46 episodes

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.

State of Demand Gen Refine Labs

    • Marketing
    • 5.0, 18 Ratings

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.

    46 - Should Content Marketing be Tied to Revenue? | Demand Gen Live x21

    46 - Should Content Marketing be Tied to Revenue? | Demand Gen Live x21

    On last night's Demand Gen Live, Megan Bowen (CCO, Refine Labs) joined Chris Walker (CEO, Refine Labs) in Gaetano DiNardi's place. Over 50 marketers and sales folks joined the call and participated in a live Q&A.   



    We covered: why brand marketing lowers CAC, what needs to change from a marketing and CX perspective with enterprise deals, should content marketing be tied to a revenue goal, dealing with a CEO who doesn't understand marketing, and what the best answer is to: "if your marketing budget was reduced by 50%, what marketing channels would you execute on and why?"



    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

    Tired of just listening?

    Check out Refine Labs on LinkedIn and YouTube.

    • 1 hr 4 min
    45 - Slow and Steady Wins the Race | Surf & Sales Podcast

    45 - Slow and Steady Wins the Race | Surf & Sales Podcast

    Chris joined the Surf & Sales podcast last week to go into depth on how his background and experiences at former companies shaped the work he does at Refine Labs. They went into depth about:


    Whether marketing is getting better at selling or sales is getting better at marketing;
    Why you can't have a short-term mindset with content marketing and thought leadership; and
    How attribution causes marketers to forget common sense.



    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

    Tired of just listening?

    Check out Refine Labs on LinkedIn and YouTube.

    • 45 min
    44 - The Predictability of Demand Gen | Demand Gen Live x20

    44 - The Predictability of Demand Gen | Demand Gen Live x20

    Chris Walker (CEO, Refine Labs) and Gaetano DiNardi (Director of Demand Generation, Nextiva) hosted Demand Gen Live for the 20th week in a row. They focused on pre-submitted questions as they related to sales forecasting, LinkedIn video ads, growth hacks, and whether webinars are brand or performance.



    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

    Tired of just listening?

    Check out Refine Labs on LinkedIn and YouTube.

    • 1 hr 18 min
    43 - Attribution Doesn’t Tell the Full Story | ABM Conversations Podcast

    43 - Attribution Doesn’t Tell the Full Story | ABM Conversations Podcast

    Chris joined Yaagneshwaren Ganesh and Manish Nepal on the ABM Conversations Podcast last week to share his thoughts on how attribution oftentimes misses the mark when being used to measure the results of content marketing, what marketers can do in place of trade-shows and in-person events, and why your best leads shouldn't be going to an SDR. 



    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. 

    Tired of just listening? 

    Check out Refine Labs on LinkedIn and YouTube.

    • 44 min
    42 - How Buyers ACTUALLY Buy | The Leadership Locker with Rich Cardona

    42 - How Buyers ACTUALLY Buy | The Leadership Locker with Rich Cardona

    Chris joined Rich Cardona on The Leadership Locker to share his thoughts on how companies should be implementing a truly buyer-centric marketing and sales model. They discussed what product management can teach you about marketing, how to attract and educate your buyers instead of convincing them, and the benefits of pivoting to revenue marketing. 

    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

    Tired of just listening?

    Check out Refine Labs on LinkedIn and YouTube.

    • 44 min
    41 - Should You Outsource Your Content Production? | Demand Gen Live x19

    41 - Should You Outsource Your Content Production? | Demand Gen Live x19

    This week on Demand Gen Live we talked about the importance of qualitative metrics, why not to use LinkedIn Engagement Pods, gating content, and outsourced content production.

    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

    Tired of just listening?

    Check out Refine Labs on LinkedIn and YouTube.

    • 52 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

631fashion ,

I consider this continuing education

This podcast is incredibly informative. I look forward to new episodes and always walk away learning something new and urging my peers to subscribe.

khalid@invesp ,

A must lesson to podcast for demand generation

I have been doing marketing for close to 20 years. So, it is rare for me to listen to a podcast and feel that I am constantly learning something new with every episode. Chris does an amazing job in sharing his knowledge. Highly recommended.

Ned A. ,

This should be your marketing podcast

I’ve been following Chris for quite some time and his content could be turned into a college course. If you’re looking to learn the How To’s of marketing and demand gen this should be the first podcast you listen to! Any episode I see get posted is the next thing I listen to.

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