Podcast Talent Coach

Erik K. Johnson
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Podcast Talent Coach

If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.

  1. 4 DAYS AGO

    Why Your Goals Aren't Working – PTC 519

    We are into the last six weeks of the year. As you look back over the past 10 months, how are you doing on your goals you set back in January? If you're like most, your goals are struggling. In this episode, I have a great interview with Ken Williams to uncover why most goals fail and what to do about it. YOUR GOALS WITH THE END IN MIND I am big fan of beginning with the end in mind. When we talk about growing your audience, building your business, or simply refining your call to action, we often talk about starting with the end in mind. The end is the definition of your goals. Where do you want to end up? Unless you can get perfectly clear on where you want to land, your goals have no hope of succeeding. YOUR IDEAL LISTENER The end in mind is exactly why you need to clearly define your ideal target listener. How will you know if you've attracted the perfect client if you haven't defined what that looks like? Many coaches I speak with will describe their ideal client to me as an age range. They might say their ideal client is between 35- and 55-years-old. Worse yet, they might tell me they help everybody. Let's just take 35 to 55. Consider a 35-year-old. Where are they in their career? They've been working full-time in their career for ten or fifteen years. How about their family? They might have a couple kids that are 8 and 10. They spend a lot of time running their kids here and there. Now consider a 55-year-old. It's the other end of the range. Where are they in their career? Maybe ten or fifteen years from retirement. How about their family? They might have a couple kids that are 28 and 30. This person could very well be a grand parent. Now when you are trying to attract your ideal client you will describe their pains and challenges so clearly they think you are reading their mail. Do these two people sound like they have the same challenges and pain in their lives? Is the timeline to overcome those challenges similar in any way? This is the power of clarity. Start with the end in mind. CLARITY ON YOUR GOALS Now when you set goals, everyone will tell you to be specific and measurable. Start with the end in mind. So, why aren't your goals working? Why aren't you succeeding at achieving them? The problem is your goals are too smart. Smart goals aren't working, and there is a reason why. This is the reason I have Ken Williams on the show today. He will show you how to set goals you can actually accomplish. KEN WILLIAMS Ken Williams is a life coach, a chocolate cake baker, and the father of five kids. While he has authored several books, including "21 Days to Success through Networking," his career took a meandering route through call centers, sales organizations, and industrial environments, until he discovered how his past goal-setting efforts had been setting him up to fail. Now, he hosts the Bad Boss Podcast, where he helps listeners overcome conflicts with difficult bosses, and he teaches his clients how to get the results they want by setting S.T.U.P.I.D. Goals. In this conversation, Ken Williams and I get deep into the world of goal setting. We explore why traditional goals often fail and how a shift in perspective can make all the difference. Ken shares his transformative experience with obtaining a ham radio license, which changed his approach to setting and achieving goals. ARE YOUR GOALS SMART OR STUPID This episode challenges the effectiveness of SMART goals and introduces a novel concept called "STUPID goals," designed to fill gaps left by traditional methods. Ken recounts his initial reluctance to get a ham radio license and how passing the test opened his eyes to the importance of relationships and experiences over conventional goal metrics. His story underlines the significance of tying goals to personal experiences, making them more inspiring and easier to achieve. He further contrasts "stupid goals" with "smart goals," clarifying that the former emphasizes stretch, tangibili

    48 min

  2. NOV 9

    Repurpose Podcast Interviews – PTC 518

    One of my favorite ways to grow your audience is by giving podcast interviews. It sounds obvious, but podcast listeners listen to podcasts. PODCAST INTERVIEWS TO GROW According to the Podcast Consumer Report 2024 study done by Edison Research, the average podcast listener consumes an average of 8.3 episodes a week. The report also states podcast listeners consume an average of 11.2 hours of podcasts each week. Podcast listeners prefer podcasts as their form of entertainment. They don't just dabble. They go all in. Over one episode a day and over 90 minutes a day. To reach your ideal listeners, do more podcast interviews. REPURPOSE YOUR INTERVIEWS But don't stop there. When you do podcast interviews on other shows, use that content in every way possible. Talk to the host prior to conducting the interview to get permission to use that interview for your own promotion. You can repurpose your podcast interviews in a variety of ways to gain more visibility. When you do, be sure to promote their podcast as well. The more you promote the podcasts that interview you, the more podcasters will be interested in having you on their shows. Repurposing your podcast interviews is an effective way to create promotional content without having to create all of the content yourself. Now you've elevated the power of appearing on other shows to a whole new level. LEVERAGING PODCAST INTERVIEWS On this episode, I interview Lyndsay Phillips. She is brilliant when it comes to leveraging your podcast interviews. Lyndsay Phillips is the CEO of Smooth Business Podcasting, speaker, guest expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System. Serving authors, coaches, experts & thought leaders who are serious about using their voice to impact others and grow their business. Lyndsay excels in transforming podcast episodes, guest interviews, summits, and videos into captivating, consumable content that attracts collaborations, leads and clients. Get ready to grow your show. Enjoy my conversation with Lyndsay Phillips. Lyndsay's free gift is "3 Strategies To Leverage & Repurpose Your Guest Interviews". You can get it at www.PodcastTalentCoach.com/leverage.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

    42 min

  3. NOV 3

    Growing Your Podcast With LinkedIn – PTC 517

    Social media can be an effective way to grow your audience. There are many options, like Facebook, LinkedIn, TikTok, X, Instagram and others. How do you determine which platform to use? THE RIGHT SOCIAL MEDIA PLATFORM The first factor in your social media platform decision should the location of your clients. Be where your ideal client is. Different social media platforms attract different people and are used for different purposes. Facebook is like a journal. This is where you keep your memories and share the things that have happed to you. X is similar to a conversation. The discussion on X is more real time. LinkedIn is used for business connections. This is where business conversations happen. Instagram is like a photo album. This is your story in pictures. TikTok is still creating its identity. The short videos on TikTok are little snippets that can be used to connect with your potential clients if you create the correct content. DIFFERENT MODES FOR DIFFERENT FOLKS Another important factor to consider when selecting your social media platform is the format of the content. People like to consume content in different modes. Some like audio. Some like to consume video. Others prefer text. What is the preferred content format of your ideal client? TikTok is great for short video. Facebook is decent for all three. Audiograms on Facebook and Instagram are often overlooked. LinkedIn is great for longer articles to demonstrate your expertise. It is wise to provide your content in multiple formats. Different modes for different folks. VALUE OF YOUR CONTENT Whichever mode and platform you choose, be sure to provide value. Valuable content is content that fulfills a need. That could be education, entertainment, or simply stirring emotion. Your content on social media can't just sell. It will be quickly ignored. Provide great content and get people back to your show to build those relationships. LINKEDIN FOR PROFESSIONALS If you are trying to attract professionals, like entrepreneurs, leaders, c-suite pros and the like, LinkedIn is a great platform. LinkedIn is a powerful tool for attracting professionals, especially if you're a coach or consultant. You can use LinkedIn to grow your audience and attract your ideal clients with the right strategy. LINDA KEMPIN ON LINKEDIN STRATEGY On this episode, I have a conversation with Linda Kempin to help you develop your LinkedIn strategy. Linda Kempin helps clients discover the secrets to why their LinkedIn profiles aren’t getting traction. She enjoys sharing a look behind the curtain at how LinkedIn really works, delivering insights for business owners who want to attract their ideal customers. Linda serves clients globally with Award-Winning LinkedIn coaching, online group programs, and her Accelerated VIP service. Her clients range from Senior Execs to Recent Grads, from Entrepreneurs to Transitioning Military. Linda’s goal is to help you "Get Seen by the People Who Need YOU!" Get ready to take some notes and enjoy my conversation with Linda Kempin. You can download Linda's free resource “5 Secret LinkedIn POWER MOVES” at www.PodcastTalentCoach.com/powermoves.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

    48 min

  4. OCT 27

    Overcoming Your Fears – PTC 516

    We talk a lot about attracting your ideal clients by being your authentic self on your podcast. But, how do you overcome your fears that come with being so vulnerable? CONQUER YOUR FEAR AND SELF DOUBT Self doubt is not uncommon. When I have strategy calls with podcasters, we discuss their biggest challenges and fears. One coach asked me, "Do I really have anything of value to offer? Will anyone listen even listen to what I have to say?" There are probably times when you have that little voice in your head questioning your ideas. I get it. It takes courage to overcome those fears. There are six other fears I hear quite often YOUR FEAR OF IMPACT The first fear is making an impact. I had a coach tell me he often questions himself. He asked, "Is this making a difference in anyone's life?" Building relationships with your audience is the first step to making an impact. People follow those with whom they have a relationship. And relationships start with getting to know each other well. Share your story. WASTED TIME Another fear is wasting time. I was talking with Mike about launching her podcast. When I asked what was holding him back, she asked me, "What if it doesn't work? It would be a lot of time and money wasted." Be clear on your purpose and your goals. You also need to be realistic on the timeline. You don't need tens of thousands of people listening. Success only requires having a passionate audience that loves what you have. You don't need everyone. Success comes with a passionate tribe. Ignore the rest. I LOOK LIKE A FRAUD One coach told me, "I'm more worried about being seen as a fraud." This fear often comes from how we perceive ourselves rather than how others perceive us. Your success isn't about your content. It's about who you are being on your podcast. When you speak with confidence, you're seen as an authority. But when you doubt yourself, you are seen as unsure and less believable. This is when people start to doubt you. It comes from doubting yourself. Believe in yourself. Be strong. WE FORGET WHAT WE DIDN'T KNOW One common fear people tell me is, "Who am I that these people would want to talk to me?" This comes because we often forget what it was like when we didn't know what we know now. Think back when you first started down your journey. Go back to the time when you decided to learn about your superpower. Did you know how to do everything you know now? Of course not. You barely knew where to start. Over the years, you learned from the best. You learned all the details. Remember when you first started out and you looked at the experts in your niche with amazement? You were asking, "How do they do that? It will be so great when I'm where they are." Today, it is all second nature to you. But there are people who are starting where you started years ago. Those are the people who are ready to listen to you. You are also influential enough that great guests want to be on your show. Everybody loves exposure. You just need to reach out. PODFADING One other big fear that I hear often is the fear of failure. When I asked about her biggest fear, Denise told me, "I fear that I will fail. That I will be one of the 80% that lets the podcast die out." Podfading is a real threat. There are three reasons podcasters give up and die out. The first reason happens when they realize podcasting is more work than they thought it was going to be. They don't have a plan in place to consistently produce the show every week without eating all their time. The second reason happens when they realize the podcast doesn't grow as fast as they thought it would. They don't have a system in place to methodically grow their audience. The final reason happens when they realize the podcast doesn't generate revenue as fast as they thought it would. They don't have a strategy in place to use the podcast to attract their ideal clients. FEAR OF SUCCESS The last fear I want to share is one often overlooked.

    47 min

  5. OCT 19

    How To Keep More Of Your Money – PTC 515

    As an entrepreneur, you work hard to generate revenue. Many businesses focus on sales to drive that revenue. But, what are you doing to keep more of that money? THE BOOK ON SELLING I love learning the nuances of selling. In fact, I just finished another book on it. We talk a lot about connecting with other experts and the power those connections hold for your growth. This book came to me from connections. One of my former coaches introduced me to her daughter as a joint venture partners. Her daughter introduced me to the leader of her mastermind. The leader of the mastermind connected me to a sales expert who was another member of the mastermind. That expert is Joe Pallo. He wrote a great book on selling called "How To Sell Nothing – The Logical Way To Make The Emotional Sale". In the book, Joe talks about learning about the prospect before the sales conversation. It's a lot about relationships and very similar to what we discuss here. WHERE DOES THE MONEY GO? As we generate revenue from our sales, we tend to allocate that revenue to a variety of expenses. But, do you know where your money is going? Why is it that people making $40k a year live paycheck-to-paycheck and people making $120k a year also live paycheck-to-paycheck? It's because our expenses creep up as our income increases. We think we could never live without something that we never dreamed of having when we were making half or a third of what we are making now. Unless you deliberately tell the money where to go, it will all disappear. Many entrepreneurs start their company on a shoestring budget. I started this company on $500 for a website, some podcasting tools, and a couple other things. As entrepreneurs make more money, they begin spending on things like marketing, virtual assistants, and memberships. How many memberships do you have? Which ones are you really using on a regular basis and getting benefit from? Back when you were making no money, you hustled and spent time instead of money. You made it work, because you didn't have the money to spend on marketing. Now, I'm not saying don't invest in marketing or powerful tools to help you grow your business even faster. I'm simply suggesting you invest that money with a purpose. Do you really need a second mastermind or third AI tool? KEEP MORE OF YOUR MONEY When it comes to spending money, I'm a big proponent of investing money where it can help you grow bigger and faster with focus. One of those ways is finding an expert who knows the space much better than you and can help you shorten the timeframe to reach success. Experts can typically show you what you don't know and help you discover solutions faster. I use coaches and experts for very specific purposes. I don't have a business coach. That is too broad. At this point, I have a sales coach and a marketing coach. They help me in very specific ways. Another expert I use is my accountant. I don't do my taxes, because I have no interest in learning all of the tax code, I don't know what I can write off properly, and I don't want to spend the time trying to figure it out. A good accountant can help you keep more of your money by finding the leaks in your bucket. You work hard to generate the revenue. It's time you start working a little harder to keep it. YOUR MONEY EXPERT Today, I want to help you get started. I want to bring you a conversation I had with Ralph Estep Jr. He is the host of the Ask Ralph Podcast where he shares insights on finance, taxation, and entrepreneurship and helps entrepreneurs manage money God's way. He has some incredible tips for you to help you keep more of your money. Ralph V. Estep, Jr. is a multifaceted professional whose career spans accounting, entrepreneurship, farming, and media. With a background in finance and technology, he founded Saggio Management Group and has held leadership positions in various organizations. This interview was part of my Podcast Profits Summit. Grab something to

    45 min

  6. OCT 12

    Building Relationships With Your Audience – PTC 514

    Building relationships with your audience is the path to your success. RELATIONSHIPS WITH YOUR AVATAR Whether you're trying to grow your audience, grow your business, or make your impact on the world, success requires a powerful relationship. People do business with those they know, like and trust. It's all about building rapport. People follow those they know, like and trust. Influential authority originates from building a relationship with those you want to follow you. When we start building your podcast, one of the first steps is defining your ideal target listener. Your avatar. Who are you trying to attract. Most people will go through the typical basics, like age, gender, niche, etc. Some will go a little deeper to describe the avatar's interests, pains, and goals. Few will get deep enough to define the influencers their ideal client follows, the mental challenges holding their prospect back, or the myths that the avatar believes. The more you know about your ideal target listener, the stronger your content will be. You can use this definition as a filter for everything you do. RELATIONSHIPS THROUGH PERSONALITY STYLE One area often overlooked is personality style. By defining the personality style of your ideal target listener, you will know what content is important to her, how to communicate with her, and what will inspire her to take action. There are a variety of personality tests available. Each of them are a little different, but typically measure a person's characteristics, motivations and tendencies. A personality test helps define the best way to interact with someone. By understanding how to communicate with the various personality types and which types you work best with, you can craft your content to superserve this specific group. ASHLEY LOGSDON On this episode, I'm joined by relationship expert Ashley Logsdon to delve into the intricate world of personality types and their impact on building strong audience relationships. Ashley Logsdon is a Life Harmony Relationships coach who works with individuals to create a life where every family member thrives. Focusing on introspection and understanding "the language of empathy", she helps professionals and families move from communication to true connection - with themselves, their environment, and others. She's been involved in her father's business for the past 20 years and now runs and manages 48 Days, LLC - a resource for creating the work - and the life - you love. Ashley and her husband Nathan co-hosted the Mama Says Namaste podcast for 7 years, focusing on intentional family living and togetherness. This conversation is from my Podcast Profits Summit and will help you understand how to attract, connect with, and communicate with your ideal target listener. DISC PERSONALITY PROFILE Together, we explore the DISC personality system, where Ashley explains the varying traits of D (Dominant), I (Influential), S (Supportive/Steady), and C (Conscientious/Creative) types. The discussion highlights how understanding these personality styles can help podcasters adapt their communication to better connect with their listeners. Ashley emphasizes that every personality type has its strengths and challenges, especially in entrepreneurial ventures. She suggests that while D and I traits are often seen in successful business builders due to their assertiveness and social ease, S and C personalities also bring unique advantages. MOVING BEYOND THE TYPICAL AVATAR Throughout the conversation, Ashley and I discuss the significance of knowing your audience on a deeper level. Moving beyond basic demographics to understand the challenges, interests, and personality types of listeners can greatly enhance content engagement. Ashley introduces a free guide available at 48days.com/you that provides practical tips on empathetic communication tailored to various DISC profiles, which can be an invaluable resource for podcasters aiming to resonate more with the

    45 min

  7. OCT 5

    How Your Values Make You A Magnetic Host – PTC 513

    It has been said many times that people do business with those they know, like and trust. Having common values helps you build that rapport. RELATIONSHIPS I like to think of know, like and trust as relationships. When you build relationships with your audience, your impact grows in amazing ways. Your potential clients want to get to know you, because they want to understand if you believe what they believe. Do you have similar values? Your values build the foundation of who you are. To become a magnetic host who attracts listeners and clients to you rather than chasing them, you need to be someone others want to be around. Not only be around, but they seek you out. INFLUENCE THROUGH VALUES This happens when you get clear on the characteristics of an influential authority. First, you need a powerful origin story. How did you develop your superpower? How were your values instilled in you? Next, you need to define your values and beliefs. What makes you you? Write out your foundational principles. Now describe that pivotal moment when you discovered this was your mission. When did that transformational moment happen that gave you your superpower? Then you need to develop the stories of your journey that demonstrate your values, beliefs, and principles. What insider language is incorporated into those stories that is used by your tribe? Finally, you need a tribe to spread your message and be your testimonials. BEGIN WITH VALUES This entire process starts with defining your values. You can't develop your origin story, foundational principles, transformational moment, stories to share, or a tribe to spread it without first knowing your values. Be brave and stand for those values you believe in. It will be scary. Do it anyway. If you try to please everyone, you please no one. You become safe and middle of the road. When you're in the middle of the road, you become roadkill. Make people pick a side. When you make people care, you will attract the right people and repel the wrong people. If everyone rates you a 3 on a one-to-five scale, they really don't care. Three means, "I could take it or leave it. I really don't have a feeling either way." That's a bad place to be. When you pick a side, some people love you and others hate you. That's ok. At least they care. You'll attract more people who love you and the people who hate you won't come back anyway. They weren't going to buy in the first place. You will be ok. Stand for what you value. VALUES WITH ROBERT MACPHEE I want to share an interview I recently did on the Podcast Profits Summit on values with Robert MacPhee. This will help you get started. Robert MacPhee is the creator of the “Excellent Decisions” values-based leadership program and the author of "Living a Values Based Life". He is the former Director of Training for the Canfield Training Group, having worked closely for many years with Jack Canfield, the co-creator of the Chicken Soup for the Soul Book series and the author of The Success Principles. Robert is an expert in experiential learning, peak performance, values clarification and leadership. He is also the host of the Value Based Life Podcast. You can find Robert's free gift at www.PodcastTalentCoach.com/values. It is the Values Advantage free video mini-course to begin the process of discovering what YOUR highest values are. Enjoy the gift from Robert.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

    50 min

  8. SEP 29

    The Real Reason Your Offer Isn't Working – PTC 512

    WHY AN OFFER DOESN'T CONVERT Dumping time and energy into a podcast that does nothing to grow your business does not make good, financial sense. The offer you present on your podcast needs to inspire people to take action. If people are't taking action, it's not your offer. It's who you're being while you're making the offer. The solution is about your authority, not your podcast. [Podcast Launch Workshop Details HERE.] MY JOURNEY INTO PODCASTING I came to podcasting from radio. My radio career started in 1988. I began coaching on-air talent and programming radio stations in 1995. In 2009, I discovered podcasting and began helping podcasters in 2012. I love podcasting. But it isn't about podcasting. It's about authority and relationships. The selling process is 40% rapport and relationships. If you want to get your audience to take action, you are selling. OFFER WITH ORIGIN Consider Gary Vaynerchuk or Russell Brunson or Brendon Burchard. Do they have podcasts? Yes. But they also have YouTube channels, websites, email lists, and a variety of other content platforms. It isn't about the platform. This is about creating relationships. If you follow them, you know a lot about each of these guys. Gary is from Belarus. He collected baseball cards growing up, hated school, and worked in his father's liquor store. Gary originally started Wine Library TV and eventually wrote "Crush It". He's all about the hustle. Russell was a wrestler and lives in Boise. It all started with his potato gun. Brendon grew up in Montana. Went through a bad breakup before getting in his car wreck. You know their origin stories, and it builds rapport. Can you see how your podcast can help you build relationships with your audience? It isn't about the offer. They each have a variety of offers. This is about know, like and trust. Relationships. YOUR OFFER WITH AUTHORITY Attract your clients with your personality rather than chasing them with your ads. When you speak people listen because you're an authority and you have influence. Your offer isn't the secret to your success. This is about positioning you as the “go to” expert in your niche. Do you ever feel like you have an incredible message to share, but no one is listening? You haven't established authority yet. When you become the authority, you are well-known and sought-after. People seek you out. Would you rather chase your leads or have them come to you? As an authority, you build a loyal fan base full of paying customers. Not only do people pay you often, they refer you to others. Leads creating more leads. Don't be a product looking for a buyer. It's not the offer Be a leader helping clients achieve their goals. YOUR OFFER WITH PERSONALITY Become an influential authority by infusing you and your story into every episode. Many podcasters tell me they don't have a big personality. And, that's ok. You don't need a big personality. You just need an authentic personality. Everyone has a personality and can be a storyteller. This is a process I have refined since 1988. I've been successfully teaching people how to do it since 1995. Over the years I have built and activated huge audiences. I build influencers. When you know your "why", your what becomes more impactful. This is how you develop an effective offer. You struggle to get clients, because you're spending your time chasing clients with your offer rather than attracting them with your personality. IT ISN'T YOUR FUNNEL Your problem isn't your offer funnel. It's you. Put in the time to build relationships. Once the well starts producing water, it will continue to flow with ease. Attract people with who you are. You will attract clients with your personality by building relationships. People do business with those they know, like and trust. That's the definition of rapport. Stories build relationships. The podcast is just the vehicle. It is secondary to your story. The key to your success is your authorit

    32 min
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4.5
out of 5
46 Ratings

About

If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.

Information

  • Creator
    Erik K. Johnson
  • Years Active
    2013 - 2024
  • Episodes
    496
  • Rating
    Clean
  • Copyright
    © 2024 Erik K. Johnson
  • Show Website
    Podcast Talent Coach

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