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In health care, trust is paramount because patients seek care in some of their most vulnerable moments. So can AI ever be as trustworthy as a provider with whom a patient has a relationship? Join innovation executive Todd Dunn and host Ann Somers Hogg as they discuss challenges and opportunities for generative AI in health care. Topics include the disconnect between the money makers and clinical decision makers, the role of Jobs to Be Done in addressing issues surrounding AI, the process for establishing trust criteria at the service line level, and more. 
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Matt DiVenere from Optimum Health IT talks about the role of thought leadership and content in expediting behavior change in an industry that’s known for moving slowly and carefully. You’ll hear the latest trends that Matt’s seeing in health tech thought leadership, and how, when it’s done right, it can drive change for consumer transformation and other key initiatives.

All that, plus the Flava of the Week about McKinsey’s latest consumer insights report. What opportunities does the report highlight for healthcare organizations to better engage consumers digitally, and how can this drive market leadership and differentiation for health systems that take it seriously?

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#323) 
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Will Johnson, Vice President and General Manager of +Oscar, sees an urgency to prioritize personalization. Will and Jared dive into how healthcare organizations democratize knowledge, and why now is the time to value individualized health. 

All that, plus the Flava of the Week about, of course, Walmart closing all 51 of its healthcare clinics. As we move through our stages of grief, can we take a moment and acknowledge how conversations about consumer health have changed as a result of having Walmart in the healthcare business? And how will health systems respond? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#322) 
See omnystudio.com/listener for privacy information.

Keenan Wyrobek, Co-Founder and CTO of Zipline, joins the Rap to talk about how drone delivery is changing the way that patients with chronic diseases access care, how it enables health at home, and how consumer-centric can mean getting physical things fast. 

All that, plus the Flava of the Week about One Medical’s newest expansion. One year after Amazon’s acquisition, is there still a growth path for care models that are designed for humans, and can we double down on solving for access? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#321) 
See omnystudio.com/listener for privacy information.

Jared welcomes Paul Markovich, President & CEO of Blue Shield of California. It's been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members receiving care, and how you can't just incrementally improve the current system; you have to reinvent and reimagine it. 

All that, plus the Flava of the Week about Diedra Kramer’s presentation on consumer strategy at Healthcare Marketing 360. How do we champion the need for better consumer experiences so we can set better standards for meeting their expectations? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#320) 
See omnystudio.com/listener for privacy information.

Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis. 

All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What does it take for Marketing to play a leading role in Consumer Transformation, and how can we gain more traction with CX initiatives in established healthcare organizations? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#319) 
See omnystudio.com/listener for privacy information.