69 episodes

The podcast for podcasters, by podcasters. Real life stories from podcasters: how they got started, podcasting challenges and tips. Inspiration and advice from the wonderful world of podcasting.

Podcasting Smarter Podbean

    • Technology
    • 4.2 • 24 Ratings

The podcast for podcasters, by podcasters. Real life stories from podcasters: how they got started, podcasting challenges and tips. Inspiration and advice from the wonderful world of podcasting.

    The Benefits of Podcasting in Business with Lauren Smith of St. James's Place

    The Benefits of Podcasting in Business with Lauren Smith of St. James's Place

    On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Lauren Smith of St. James's Place Wealth Management. Check out how St. James's Place has brought podcasting into their place of work with internal podcasts, private podcasts, and company branded podcasts. Enjoy the episode!


    Want to watch the video version? Check it out here: https://youtu.be/jqWCKTq_R50


    Timestamps:
    0:00 Intro
    • 0:28 Who is St. James's Place?
    • 1:55 When did St. James's Place decide to start podcasting?
    • 2:35 St. James's Place podcasts - Public or private podcasts?
    • 4:35 When did St. James's Place decide on podcasting for internal • communications?
    • 10:16 How podcasts are used as a supplement for other comms tools.
    • 11:53 Who manages the producing, creation, and recording of podcast content?
    • 14:08 How to build awareness and engagement around internal podcasts. • 18:11 Hurdles implementing podcasts and how Lauren's team resolved them.
    • 20:56 St. James's Place's advice to businesses looking to bring on podcasting.

    Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast

    Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast


     

    • 24 min
    How To Use Music In Your Podcast!

    How To Use Music In Your Podcast!

    On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speak with Evan Buist of Melodie. We discuss how podcasters and content creators can legally use music in their podcasts. We also discuss the do's and dont's of fair use, as well as Melodie's great solution to using exclusive royalty free music using their platform. Enjoy the episode!


    Chapters:
    1:28 - Who is Melodie?
    2:18 - Why does Melodie focus on royalty free music?
    4:22 - What does "in perpetuity" mean?
    5:04 - Why royalty free music can save you years down the line.
    8:13 - Fair use: what is it?
    9:28 - What is royalty free music? How can it be used?
    11:21 - Different kinds of licenses.
    13:04 - How Melodie is changing the game for podcasters.
    17:12 - How and why to use multiple versions and stems of the songs!
    19:53 - Advice for using music in your podcast.
    25:00 - Find our more about Melodie

    Check out Melodie today at melod.ie !

    Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
    Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast

    • 27 min
    Promote Your Podcast - Four Effective Tips and Tools!

    Promote Your Podcast - Four Effective Tips and Tools!

    Maybe you just started your podcast or you're a veteran podcaster. But one thing is for sure: you want to have your podcast reaching as many eyes and ears as possible. In today's episode, our Head of Marketing John highlights four effective ways to promote your podcast and get more listeners for your podcast!


    Check out our video version of this episode here: https://youtu.be/D0dQNxpaMPk


    Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/

    • 7 min
    How Jostens Used Podcasting To Boost Morale and Connect Their Employees

    How Jostens Used Podcasting To Boost Morale and Connect Their Employees

    Check out our latest interview with Mark Bussell, Scholastic Director of Growth and Development at Jostens! John and Mark speak about why Jostens decided to begin using podcasting during COVID-19 to connect with their employees. They speak about how podcasting allowed Jostens team to empower each other, offer support during COVID-19 for each other, and deliver important and entertaining content in ways they never before thought possible. Enjoy the episode!

    • 43 min
    How To Start an Internal Communications Podcast with Signature Performance!

    How To Start an Internal Communications Podcast with Signature Performance!

    Check out our latest interview with Mark Mathia, Chief Experience Officer at Signature Performance! Our Head of Marketing John and Mark speak about why Signature Performance brought private podcasting into their company. They also discuss how to have a successful rollout across your employees, as well as how Signature Performance created awareness and highly positive feedback around their podcast. Enjoy the episode!


    Chapters:
    0:27​ - Who is Signature Performance?
    1:47​ - When did Signature Performance decide to start an internal podcast? 5:17 - What was the catalyst that made Signature Performance decide to start a private podcast?
    9:04 - The power of voice and how to leverage your management team as ambassadors.
    13:21 - How podcasting has fostered communication across the organization.
    14:15​ - The importance of creating curated content that's secure and not public facing.
    17:58 - Who's responsibility is it to create, produce, and release the podcast content?
    20:15 - How you can create a high quality podcast on a small budget and with minimal gear.
    22:29 - How to create awareness and high engagement about new content 25:35- How to reduce noice and raise engagement
    27:55 - What has the feedback been from the private podcast?
    29:03 - Advice for businesses looking to bring podcasting into their workplace?


    Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/​

    • 33 min
    How to Build a Pro Podcasting Studio with Andrew from Gator!

    How to Build a Pro Podcasting Studio with Andrew from Gator!

    In this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Andrew Abrams, Marketing Manager of Gator Cases​ and Gator Frameworks, to discuss how any podcaster can create the most effective, ergonomic, and aesthetically pleasing studio using a combination of great studio gear for any podcast recording situation. Enjoy the episode!


    Find out more about Gator Cases and Gator Frameworks:
    • Website: https://www.gatorframeworks.com
    • Facebook: https://www.facebook.com/gatorcases
    • Instagram: https://www.instagram.com/gatorcases/
    • Twitter: https://twitter.com/gatorcases


    Podbean is the easiest way to start a podcast in only a few clicks. Start a podcast today at www.podbean.com . 


     

    • 29 min

Customer Reviews

4.2 out of 5
24 Ratings

24 Ratings

fussbros ,

OMG! PodAds

I love the episode on PodAds. That was some great info and I definitely want to learn more and utilize it. I have Podbean and now I am even more excited. Great interview.Thanks.

NoNameNoMas ,

Customer Service is Terrible

In fact, it doesn’t exist at all. Do not use this company. They don’t even have a chatbot feature if you have an issue. Don’t even think about trying to call them, they don’t have phone support. I’ve tried for a week to reach anyone with the company and they don’t even respond to their “help” email. If you ever want your money going to pay for a customer service team - use a different company.

runeatdrinkpodcast ,

Great advice for all podcasters!

We love to listen and learn from Jennifer and her guests so we can podcast smarter. From monetizing strategies to growing your audience and equipment, we pick up tips in every episode!

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