SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators Society for Healthcare Strategy & Market Development

The Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Christine Alvero, DPT, MBA, FACHE went from athletic trainer to Vice President of Hospital Operations.

Suzanne Hendery, Chief Marketing and Customer Officer at Renown Health and SHSMD Board Member; and Alan Shoebridge, Associate Vice President, National Communications Providence and SHSMD President, discuss their impressive session from the 2023 AHA Leadership Summit.

Health care leaders are taking steps to redesign work in creative ways to achieve greater efficiency in an environment that provides for greater virtualization of care and work, allowing greater customization to meet workforce demands, and ensuring that workers operate at the top of their license. Joanne Conroy discusses how Dartmouth Health and others are addressing today's workforce challenges.

Stephen Behm of Bon Secours Mercy Health and Raena Zupan of Futurety discuss how Bon Secours Mercy Health changed its culture, developed new products, and attract, retain, and support visionary clinicians.

The Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Aimee Keller-Pickford grew from front-line manager to Chief Operating Officer at AdventHealth in Altamonte Springs, FL.

Health care marketing has never been more challenging. From navigating HIPAA compliance to keeping up-to-date with the latest marketing technologies, health care marketers must constantly adapt to a rapidly evolving landscape. This podcast episode addresses these challenges head-on. Ray Mina, Freshpaint’s Head of Marketing, will dive into how health care marketers can turn the challenge of privacy into a strategic advantage. By embracing a privacy-first approach to health care marketing, marketers will actually be able to unlock high-performance marketing tactics that have previously been off-limits. Doing that will put health care marketers ahead of their peers, allowing them to use privacy as a competitive advantage.