73 episodes

The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul Butterfield, founder of Revenue Flywheel Group for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.The wide and varied profession of Revnue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the  journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like: -Building strategies and metrics that correlate back to revenue impact-Gathering requirements to identify stakeholders-Gaining buy-in and executive sponsorship-Aligning with sales leaders-Facilitating cross-functional collaboration

Revenue Enablement Society - Stories From The Trenches Revenue Enablement Society and Paul Butterfield

    • Business
    • 4.7 • 6 Ratings

The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul Butterfield, founder of Revenue Flywheel Group for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.The wide and varied profession of Revnue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the  journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like: -Building strategies and metrics that correlate back to revenue impact-Gathering requirements to identify stakeholders-Gaining buy-in and executive sponsorship-Aligning with sales leaders-Facilitating cross-functional collaboration

    Ep. 79 - Juliana Stancampiano - The Evolution and Future of Sales Enablement

    Ep. 79 - Juliana Stancampiano - The Evolution and Future of Sales Enablement

    How has the role of sales enablement transformed since its early days, and what does this mean for the future? Join me for my final episode of "Stories from the Trenches" as I sit down with Juliana Stancampiano, CEO of Oxygen and former board president of the Revenue Enablement Society (RES). We trace Sales/Revenue Enablement's transition from traditional sales training to the more holistic approach of modern sales enablement, emphasizing the diverse backgrounds of professionals in the f...

    • 35 min
    Ep. 78 - Keenan - The S.P.E.E.D. Revenue Enablement Model

    Ep. 78 - Keenan - The S.P.E.E.D. Revenue Enablement Model

    Have you ever wondered why some sales teams consistently hit their targets while others struggle? Keenan, CEO of A Sales Growth Company and acclaimed author behind "Gap Selling," rejoins me on the podcast to unravel the secrets of enabling high-performing sales teams with his innovative S.P.E.E.D. model. Gain insights into creating enablement impact by prioritizing actual sales performance outcomes and aligning strategies with critical business metrics sales leadership uses. Learn a...

    • 31 min
    Ep. 76 - Stephanie White - The Power of Community and Personal Network

    Ep. 76 - Stephanie White - The Power of Community and Personal Network

    None of us is as smart as all of us. Engaging with peer groups and industry networks can accelerate your career, enhance your skills, and provide invaluable professional development.In this episode, we explore the transformative power of communities and personal networks with Stephanie White, Sr. Director of Revenue Enablement at Medallia. Stephanie highlights the tangible benefits she's gained from participating in various revenue enablement communities, fostering a sense of belonging ...

    • 30 min
    Ep. 75 - Tim Riesterer & Chris Kingman - DigitalNow Revenue Summit Topics and Trends

    Ep. 75 - Tim Riesterer & Chris Kingman - DigitalNow Revenue Summit Topics and Trends

    This episode features Tim Riesterer, Emblaze's Chief Research Officer, and Chris Kingman of the RES board, sharing their observations from the Emblaze conference earlier this month.Tim and Chris delve into details about insights and practical strategies shared by speakers and panels on integrating enablement . They also discuss the undeniable impact of strategic enablement, when it aligns perfectly with company revenue objectives. You'll hear their insights on:The digital transformation ...

    • 42 min
    Ep. 74 - Sibusiso Msomi - Sales Enablement vs. Sales Training

    Ep. 74 - Sibusiso Msomi - Sales Enablement vs. Sales Training

    My guest Sibusiso Msomi is a sales enablement pioneer in South Africa and in this episode we explore his career evolution and what he learned when making the strategic shift sales training to sales enablement:How shifting from sales training to sales enablement to provide more comprehensive solutions that integrate training, tools, and processes, enhancing overall sales effectiveness and what that looks like.How engagement with clients has evolved from focusing solely on skills to align...

    • 33 min
    Ep. 73 - Alex Berry - The Evolution Of SDR Roles

    Ep. 73 - Alex Berry - The Evolution Of SDR Roles

    In this episode, Alex Berry, co-founder of 42AI an AI-powered company that revolutionizes customer insight discovery, joins me in discussing the transformation of go-to-market strategies. We discuss why Sales Development Reps (SDRs) must break out from the current hyper-specialization to succeed in the competitive sales environment.Alex shares his insights on how diverse backgrounds can help SDRs connect with customers on a personal level. He maps out a path to gaining a wider business acumen...

    • 30 min

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