DogCo Secrets

Michelle Kline
  • 5.0 (4)
  • ENTREPRENEURSHIP

Ready to scale your pet care business? Practical advice you can implement easily and quickly to 10x the growth of your business, musings on the current state of the pet care industry, and all the tips and tricks I've learned from coaching over 200 companies in the last two years.

  1. 12H AGO

    Still Not Tracking Your Data? 3 Hard Truths to Change Your Mind | Ep. 92

    In today’s episode, I am sharing three hard truths that might challenge you, but they might also level you up. If you are not tracking data inside your pet care business, this is not about shaming you. It is about empowering you. I am not advocating for mindlessly tracking every metric possible. I am advocating for clarity. If you want to influence change in your business, you need objective information that supports your decisions. This episode is about eliminating guesswork, strengthening the quality of your decision-making, and reducing unnecessary anxiety as a business owner. Because when you choose not to track what matters, you are not just avoiding numbers. You are often choosing uncertainty. These truths are direct, but I hope you feel them as intended (with respect and encouragement). If you have resisted tracking metrics because you do not see yourself as a “data person,” this conversation is especially for you. 🧠 Key Takeaways • Why not tracking data forces you to guess when you do not have to • How guessing creates unnecessary risk in your business • Why decisions made on “feel” are almost always less precise • The difference between tracking everything and tracking strategically • How clarity improves the specificity of your decisions • Why data reduces second-guessing and internal chaos • The connection between anxiety and lack of visibility • How objective metrics create empowerment and control • Why your business needs what it needs, even if it stretches you 🚀 Want a Real-World Example of Data-Driven Growth? If you want to see what happens when clarity replaces guessing, I have put together a case study showing how one pet care business grew monthly revenue from $19,000 to over $73,000 in a single year. It walks through the decisions, leadership shifts, and tracking discipline that supported that growth, not just the numbers. 👉 You can access the case study at dogcolaunch.com/casestudy and learn how DogCo Launch supports pet care owners who are ready to grow with data, confidence, and strategic focus. If this episode challenged you in a helpful way, share it with another business owner who needs to hear it.

    7 min

  2. 4D AGO

    Building Your Board of Advisors with Jessica Barry | Ep. 91

    In today’s conversation, I sit down with Jessica Barry, founder of RCO Pet Care and Where Sit Happens to talk about what real growth actually looks like behind the scenes. Jessica built and scaled her pet care company through grief, COVID, team expansion, and major identity shifts as a business owner. But what makes this episode powerful is not just the revenue growth. It is the internal growth. We talk about the emotional bottlenecks entrepreneurs create for themselves, how data can quiet panic, why boundaries are leadership, and how investing in yourself changes how seriously you take your business. This episode is about stepping into your role fully. Not perfectly. But intentionally. ⏱️ Timestamps 0:00 – Introduction to Jessica Barry 1:11 – From pre-vet student to pet care entrepreneur 3:21 – Surviving COVID and quitting her full-time job 5:24 – Ascending toward seven figures 7:13 – The real bottleneck: yourself 8:14 – Emotional overwhelm and leadership boundaries 10:26 – The revenue tracking system that changed everything 12:23 – Data vs emotion in business decisions 14:15 – Why Jessica invests heavily in coaching 16:20 – Building a personal “board of advisors” 20:04 – Turning knowledge into frameworks 22:46 – The truth about ROI in coaching 25:23 – Identity shift as a business owner 27:25 – The Vegas workshop story 29:03 – Final takeaways on investing in yourself 🧠 Key Takeaways • The biggest bottleneck in most businesses is the owner • Data can neutralize emotional decision-making • Tracking revenue correctly prevents panic • Leadership requires boundaries, even when it is uncomfortable • Coaching ROI is often internal before it is financial • Building a “board of advisors” prevents chaos while encouraging growth • Writing down frameworks accelerates clarity and execution • Investing in yourself changes how seriously you take your business • Growth is as much identity work as it is operational work If this episode resonated, share it with another pet care owner who is ready to level up. -M

    30 min

  3. FEB 20

    If I Could Change One Thing From Owning My Pet Care Business | Ep. 90

    If I could go back and change just a few things about my pet care business, they wouldn’t be dramatic pivots or flashy reinventions. They would be quieter decisions that compound. In today’s episode, I share three things I would do differently if I still owned my pet care company. Not from regret, but from experience. I built that business from 2017 to 2023, grew it to 25 staff and 600 clients, navigated the pandemic, and ultimately sold it to launch DogCo Launch. Looking back now, with the perspective I have from working with so many companies, there are a few missed opportunities that feel crystal clear. If you’re building right now, I want to save you time, money, and frustration by helping you see what I didn’t fully understand then. 🧠 Key Takeaways • Why working your leads consistently matters more than generating them • How failing to nurture prospects quietly leaves revenue on the table • Why retention and client lifetime value deserve more focus than new acquisition • How structure and environment dramatically impact founder productivity • Why investing in your workspace is sometimes a growth decision • The hidden cost of “floundering” without proactive time blocking • Why asking for feedback feels threatening but accelerates growth • How accepting feedback earlier shortens the learning curve This episode isn’t about regret. It’s about refinement. Entrepreneurship is iterative, and the more willing you are to examine your own patterns, the faster you evolve. Cheering you on,M

    11 min

  4. FEB 16

    If You're Stuck at Last Year's Revenue | Ep. 89

    If you’re looking at your numbers and thinking, “Why am I at the same revenue as last year?” this episode is for you. In today’s conversation, I walk through what it actually means to be “stuck” in your pet care business and how to diagnose the real reason growth hasn’t happened yet. January was strange for many companies, unexpected weather, seasonal slowdowns, and discouragement can easily distort how we interpret performance. So instead of reacting emotionally, I want to help you get analytical. This episode breaks growth into four measurable areas. If revenue isn’t moving, it’s not random. There is always a constraint. And when you identify it correctly, you regain control. ⏱️ Timestamps 0:00 – If you feel stuck at last year’s revenue 1:52 – Understanding your historical growth arc 4:02 – January trends vs emotional reactions 5:41 – What is the actual constraint in your business? 6:46 – Operational vs demand constraints 8:30 – Area #1: Not enough qualified leads 9:19 – Area #2: Leads not converting 11:34 – Area #3: Client churn is shrinking revenue 13:00 – Area #4: Clients not spending enough 14:04 – The four growth levers recap 🧠 Key Takeaways • Why January numbers rarely tell the whole story • How to analyze year-over-year growth correctly • The difference between operational and demand constraints • Why most businesses misdiagnose lead problems • How conversion gaps quietly stall growth • Why churn is inevitable and must be planned for • The role of client spend in sustainable scaling • How identifying the correct constraint restores momentum If this episode helped you reframe your numbers, I’d love to hear from you. Tag me on social media and let me know which of the four areas you’re digging into first. Cheering you on,M

    15 min

  5. FEB 13

    How to Reset Your Mindset for Success | Ep. 88

    There comes a point in your entrepreneurial journey where the problem isn’t effort, intelligence, or ambition; it’s the loop you’re stuck in. In today’s episode, I talk about mindset in a way that feels different than how I would have approached it years ago. This isn’t about hype, positivity, or forcing yourself into a better mood. It’s about understanding how mindset quietly shapes behavior, how behavior compounds over time, and how to reset your internal framing when you feel overwhelmed, stuck, or unable to move forward. I share four specific mindset framings I return to when I notice myself spiraling into overcomplication, pressure, or paralysis. These aren’t theories I picked up somewhere else, they’re tools I’ve earned by building, leading, and staying in the work long enough to know what actually helps. If you feel capable but blocked, driven but exhausted, or motivated yet unsure where to start, this episode is an invitation to slow the noise down and reorient yourself toward empowered action. 🧠 Key Takeaways • Why mindset isn’t fluff, but the frame behavior flows from • How overcomplication is often the real source of overwhelm • Why asking “what if this were easy?” unlocks clearer action • How identifying one true next step restores momentum • Why taking your work too seriously can quietly sabotage progress • How lightness and rigor can coexist in meaningful work • Why discomfort isn’t a warning sign, but a growth signal • How accepting discomfort accelerates empowered decision-making This episode is a reminder that success isn’t just about pushing harder or thinking bigger. Sometimes it’s about removing what’s unnecessary, choosing clarity over pressure, and learning how to stay grounded long enough to keep going. -M

    8 min

  6. FEB 9

    Learning Resiliency & Confidence with Rebecca Thompson | Ep. 87

    This is one of those episodes that reminds me exactly why I do this work. In today’s episode, I’m joined by my friend, colleague, and now team member Rebecca Thompson from Skyline Pet Care - https://www.skylinepetcarehtx.com/ -  Rebecca shares her real, unfiltered growth journey over the last year, including what it looked like to stay emotionally resilient, lean into community, and keep showing up even when things felt overwhelming. If you’ve ever wondered what’s actually possible in a single year when you stay engaged, invest early, and don’t give up on yourself, this conversation will give you a very honest look behind the scenes. 🧠 Key Takeaways • Why emotional resilience matters more than perfect strategy • How community creates safety during hard seasons • Why investing early can dramatically shorten the growth curve • What happens when you stay leaned in during discomfort • How confidence compounds through proximity and environment • Why being the smallest company in the room is an advantage • How showing up consistently rewires how you see yourself • Why growth accelerates when you stop doing it alone ⏱️ Timestamps 0:00 – Why this episode is so special 0:49 – How Rebecca and I first crossed paths 2:28 – Joining DogCo as a small, early-stage business 3:05 – Nearly doubling revenue in one year 4:31 – What the last year really felt like emotionally 5:40 – How community changed everything 7:31 – Investing early and choosing acceleration 9:03 – Being the smallest company in the room 11:10 – Confidence, rewiring your mindset, and growth 14:53 – Showing up even when it’s uncomfortable 16:01 – The moment that defined Rebecca’s resilience 19:27 – “How hard do you want to be pushed?” 22:00 – Responsibility, ownership, and doing the work 23:12 – Final encouragement and why you shouldn’t do this alone This episode is a reminder that business growth isn’t just about tactics or timing. It’s about who you surround yourself with, how willing you are to keep going, and how much you’re willing to let the process shape you.

    24 min

  7. FEB 6

    Delaying Tough Decisions Is Your Bottleneck | Ep. 86

    Growth rarely stalls because you don’t want it badly enough. It stalls because there’s a bottleneck you don’t want to face. In today’s Hot Take episode, I talk about why businesses get stuck at the same revenue level, the same problems, and the same frustrations, and how the theory of constraints offers a much more useful way to think about growth. Instead of constantly pushing toward the next shiny goal, I explain why real progress comes from identifying and dismantling the single biggest problem directly in front of you. If your business feels gridlocked, or if you keep sensing there’s one hard decision you’ve been avoiding, this episode is meant to help you sit with that discomfort and recognize it for what it is, an invitation to grow. 🧠 Key Takeaways • Why businesses grow only as fast as their biggest constraint • How focusing on bottlenecks creates more control than chasing goals • Why avoidance is often the real thing holding growth back • How discomfort is a signal, not a stop sign • Why the hardest decision is usually the most important one • How solving the next problem matters more than perfect planning • What it actually takes to move your business to the next level 🚀 Want a Real-World Example of What’s Possible? If you want to see how facing constraints and making intentional decisions can transform a business, I’ve put together a case study showing how one pet care company grew monthly revenue from $19,000 to over $73,000 in a single year. It breaks down the decisions, mindset shifts, and leadership choices behind that growth, not just the outcome. 👉 You can access the case study at dogcolaunch.com/case-study and see how DogCo Launch supports pet care owners who are ready to confront the right problems and grow with intention. This episode is a reminder that the thing you’re most tempted to avoid is often the exact thing standing between where you are and where you want to go.

    4 min

  8. FEB 2

    If 2026 Had a Rough Start, This One's For You | Ep. 85

    If 2026 has had a rough start for you, this episode is your permission to slow down, reset, and change the trajectory before the year gets any further away from you. In today’s episode, I talk honestly about why the start of February can feel like one of the hardest inflection points of the year, especially if January didn’t go the way you hoped. Whether it’s weather-related revenue hits, unexpected cancellations, team challenges, or simply feeling behind on your goals, I share three high-level principles that can help you regain clarity and momentum. If you’re feeling discouraged, overwhelmed, or questioning whether this will really be your year, this episode is meant to help you step out of panic mode, identify what’s actually holding you back, and make the decisions that will move you forward. ⏱️ Timestamps 0:00 – Why February can feel like a make-or-break moment 0:44 – Taking a breath when the year starts rough 1:39 – Three principles for resetting momentum 2:25 – Principle #1: Slow down and exit panic mode 4:39 – Facing the real barrier beneath the surface problem 6:33 – What’s actually within your control to change 8:20 – Principle #3: Making the hard decision 8:46 – A real DogCo bottleneck and what I missed 10:47 – Hiring before capacity breaks 12:55 – Recap and encouragement moving forward 🧠 Key Takeaways • Why panic-driven decisions almost always make things worse • How slowing down improves the quality of your decisions • Why surface problems often hide deeper constraints • How to identify what is actually within your control • Why unaddressed bottlenecks only grow over time • How avoiding hard decisions compounds pressure • Why honest reflection creates faster course correction 🚀 Want a Real-World Example of What’s Possible? If you want to see how clarity, leadership, and intentional decision-making can change the direction of a business, I’ve put together a case study showing how one pet care company grew monthly revenue from $19,000 to over $73,000 in a single year. 👉 You can access the case study at https://www.dogcolaunch.com/casestudy and see how DogCo Launch supports pet care owners who are ready to grow with intention and resilience. This episode is a reminder that a hard start does not define your year. What matters is how quickly you slow down, face the real barrier, and make the decision that allows you to move forward. -M

    14 min
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About

Ready to scale your pet care business? Practical advice you can implement easily and quickly to 10x the growth of your business, musings on the current state of the pet care industry, and all the tips and tricks I've learned from coaching over 200 companies in the last two years.

Information

  • Creator
    Michelle Kline
  • Years Active
    2025 - 2026
  • Episodes
    92
  • Rating
    Clean
  • Copyright
    © 2026 Michelle Kline
  • Show Website
    DogCo Secrets

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