this week to adapt and stay aheadHow to become the best solution for your ideal clients (not just follow best practices)The importance of consistency across all your online platforms While many businesses panic about AI taking over, smart entrepreneurs use this shift to get clearer, more strategic, and more consistent about showing up as the perfect solution for their ideal clients. Join them and feel more confident about what’s coming next in the world of AI and SEO. 🎉 Want to go deeper? Join our SEO Unleashed course at petmarketingunleashed.com/seo-course and get 10% off with code PMUPODCAST at checkout. Links mentioned: Grab our free Quick SEO wins guideJoin our SEO course and get 10% off with code PMUPODCASTGoogle's Search Quality Rater GuidelinesGrowth Memo report on AI overviewsRead the episode blog for more deets on everything we cover in the episodeConnect with Pet Marketing Unleashed on InstagramVisit the Pet Marketing Unleashed websiteSend us a text

    21 min

  7. AUG 5

    23: What Local Pet Businesses Need to Know About Google Business Listings with Amy Toman of Pet Sitter SEO

    In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing forum (the highest tier), Amy has become the go-to person for solving suspension issues and optimization challenges. Here's what we dive into: What your Google Business Profile actually does for local visibilityEssential guidelines that prevent suspension (and what triggers it)How to optimize for niche services when no category existsThe real impact of reviews on your search rankingsWhy fake reviews will backfire and what Google's new detection methods meanHow to handle negative reviews without making things worseThe difference between soft and hard suspensions and how to get reinstatedWhy one bad review shouldn't tank your rating (and what to do if it does) "Follow Google's guidelines, keep it simple and straightforward, and you're going to be all right. The more active you are, the more likely Google will recommend you." 🎉 Want to go deeper? Join our SEO Unleashed course at petmarketingunleashed.com/seo-course and get 10% off with code PMUPODCAST at checkout. Links mentioned: Connect with Amy on LinkedInPet Sitter SEO servicesEmail AmyGoogle Business Profile guidelinesHow many reviews you need for a 5.0 ratingGrab our free 5 Quick SEO winsJoin our SEO course and get 10% off with code PMUPODCASTRead the episode blog for moreConnect with Pet Marketing Unleashed on InstagramVisit the Pet Marketing Unleashed websiteSend us a text

    57 min

  8. JUL 22

    22: Weird Times, Smart Moves: Creative Ways to Prep for Uncertainty

    Things feel a little weird out there right now. Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set up for what's coming? In this episode, I'm doing something different. We’re not talking branding or marketing. We’re talking friend to friend about some of the things I’m doing and recommend to help creatively feel more grounded or confident in what you’ve got going on, no matter what the world is doing. Here's what we dive into: Why you should stop using regular savings accounts and what to do insteadSmart grocery shopping strategies to cut monthly expensesUsing data to cut costs in your business and personal lifeHow to create low-ticket offers that perform well during uncertain timesHow to set up retirement for self-employed pet business ownersThe Profit First method for managing business finances "This isn't about cutting every expense but about getting creative, making empowered decisions, and setting yourself up to feel more secure." While uncertain times can feel overwhelming, smart entrepreneurs use these moments to strengthen their financial foundation and build resilience. Links mentioned: Wealthfront high-yield savings - Get an extra .50% for 3 monthsAzure Standard Co-opSign Up for Carry Solo 401K & Get $100 offTrack your marketing data (Episode 18)Free rate increase email templateMichelle Klein's "Triple Your Pet Sitting Profit" episodeProfit First book by Mike MichalowiczRead the episode blog for more deets on everything we cover in the episodeConnect with Pet Marketing Unleashed on InstagramVisit the Pet Marketing Unleashed websiteSend us a text

    22 min
See All (29)

5
out of 5
14 Ratings

About

Your Ultimate Guide to Growing a Thriving Pet Business—Stress-FreeWelcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!https://www.petmarketingunleashed.com

Information

  • Creator
    Mikaela Vargas of Pet Marketing Unleashed
  • Years Active
    2024 - 2025
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © 2025 © Pet Marketing Unleashed 2024. All Rights Reserved.
  • Show Website
    Pet Marketing Unleashed Podcast

You Might Also Like