363 episodes

Welcome to the new Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

Revenue Vitals Refine Labs

    • Business
    • 4.9 • 190 Ratings

Welcome to the new Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

    RV E36 - Buyers are Changing: Your Content has to Change with Them | B2B Content Strategist Podcast with Amy Woods

    RV E36 - Buyers are Changing: Your Content has to Change with Them | B2B Content Strategist Podcast with Amy Woods

    Chris was asked to be on the B2B Content Strategist Podcast hosted by Amy Woods to detail his journey through building a personal content strategy from the ground up!

    They discuss the content process from concept through distribution, and Chris gives advice on keeping content data driven and actionable. They also cover live events, short form content, reasons your content could break down and how to avoid that misalignment, the impact of AI on content creation, and what you need to focus on to get started and make an impact.

    If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 36 min
    RV E35 - Splitting the Funnel | Revenue Vitals Live #4

    RV E35 - Splitting the Funnel | Revenue Vitals Live #4

    Today, on the fourth installment of Revenue Vitals Live, Chris covers the concept of Splitting the Funnel, defining terms, explaining practical examples, and giving actionable advice. And, as always, dives into deep conversations through an AMA where listeners are encouraged to come on live to chat through their questions with Chris and Kaylee.

    If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 1 hr 8 min
    RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote

    RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote

    With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing.

    ***

    The goal of B2B paid social ads should be to communicate a single idea to your audience, not to move them from "who is this company" to demo.  Companies waste millions of dollars every year by spending their budget on ads that fail to produce meaningful results because they don't tell the right story. In this episode, Chris gets super tactical on how to run effective campaigns that play to your greater strategy of telling your brand story, including:


    How to craft your messaging
    Tips for setting up your ad campaigns
    And why you might want to make changes to your current campaigns

    If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 50 min
    RV E33 - Demand 101 | Revenue Vitals Live #3

    RV E33 - Demand 101 | Revenue Vitals Live #3

    “You can’t capture demand until it’s been created”. Today, on the third installment of Revenue Vitals Live, Chris covers Demand 101, defining terms, explaining practical examples, and giving actionable advice.

    In this episode, Chris dives into:

    - Demand Capture

    - Damming Demand

    - Creating Demand

    - Evolution of Buying Behavior

    -Q&A conversations with listeners

    If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 56 min
    RV E32 - MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat

    RV E32 - MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat

    “Learning is what powers earning and impact.”

    Chris was asked to speak to the team at Quinyx for their Fireside Chat led by Johanna Fagerstedt. They start with some insightful rapid-fire questions, discuss Chris’ journey through the ideas of and away from the term Demand Generation. He explains how splitting things into Demand Creation and Demand Capture helps to break the process into “objective” and “goal” when looking at the bigger picture. They also discuss what makes a great leader, Chris’ thoughts on All-Bound, answer listener questions, and more!

    If you have questions for Chris, join the Revenue Vitals Live conversation every Tuesday on zoom by registering here, or submit them ahead of the call here!

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 55 min
    RV E31 - The Attribution Mirage & Hybrid Attribution | Revenue Vitals Live #2

    RV E31 - The Attribution Mirage & Hybrid Attribution | Revenue Vitals Live #2

    How can you use attribution data to close the gap on your measurement and make better decisions for your company, business, and team? That’s what Chris covers today on the second installment of Revenue Vitals Live!

    In this episode:

    - The Attribution Mirage

    - Hybrid Attribution Framework

    -Q&A with listeners, building on the attribution slides and digging deeper into real-world application of the data

    If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 56 min

Customer Reviews

4.9 out of 5
190 Ratings

190 Ratings

smakcakoa10@$ ,

One of my favorite podcasts!

The content Chris and his team put out is invaluable. I’ve learned so much in such a short amount of time!

User review 243157 ,

A must listen for those in B2B

Chris and team always share the most brilliant ideas in today’s B2B environment. Their ideas challenge the status quo and encourage new ways to think about the outcomes related to revenue. I’ve been listening to both of the Refine Labs podcasts (State of Demand Gen and Stacking Growth) for the past 6 months and have found them to be incredibly invaluable with the topics covered and how to shift from a selling mindset to a buyers mindset in 2022 & beyond. Thanks for making this content free and available to anyone trying to better themselves and their business. I can’t recommend it enough!

Create Nickname$$$ ,

It’s A No Brainer

This podcast is a no brainer for sales leaders. I’ve been mind blown with a few concepts while others have smacked me in the face with the reality of the world we buy and sell in. Chris Walker is so logical and great to listen to.

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