Lou Rosenfeld talks with a LOT of brilliant, interesting changemakers in the UX world and beyond. Subscribe to the Rosenfeld Media podcast for a bird's eye view into what shifts UX faces, and how individuals and teams can respond in ways that drive success.
From Solo to Scaled: Building a Sustainable Content Strategy Practice
Natalie Marie Dunbar joins Lou to discuss the lonely pursuit that is content strategy. She also digs into what it means to build a content strategy practice—whether you’re just starting out as a solo practitioner, scaling up in a large organization, or trying to make a case for your CS practice’s value. Her new Rosenfeld Media book, From Solo to Scaled: Building a Sustainable Content Strategy Practice, serves as a “companion” to address this loneliness as much as it is a guide to the resources needed to create a sustainable content practice.
This episode offers a preview of what Natalie calls the Content Strategy Practice Blueprint. There are five components to that blueprint, including making the business case, building strong relationships, creating frameworks and tools, and establishing meaningful measures of success.
For more, check out Natalie’s new book, From Solo to Scaled,—now available from Rosenfeld Media. https://rosenfeldmedia.com/books/from-solo-to-scaled-building-a-sustainable-content-strategy-practice
Natalie recommends: Jonathan McFadden, a content designer, copywriter + storyteller. https://mcfaddenj20.medium.com/
Remote, Together: Craft and Collaboration Across Disciplines, Time Zones, and a Design Org of 170+
How can remote workers stay connected without burning out? At Wayfair, it quickly became clear that virtual happy hours and virtual team lunches were adding time to peoples’ schedules without really adding value.
Rusha Sopariwala is a Senior Manager of Product Design at Wayfair, and she helped her team pivot to important new rituals for remote teams, like dedicated “focus times” to lighten meeting loads, mindfulness over different time zone differences, and “camera off” meetings to reduce employee exhaustion.
In this episode, get a taste of what Rusha will cover during her presentation at Design at Scale 2022 this June 8-10 — from tips for helping remote employees share their passions, to creating remote connections without adding to potential burnout.
Learn more about Rusha: https://rosenfeldmedia.com/design-at-scale-2022/speakers/rusha-sopariwala/
Hidden Brain Podcast by Shankar Vendentam which dives into human brains and just how we perceive and think and how our unconscious patterns drive our behaviors. It really makes science digestible in a beautiful story. It humbles me as we design human centered experiences, just how complex we are! https://www.npr.org/series/423302056/hidden-brain
Follow Rusha on Instagram and LinkedIn www.instagram.com/rrrusha www.linkedin.com/rrrusha
“I mean, I can lift a shovel”: Design Skills in Disaster Response
How can individual designers use their skills to improve the experience of people in disaster situations?
Emily Danielson, Senior Design Strategist at ExxonMobil, joins Lou to not only consider this question, but to reflect on past experiences—including the database she developed which was used by the FBI in a multi-million dollar federal corruption lawsuit—and look ahead to her talk at the upcoming Design at Scale conference this June.
Emily recommends: Learn more about the benefits offered by mutual aid and ways for UX professionals to use their skills to support our communities: mutualaiddisasterrelief.org
Learn more about Emily’s talk at Design at Scale 2022: https://rosenfeldmedia.com/design-at-scale-2022/sessions/i-mean-i-can-lift-a-shovel-design-skills-in-disaster-response/
The Power of Transformative Design with Kevin Bethune
What is it like to start work on a new book on the big picture of design right before a global pandemic?
Kevin Bethune, author of the new book Reimagining Design: Unlocking Strategic Innovation joins Lou to share his experience and insights learned from doing just that, as well as the importance of curiosity, how to understand one's own privilege, and overcoming doubt from others.
Kevin will be speaking at Design at Scale 2022 this June; learn more about his talk and register for the conference: https://rosenfeldmedia.com/design-at-scale-2022/speakers/kevin-bethune/
Kevin recommends: Follow Radha Mistry, who leads the foresight practice at Autodesk https://www.radhamistry.com/about
Follow Kevin on Twitter: https://twitter.com/kevinbethune
Check out Kevin’s website: https://www.kevinbethune-reimaginingdesign.com/
Framing Tomorrow by Questioning Today
How can you use the humble question to be a better leader?
Over the past year or two, Brave UX Podcaster Brendan Jarvis has been asking great questions of over 75 of the best and brightest design leaders with the goal of surfacing the biggest questions facing the field, and using them as a springboard to becoming a better leader.
Brendan joins Lou for a wide-ranging conversation about questions—a preview for his talk at June’s Design at Scale 2022 conference. Along the way, they cover the importance of diverse perspectives, the controversies of Amazon Alexa, and how designers can get a seat at the table.
Warning: this talk may raise more questions than it provides answers for!
Learn more about Brendan’s conference presentation and register for Design at Scale 2022: https://rosenfeldmedia.com/design-at-scale-2022/sessions/ux-leadership-trends/
Listen to Brendan’s podcast: https://podcasts.apple.com/nz/podcast/brave-ux-with-brendan-jarvis/id1552607805
Follow him on LinkedIn: https://www.linkedin.com/in/brendanjarvis/, YouTube: View his YouTube channel: https://www.youtube.com/TheSpaceInBetween
Check out his website: https://thespaceinbetween.co.nz/
Learnings from Applying Trauma-Informed Principles to the Research Process
If the past two years haven’t made it clear, researchers and designers absolutely must be prepared to understand and address trauma as a factor in our work and our lives. Social worker, designer, and Advancing Research 2022 speaker Rachael Dietkus joins Lou on the Rosenfeld Review to plumb the intersection of social work, UX, and how these play out in trauma-informed research and design. She shares her approach to applying trauma-informed principles to the research process, and highlights important key factors including:
• Defining Rachael’s three main intersections between design and social work: social work values, design research methodologies, and trauma-informed (also known as trauma-responsive) principles
• The importance of asking how the above three principles meld together in design to foster a humanistically-informed lens
• The ways social work as a care field translates into user experience design, and why this is a necessary step to include in design methodology
• How the concept of “care,” which includes building relationships, establishing rapport, hearing other people’s stories, and more is central to ensuring human-centered design principles
• Addressing the preexisting disconnect between designers (from a process-based perspective) and social workers (from a humanistic perspective), and how collaboration between the two can positively impact end users
• Ensuring the preconditions that need to exist are shared and maintained at the highest level of integrity, and how a safety plan can help bring this to reality
• The importance of assessing risk when building new programs and policies, as well as addressing adjacent process methodology-related contexts
• How engaging with people from a design perspective means engaging with trauma, and why that positively challenges designers to show up in a wholesome capacity
• What it means to weave compassion and understanding into design
• How the trauma-informed approach can serve as a set of preventive measures that can help mitigate potential negative impacts for users
Learn more from Rachael’s talk, “Learnings from Applying Trauma-Informed Principles to the Research Process” at our upcoming virtual conference, Advancing Research 2022 (virtual, March 9-11). Register today! rosenfeldmedia.com/advancing-research-2022/
Two issues. First, is with audio levels. The host’s audio level is lower than the guest’s. This causes the listener to constantly fiddle with the volume to get it just right. Please fix that! Second, as a host even though you are knowledgeable, the show is really about the guests that you invite. So let them be the focus.