Six Pixels of Separation - Mitch Joel’s weekly conversation with business leaders, thinkers, innovators and cultural icons. The show is about insights and provocations on brands, consumers, technology, business and how connected we’ve all become.
SPOS #919 – Todd Rogers On How To Write For Busy Readers
Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #919. In a world of information overload, Todd Rogers, a Professor of Public Policy at the Harvard Kennedy School of Government, recently published the book, Writing for Busy Readers - Communicate More Effectively in the Real World (co-authored with Jessica Lasky-Fink), as a testament to their understanding of the nuances of better writing in our text and emoji-paced world. Todd has dedicated his career to the study of efficient communication strategies, whether it's engaging with families, students, consumers, employees, or voters. His expertise is not just academic, it is also deeply rooted in practical applications, as evidenced by his co-founding of the Analyst Institute and EveryDay Labs. These organizations reflect his commitment to using behavioral science for public good – from improving voter communications to reducing student absenteeism through better family engagement. At Harvard, Todd's course, The Science of Behavior Change, is one of the most sought-after classes, a testament to his ability to translate complex theories into actionable knowledge. His role as the faculty chair of the executive education program Behavioral Insights and Public Policy, and his leadership of the Harvard Behavioral Insights Group, further highlight his central position in the landscape of behavioral science. In Writing for Busy Readers, Todd (alongside Jessica), dives into the challenge of writing effectively in a society that is bombarded with tasks and distractions. They champion the principles of brevity and clarity, advocating for the power of concise messages in capturing and retaining the attention of busy readers. Their book is a must-read for anyone looking for the balance between being informative and being succinct. Todd discusses the importance of standout subject lines, the pitfalls of overusing adjectives and common phrases, and the relationship between writing and persuasion. Todd addresses the impact of generative AI on writing, revealing his insights on how technology can aid in the principles of effective communication. Todd and Jessica's work is not just about writing - it's about understanding and engaging with the reader's context and perspective. His insights offer a roadmap for writing in a way that resonates in a society where time is the most precious commodity. Enjoy the conversation...
Running time: 56:40. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Todd Rogers. Writing for Busy Readers - Communicate More Effectively in the Real World. Jessica Lasky-Fink. Harvard Kennedy School of Government. EveryDay Labs. Follow Todd on X. Follow Todd on LinkedIn. This week's music: David Usher 'St. Lawrence River'. Takeaways:
Writing for busy readers requires brevity and clarity. Consider the reader's context and perspective when crafting written communication. Skimming and scanning are common reading behaviors in a busy society. Subject lines should be unique and attention-grabbing to capture the reader's attention. Avoid overusing adjectives and replace common phrases with more concise alternatives. Effective writing is closely related to persuasion and the ability to make it easier for readers to understand and respond. Generative AI tools like chat GPT can assist in writing, but they need to be trained on the principles of effective communication. Teaching effective writing strategies in schools can help individuals communicate more effectively in various contexts. Acknowledging others' efforts and providing positive feedback can have a significant impact on their well-being. Chapters:
00:00 - Introduction and Background 01:15 - The Principle of 'Less is More' 04:
SPOS #918 – David Rogers On The Digital Transformation Roadmap
Welcome to episode #918 of Six Pixels of Separation - The ThinkersOne Podcast.
In an era where digital transformation is not just a buzzword but a survival strategy, David Rogers is a world-renowned expert on digital transformation and a distinguished member of the Columbia Business School faculty. He has authored five influential books, including his latest, The Digital Transformation Roadmap, which dives deep into the challenges and strategies crucial for organizations navigating the rapid currents of digital change. David addresses a critical concern: Why do 70% of businesses falter in their digital initiatives? His answer is a clarion call to organizations worldwide — transformation is not just about revamping products... it's about reinventing the organization itself. David presents a five-step roadmap that guides businesses through the continuous tumult of digital innovation, a methodology resonating with his extensive work with global corporations like Google, Microsoft, and Visa. It's not about the technology, he argues, but about strategy, leadership, and a paradigm shift in thinking. This philosophy, first introduced in his landmark bestseller, The Digital Transformation Playbook, has been a guiding light for numerous organizations, and is now more relevant than ever. So if you’re thinking about everything from blockchain, the hype and reality of Web3, the future of artificial intelligence, and new business models necessitated by digital transformation, we’re here for it. David’s insights on the impact of Covid-19 on decentralizing platforms and the need for a customer and business-centric approach, rather than a technology-alone focus, are particularly enlightening. His approach is both pragmatic and visionary. He emphasizes the importance of shared vision, problem selection, and innovative leadership in driving successful digital transformation. His ideas on managing growth, nurturing talent, and fostering a culture conducive to innovation are invaluable for any leader navigating the digital age. Enjoy the conversation...
Running time: 1:03:42. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with David Rogers. The Digital Transformation Roadmap. The Digital Transformation Playbook. Follow David on Substack. Follow David on LinkedIn. This week's music: David Usher 'St. Lawrence River'. Takeaways:
Digital transformation is not just about technology, but about the business and the customer. Successful digital transformation requires a shared vision, problem selection, and strong leadership. The five steps of digital transformation are defining a shared vision, picking the problems that matter most, validating new ventures, managing growth at scale, and growing technology, talent, and culture. Centralized and decentralized platforms are a topic of discussion in the digital era, with implications for social media, databases, and more. Blockchain and AI have limitations and should be applied strategically to solve specific problems. The future of AI holds both opportunities and challenges, and it will redefine knowledge and identity. Successful digital transformation requires empowering individuals and teams at all levels of the organization to drive change. Chapters:
00:00 - Introduction and Background 01:05 - The Digital Transformation Roadmap 02:02 - The Challenges of Organizational Transformation 13:17 - The Failure Rate of Digital Transformation 14:24 - The Five Steps of Digital Transformation 18:03 - Rapid Testing and Learning vs. Moving Fast and Breaking Things 23:03 - Foundational Customer Behaviors in the Digital Era 25:36 - The Evolution of Subscription Models 30:11 - The Impact of Cloud Computing on Business Models 32:17 - The
SPOS #917 – Henna Pryor On Embracing Your Awkward
Welcome to episode #917 of Six Pixels of Separation - The ThinkersOne Podcast.
Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #917. Can being awkward be a superpower at work (and life)? Henna Pryor knows it can. She is an executive and performance coach and is a beacon of authenticity and transformation. Henna’s approach to coaching, deeply rooted in real-world experiences, breaks away from conventional methodologies, focusing instead on embracing the uncomfortable to unlock one’s true potential. Her latest book, Good Awkward - How to Embrace the Embarrassing and Celebrate the Cringe to Become The Bravest You, is a refreshing take on personal and professional growth. In a world where polish and perfection often overshadow authenticity, Henna’s book serves as a guide to harnessing the power of awkward moments. She asserts that it is in these moments of discomfort that we find opportunities for significant growth and bravery. The realness in her book, makes it a compelling read for anyone looking to break free from the fear of judgment and embrace their authentic selves. Yes, it’s time to rethink our relationship with discomfort. Henna posits that what we often avoid or cringe at can be the very catalyst for our most profound development. Her book is filled with actionable advice, personal anecdotes, and thought-provoking exercises designed to help individuals step into their bravery. In her role as the founder of Pryority Group, Henna has worked with numerous professionals, helping them to navigate career transitions, overcome leadership challenges, and achieve their goals. Her work extends beyond individual coaching. She has been instrumental in guiding organizations through cultural transformations, emphasizing the importance of vulnerability and open communication in building strong, cohesive teams. Let’s shed some light on the unconventional paths to leadership and personal development, with Henna’s perspective on how we can all embrace our true and authentic selves. Enjoy the conversation....
Running time: 59:39. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Henna Pryor. Good Awkward - How to Embrace the Embarrassing and Celebrate the Cringe to Become The Bravest You. Pryority Group. Check out Henna on ThinkersOne. Follow Henna on LinkedIn. Follow Henna on Instagram. This week's music: David Usher 'St. Lawrence River'.
SPOS #916 – Brad Pedersen On Big Wins And Big Dreams
Welcome to episode #916 of Six Pixels of Separation - The ThinkersOne Podcast.
Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #916. In the world of business, Brad Pedersen stands out not only as an entrepreneur but also as a storyteller who has managed to weave his unique experiences into valuable business lessons. His journey, marked by creativity and resilience, is an inspiring tale for anyone navigating the complex terrain of entrepreneurship. Brad, best known for his innovative role in the toy industry (brands like Tonka, K'nex, Light Brite, Mash'ems, Care Bears and more), has encapsulated his wisdom in his new book, Startup Santa - A Toymaker's Tale of 10 Business Lessons Learned from Timeless Toys. This book is more than a narrative of business success... it is a guidebook that draws parallels between the principles of toy making and fundamental business strategies. Startup Santa delves into the world of timeless toys, unearthing the universal lessons they hold for business success. Brad’s approach is unique - he uses the simplicity and creativity of toys to explain complex business concepts, making them accessible and engaging. The book serves as a testament to his belief in the power of storytelling as a tool for learning and inspiration. Throughout his career, Brad has exemplified the spirit of innovation. As the founder of TechOutsiders and a seasoned entrepreneur, he has continuously pushed the boundaries of what's possible, turning ideas into tangible success stories. His journey is dotted with challenges and triumphs, each contributing to his deep understanding of the business landscape. Brad's passion for entrepreneurship is matched by his commitment to mentoring and supporting other aspiring entrepreneurs.Through his speaking engagements and writings, he shares his journey with a wider audience, inspiring others to pursue their entrepreneurial dreams. He’s currently also running the business of Pela (the world’s first compostable phone case) and Lomi (the world's first smart waste device that turns organic waste into soil supplement while you sleep). How can you dream big, generate business ideas for products that people don’t even know they will need (and love), overcome massive obstacles and keep going? Listen in. Enjoy the conversation...
Running time: 1:01:22. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Brad Pedersen. Startup Santa - A Toymaker's Tale of 10 Business Lessons Learned from Timeless Toys. Pela. Lomi. Follow Brad on LinkedIn. This week's music: David Usher 'St. Lawrence River'.
SPOS #915 – Alex Tapscott On Web3 And The Future Of Tech
Welcome to episode #915 of Six Pixels of Separation - The ThinkersOne Podcast.
Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #915. In the rapidly evolving digital landscape, Alex Tapscott, demystifies the complexities of finance, blockchain, and Web3. As an author, speaker, and more, Alex’s insights are carving a path for understanding the next wave of internet evolution. His latest book, Web3 - Charting the Internet's Next Economic and Cultural Frontier, is a seminal work in the blockchain and digital assets space. It offers a deep exploration of how Web3 is not just a technological leap, but a radical shift in how we perceive and interact with the digital world. This book is more than a guide, it's a window into a future where decentralization, blockchain technology, and digital assets redefine our economic and cultural norms. Alex, also the Managing Director of the Digital Assets Group at Ninepoint Partners, one of Canada’s leading investment firms, with more than $8 billion in assets under management, provides a detailed analysis of how Web3 represents a significant departure from the current internet landscape. He is also the author of Blockchain Revolution, Financial Services Revolution and Digital Asset Revolution. In 2017, Alex co-founded the Blockchain Research Institute, and has dedicated his career to understanding and fostering the growth of blockchain technologies. His work at the institute and beyond has positioned him at the forefront of thought leadership in the blockchain space, offering strategic insights to leaders and organizations navigating this new terrain. His expertise extends to the broader financial sector, where his understanding of how digital currencies and assets are reshaping the global economy has made him a sought-after consultant and advisor. His ability to break down complex subjects into accessible narratives makes him an invaluable resource for anyone looking to grasp the nuances of this rapidly evolving field. His writing combines a deep understanding of the technological underpinnings of Web3 with a clear view of its broader implications, offering a holistic perspective on what lies ahead. In this episode, Alex sheds light on the intricacies of Web3, blockchain, and the future of digital finance, offering listeners an in-depth look at the forces shaping our future. Enjoy the conversation...
Running time: 1:06:03. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Alex Tapscott. Web3 - Charting the Internet's Next Economic and Cultural Frontier. Blockchain Revolution. Financial Services Revolution. Digital Asset Revolution. Blockchain Research Institute. Digital Assets Group at Ninepoint Partners. Alex’s Podcast: Defi Decoded. Follow Alex on X. Follow Alex on LinkedIn. This week's music: David Usher 'St. Lawrence River'.
SPOS #914 – Robert Rose On Elevating The Art And Science Of Content Marketing
Welcome to episode #914 of Six Pixels of Separation - The ThinkersOne Podcast.
Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #914. In a digital world where content is king, Robert Rose stands out as a master craftsman (and good friend), shaping narratives that resonate and drive business success. As a seasoned author (Managing Content Marketing, Experiences: The 7th Era of Marketing, Killing Marketing, etc.), consultant, and content marketing rock star, Robert has been at the forefront of defining and refining the strategies that make content a pivotal part of contemporary marketing. Robert’s latest book, Content Marketing Strategy, is a beacon for marketers navigating the choppy waters of the digital age. The book is not just a treatise on content marketing; it's a comprehensive guide to crafting a strategy that aligns content with broader business goals. Drawing from his extensive experience, Robert elucidates how content can be a transformative force, turning audiences into advocates and browsers into buyers. The journey of Robert as a content marketing strategist is one marked by a deep understanding of how stories can shape brand perception and consumer behavior. His work has not only helped businesses find their voice but also fine-tune it to echo across the digital landscape. His approach goes beyond mere content creation, delving into how to manage, measure, and monetize content effectively. As the founder and chief strategy advisor of The Content Advisory, Robert has been instrumental in steering businesses toward narrative-driven growth. His consultancy work has seen him collaborate with global brands, helping them to craft content strategies that are both innovative and impactful. His insights are sought after in boardrooms where the conversation is about turning content into a competitive advantage. Beyond his consulting and writing, Robert is a prolific speaker, bringing his thought leadership to conferences and corporate workshops worldwide. His keynotes are a blend of practical advice, industry insights, and forward-thinking ideas - all delivered with a storyteller's flair. Robert’s contributions to the field extend to his role as a Chief Strategy Advisor for the Content Marketing Institute (which is also the home of Content Marketing World - originally created along with his This Old Marketing podcasting co-host, Joe Pulizzi). Here, he has been a guiding force, helping shape the discourse around content marketing and ensuring that practitioners have access to the latest trends, tools, and tactics. The power of smart and strategic content cannot be denied. Enjoy the conversation...
Running time: 1:07:00. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Robert Rose. Content Marketing Strategy. Killing Marketing. Managing Content Marketing. Experiences: The 7th Era of Marketing. The Content Advisory. This Old Marketing. Content Marketing Institute. Content Marketing World. Check out Robert on ThinkersOne. Follow Robert on LinkedIn. Follow Robert on Threads. This week's music: David Usher 'St. Lawrence River'.
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