143 episodes

SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators Society for Healthcare Strategy & Market Development

    • Health & Fitness
    • 4.7 • 3 Ratings

SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.

    Get Beyond Calling it “AI” and Explore How to Use Smart Technologies to Innovate

    Get Beyond Calling it “AI” and Explore How to Use Smart Technologies to Innovate

    Roberta Levy Schwartz, Ph.D., FACHE, Chief Innovation Officer of Houston Methodist hospital system, discusses the transformative power of emerging digital technologies in healthcare. From AI to telemedicine, these innovations are reshaping the future of hospitals and streamlining daily operations, while tackling the challenges of healthcare marketing, communication, and strategic planning.

    The Future of Population and Public Health

    The Future of Population and Public Health

    Dr. David Ansell discusses how the future of population and public health will be examined within health care as a starting point, and then out to the community to examine public health intersects in the next five years.

    Aidan Hettler, the 24-year CEO of a Colorado Hospital

    Aidan Hettler, the 24-year CEO of a Colorado Hospital

    Aidan Hettler, a 24-year-old CSU College of Business graduate, recently assumed the role of CEO at Sedgwick County Health Center, overseeing critical healthcare facilities serving rural Colorado and Nebraska. Despite his youth, Hettler embraces the challenge of providing essential services to communities with limited healthcare access. Under his leadership, SCHC aims to thrive, prioritizing employee engagement and elevating care standards. Hettler's journey from recent graduate to CEO underscores the potential of seizing unexpected opportunities.

    Addressing the Absence of Diverse Participation in Clinical Trials (Case Study)

    Addressing the Absence of Diverse Participation in Clinical Trials (Case Study)

    Join Benjamin as he shares insights into the Mayo Clinic's efforts to enhance diversity in clinical trials through community partnerships and innovative approaches like leveraging market research and AI to break down cultural barriers. Benjamin's case study, first presented at SHSMD's Public Relations and Communications course in 2023, will highlight the progress made and lessons learned.

    Women in Leadership: Christine Alvero

    Women in Leadership: Christine Alvero

    The Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Christine Alvero, DPT, MBA, FACHE went from athletic trainer to Vice President of Hospital Operations.

    Strengthening Risk Communications & Mitigating Misinformation in Health Care Emergency Management

    Strengthening Risk Communications & Mitigating Misinformation in Health Care Emergency Management

    Suzanne Hendery, Chief Marketing and Customer Officer at Renown Health and SHSMD Board Member; and Alan Shoebridge, Associate Vice President, National Communications Providence and SHSMD President, discuss their impressive session from the 2023 AHA Leadership Summit.

Customer Reviews

4.7 out of 5
3 Ratings

3 Ratings

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