Revenue Vitals Refine Labs

Chris was asked to be on the B2B Content Strategist Podcast hosted by Amy Woods to detail his journey through building a personal content strategy from the ground up!

They discuss the content process from concept through distribution, and Chris gives advice on keeping content data driven and actionable. They also cover live events, short form content, reasons your content could break down and how to avoid that misalignment, the impact of AI on content creation, and what you need to focus on to get started and make an impact.

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Today, on the fourth installment of Revenue Vitals Live, Chris covers the concept of Splitting the Funnel, defining terms, explaining practical examples, and giving actionable advice. And, as always, dives into deep conversations through an AMA where listeners are encouraged to come on live to chat through their questions with Chris and Kaylee.

If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing.

***

The goal of B2B paid social ads should be to communicate a single idea to your audience, not to move them from "who is this company" to demo.  Companies waste millions of dollars every year by spending their budget on ads that fail to produce meaningful results because they don't tell the right story. In this episode, Chris gets super tactical on how to run effective campaigns that play to your greater strategy of telling your brand story, including:


How to craft your messaging
Tips for setting up your ad campaigns
And why you might want to make changes to your current campaigns

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

“You can’t capture demand until it’s been created”. Today, on the third installment of Revenue Vitals Live, Chris covers Demand 101, defining terms, explaining practical examples, and giving actionable advice.

In this episode, Chris dives into:

- Demand Capture

- Damming Demand

- Creating Demand

- Evolution of Buying Behavior

-Q&A conversations with listeners

If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

“Learning is what powers earning and impact.”

Chris was asked to speak to the team at Quinyx for their Fireside Chat led by Johanna Fagerstedt. They start with some insightful rapid-fire questions, discuss Chris’ journey through the ideas of and away from the term Demand Generation. He explains how splitting things into Demand Creation and Demand Capture helps to break the process into “objective” and “goal” when looking at the bigger picture. They also discuss what makes a great leader, Chris’ thoughts on All-Bound, answer listener questions, and more!

If you have questions for Chris, join the Revenue Vitals Live conversation every Tuesday on zoom by registering here, or submit them ahead of the call here!

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

How can you use attribution data to close the gap on your measurement and make better decisions for your company, business, and team? That’s what Chris covers today on the second installment of Revenue Vitals Live!

In this episode:

- The Attribution Mirage

- Hybrid Attribution Framework

-Q&A with listeners, building on the attribution slides and digging deeper into real-world application of the data

If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.