The Scalable Freedom Show Ellie Swift

You may not know this yet about me, but something that’s really important to me is knowing the numbers. Now, I know what you might be thinking: talking numbers is boring! But before you press the skip button, I promise you - you’re going to get so much out of this episode as we dive into some really interesting facts on the power of data in business. Today, I’m joined by the amazing Lacey Sites. Lacey is not only my incredible business coach, but co-CEO of Datable, a company that helps business owners get this invaluable information of their data in a real-time, automated way.In my business, we use Datable’s free tools for all of our launches, to extract all the data and help us continue to up level. Knowing our numbers helps us make smarter decisions, save time and increase our profitability.In this conversation, we’re exploring the biggest mindset hack that supports me and my business strategy. Lacey will also share some epic client examples of how analysing data and tweaking things accordingly can help boost numbers and leverage sales in a fast, efficient way. Conversion Rates vs TrafficWe’re told again and again that increasing traffic is the key to success. However, Lacey assures us that traffic is not the most impactful factor in a business's success. Instead, she suggests focusing on conversion rates and ensuring that potential customers are converting at a decent percentage. By analysing the data and identifying areas for improvement, entrepreneurs can optimise their sales processes and increase their profitability without solely relying on increasing traffic.Data as an Antidote to a Negative MindsetWhile it can sound rather dry, data can actually provide us with a powerful tool to combat negative mindset patterns. By having access to accurate and up-to-date data, business owners can make decisions based on facts rather than emotions or any limiting beliefs they might have. Lacey shares a powerful story about one of her clients who broke through her self-doubt simply by understanding and working with her numbers. Using Data to Guide Your DecisionsAs business owners, it’s important that we’re strongly connected to our intuition. Lacey and I discuss how intuition can often be tied to logic, and how recognising this can support us to make the right decisions in our businesses. Lacey emphasises that knowing all the information - which includes the data - is where our power lies, and a place we can make good, logical choices from. The process Lacey and her team have created to track and analyse data has completely revolutionised the way I run my business, and I encourage you to click the links below so that you can get on your way to scaling your business and in turn, creating the most time and financial freedom possible.Enjoy!

Today, I’m bringing you this episode from the launch of The Mastermind Model! It’s perfect timing, as I’ve been having so many conversations with my community on the different beliefs arou...

I’m so excited to be joined today by Jen Dalton, a dance business coach and mentor, who has recently achieved $90K in sales in the first quarter of the year. With more than 30 years of experience in dance, during which she has founded, acquired, and sold multiple studios, Jen has developed a wealth of knowledge and a strong passion for her industry. She’s going to share how she built her mastermind, and why she made the shift in the first place. Starting a Mastermind Jen has been very successful running dance studios so the decision to leave and start a mastermind business was not made lightly. As Jen says, it was just a natural evolution. When she began her career she was fueled by a desire to nurture and guide the children she taught. As she transitioned to management, she found a passion for helping other teachers achieve their goals.Eventually, she found other dance studio managers would approach her for advice or support and realised she wanted to serve them. So she made the shift and now works to help dance studio owners simplify and scale their businesses through her signature framework, the studio scaled method.Building a Profitable MastermindJen chose to launch her new business with the mastermind as her primary offer. It can be a difficult move to make but she’s been super successful with $70,000 in revenue in her first year and $90,000 in revenue from Q1.She shares the things that helped her most on this journey, including her experience working with me in the Mastermind Model Program. She credits the program’s clarity, simplicity, and actionable steps for empowering her to create, market, and deliver her mastermind successfully.Selling with Authenticity:We discuss Jen's approach to sales, which prioritises authentic and genuine connection. She views the sales process as an opportunity to listen, understand her clients' needs deeply, and build relationships based on trust. This lets her identify potential clients that are a good match early on so she can focus on nurturing those relationships. This strategy is how Jen achieved an 80-90% conversion rate on sales calls and built a loyal community.Jen’s story is a testament to the power of passion, dedication, and strategic growth. I hope it will inspire you to pursue your entrepreneurial dreams with courage and determination. If it does make sure you remember Jen’s simple advice: Just get started, and enjoy the process. Connect with Jen DaltonWebsite: jendalton.com.au (http://jendalton.com.au)Instagram: @_JenDalton_ (https://www.instagram.com/_jendalton_/)

We’re back with an amazing guest episode today! My aim for these episodes is to bring people on the show who can provide insights that support you to build out your masterminds and group p...

In this episode, we sit down with Katy Almstrom, a seasoned entrepreneur and the founder of MoneyWise, to delve into the world of mastermind models. With years of experience in coaching and entrepreneurship, Katy brings a wealth of knowledge and expertise to the discussion.Katy and I have been working together for about 12 months now. In that time, she’s transitioned her business to a mastermind model and that’s what we’ll be discussing today. She provides insights into her sales process secrets, the key elements of delivering a kick-ass mastermind, and how the mastermind model has transformed her business.Transitioning to the Mastermind ModelBefore embracing the mastermind model, Katy’s business operated in a one-on-one coaching model. She enjoyed this work greatly but eventually realised the group setting of a mastermind would be better aligned with her mission of normalising conversations around money with women.The mastermind model can offer far greater scalability and ease than individual coaching can, but it does come with some different things to consider. For one, the longer sales process gives you more time to nurture leads and build strong client relationships. We share our sales process secrets so that you can take full advantage of the mastermind model.Delivering a Kick-Ass MastermindMoving on to the delivery of masterminds, Katy shares insights into refining the process for optimal client experience. Initially, she believed she needed things to be drastically different but wasn’t able to enjoy working that way. Eventually, she found the perfect fit by embracing a more personalised approach, emphasising clear communication, one-on-one onboarding, and goal setting with clients.Leveraging the Mastermind ModelThen we talk about how Katy uses the mastermind model to create exceptional offers and experiences. She stresses the importance of intentional offer creation and obsession with details for client success. Learning from experts and using all the resources available to her has ensured Katy gets maximum results from the mastermind model.Katy has so much experience and wisdom to share in this episode! I know it’ll leave you feeling confident and informed about the mastermind model. So, sit back and enjoy!Connect with KatyInstagram @katy_almstrom (http://www.instagram.com/katy_almstrom)Facebook: www.facebook.com/groups/networthwoman (http://www.facebook.com/groups/networthwoman)Messy to Magnetic Podcast:

“Is a mastermind right for my business?” Today’s episode is inspired by the fact that this is a question I get asked a lot by my clients. They’re often unsure as to whether this model will...