Straight talk with Stacey Brown Randall from Growth By Referrals and Sticky Client Experiences to help small business owners and solo-preneurs grow their business by generating referrals without asking and bringing in new clients in an authentic way so that you stay in your expert space (attorney, CPA, financial advisor, realtor, consultant, coach, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." Stacey's journey from business failure to business success provides a direct and practical roadmap that you will want to follow. Learn how to generate referrals without asking, create a sticky client experience and take control of your business.
Ep #217: Business Development Series: Nurturing Prospects
Nurturing prospects is something that should be planned out from the beginning. Although there are some prospects who will be a “Yes! I want to be your client!” quite quickly, some people may take a while to warm up - that’s where nurturing comes in.
So, what can you do to continue to nurture prospects when they have ghosted you or they aren’t quite ready to give you an answer? And how can you ensure that you remain present in their mind throughout their decision-making process? I’ll be answering these questions and more in this episode.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/217
Ep #216: Business Development Series: Closing into Clients
In earlier episodes in this series, we talked about awareness, defining sources, and the buyer’s journey. Now we are covering that important last step in business development: the close. When a customer says yay or nay to your proposal or offer, that is the close. This is part of the process that makes some people squirm or sweat, but fear not—I have some incredible tips and ideas for you that will make the closing go smoothly and successfully.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/216
Ep #215: Business Development Series: The Buyer’s Journey
No matter what industry you’re in or what kind of business you are running, it’s important to have a framework to help you understand who your ideal customers are and how they behave before purchasing. So, in this episode, I will be explaining what exactly the buyer’s journey is, what this will entail and how to make sure you’re making it as easy as possible for your prospects to purchase from you.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/215
Ep #214: Business Development Series - Figuring Out Your Sources
One of the key areas of business development is getting clients—but how do you get clients if you don’t know or understand where they come from? We will be digging in today to figure out the sources where your clients come from and how people learn about your business.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/214
Ep #213: Business Development Series: Message
With all the different parts involved in understanding business development, I think one that gets overlooked the most is your message. This is why we are focusing on what you say and how you say it, today. In this episode, we are joined by Kelley Hartnett and Angie Schultz, who are both StoryBrand certified guides. So, if you are hoping to up your copywriting and messaging game, stay tuned.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/213
Ep #212: Business Development Series: The Overview
Welcome to our Summer Series! This year we are going to focus on business development. Sales, business growth, and how you make your money are just a few of the things we will be covering over the next few weeks as we dive into all things business development.
Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/212
I opened my small business 1 year ago and Stacey’s podcast is helping me align my goals and priorities. So thankful I found this podcast!
Genuine & Tangible
Stacey’s podcast has helped me find a more genuine-to-me way of increasing referrals. She also had given me tangible ways to measure my business success which helps me focus where I need to. I highly recommend Roadmap to Grow Your Business!
Excellent show for business growth strategy!
I’m really enjoying listening to Stacey and getting valuable insights into referral strategy for business growth!! 👍👍👍