
395 episodes

Revenue Vitals Refine Labs
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- Business
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4.9 • 193 Ratings
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Welcome to the new Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.
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RV 68 - HIRO Pipe Framework 101
You’ve asked and we’re listening! Here is a compilation episode geared towards all-things HIRO and Pipe Framework from Chris’ recent podcast appearances. Different areas he breaks down include:
Pipe Framework introduction and overview
Vocab: Pipe Conversion, Pipe Qualified Meeting
Aligning Sales and Marketing
HIRO introduction and overview
A clearer breakdown of the HIRO calculation
Practical advice for implementing this Pipe Framework
Let us know what topic you want to hear a compilation episode focusing on next!
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. -
RV 67 - Mindset, Metrics, and Execution | Salesforce Simplified with Mike Boyle
Chris was asked to guest on the Salesforce Simplified Podcast, hosted by Mike Boyle of Ad Victoriam Solutions to chat about the state of B2B Marketing today!
They chatted about:
Challenges B2B Marketers face today
Chris’ favorite recent marketing campaign and what he learned from its success
Tips for building a strong digital presence
How can B2B companies effectively target their ideal customers
How to measure the success of B2B Marketing campaigns
B2B Social Media best practices
…and more!
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. -
RV 66 - Split the Funnel 101
You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Split the Funnel from Chris’ recent podcast appearances. Different areas he breaks down include:
The root of sales/marketing misalignment
How to Utilize CRM data
Sales Velocity Calculation
Understanding Levels of Buyer Intent
Dark Social and the Dark Funnel
Let us know what topic you want to hear a compilation episode focusing on next!
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. -
RV 65 - B2B Founder Stories | Julian Lumpkin, Successkit
Chris was asked to guest on the B2B Founder Stories Podcast, hosted by Julian Lumpkin of Successkit.
Find out what Chris wanted to be when he grew up, how he transitioned into a leadership position and what balance of control over operations he maintains, and how he navigated the financial ins and outs of running a startup. He also talks about a long term vision for Refine Labs, how they differ from other agencies, and digs into the concepts of Revenue R&D and Dark Social.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. -
RV 64 - Pipeline Sources 101
You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Pipeline Sources from Chris’ recent podcast appearances. Different areas of attribution he breaks down include:
Pipeline Velocity
Allbound overview and practical application
Departmental Credit as a Defense of ROI
Sales Cycle Lengths
Buyer Intent
Alignment
Measurement and Metrics
Sales Velocity
Let us know what topic you want to hear a compilation episode focusing on next!
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. -
RV 63 - Building Podcast Consistency: The Unseen Journey | Ryan Tabb – The B2B Podcast Podcast
Chris was asked to come on the B2B Podcast Podcast, hosted by Ryan Tabb! In this chat they covered Chris’ own journey through podcasting as well as the things he has learned along the way to help others on their own.
They chatted through the ways Chris has kept the Refine Labs podcasts going for so long, considering so many end after 10-15 episodes, where he built his skills and experience on mic before Refine Labs, and how he and his team measure success. Chris also gives advice to companies looking to start their content journeys, reveals podcast practices that give him pause, and more!
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Customer Reviews
SVP sales
Marketing is not my primary job and these podcasts are really helping me learn about demand generation and marketing strategy. This is also helping me to be a better partner to marketing and I am so grateful to leverage this as a part of my perpetual learning.
One of my favorite podcasts!
The content Chris and his team put out is invaluable. I’ve learned so much in such a short amount of time!
A must listen for those in B2B
Chris and team always share the most brilliant ideas in today’s B2B environment. Their ideas challenge the status quo and encourage new ways to think about the outcomes related to revenue. I’ve been listening to both of the Refine Labs podcasts (State of Demand Gen and Stacking Growth) for the past 6 months and have found them to be incredibly invaluable with the topics covered and how to shift from a selling mindset to a buyers mindset in 2022 & beyond. Thanks for making this content free and available to anyone trying to better themselves and their business. I can’t recommend it enough!