Real Estate AI Flash Jimmy Burgess and Rajeev Sajja

Imagine a world where AI doesn't replace the human touch but augments it, making us better, faster, and more efficient. In this episode of the Real Estate AI Flash podcast, co-hosts Rajeev Sajja and Jimmy Burgess discuss the heart of this technological revolution with a special guest, Ashley Dane.
As the regional director of ReMax in Michigan and a 2023 RIS Media Newsmaker, Ashley brings a wealth of knowledge and front-line experience to the table. Tune in now and see why embracing AI will be your best decision this year.
Ashley Dane's Background
Ashley Dane is the regional director of Re Max in Michigan and a distinguished Ris Media newsmaker in the Achievers category for 2023. In her role, she focuses on enhancing brokerage operations and boosting agent productivity.  Her insights and innovative approaches have been shared at events hosted by the Grand Rapids Association of Realtors and during the statewide tech tour.  With a commitment to empowering real estate professionals, Ashley has inspired many to harness the power of AI to elevate their practices and achieve greater success. Practical AI Tools for Real Estate Agents
Ashley shares her favorite AI tools, such as Microsoft's Copilot, which integrates into email and other Microsoft products to streamline communication and administrative tasks.  She highlights the tool's potential to save agents time and make their operations more efficient. Enhancing Client Relationships Through AI
Rajeev and Ashley dive into how AI tools like BeHuman can enhance client relationships.  The tool enables agents to create personalized video messages for each client using just one recorded video and a name list. This personalization can significantly increase client engagement at no extra time cost to the agent. Increasing AI Literacy Among Agents
A crucial part of Ashley's work involves increasing AI literacy among real estate agents. She stresses that AI is not just another tool but a significant technological advance that will be interwoven into all aspects of life.  Ashley encourages agents to embrace AI now to stay ahead in the industry. It's clear that integrating AI into real estate is not just about keeping up with technology—it's about embracing a transformational shift in how we conduct business. Ashley's insights illuminate practical ways to enhance efficiency, personalize client interactions, and elevate your real estate game. 
Tune in, soak up the knowledge, and envision the innovative ways you can leverage AI in your practice. Don't forget to subscribe to Real Estate AI Flash to get actionable strategies and insights from industry leaders like Ashley. 
Together, we're stronger and smarter in navigating the ever-evolving real estate landscape!
“So many brokers want to add more value, and we want them to be profitable in what they're doing. We want them to have this great relationship with their agents. And in my opinion, this is a game-changer for brokers across the country. I'm excited about the lift in professionalism with our marketing, communications, and personalization that we can do. It's just a game-changer.” - Ashley Dane.
Resources
Ashley Dane on LinkedIn 
Restb.ai 
beHuman
HeyGen
http://www.realestateaiflash.com 
Jimmy Burgess YouTube Channel
Jimmy Burgess on Instagram 
Jimmy Burgess on LinkedIn
Rajeev Sajja on LinkedIn 
Rajeev Sajja on Instagram
Rajeev Sajja on Facebook

Welcome to this special episode of the Real Estate AI Flash podcast. Co-hosts Jimmy Burgess and Rajeev Sajja recently attended Inside Real Estate’s KV Core and Boomton Unite conference in Charleston, North Carolina, a conference specifically designed to equip real estate agents with the latest tools and strategies for success in the industry.
Since you couldn’t attend this exclusive event, we're here to share the top takeaways real estate agents should know. Here are three of them below!
Top Takeaway 1: Bring back Social
Have you noticed that no one is really social on social media? Despite its name, some agents forget that you have to engage with others on these social media platforms. Rajeev's first takeaway is the importance of creating engaging content on social media. Ask questions and respond to comments to improve your social media presence.  You'll be surprised by the awards you'll receive from simply having online conversations. Real Estate AI Techonolgy Tip
Of course, the episode has to include a tip on AI-powered tools. We won't add it here because you might not want to stay and listen to our wonderful episode.  But it has something to do with CRMs, making your work life less stressful. Click play to hear this awesome tip! Top Takeaway 2: Be a Local Market Expert
After having lunch with David Childers, Jimmy realized how important it is for agents to become local market experts.  Those who provide high-quality, accurate information builds client's confidence in making informed decisions.  Real estate agents who can do this have a competitive advantage within the market. Top Takeaway 3: Storytelling in Real Estate
Instead of just posting houses on Instagram, tell a story behind it. Rajeev shares a top takeaway from Tom Ferry's session: the power of storytelling in real estate transactions. Sharing the expertise and unique factors that led to a sale can attract more clients and generate leads.  What are the other top takeaways from the KVCore and Boomton conference? You have to click play to find out.
Remember, your voice matters. Share, review, and spread the word. AI tools are at your disposal, and we're here to guide you on how to harness their power effectively.
“How do you react while under pressure? Are you calm or fearful? When you’re calm and understand exactly what you should be doing, it adds more value to everything else.” - Jimmy Burgess. 
Resources
http://www.realestateaiflash.com 
Jimmy Burgess YouTube Channel
Jimmy Burgess on Instagram 
Jimmy Burgess on LinkedIn
Rajeev Sajja on LinkedIn 
Rajeev Sajja on Instagram
Rajeev Sajja on Facebook

If you've ever wondered how to boost your online presence, attract more clients, and create content that resonates and engages, you're in the right place. 
Today's discussion will uncover the secrets behind the elusive algorithms and provide practical tips for using them to your advantage. Join co-hosts Jimmy Burgess and Rajeev Sajja to learn the powers of social media algorithms. 
Understanding the Algorithm
Dive into the heart of social media as Jimmy and Rajeev unravel the mechanisms behind the algorithms that dominate popular platforms.  Learn how these algorithms prioritize content and discover how to leverage this for better content visibility. Optimizing Engagement
Jimmy and Rajeev provide actionable strategies to boost engagement on social media. Learn how specific actions dramatically increase your interaction rates, thus effectively feeding the algorithm. Bringing Social Back to Media
Rajeev shares a compelling insight from a recent experience on social media that emphasizes the importance of being interactive rather than just broadcasting messages. Listen to discover the key to unlocking social media potential! Practical Tips and Real Examples
Receive hands-on advice and see real examples of how to implement these strategies. Here are two examples they share in this episode: Ask for Engagement: Directly ask your audience to comment, share, or DM to create two-way communication. Curiosity Posts: Craft posts that elicit curiosity and prompt viewers to engage or seek more information. When used correctly, social media offers an unparalleled opportunity to connect with clients and expand your real estate business influence. Tune in to this week’s episode to discover the powerful connection between social and media.
Don’t forget to subscribe for more insights, and leave a review to support the community!
“Many people are good at creating media, but they're not good at social media. So the algorithm is about engagement, and comments and replies trigger engagement, and it sort of dovetails from there.” -Rajeev Sajja.
Resources
http://www.realestateaiflash.com 
Jimmy Burgess YouTube Channel
Jimmy Burgess on Instagram 
Jimmy Burgess on LinkedIn
Rajeev Sajja on LinkedIn 
Rajeev Sajja on Instagram
Rajeev Sajja on Facebook

What’s the best way for real estate agents to drive in an AI-powered world? How can you harness the power of Chat GPT and other AI tools to boost your real estate business? 
To find out, tune in to this Real Estate AI Flash episode. Co-hosts Jimmy Burgess and Rajeev Sajja dive deep into the intersection of artificial intelligence and real estate! 
Join them as they explore cutting-edge tools and strategies for staying ahead in a rapidly evolving market. Click play now!
Leveraging AI for Enhanced Market Insights
Discover how AI tools like Chat GPT, ManyChat, and Perplexity revolutionize how real estate agents interact with data and clients.  The hosts discuss the invaluable assets of platforms such as answerthepublic.com. This targeted knowledge allows agents to craft their marketing strategies with unparalleled precision. AI-Driven Content Creation
Time is a precious commodity in real estate, and Jimmy highlights how AI can drastically reduce the time spent creating marketing materials.  From MLS descriptions to engaging social media content, AI tools enable agents to produce compelling narratives that resonate with audiences.  Learn about the bespoke GPT plans that streamline the generation of comprehensive marketing kits within minutes. Building Client Relationships Through AI
The rise of AI doesn't replace the human element; instead, it enriches it.  Rajeev and Jimmy discuss how AI can streamline operations, allowing agents more time to focus on building meaningful client interactions.  Rajeev shares a touching story about a memorable encounter with a barista, illustrating the lasting impact of genuine relationship-building in any business context. Mastering Social Media with AI
Navigate the new terrain of social media, where algorithms dictate visibility. Jimmy explains that artificial intelligence is a core aspect of social media strategies, driving user engagement through sophisticated algorithms.  Discover tips on how to use these algorithms to your advantage, enhancing content visibility and engagement on platforms like Instagram, Facebook, and TikTok. Preparing for the Separation Season
As the market shifts, those who adapt will thrive. The "separation season," as termed by the hosts, refers to a period where real estate professionals must navigate changes with agility and insight.  Using AI adeptly is a pivotal strategy for agents to distinguish themselves from the crowd. The episode covers the crucial ‘four P’s’: prime, prompt, purpose, and publish—each step leverages AI responsibly and effectively. This episode is about understanding and mastering AI tools to redefine your real estate business. Embrace technology, empower your practice, and make this year a milestone of production and growth in your real estate career.
Don’t forget to download the Real AI Playbook, which is packed with actionable insights and strategies! 
“If you can free up time using AI to systemize your business, you can invest time to build client relationships and create memorable relationships.” -Rajeev Sajja. 
Resources
http://www.realestateaiflash.com 
Jimmy Burgess YouTube Channel
Jimmy Burgess on Instagram 
Jimmy Burgess on LinkedIn
Rajeev Sajja on LinkedIn 
Rajeev Sajja on Instagram
Rajeev Sajja on Facebook

It's difficult to afford all these marketing tools for your real estate business. Let's not even get into paying services for video editors and copywriters.
Luckily, there's a secret way to overcome these challenges! Also, it's pretty affordable. So what's the secret?
Tune into this "The Real Estate AI Flash Podcast" episode to find out. Co-hosts Jimmy Burgess and Rajeev Sajja speak with AI influencer Carrie Soave. The trio discusses how AI can be used as affordable leverage in the real estate industry for agents eager to scale their business while keeping costs low.
Hear how AI tools can help you grow your real estate business.
The Journey to AI Mastery
Carrie Soave shares her background of 15 years in real estate sales and her extensive experience in social media and content creation.  She explains her transition to AI out of necessity—to streamline content production and avoid the time-consuming aspects of traditional methods.  Carrie also talks about her dive into no-code AI tools, particularly following the release of ChatGPT, to craft comprehensive business plans and workflows. Leveraging AI in Real Estate
Carrie points out tools like AnswerThePublic for content ideas and ChatGPT for scripting and content creation. The trio highlights the importance of producing content that engagingly answers the audience's questions and how AI can support this process from brainstorming to distribution. To ensure AI-generated content maintains a personal touch, Carrie recommends teaching ChatGPT to mimic one's own writing tone through prompt engineering. She also discusses the significance of customizing outputs to avoid the recognizable jargon often associated with AI. Carrie also suggests that real estate agents create custom AI bots to offer to their clients, which can analyze investment properties or answer specific real estate questions, providing a direct benefit to the consumers as well. AI as Affordable Leverage
Carrie explains how AI is an affordable leverage for agents at all levels. By replacing costly marketing teams or assistants with AI for tasks like content creation, social media management, and automation, even agents with limited resources can significantly scale their operations. For agents new to AI, Carrie emphasizes the importance of learning about prompt engineering and LLMs (Large Language Models). She mentions the availability of programs and teachers to assist those who may not have the time to self-educate intensively. AI Tools and Future Developments
Carrie's must-have AI tools list includes a ChatGPT Plus account, Zapier for automation, and AI-powered video editors.  She also shares her excitement for the future of AI in real estate, particularly the developments in video analysis and the introduction of OpenAI's new features, like the actions assistant. Whether you're looking to break through a revenue ceiling, optimize your workflow, or simply add a spark of AI ingenuity to your business model, this episode of "The Real Estate AI Flash Podcast" with Carrie Soave is your guiding star. Don't let the AI revolution leave you behind—embrace it, master it, and watch as it amplifies every aspect of your real estate ambitions.
Join us on this episode and learn the incredibly efficient capabilities of AI tools. Click play now!
"AI is affordable. If you can accomplish prompt engineering and the art of asking the right questions, then you can get the knowledge and experience of a top marketing team.” -Carrie Soave.
Resources
Neil Patel
AnswerThePublic
Zapier
ManyChat
Carrie Soave’s Instagram
Carrie Soave’s Facebook
Carrie Soave’s LinkedIn
Carrie Soave’s YouTube
Carrie Soave’s TikTok
http://www.realestateaiflash.com 
Jimmy Burgess YouTube Channel
Jimmy Burgess on Instagram 
Jimmy Burgess on LinkedIn
Rajeev Sajja on LinkedIn 
Rajeev Sajja on Instagram
Rajeev Sajja on Facebook

How do you know which AI tool is right for a specific task?
The free Chat GPT version doesn't always create the best SEO content or produce AI images. So, what are your other options?
In this episode of the "Real Estate AI Flash Podcast," co-hosts Jimmy Burgess and Rajeev Sajja compare the three most popular tools—chat GPT, Claude, and Google's Gemini—to assess which is the best fit for real estate agents.  
This showdown provides you insights into these tool's free version features. You'll be able to make informed decisions without spending money needlessly. Tune in to hear which AI tool is best for real estate agents.
Comparing The Titans of AI: A Free Version Deep Dive
The comparison encompassed different functionalities crucial for real estate agents. Here is a breakdown of the features and the insights provided by our hosts:
Context Window
Chat GPT Free: Holds 8192 tokens—equivalent to about 30,000 words—after which it begins to 'forget' parts of the conversation. Claude: Initially offered 9000 tokens, expanded to 100,000 tokens, but at the time of the podcast, Claude lifted the limit on tokens. Google's Gemini: Boasts a context window size of 128,000 tokens, significantly more than the free version of Chat GPT. Multimodal Input
Chat GPT & Claude: In the free versions, both are primarily text-based. Google's Gemini: It stands out because it allows multiple types of inputs, including images, audio files, video, and text. Internet Access
Chat GPT: Free version data is accurate until April 2022 without real-time internet access. Claude: This does not indicate access to real-time internet data. Google's Gemini: With a direct line to Google Search, it can provide real-time data, reflecting current trends and information. Custom Prompt Instructions
Chat GPT: Excelling in customizability, it allows users to tailor the bot according to specified roles, which can be beneficial when crafting targeted content. Claude & Google's Gemini: Currently, they lack this feature in their free versions. Content Creation
Chat GPT: Reigns supreme in crafting both short-form and long-form content with various tones. Claude: Offers concise and well-formatted responses, ranking just slightly ahead of Gemini. Google's Gemini: It isn’t as refined as Chat GPT’s output, but it does provide multiple options.  Putting AI to the Test: Real-Time Demonstrations
Rajeev conducted a live demo, taking a standard prompt across all three platforms to see how they handled it:
The task was to map out residential real estate customers' desires, wants, and frustrations in table format. Chat GPT struggled with tabulation but provided detailed content. Gemini's output included a well-laid-out table with the option of exporting directly to other Google apps, such as Sheets and Docs, for added convenience.  Claude provided a brief yet accurate response, staying to the point. In tests involving the analysis of a PDF and interpretation of an image, Claude showed its strength in reading large documents, while Gemini and Claude both efficiently correlated information from the image. 
Takeaways For Real Estate Agents
While each platform has its strengths, the right one for an agent will depend on the specific task at hand:
Gemini's large token context window is advantageous for extensive, ongoing conversations. Gemini's multimodal capabilities shine when tasks call for multimedia inputs like videos and images. Lastly, when it comes to outright content creation, such as drafting articles and social media posts, Chat GPT offers the most robust solutions. Jimmy and Rajeev encourage agents to have all three applications handy, using each where they offer the most value. Listen to the episode, apply the insights, and embark on a journey where your creativity meets AI's capabilities.
"Claude does not cite sources or functionality indicating it has Internet acces