Product Powerhouse Erin Alexander

In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners. 
Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting, nurturing, and converting audiences through your long-form content. From quarterly content planning to utilizing different platforms effectively, Ruthie's insights are sure to empower entrepreneurs looking to elevate their marketing game. 
Key topics and takeaways:
Mapping out campaign themes for product-based businessesLong form content for attracting new customers and nurturing existing onesCommitting to a consistency that can be maintainedRepurposing long form content into other formats

Connect with Ruthie Sterrett:
Website
Podcast
Instagram
10 Ways to Get More Eyes on Your Business








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DIY Shopify Course
Product Powerhouse Website

In this episode, we will explore the different wholesale options available on Shopify. Whether you're a seasoned wholesaler or just starting out, Shopify can be a powerful tool for your business. We'll discuss three main options for using Shopify for wholesale, including creating discount codes for your retail site, using an app like Wholesale Club, or setting up a separate wholesale store. We'll dive into the pros and cons of each method, considering factors like customer experience, cost, and the need for additional apps.


In this episode, we will cover:
- The three main wholesale options on Shopify
- Pros and cons of each option
- Considerations for customer experience and cost
- The host's guest interview on Wholesaleinabox.com
- A positive review of the DIY Shopify course


Thank you for joining us on Product Powerhouse. Make sure to subscribe to our podcast for more actionable strategies to supercharge your product-based business. And remember, you're not alone in this journey - we're here to help you become a true product powerhouse.


Support the showCONNECT WITH ERIN ALEXANDER:
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Facebook Community
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YouTube
DIY Shopify Course
Product Powerhouse Website

On this episode of Product Powerhouse, we are chatting with retail and ecommerce expert Grace Hayden. Grace shares her personal experience of selling her Turkish towel business, the P’s of retail and formula of running a successful business. 
The main points we cover are: 
1. The importance of understanding and connecting with your target market.
2. Insights into managing handmade businesses and clarifying confusion around inventory costs.
3. Unveiling the strategies behind profitability in selling products and understanding the five P's of retail.
Connect with Grace Hayden:
Website
Start an E-commerce Business From Scratch book on Amazon
TikTok


Support the showCONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website

On this episode of the the Product Powerhouse podcast, we're talking about launching or relaunching a store. Whether you're starting from scratch or giving your existing store a facelift, we've got you covered.
So grab a cup of coffee, sit back, and let's dive into three essential tips to ensure a successful store launch.
Tip #1: Planning Ahead
No launch is complete without careful planning. Whether you're starting from scratch or giving your store a redesign, meticulous planning is crucial.
Tip #2: Customer Experience
Providing an exceptional customer experience is vital in today's competitive market.The goal is to make it as easy and enjoyable as possible for customers to shop at your store.
Tip #3: The Power of Marketing
Marketing is key when it comes to launching your store.
The important thing is to start marketing your store well in advance of the launch.
By following these three essential tips, you'll be well on your way to a successful store launch that will resonate with your target audience.
Thanks for listening to the Product Powerhouse podcast.
Support the showCONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website

In this episode of Product Powerhouse, host Erin Alexander welcomes Sarah Verheyen from Merish Books, a bookkeeping and CFO services provider for creative entrepreneurs. 

This episode offers valuable advice and practical tools for product-based business owners to take control of their finances and ensure long-term success.

- Erin shares her personal experience and Sarah encourages getting creative to make money.
- The Profit First system is recommended for business owners.
- A cash flow planner tool helps with financial planning and overview.
- Separate bank accounts for different expenses can prevent accidental spending.
- Bookkeeping and regular financial check-ins are crucial for success.


Sarah's insights and tips provide a roadmap for product-based business owners to navigate their finances wisely. By implementing strategies like the Profit First system, utilizing a cash flow planner tool, and prioritizing bookkeeping, entrepreneurs can gain a clearer understanding of their financial health and make informed decisions. Don't let bookkeeping hold you back from running a successful business. Join Erin Alexander and Sara  Verheyen on this helpful episode of Product Powerhouse and take control of your business finances today.

Connect with Sara:
Website
Instagram
Cash Flow Planner - use code "PODCAST30" to save 30%!


CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Support the showCONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website

In this episode of Product Powerhouse, host Erin Alexander reflects on the valuable lessons learned from running her business for 7 years. She shares insightful anecdotes and personal experiences that highlight the importance of celebrating success, surrounding oneself with a supportive network, and being resilient in the face of challenges. Erin emphasizes the need to adapt in the ever-changing entrepreneurial world and to trust one's instincts. Additionally, she encourages listeners to embrace the journey and enjoy the process of entrepreneurship.


Main topics covered in this episode:


- The power of celebrating success and overcoming self-criticism
- The importance of surrounding oneself with supportive people
- The value of being flexible and adaptable in business
- Learning from mistakes and viewing them as opportunities for growth
- Embracing persistence and resilience in pursuit of one's dreams


In conclusion, Erin Alexander expresses gratitude for her journey in entrepreneurship and the valuable lessons she has learned over the past 7 years. She encourages listeners to reflect on their own journeys and apply the lessons shared in this episode. Through embracing celebration, support, adaptability, learning from mistakes, and persistence, Erin believes that listeners can find success and fulfillment in their own businesses. Don't miss this thoughtful and inspiring episode that sheds light on the realities of running a business and provides valuable insights for entrepreneurs at any stage of their journey.

CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website


Support the showCONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website