395 episodes

Welcome to the new Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

Revenue Vitals Refine Labs

    • Business
    • 4.9 • 193 Ratings

Welcome to the new Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

    RV 68 - HIRO Pipe Framework 101

    RV 68 - HIRO Pipe Framework 101

    You’ve asked and we’re listening! Here is a compilation episode geared towards all-things HIRO and Pipe Framework from Chris’ recent podcast appearances. Different areas he breaks down include:


    Pipe Framework introduction and overview



    Vocab: Pipe Conversion, Pipe Qualified Meeting



    Aligning Sales and Marketing 


    HIRO introduction and overview


    A clearer breakdown of the HIRO calculation


    Practical advice for implementing this Pipe Framework



    Let us know what topic you want to hear a compilation episode focusing on next!

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 29 min
    RV 67 - Mindset, Metrics, and Execution | Salesforce Simplified with Mike Boyle

    RV 67 - Mindset, Metrics, and Execution | Salesforce Simplified with Mike Boyle

    Chris was asked to guest on the Salesforce Simplified Podcast, hosted by Mike Boyle of Ad Victoriam Solutions to chat about the state of B2B Marketing today!

    They chatted about:


    Challenges B2B Marketers face today


    Chris’ favorite recent marketing campaign and what he learned from its success


    Tips for building a strong digital presence


    How can B2B companies effectively target their ideal customers


    How to measure the success of B2B Marketing campaigns


    B2B Social Media best practices


    …and more!



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 28 min
    RV 66 - Split the Funnel 101

    RV 66 - Split the Funnel 101

    You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Split the Funnel from Chris’ recent podcast appearances. Different areas he breaks down include:


    The root of sales/marketing misalignment


    How to Utilize CRM data 


    Sales Velocity Calculation


    Understanding Levels of Buyer Intent


    Dark Social and the Dark Funnel



    Let us know what topic you want to hear a compilation episode focusing on next!

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 33 min
    RV 65 - B2B Founder Stories | Julian Lumpkin, Successkit

    RV 65 - B2B Founder Stories | Julian Lumpkin, Successkit

    Chris was asked to guest on the B2B Founder Stories Podcast, hosted by Julian Lumpkin of Successkit. 

    Find out what Chris wanted to be when he grew up, how he transitioned into a leadership position and what balance of control over operations he maintains, and how he navigated the financial ins and outs of running a startup. He also talks about a long term vision for Refine Labs, how they differ from other agencies, and digs into the concepts of Revenue R&D and Dark Social.

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 28 min
    RV 64 - Pipeline Sources 101

    RV 64 - Pipeline Sources 101

    You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Pipeline Sources from Chris’ recent podcast appearances. Different areas of attribution he breaks down include:


    Pipeline Velocity 


    Allbound overview and practical application


    Departmental Credit as a Defense of ROI


    Sales Cycle Lengths


    Buyer Intent


    Alignment


    Measurement and Metrics


    Sales Velocity





    Let us know what topic you want to hear a compilation episode focusing on next!

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 32 min
    RV 63 - Building Podcast Consistency: The Unseen Journey | Ryan Tabb – The B2B Podcast Podcast

    RV 63 - Building Podcast Consistency: The Unseen Journey | Ryan Tabb – The B2B Podcast Podcast

    Chris was asked to come on the B2B Podcast Podcast, hosted by Ryan Tabb! In this chat they covered Chris’ own journey through podcasting as well as the things he has learned along the way to help others on their own. 

    They chatted through the ways Chris has kept the Refine Labs podcasts going for so long, considering so many end after 10-15 episodes, where he built his skills and experience on mic before Refine Labs, and how he and his team measure success.  Chris also gives advice to companies looking to start their content journeys, reveals podcast practices that give him pause, and more!



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 27 min

Customer Reviews

4.9 out of 5
193 Ratings

193 Ratings

chi-town Pete ,

SVP sales

Marketing is not my primary job and these podcasts are really helping me learn about demand generation and marketing strategy. This is also helping me to be a better partner to marketing and I am so grateful to leverage this as a part of my perpetual learning.

smakcakoa10@$ ,

One of my favorite podcasts!

The content Chris and his team put out is invaluable. I’ve learned so much in such a short amount of time!

User review 243157 ,

A must listen for those in B2B

Chris and team always share the most brilliant ideas in today’s B2B environment. Their ideas challenge the status quo and encourage new ways to think about the outcomes related to revenue. I’ve been listening to both of the Refine Labs podcasts (State of Demand Gen and Stacking Growth) for the past 6 months and have found them to be incredibly invaluable with the topics covered and how to shift from a selling mindset to a buyers mindset in 2022 & beyond. Thanks for making this content free and available to anyone trying to better themselves and their business. I can’t recommend it enough!

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