172 episodes

Let's talk about how to start a podcast, and how to grow your audience from there! This show takes you from novice podcaster to confident broadcaster. We talk all about the brilliant world of Podcasting – teaching you how to make, grow and monetise a great show. In this podcast I cover the full range of Podcasting skills, looking at: Podcasting Equipment – what microphones to buy, when to get a mixer, how to set it all up. Podcasting Techniques – recording interviews, recording outside events. Podcast Editing – what software to use, how to create the best audio possible. Podcast Promotion – how to grow your audience, how to market your brand. Podcast Planning – scripting, episode planning, topic generation. Podcast Monetisation – how to make money out of your broadcast without turning off your audience. And more – podcasting environments, events, speaking skills.I'll be bringing on guests from popular podcasts, talking to novices and experts alike, and generally helping you to create the best podcast possible. If you have any suggestions for future episodes, or feedback on the podcast, get in touch on twitter at @thepodcasthost or through the website at The Podcast Host

PodCraft | How to Podcast & Craft a Fantastic Show The Podcast Host

    • Business
    • 4.6 • 96 Ratings

Let's talk about how to start a podcast, and how to grow your audience from there! This show takes you from novice podcaster to confident broadcaster. We talk all about the brilliant world of Podcasting – teaching you how to make, grow and monetise a great show. In this podcast I cover the full range of Podcasting skills, looking at: Podcasting Equipment – what microphones to buy, when to get a mixer, how to set it all up. Podcasting Techniques – recording interviews, recording outside events. Podcast Editing – what software to use, how to create the best audio possible. Podcast Promotion – how to grow your audience, how to market your brand. Podcast Planning – scripting, episode planning, topic generation. Podcast Monetisation – how to make money out of your broadcast without turning off your audience. And more – podcasting environments, events, speaking skills.I'll be bringing on guests from popular podcasts, talking to novices and experts alike, and generally helping you to create the best podcast possible. If you have any suggestions for future episodes, or feedback on the podcast, get in touch on twitter at @thepodcasthost or through the website at The Podcast Host

    The Low-Hanging Fruits of Growing Your Audience

    The Low-Hanging Fruits of Growing Your Audience

    On this new season of PodCraft we're going to be answering your podcasting questions. Here's how to submit yours!

    This time around, we have a question from Brooke of Let's Talk Art With Brooke.

    Brooke has been podcasting for six years and as well over 200 episodes, but is concerned with lack of audience growth.

    This is a big question in and of itself (so big, in fact, that we actually wrote a book about it). But we find that there's always a few low-hanging fruits that can have an impact right away. These include good, compelling episode titles, Calls to Action, thorough SEO-friendly shownotes, and appearing as a guest on other relevant podcasts. 
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    • 17 min
    How do you measure podcast success? And do you need to know about bitrates or loudness? Part Two of Two

    How do you measure podcast success? And do you need to know about bitrates or loudness? Part Two of Two

    It's part two of our dive into the Podcaster Cares Survey data. This time around, we're talking NFTs, measuring success, social media, loudness, and bitrates.

    We also take a look at some interesting differences between podcasters of five years or more, and folks who've been doing it less than five years.

    Podcasters of 5 years or more have stronger opinions on Apple Podcasts and RSS Feeds
    67.5% of the 5 years or more group agreed that a podcast isn’t really a podcast if it doesn’t have an RSS feed.Of the folks in podcasting for fewer than five years, 39.8% agreed, whilst 38.9% didn’t care. 25.3% in the 5 years or more group didn’t care about RSS feeds.44.6% of the 5 years or more group believe that Apple could and should be doing more to help podcasters. This is compared to 34.9% of the newer podcasters group.53% of the newer podcasters have no real opinion on Apple either way, compared to 34.9% of the 5 years or more group. Newer podcasters pay less attention to podcast loudness & bitrates
    60.2% of podcasters of 5 years or more have a set and consistent loudness level for their show.This is compared to 31.4% of folks podcasting for 0-5 years. 29.7% of newer podcasters don’t worry about loudness levels.This is compared to only 15.7% of the 5 years or more group. 42.9% of newer podcasters have no idea what bitrates are. Only 15.7% of the 5 years or more group thought the same. Get the full Podcaster Cares Survey Report right here. 
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    • 23 min
    537 podcasters told us what they care about (and don't) - here's the data: Part One of Two

    537 podcasters told us what they care about (and don't) - here's the data: Part One of Two

    The more podcasting grows, the more people talk about it. Some of it is genuine news, and some of it is gossip or clickbait. Rather than waste your time with articles about irrelevant topics, we want to know what the average podcaster cares about most.
    So, we put up a survey and invited our entire audience to take part through the blog, email and social. We offered a few prizes to say thanks, including a 1st prize gift voucher and a few of our own books (The Podcast Host Planner and Podcast Growth manual). 
    We were delighted to see responses from over 500 podcasters (537 in total!) who generously shared their opinions with us. Let’s take a look at what podcasters think of the topics that spark debate in the content creation community.

    Get the full Podcaster Cares Survey Report right here. 
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    • 46 min
    Choosing a Format for Your Podcast: Pocket-Sized Podcasting

    Choosing a Format for Your Podcast: Pocket-Sized Podcasting

    Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about choosing a format for your episodes.
    The format you choose is really personal, and depends on who’s involved. If it’s just you, you’re not doing a co-hosted show any time soon, for example.
    None of this is set in stone, either. So whilst it’s good to have an ‘average’ format, so your listeners know what to expect, you don’t have to stick to it every single time.
    You might do your first few episodes using a certain format – for example, solo - then decide it isn’t for you. In this case, you could pivot and start doing interviews. Or, you could bring on a regular co-host.
    The first format you try might feel perfectly natural to you, in which case, great. Or you might opt for a ‘mixed bag’ approach where you never stick to any one set format. The beauty of it is that it’s your podcast, and you get to make the rules.
    We’re going to dig into the pros and cons of each podcast format in the next few episodes, so make sure you’re subscribed to the show on your listening app of choice!
    Support the show (https://pod.academy)

    • 2 min
    Niches & Narrow Podcast Topics: Pocket-Sized Podcasting

    Niches & Narrow Podcast Topics: Pocket-Sized Podcasting

    Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.
    And on this episode, we’re talking about niches (nitches?) and narrow topics.
    There’s a bit of a misconception in podcasting that, the wider and more open your topic, the bigger your audience will be.
    I know, it makes sense because covering lots of ground means there's loads more people who might be interested in your show.
    The reality, though, is that listeners love podcasts that feel like they were made just for them.
    So instead of our personal trainer doing a podcast about general health, diet, or exercise, it might be “the fitness podcast for single parents”, or “the keto diet podcast for vegetarians”.
    In other areas, niche podcasts could be “The travel podcast, for D&D players”, or “The business startup podcast, for military veterans”.
    You might have a fear that this'll limit your audience, but, actually, the opposite is true. When your target listeners find your show, and see how closely it scratches their itch, they’ll think “this is perfect!”, hit subscribe, and go on to become fanatical fans. On the other hand, if keep it general, everyone just sees it, goes 'meh' and moves on. When you try to target everyone, you really target no-one in particular.
    So what would you rather have - a tight, defined group of fanatical listeners, or a big group who just might be interested in listening?
    For a really detailed look at defining your niche topic, go to ThePodcastHost.com/topic
    Support the show (https://pod.academy)

    • 1 min
    Why Should They Listen? Pocket-Sized Podcasting

    Why Should They Listen? Pocket-Sized Podcasting

    Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about giving your audience a no-brainer reason to listen.
    This, my friend, is all about supplying value in your very own unique way.
    But what does that actually mean?
    Well, let’s take the example of our personal trainer, I mentioned last time. If they’re serving up content that helps their listeners to, let's say, complete a couch to 5k, then they're providing value. If they can help a listener lose a few stone, or run a faster race, then that's a LOT of value!
    Or what about our zombie podcaster? They might do an in-depth interview with a top author in the space. They'll dig in to unearth some anecdotes and insights that you've never heard anywhere else before from that writer. In that, they're providing some really unique value.
    If you do something similar on your show, not only have you given your audience a reason to listen, you've also given them a reason to come back for more, every week.
    This is absolutely vital for you to think about in the planning stages. So can you write down 10-15 potential episodes that you think your target audience would love to listen to? If you're teaching, it's often about considering the most common problems you can help them solve. And if it's entertainment, it's finding new content, or entertainment that scratches that person's personal itch.
    And, for a more detailed look at giving them a reason to listen, go to ThePodcastHost.com/unique
    Support the show (https://pod.academy)

    • 1 min

Customer Reviews

4.6 out of 5
96 Ratings

96 Ratings

yfkyfkyfkytkyrkyrky ,

This podcasts is super helpful!

I have been wanting to start a podcast for awhile now and this podcast has helped get better insight on how to run it.

1extraordinarywoman ,

Tons of info

I’ve learned all kinds of things from this podcast. And being a newbie it’s been very helpful

allisonweeks ,

Helpful Info, Great Accents

I’m in year one of my podcast and I’m always looking for wisdom from podcast pros. Colin and Matthew give very useful and practical advice.

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