85 episodes
Mastering Modern Selling Tom Burton, Brandon Lee, Carson V Heady
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- Business
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5.0 • 6 Ratings
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At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
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MMS #88 - Intentional Moves: Career Strategies to Reach the Top 10% with Kristie Jones
In the latest episode of Mastering Modern Selling, Brandon Lee and Tom Burton welcome back Kristie Jones, a seasoned consultant specializing in helping early-stage startups and privately-owned companies.Kristie's expertise in sales processes, hiring, and career strategy shines through as she shares invaluable insights on making intentional career moves. Here’s a quick recap of the episode:1. Embrace Full-Cycle Selling:Kristie highlights a significant shift in the industry where full-cycle sel...
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MMS #87 - Empowering Partnerships: Unlocking Revenue Potential with Vince Menzione
In this episode of Mastering Modern Selling, Tom Burton and Brandon Lee are joined by Vince Menzione, founder of Ultimate Partner and former General Manager of Partner Sales and Strategy at Microsoft.Vince brings a wealth of experience in transforming businesses through strategic partnerships. Get ready to dive into the world of partnerships and learn how they can revolutionize your sales strategy.1. The Evolution of Partnership Strategies:Vince shares his journey from being a top seller in t...
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MMS #86 - Your Buyers Don't Want to Talk, But They Are Lurking
In an era where buyers meticulously avoid sales conversations, understanding the 'Anonymous Zone' becomes pivotal for sales teams. In this episode, Tom Burton and Brandon Lee dive into this challenging landscape, offering actionable insights on how to engage buyers who prefer to remain invisible until the last possible moment. Here are five key takeaways to transform your sales approach:Recognize the Buyer's Journey: Buyers today complete most of their purchasing research anonymously onl...
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MMS #85 - Fresh Perspectives: A New Era of Sales with Victoria Jimenez
In this week's episode of "Mastering Modern Selling," Victoria Jiménez, an esteemed practitioner from the University of Texas at Dallas, shares her wealth of experience and insights from the sales program with Hosts Tom Burton and Carson V. Heady.Here are five pivotal points from the discussion:Integrative Sales Education: Victoria details her academic journey in sales, highlighting the program’s focus on real-world applications rather than traditional exams. The curriculum emphasizes role-pl...
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MMS #84 - A CEO's Guide: Using LinkedIn for 60%+ Business Opportunities with Matt Watson
In the latest episode of 'Mastering Modern Selling,' we had the pleasure of hosting Matt Watson, the dynamic founder and CEO of Full Scale. This discussion is a treasure trove of practical insights on leveraging personal branding and modern selling strategies effectively.Key Insights from the Episode:Personal Branding on LinkedIn:Matt emphasized the power of LinkedIn for personal branding. Regularly posting relevant content not only boosts visibility but also establishes credibility and ...
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MMS #83 - Reimagining Sales Leadership: Strategies for Today’s Market with David Priemer
In this engaging episode of Mastering Modern Selling, we had the pleasure of hosting David Priemer, a seasoned sales strategist known for his contrarian approach to modern sales practices. David shared profound insights and strategies to reimagine and revitalize sales processes, emphasizing a journey from conventional sales tactics to innovative and effective methods.Key Takeaways:Value-Driven Discovery Calls: David stresses the importance of transforming mundane discovery calls into value-dr...
Customer Reviews
Great People, Great Topics
I just recently started listening to this podcast and it has quickly become one of my favorites.
They are constantly bringing in rockstars in the Sales arena and they are discussing topics that are not only for newbies but also for experts.
Thank you Tom, Brandon, and Carson for giving your listeners some amazing content to sharpen their skills!
-Tyrus
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