261 episodes

Trends, analysis and success stories from leaders in the real estate industry.The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

RealTrending HousingWire

    • News
    • 4.4 • 14 Ratings

Trends, analysis and success stories from leaders in the real estate industry.The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

    Mark Johnson: The mistakes brokers are making with recruiting and retention

    Mark Johnson: The mistakes brokers are making with recruiting and retention

    On this week’s episode of the RealTrending podcast, we are joined by Mark Johnson, the co-founder of Co-Recruit Systems and a business partner in Third Pool Recruiting Systems. He is an industry veteran and also was the former brand president and CEO of JPAR Real Estate company-owned stores, and under his leadership, they grew nearly five times.
    In today’s episode, he discusses the stark difference between simply recruiting and attracting talent, emphasizing the importance of company culture in attracting and retaining worthwhile agents. Mark also discusses the use of artificial intelligence in recruiting and the importance of focusing on productivity in the current market. Plus, find out the newest twist on recruiting trends.
    Here’s a glimpse of what you’ll learn:

    Recruiting is more about selling, while talent attraction is about branding and attracting agents to the brokerage's culture.

    Culture is a key factor in attracting and retaining agents, and it is important to communicate the culture authentically to prospective agents.

    Retention is a form of recruiting, and investing in existing agents can lead to increased productivity and referrals.

    Events that allow agents to experience the brokerage's culture are effective in both talent attraction and retention.

    The use of artificial intelligence and data analysis can help identify agents who are more likely to move or be successful.

    Time management and prioritization are crucial for success in recruiting and talent attraction.

    Getting closer to agents and providing value and support are essential for building strong relationships and retaining talent.


    Related to this episode:

    Connect with Mark on LinkedIn

    Recruiting Insight

    ThirdPool Recruiting

    The Gathering

    HousingWire’s YouTube Channel


    Enjoy the episode!
    The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 36 min
    RE/MAX Founder Dave Liniger on successes, failures and lessons learned

    RE/MAX Founder Dave Liniger on successes, failures and lessons learned

    On today’s episode of RealTrending, Dave Liniger, co-founder and chairman of the board of RE/MAX, joins us to discuss his longstanding real estate career, his new book 'The Perfect Ten' and shares insights on leadership and success in the real estate industry. 
    Liniger shares his most impactful leadership lessons and how his failures have informed his success. He shares personal stories and talks about the use of the 'Perfect 10' score in measuring brokerage satisfaction. Liniger stresses the importance of communication, determination, and leadership adaptability for achieving success. He also goes into the many changes in the real estate industry over the years and the challenges faced by agents of the future.
    Here’s a glimpse of what you’ll learn:

    The 'Perfect 10' score measures customer satisfaction and loyalty in the real estate industry.

    Effective communication and leadership are crucial for success in business.

    Grit, determination, and resilience are key qualities for achieving success.

    Successful leaders are adaptable, loyal to their team, and prioritize the success of the whole over individual achievements.


    Related to this episode:

    Connect with Dave on LinkedIn

    Dave Liniger - RE/MAX Holdings

    RE/MAX

    The Gathering

    HousingWire’s YouTube Channel


    Enjoy the episode!
    The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 36 min
    One broker’s journey transitioning from a traditional to a transaction fee model

    One broker’s journey transitioning from a traditional to a transaction fee model

    On today’s episode of RealTrending, Jerry Holden, founder of THA Brands, shares his journey of transitioning from a traditional brokerage model to a 100% commission transaction fee-based model. He discusses the challenges he faced in gaining recognition and credibility in the industry and how he overcame them. Jerry also highlights the importance of coaching and training in boosting agent productivity and shares his unique approach of paying agents to train. Jerry emphasizes the significance of continuous improvement and customer satisfaction in driving growth.
    Here’s a glimpse of what you’ll learn:

    Transitioning to a new business model can be challenging but can lead to increased agent retention and growth.

    Coaching and training programs can significantly improve agent productivity and success.

    Paying agents to train and providing accountability measures can enhance training effectiveness.

    Owning affiliated mortgage and title companies can provide additional income streams and improve customer experience.

    Continuous improvement, customer satisfaction, and hard work are key to success in the real estate industry.


    Related to this episode:

    Connect with Jerry on LinkedIn

    THA Mortgage

    The Gathering

    HousingWire’s YouTube Channel


    Enjoy the episode!
    The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 36 min
    Michael LaFido on how to remove limiting beliefs and build your luxury real estate business

    Michael LaFido on how to remove limiting beliefs and build your luxury real estate business

    In this episode of the Real Trending podcast, luxury property specialist Michael LaFido provides insights into the trends shaping the luxury market. He emphasizes the importance of preparing for the market and offers tips for finding hidden inventory. LaFido also gives a sneak preview of his upcoming book, 'Secrets of Top Luxury Agents,' and discusses the significance of personal branding. He shares his most impactful aha moments and highlights the opportunities for growth in the luxury real estate sector, including breaking into luxury as a new agent.
    Related to this episode:

    Connect with Michael on LinkedIn

    Luxury Listing Specialist

    LUXE Group

    The Gathering

    HousingWire’s YouTube Channel


    Enjoy the episode!
    The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 34 min
    REcolorado CEO Gene Millman on today’s MLS value proposition

    REcolorado CEO Gene Millman on today’s MLS value proposition

    In this sponsored episode of the RealTrending Podcast, host Tracey Velt interviews Gene Millman, the President and CEO of REcolorado. They discuss the importance of partnerships and collaboration in the MLS industry, as well as the need to adapt to changes in the real estate industry.
    What does the future hold for the MLS? Millman talks about where he is seeing innovation, how important data protection and security are and where opportunities lie. Millman shares impactful moments and pivots in his career, and concludes by discussing the future of REcolorado.
    Here's a glimpse of what you'll learn:

    Partnerships and collaborations are essential in the MLS industry to provide a comprehensive and trusted real estate marketplace.

    Adapting to changes in the industry, both legal and economic, is crucial for the success of MLSs and their subscribers.

    The future of MLS lies in embracing innovation and technology, particularly in terms of data management and providing a seamless experience for subscribers.

    Data protection and security are top priorities for MLSs, and they must ensure the responsible use and protection of subscriber data.

    MLSs have opportunities to enhance their value proposition by focusing on the needs of their subscribers and providing choice in services.

    Impactful moments and pivots in a career can lead to valuable insights and improvements in the MLS industry.


    Related to this episode:

    Connect with Gene on LinkedIn

    REcolorado

    The Gathering

    HousingWire’s YouTube Channel


    Enjoy the episode!
    The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 35 min
    Coach Julie Harris on creative ways to find inventory

    Coach Julie Harris on creative ways to find inventory

    In this episode of the Real Trending podcast, Tracey Velt interviews Julie Harris, co-founder of Tim and Julie Harris Coaching. Harris has deep insights into what agents are struggling with right now (inventory!) and offers solid ways to find more listings. 
    She also explores trends in the industry, such as the value of expanding one's center of influence and emphasizes the importance of focusing on fewer, more meaningful goals and breaking them down into daily and weekly tasks. By whittling down weekly goals and consistently taking proactive actions, agents can make significant progress in their business. Julie shares pivotal moments in her career and offers three to-dos for agents to change their business.
    Here's a glimpse of what you'll learn:

    The lack of inventory is a major challenge for real estate agents, but being proactive and creative in finding inventory can lead to success.

    Real estate commission lawsuits are causing uncertainty in the industry, but agents can navigate this by being more professional and transparent in their buyer representation.

    The most successful agents are those who are proactive, stay educated, and focus on expanding their center of influence.

    Pivotal moments in a real estate career can include making strategic pivots, such as targeting luxury markets or returning to basics that have proven to work in the past.

    To change their business, agents should focus on generating new business daily, staying educated, and expanding their center of influence. Focus on fewer, more meaningful goals and break them down into daily and weekly tasks.

    Consistently take proactive actions to make progress in your real estate business.

    Invest in personal development and maintain a healthy lifestyle for overall success.

    Whittling down weekly goals helps agents stay focused and avoid overwhelm.


    Related to this episode:

    Connect with Julie on LinkedIn

    Tim and Julie Harris Real Estate Coaching

    The Gathering

    HousingWire’s YouTube Channel


    Enjoy the episode!
    The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 44 min

Customer Reviews

4.4 out of 5
14 Ratings

14 Ratings

DuFox ,

Easily The Best Real Estate Podcast

Found this podcast randomly searching for a specific brokerage leader. I’m amazed at how valuable the content is. Tracey Velt is the ideal podcast host asking great questions to the best brokerage and team leaders in the business. This podcast has taught myself and my team to think much bigger about our businesses. Keep up the good work and thank you!

JessicaBurd ,

A MUST LISTEN

If you are in the Real Estate industry, this podcast is a must listen! I listen to this podcast to stay up-to-date with the current real estate industry trends and new real estate industry updates! I would definitely recommend listening!

Karen Briscoe, Author ,

Powerful Information and Inspiration

Tune in to acheive a higher level of success in your real estate business and life! Powerful information and inspiration that transforms. Karen Briscoe, author and podcast "5 Minute Success"

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