486 episodes

Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

B2B Revenue Vitals B2B Refine Labs

    • Business
    • 4.9 • 195 Ratings

Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

    RV155 - Signal Based Selling | Go To Market Live episode 8

    RV155 - Signal Based Selling | Go To Market Live episode 8

    In this week’s event, Chris and Sidney dive into the advancing horizon of B2B go-to-market strategies, highlighting the shift towards a more integrated and data-driven approach. They share invaluable advice on how organizations can effectively align their sales and marketing departments, prioritize account-based management, and most importantly, harness the power of signal-based selling.

    The conversation pivots around the need for businesses to transition from a linear lead-based progression to a more dynamic signal-based model. Chris emphasizes the significance of tracking and analyzing buyer intent signals within CRM systems as a key driver for engagement and sales efficacy. The pair also discuss upcoming events and feature guest appearances by industry experts who are set to share their specialized knowledge on various aspects of marketing and sales operations.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    • 1 hr 4 min
    RV154 - “The Largest Issue in B2B Go-To-Market is DATA” | Demand Decoded

    RV154 - “The Largest Issue in B2B Go-To-Market is DATA” | Demand Decoded

    Chris joined Dan Stillgoe and Phil Vallender on the Demand Decoded podcast to to decode modern B2B go-to-market strategies.

    As an innovator in B2B go-to-market, Chris shares an inside look at his journey to developing a modern approach to demand gen.

    He dives into the biggest problems plaguing B2B marketing today, including where companies waste budgets and where they should strategically invest more. Chris highlights a major opportunity for forward-thinking marketers to make an impact right now and shares some honest thoughts on the role of outbound marketing in an effective go-to-market engine.

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    • 59 min
    RV153 - Defining Your Vision as a B2B Entrepreneur | The Hustle Nation Podcast

    RV153 - Defining Your Vision as a B2B Entrepreneur | The Hustle Nation Podcast

    Chris joined Chris Burns and Dustin McClone on the Hustle Nation Podcast to cover his transition from an entrepreneur to a luminary in B2B marketing. Chris shares the evolutionary path of his career, discussing the shift from generating superficial leads to creating substantial demand that translates into genuine customer interest. He staunchly advocates for marketing efforts that prioritize buyer education and execution on data-driven signals, over chasing dead-end leads. The rapport built through enlightening narratives offers listeners a treasure trove of strategic wisdom, illuminating a path for businesses to achieve amplified growth and resonance with their target audience.

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    • 53 min
    RV152 - Holistic Measurement in B2B RevOps | Chris Walker Weekly episode 7

    RV152 - Holistic Measurement in B2B RevOps | Chris Walker Weekly episode 7

    In this week’s event, Chris peels back the layers of B2B go-to-market strategies, revenue operations, and the often debated topic of benchmarking in marketing operations. The discussion delves into the potential pitfalls of industry benchmarks, the intricacy of marketing and sales integration, and the evolving landscape of data architecture within CRM systems.

    Chris challenges the accuracy and usefulness of common industry benchmarks and advises listeners on more effective ways of measuring and reporting go-to-market success. Guests and contributors share observations and pressing questions on topics ranging from the role of SDRs in creating value, the impact of marketing on revenue, to the strategic decisions behind event participation. The episode is rich with insights on making B2B marketing more data-driven, customer-centric, and aligned with today's digital-first landscape.

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    • 50 min
    RV151 - Decision Confidence in B2B SaaS | Grow Your B2B SaaS Podcast

    RV151 - Decision Confidence in B2B SaaS | Grow Your B2B SaaS Podcast

    Chris joined Joran Hofman on the “Grow Your B2B SaaS Podcast” to talk about decision confidence in B2B marketing and GTM strategy. Chris's insights serve to upend traditional marketing practices, critically questioning the efficacy of siloed teams and outdated analytics in a modern, integrated go-to-market environment.

    Several key themes emerge from Chris Walker's discussion. Initially, he emphasizes the pitfalls of a siloed approach to GTM where marketing, sales, and SDRs operate independently without cohesive data to back strategic decisions. As Chris outlines the must-haves for future-proof GTM strategies, he stresses the importance of unified analytics and a customer-centric ethos as pillars of scalable business growth. He further critiques common analytics missteps and proposes a robust framework for SaaS companies to navigate a markedly dynamic marketplace.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    • 43 min
    RV150 - Expert Session: Scaling a Demand Engine, with Alice de Courcy

    RV150 - Expert Session: Scaling a Demand Engine, with Alice de Courcy

    Chris was joined by Cognism’s Alice De Courcy to talk about the transformative journey of marketing strategies from lead generation to demand generation. The dialogue revolves around the pivotal shifts in B2B Go-to-Market and digital demand tactics, revealing the forward-thinking practices leading today's marketplace. 

    Alice unfolds the rationale behind moving from a lead gen to a demand gen strategy and emphasizes the importance of evaluating revenue-driving factors within marketing initiatives. By analyzing the revenue models and aligning with organizational targets, she expresses how Cognism made significant strides in efficiency. The episode further explores metrics and KPIs vital in gaining executive alignment during marketing transformations, demonstrating the practical aspect of transitioning strategies without overwhelming the organization.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    • 45 min

Customer Reviews

4.9 out of 5
195 Ratings

195 Ratings

okhateeb ,

The only B2B podcast worth subscribing to

Chris Walker redefined demand gen and took it to another level. He’s my go to on all things B2B and this podcast is absolutely fire.

chi-town Pete ,

SVP sales

Marketing is not my primary job and these podcasts are really helping me learn about demand generation and marketing strategy. This is also helping me to be a better partner to marketing and I am so grateful to leverage this as a part of my perpetual learning.

smakcakoa10@$ ,

One of my favorite podcasts!

The content Chris and his team put out is invaluable. I’ve learned so much in such a short amount of time!

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