Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

Christina Tzavaras Edwards
  • 5.0 (25)
  • NON-PROFIT
  • UPDATED SEMIWEEKLY

Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.

  1. 4D AGO

    162: 10 Email Secrets That Turn Opens into Donations

    Most nonprofits underestimate the quiet powerhouse sitting right in front of them: email. In this episode, I’m sharing 10 proven strategies to transform your inbox into your most reliable fundraising engine. From reactivating lapsed donors to priming your biggest asks, I’ll walk you through the data-backed reasons email outperforms social and direct mail, and how small tweaks in consistency, intimacy, and urgency can create donations on demand. Whether you’re a solo fundraiser or leading a large team, these secrets will help you stop leaving money on the table and start treating email like the main course—not the side dish. Topics: The “donations on demand” effect—and how to tap it fastWhy loyalty + retention are built in the inbox, not on InstagramHow to scale intimacy so 2,000 people feel like you just called them personallyWinning back lapsed donors with re-engagement emails that run on autopilotUsing email data as your GPS for bigger campaignsHow to create the giving reflex—training donors to open, expect, and actHow email primes major donor conversations and reduces cold call pressureWhy urgency works in inboxes and flops on socialAnd why email is still the cheapest, highest-impact digital fundraising engine you’ll ever have For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    17 min

  2. SEP 2

    161: Healthy Delusion™

    Most nonprofit leaders play it too safe. In this episode, I’m pulling back the curtain on why a little “healthy delusion™” might be the missing ingredient in your fundraising and leadership success. You’ll learn why being overly realistic can quietly cap your revenue potential, and how the right dose of ambitious, slightly unreasonable belief in your vision can get you into rooms, conversations, and opportunities you didn’t think were possible. This isn’t about ignoring reality. It’s about expanding it. Topics: Defining “healthy delusion™”: What it means and why it works for nonprofit leadersBreaking free from playing small: How being “too realistic” keeps you in the same lane year after yearWhy wait for evidence before acting slows your growthReal client wins sparked by leaning into healthy delusionHow to test bigger asks, expand your network, and approach opportunities without self-disqualifying For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Free webinar, Wed Sept 24th at 1PM EDT.  CLICK HERE TO SIGN UP Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    28 min

  3. AUG 26

    160: Inner Grit

    Something is missing in your recipe for success. Not a tool. Not a strategy. But something deeper: your inner grit. This isn’t about hustling harder or pushing yourself until you burn out. It’s about the strength you draw on when you’re tired, when the campaign feels heavy, when the grant report is due, and when your to-do list is longer than your capacity. In this episode, I’m sharing why grit matters just as much as skill in fundraising, the mindset shifts that make it sustainable, and how to build your own reserve of inner strength so you can lead with clarity, joy, and resilience, even when the work gets hard. If you’ve ever felt like you’re running on fumes or questioning if you’ve got what it takes, this episode will remind you: you do. You just need to reconnect with it. Topics: Why inner grit is the missing ingredient in many nonprofit leaders’ successHow grit differs from hustle culture (and why that matters)Practical ways to build mental and emotional resilienceThe connection between grit and long-term fundraising successSigns you’re running low on grit (and what to do about it)Why skill without grit leads to stalled progressHow to rally yourself when you’re tired, overwhelmed, or uninspired For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Free webinar, Wed Sept 24th at 1PM EDT.  CLICK HERE TO SIGN UP Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    29 min

  4. AUG 19

    159: The #1 Mistake Fundraisers Make With Modern Campaigns

    This episode is for the nonprofit leader doing “all the right things” (you’ve got peer fundraisers, events, email blasts, major donor asks) but you're still not hitting your campaign goals. Sound familiar? It’s not your fault. It’s your foundation. I recorded this episode fresh off the launch of The Purpose and Profit Club®, and after talking to so many of you, I noticed the same trap over and over: layering modern tactics on top of weak campaigns. If your messaging isn’t emotionally resonant, your campaign lacks urgency, or your structure is shaky, no amount of frosting will save it. In this episode, I break down why your campaign might feel like a “collapsed cake,” what a high-converting campaign looks like, and how my SPRINT Method™ helps you build a strategy that actually works (without the burnout or overwhelm). If you're tired of working harder for diminishing returns, this is the clarity you need. Topics: Why visibility alone doesn’t drive conversionWhat weak campaigns actually look and feel likeThe “collapsed cake” metaphor and what it means for fundraisersThe difference between emotion vs. passivity in donor messagingWhy urgency and relevance matter more than volumeTactics that don’t work without a strong foundationWhy layering on social media, peer fundraising, or ads won’t fix poor structureThe SPRINT Method™: what it is and who it’s for For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    19 min

  5. AUG 12

    158: The Real ROI of Human-Centered Fundraising Events with Joey Goone

    Joey Goone is back, and I couldn’t be more excited to have him return to the podcast. If you’ve ever felt like your fundraising events are starting to blend together, or you’re craving something more intentional, joyful, and authentic, this conversation is your permission slip to shake things up. Joey is the President of Utopia Experience, and honestly, he brings so much heart to the events space. He’s not here for stuffy ballrooms or robotic run-of-shows. He’s here to help nonprofits lead with humanity, center their mission, and create events that people feel long after they leave. We talk about everything from ditching the performance pressure in storytelling to why A/V isn’t just a tech checklist, it’s a storytelling tool. This episode is full of lightbulb moments and reminders that joy and profit are not mutually exclusive. Whether you're a seasoned ED or planning your very first gala, Joey will leave you inspired to lead with more heart, more clarity, and way more impact. Topics: Why the energy and intention behind events matter more than perfectionHow to avoid transactional storytelling and make your audience feelThe difference between entertainment and impact—and how to do bothWhat it means to design experiences with dignity and strengthHow Joey's team creates nonprofit events that are both joyful and profitableThe ripple effect of honoring people, not just logisticsBuilding community through connection—not performance For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Free webinar, Wed Sept 24th at 1PM EDT.  CLICK HERE TO SIGN UP Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    55 min

  6. AUG 5

    157: How 10 Minutes a Day Can Unlock Six-Figure Gifts

    I’m back from a month in Greece, sun-soaked, inspired, and wildly energized, and there’s one theme that keeps showing up in every single conversation I’ve had since: 10 minutes can change everything. In this episode, I’m sharing the power of micro-bravery. Not hypotheticals, but real stories. A client who made one 10-minute thank-you call and created a deeper connection than she imagined. Another who picked up the phone and walked away with a six-figure intro. I’ll even tell you how a 10-minute YouTube workout changed my whole day. This is about momentum over perfection. Courage over rumination. Action over spinning. You don’t need the perfect deck, a full hour, or a polished strategy. You need 10 minutes and a decision to move. Let’s talk about how to find those moments and what can happen when you do. Topics: What The 10-Minute Ask actually is—and how to use it todayHow coaching and community make these 10-minute wins multiplyWhy this isn’t just about productivity—it’s about possibilityReal examples of clients who unlocked major donor relationships with one short callWhat rumination is costing your missionThe difference between waiting for confidence vs. building itHow to start embedding daily “brave reps” into your workflow For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    18 min

  7. JUL 29

    156: Where You’re Undermining Your Best Work

    Most nonprofits wait for permission: a grant panel, a sponsor, an award to tell them they’re the best. This episode flips that script. Today, I share why it’s time to claim your brilliance, boldly articulate what makes you exceptional, and anchor your authority before anyone else does. From a five-star Airbnb in Greece to awkward sponsor meetings where leaders freeze, this conversation unpacks the mindset shifts and tactical moves that help you own your impact. Because you don’t need a medal to stand out, you need the courage to plant your flag. Topics: Why so many nonprofits struggle to claim their brilliance (and how to break the cycle)The power of repetition and why your message needs to be heard 17 timesThe difference between bragging and anchoring your authorityReal-life examples: Airbnb reviews, sponsor meetings, and what clarity really sounds likePractical ideas for showcasing your impact everywhere—pitch decks, websites, thank you notes, and beyondHow to reframe your mindset from “Who am I to say this?” to “Who am I not to?” For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    16 min

  8. JUL 22

    155: You Don’t Need a Celebrity: You Need a Social Street Team®

    Everyone’s chasing the wrong spotlight—and in this episode, I explain why. You think you need a Grammy winner to post your fundraiser, but what you actually need is a solid campaign and a Social Street Team® to spread it. I share real stories of big-name flops, what gets campaigns to convert (hint: it’s not fame), and how to build a movement of aligned, trusted messengers who drive results. If you’re tired of waiting for someone famous to save your fundraiser, it’s time to flip the script and start thinking like a strategist. Let’s talk about how to ditch the vanity metrics and lead with clarity, trust, and a campaign that scales. Topics: Why celebrity endorsements rarely translate into real impactThe myth of visibility = valueWhat makes a campaign “irresistible” and share-worthyHow to build and activate a high-impact Social Street Team®Real examples of both failed celebrity posts and micro-influencer winsShifting from vanity metrics to sustainable fundraising strategyHow to align your board and leadership with modern donor behavior For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Free webinar, Wed Sept 24th at 1PM EDT.  CLICK HERE TO SIGN UP Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    29 min
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Trailer

5
out of 5
25 Ratings

About

Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.

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