83 episodes

Social Selling Made Simple with Marki is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.

Social Selling Made Simpl‪e‬ Marki Lemons

    • Business
    • 5.0 • 52 Ratings

Social Selling Made Simple with Marki is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.

    Effective Marketing, Owning Your Name Online & Emerging From a Crisis Stronger w/Eboni Killian

    Effective Marketing, Owning Your Name Online & Emerging From a Crisis Stronger w/Eboni Killian

    To build a valuable and successful real estate business, we have to put key pieces in place in our lives and take deliberate actions every day.
     
    We can either build a business that burns us out or gives us freedom and allows us to earn the most money for what we have to offer.
     
    In 2020, there were certain critical pieces I put in place in my business to emerge stronger.
     
    How did I use my time at home to increase my streams of income? What are the biggest life lessons I apply in my business?
     
    In this episode, I have a conversation with the President of the Women’s Council of REALTORS-Atlanta Network, Eboni Killian. We discuss how to set ourselves up for success.
     
    Three Things You’ll Learn In This Episode 
     
    It’s hard to sell a real estate team or individual business. Instead, think of a real estate franchise opportunity that you can roll your business into so you can create your exit strategy. 
     
    We have to focus on getting the most out of our time, and finding the position, job, title and real estate path that earns you the most amount of money for what you do. 
     
    Video is not about looking perfect. If we focus on perfection, we won’t get started. The two most important things about video are consistency and content.

    • 1 hr 8 min
    The Marketing System That Earned Zack Boothe $500k In One Year

    The Marketing System That Earned Zack Boothe $500k In One Year

    If you want to succeed in real estate and build a sustainable business, you need to have a powerful marketing system. We need a repeatable and scalable process that helps us generate leads. 
     
    We’re in the real estate business and whether we want to list, flip, or wholesale a property, it’s impossible to do so at a high level without a marketing plan. 
     
    In today’s low inventory market, it’s important to be extremely dialed into our local markets so we’re able to identify and maximize our earnings through off-market deals. 
     
    How do we start generating leads and identifying listing opportunities? What source of leads do agents overlook and ignore to their own detriment? 
     
    In this episode, I’m joined by investor Zack Boothe. He shares how he went from window washer to millionaire investor, and how to generate great deals right now. 



    Three Things You’ll Learn In This Episode 
    How Zack adds 100 Properties to his lead generation list per hour 
    At the moment, the biggest problem in most real estate markets is low inventory. Using the Driving for Deals system and the app Deal Machine, you can generate leads and start building a list of motivated sellers. 
     
    The best way to find motivated sellers in a low inventory market
    Instead of trying to convince every homeowner to sell their home, look for the property owners who have a pain point you can solve. In our markets, there are many tired landlords, and people who are burnt out on owning a home. Look for physical signs of neglect in the home to know if and when to make an approach. 
     
    Why real estate agents miss out on great listing opportunities 
    Most real estate agents feel like wholesalers are taking money out of their pockets, and that they are our competition, but they can actually be our collaborators! Most wholesalers are very specific about the kind of properties they buy and they pass the rest to their Realtor partners. Building relationships with these investors is one of the best ways to boost our businesses. 

    • 32 min
    How to Build Marketing Momentum with Niching & Storytelling w/ Matthew Pollard

    How to Build Marketing Momentum with Niching & Storytelling w/ Matthew Pollard

    Sales and networking require us to effectively communicate with strangers. In those situations, many agents struggle to separate themselves from the crowd, and fall into the trap of simply being seen as a commodity. 
     
    We all have things that make us different. What we’re passionate about, the value we bring to the table, the niche we serve and our own personal journeys that set us apart.
     
    When we’re able to present ourselves leading with these things, we get elevated to the status of an expert in the eyes of the people we meet. 
     
    How do we find the niche we can dominate? Why are stories a central part to sales? In this episode, I’m joined by internationally-recognized consultant, speaker, coach and author of the new book, The Introvert’s Edge to Networking, Matthew Pollard. We talk about what it takes to get better at selling ourselves. 




    Three Things You’ll Learn In This Episode 
     
    The biggest misconception people have about introverts and entrepreneurship
    It’s hard to convince the world that introverts can be good at selling, and that’s because there are a lot of misconceptions about what introversion means. Being an introvert doesn’t mean you can’t sell, it’s just about where you draw your energy from, and that your path to success is often different.
     
    Why niching down offers more options than we think
    Niching down allows us to become an authority in a specific space. One mistake we make is thinking there’s limited niches available. We can niche on demographics like retirees, by occupations such as medical professionals, or we can niche down based on an outcome or a specific result we can get for people. 
     
    How to sell more effectively by telling stories
    When it comes to sales, agents often over complicate everything and overwhelm people with information, which puts them off. Instead of overloading them, we have to tell stories to short circuit the logical mind and reach them on an emotional level. People resonate with stories more, and when we embed our communication with names and anecdotes about changing people's lives, we get attention and spark a relationship. 

    • 38 min
    Jay & Samera Harvey on Dominating the Mobile Home Investing Niche

    Jay & Samera Harvey on Dominating the Mobile Home Investing Niche

    One of the most important marketing fundamentals we need to make a reality in our own lives and businesses is finding and dominating a niche. When we create our own lane, we’re able to have a clearer message, stand out more, understand our clients and serve them at a higher level. 
    Mobile home investing is one of the most fascinating and profitable niches in real estate. Today, I’m joined by an entrepreneurial couple who have flipped over 400 mobile homes, and are now teaching other people how to build wealth and financial freedom in the same space. 
    What strategies can we put in place with mobile homes so that they solve problems for other people? How can we use platforms like YouTube to dominate a niche and showcase our unique value proposition?
    In this episode, I’m joined by the co-founder of Trailer Cash Academy, Jay and Samera Harvey. They share how they got started and what helped them rise to the top of this niche. 
     
    Three Things You’ll Learn In This Episode 
     
    Why mobile home investing serves an important purpose 
    Affordable housing is an issue in every metropolitan area in this country, and mobile homes can be a worthy answer to this problem. By investing in mobile homes, we can contribute to improving the lives of families in our communities. 
    Why we shouldn’t be on every social media platform 
    There’s so much pressure for us to be on platforms like TikTok and Clubhouse, but it’s important to remember how easily those shiny objects become distractions that take us away from our goals. Protect your time, if a platform is not where your ideal clients hang out and what makes you money, it shouldn’t be a priority. 
    How to create a client avatar 
    Think back to who you were at the time that you started and really needed the service you offer now. Get really specific about the biggest questions you had at the time and use that to inform the solution you create. If you understand the problem, you can position your product in order to solve that pain point. 

    • 37 min
    Customer Experience: The One Thing Every Business Owner Should Focus On in 2021 w/Jill Salzman

    Customer Experience: The One Thing Every Business Owner Should Focus On in 2021 w/Jill Salzman

    When it comes to marketing, we’re often so focused on the individual aspects that we overlook how all the pieces fit together to create a memorable customer experience. 
     
    By focusing on the whole customer experience, we can create joy, build loyalty, get repeat business, and build a strong connection with people. 
     
    Everything we do in marketing should be about showing value to our customers, and being authentic and personable so that they genuinely get to know, like, and trust us. 
     
    Why is email marketing so important in business right now? What parts of the customer journey can we change and improve? In today’s episode, I’m joined by sought-after speaker, author, entrepreneur, and the founder of The Founding Moms, Jill Salzman. She talks about the most important marketing elements business owners often ignore.  

    Three Things You’ll Learn In This Episode 
    Why authenticity and vulnerability set us apart 
    The foundation of marketing in 2021 is a personal relationship and connection. People want authenticity and realness from the people they do business with. If we want them to hire us, they have to be able to know, like, and trust us. This happens when we’re personable, engaging, and true to ourselves on social media. 

    The power of email 
    Don’t underestimate the power of email and nurturing your mailing list. Email marketing has the power to change a lot of businesses. If we dial in the content, the frequency of our emails, and our efforts to grow the list, we can deepen our customer relationships. 


    How to gain insight into your customer’s journey
    Many entrepreneurs don’t know their customers well enough or their customer’s personal journey, which keeps them from growing their business. Take yourself through your own customer experience from the first interaction to the final sale. It’s the only way to see if there’s anything missing or something we have to improve on.
     
    Guest Bio- 
    Jill Salzman is a sought-after speaker, author, the founder of The Founding Moms, the world’s first and only global collective of offline masterminds and online resources for mom entrepreneurs.
    A graduate of Brown University and law school after that, she started Paperwork Media, a music management firm, and her first entrepreneurial venture. (Her parents still wonder why she opted for the music business over the seductive and alluring career of a bankruptcy attorney.) She went on to create The Bumble Brand LLC to sell Bumble Bells, audible ankle wear for the newest of human beings (she sold it in 2011.) Having built two successful companies, she launched The Founding Moms to connect mom entrepreneurs around the globe with one another and help them get down to business.
    Jill has been featured in national media outlets including the New York Times, CNN’s Headline News, People Magazine, The Chicago Tribune, Daily Candy Kids, Business Matters, WGN TV, and WAHM Talk Radio. Her TED talk, Why Moms Make The Best Entrepreneurs, received rave reviews. She was named one of the Top 50 Women To Watch In Tech and a Top 100 Champion Small Business Influencer.
    Forbes called The Founding Moms one of the Top 10 Websites for Women Entrepreneurs, CNNMoney calls Jill a “Mommy Mogul,” and she was dubbed a “ Cool Mom Entrepreneur We Love” by MSN Live. She released her first book, Found It: A Field Guide for Mom Entrepreneurs, in 2012 through Piggott Press, and The Best Business Book In The World (according to my mom) in 2018. She co-hosts Forbes’ top-rated entertaining business podcast, Breaking Down Your Business and she’s launched a Tip Top Tips video series for entrepreneurs.

    For more information visit https://foundingmoms.com, send an email to jill@foundingmoms.com and follow @foundingmom on Instagram or connect on Facebook https://www.facebook.com/foundingmoms.

    • 35 min
    The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 7

    The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 7

    If we want to be more effective at marketing and social selling, we have to get better at leveraging the devices in the palms of our hands. We have to approach everything we do from the angle of finding solutions. Every pain point in our business and our marketing is an opportunity to learn something that can make us better. 
     
    When the lockdown happened back in March, I set goals for what I wanted to achieve to keep growing my business. Instead of seeing the lockdown as a problem, I then set out to learn, find the solutions, and gather resources to help me achieve those goals. This helped me launch ancillary businesses and even a new book!
     
    In the last episode of the Social Selling Challenge, I talk about the importance of focusing on solutions, ways to boost our marketing, and some great resources we should be implementing in our businesses. 



    Three Things You’ll Learn In This Episode 
     
    - We are in a competitive business but we have to collaborate to get deals done. The more knowledge we share with each other, the better our transactions will be, and the better we become at serving the consumer.  
     
    - If we’re trying to get into a new marketplace or get back in the game, one way we can get free exposure is by joining our local chamber of commerce and attending the events. 
     
    - We all have problems and pain points in our businesses, but it’s critical for us to focus on the solutions. By learning to search effectively on Google and YouTube, we can get solutions faster.
     
    Resources Mentioned
     
    Google Power Search Course 
    Hubspot Certification 
    Hootsuite Academy 
    IFTTT 
    Six Figure Self-Publishing Secrets 
    Thinkific $1 Million Entrepreneur Growth Fund

    • 42 min

Customer Reviews

5.0 out of 5
52 Ratings

52 Ratings

Sheka8 ,

So knowledgeable & entertaining

I had the pleasure of catching her at the FL Realtor convention and she provided so many jewels! I planned to leave early for another speaker, but she was so captivating that I elected to stay. She’s hilarious, knowledgeable and gets straight to the point. Thanks Marki!

hanabello ,

Captivating and bold!

Present yourself to the rest of the world as a confident and attractive realtor with the help of this addictive podcast that will teach you all you need to know to effectively make social media and technology your trump card. Marki is highly persuasive in carrying her conversations with successful individuals in the industry, introducing us the simplest and best strategies to success and helping us realize our goals and plans for the future – all with the same level of conviction that will surely boost your own self-esteem. This is a must-listen and must-subscribe!

FollowUpCoach ,

Engaging, Insightful, and Fun to Listen!

I love listening to Marki’s podcast! She’s a master conversationalist and asks questions we’re all thinking. Marki is genuine and listening to her is like having a discussion with your girlfriend.

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