286 episodes

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.

State of Demand Gen Refine Labs

    • Business
    • 4.9 • 167 Ratings

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.

    286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79

    286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79

    If you've watched the news as of late, you've probably heard a lot of big-name tech companies laying off employees, cutting costs wherever they can, and putting a halt to spending. This looming recession has a lot of B2B tech companies worried. But should you really be worried? What does a potential recession mean for your company or your specific role? In this episode, Chris talks about how responsible companies will come out on top, while others that were more careless will yet again feel the brunt of a slowing economy.



    We also touch on:


    Why dark social is not the same as word of mouth
    Why your website needs to be your #1 revenue-generating source, by far!



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 1 hr 31 min
    285 - Strategy, Talent, and the Marketing Machine | Expensive Advice Podcast

    285 - Strategy, Talent, and the Marketing Machine | Expensive Advice Podcast

    In this episode, Chris talks about the trifecta of building a company that has a competitive advantage, is able to acquire customers in a scalable way, and is a talent destination that the best of the best want to come and work at. In addition to talking about building a sustainable company, Chris and Adam dive into the impact that LinkedIn has had on Refine Labs, the current economic state of B2B SaaS, and what's next for Refine Labs.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 46 min
    284 - MUST LISTEN: Reflections on Building a Digitally-Native Company | Lochhead on Marketing

    284 - MUST LISTEN: Reflections on Building a Digitally-Native Company | Lochhead on Marketing

    Native digitals don't buy the same way that native analogs do. Native digitals are also fast becoming the largest buying group of B2B software. However, most large B2B companies are still being run by native analog executives. This is in large part why most B2B companies are running playbooks from a decade ago and leaving a huge gap for new, digital-native startups to explode. In fact, Refine Labs is a perfect example of that. In this episode, Chris and Megan talk with Christopher Lochhead about how they are building a digital-native company and the huge advantages that it has given them.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 1 hr 18 min
    283 - Organic Content Isn't Free | Demand Gen Live S2 x78

    283 - Organic Content Isn't Free | Demand Gen Live S2 x78

    There is a big misunderstanding amongst the marketing community about organic content: "organic content is better than paid because it's free." That statement couldn't be further from the truth. In fact, here at Refine Labs, we have a 9 person team that runs organic content to the tune of over $100,000 per month. Not only does organic cost money but it takes more time to see if your message is resonating—time most companies simply aren't willing to put in to make organic work. In this episode, Chris talks about why organic content isn't free, how to use a paid strategy alongside organic, and much more.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 1 hr 19 min
    282 - Utilizing Different Personalities In Your Marketing | TikTok Live x1

    282 - Utilizing Different Personalities In Your Marketing | TikTok Live x1

    In our first ever TikTok live, Chris went full AMA (Ask Me Anything) and fielded questions on everything from using different personalities in your marketing efforts, to how long it takes him to create content every day, to how to (not) formalize feedback, and more...



    If you're a fan of this format, shoot us a message on LinkedIn and let us know.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 32 min
    281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote

    281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote

    "Nobody is focused on creating demand. No metrics support demand creation. Everything is about being sales-centric and marketing supporting sales. And the truth is, the only way that you win big, is by going out there and creating demand..." - Chris Walker



    In this episode, Chris breaks down why companies don't focus on creating demand and instead put all their energy into capturing demand. After laying the groundwork for why companies don't do it, he breaks down why whoever creates the demand, wins.

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 59 min

Customer Reviews

4.9 out of 5
167 Ratings

167 Ratings

Dana Mariotti ,

Excellent!

This a must podcast for marking pros of all types. Chris gets to the point fast and delivers strategic advice that will make your business grow. Keep this on your listen list!

Kris Harrington ,

A must listen to podcast!

B2B organizations, if you’re not listening to Chris Walker you’re falling behind. Every episode has at least one insight you can take action on today to reshape how your sales and marketing teams deliver value. This is my go to podcast even if I only have 10 minutes to listen.

Learner924 ,

Top Marketing Podcast

This has now made it into my favorite marketing and business podcasts list. It has challenged what I was taught about marketing and reshapes my thinking around vanity metrics and false attribution data. Looking forward to learning more and growing as a quality, professional marketer with your insights. That and this saves a ton of money wasted on taking irrelevant marketing courses. 😀

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