237 episodes
Stay Paid - A Sales and Marketing Podcast Luke Acree & Josh Stike
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- Marketing
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5.0 • 208 Ratings
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ReminderMedia proudly presents Stay Paid: the podcast that gives listeners actionable sales and marketing advice that will help them live a life of freedom, but only if they take action today. Hosts Luke Acree and Josh Stike speak with top producers in fields such as real estate, finance, and insurance. Along the way, they’ve tackled subjects like cold calling and door knocking, digital marketing and social media tactics, and building a successful business from the ground up. Each episode aims to provide listeners with tangible steps they can take to grow their own businesses.
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226 - What we've learned from sending 100 MILLION pieces of direct mail
Direct mail marketing is back in a big way. In fact, direct mail statistics for 2020 say that direct mail has a 90% open rate and a response rate 9 TIMES higher than email. Direct mail ROI continues to be some of the highest in marketing (only behind email and social media) with a median return on investment of 29%. We debunk the myths that direct mail is dead, share what we've learned from sending 100,000,000 pieces of direct mail, and share our three essentials your direct mail marketing needs.
~ Josh
Connect | Resources
Free e-book, Print Media—Your Secret Marketing Weapon: remindermedia.com/printmedia
To learn how to generate more referrals and repeat business, visit: www.remindermedia.com
Follow Stay Paid:
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https://www.instagram.com/staypaidpodcast
Follow Luke Acree:
https://www.instagram.com/lukeacree
https://www.linkedin.com/in/lukeacree
https://www.facebook.com/lukeacreeRM/ -
225 - How to Constantly Level Up with Eric Siu
Eric Siu, this week’s Stay Paid guest, CEO, podcaster, and author of the new book, Leveling Up: How to Master the Game of Life, suggests that we use the lessons and principles of gamification as a way we can think about and react to adversity.
If we do, then we can embrace hardship and turn it into fuel that gives us strength and motivates us to improve, to try again, and to keep going.
Eric believes it’s this willingness to reframe a negative into a positive that differentiates successful people from those who stop short of success. And I believe he’s spot on.
Listen, and when we’re done, you’ll walk away knowing:
- The three skills gaming teaches that are indispensable to succeeding in business.
- The benefits of thinking about business as an “infinite game.”
- Why originality is overrated and the lesson to be learned from both Picasso and Steve Jobs.
~Luke
Connect | Resources
You can find Eric’s book at LevelingUp.com
To learn how to generate more referrals and repeat business, visit: www.remindermedia.com
Follow Stay Paid:
https://twitter.com/staypaidpodcast
https://www.facebook.com/staypaidpodcast
https://www.instagram.com/staypaidpodcast
Follow Luke Acree:
https://www.instagram.com/lukeacree
https://www.linkedin.com/in/lukeacree
https://www.facebook.com/lukeacreeRM/ -
224 - Instagram: What to Post and How to GROW Your Following
Today’s Silver Dollar episode is all about growing your following on Instagram and the type of content that’ll help you do that.
I’m super excited that I recently hit the 20,000 followers mark, and I’m convinced it’s because of the content I post and that I’m committed to engaging with my audience.
Listen and discover:
Five easy ways you can generate a ton of followers. Why you should really be promoting and not just posting your content. The best time to engage with your audience. The one thing you should always be including in your posts. ~ Luke
Connect | Resources
Get made-for-you Instagram posts with your ReminderMedia membership at remindermedia.com/platform
To learn how to generate more referrals and repeat business, visit: www.remindermedia.com
Follow Stay Paid:
https://twitter.com/staypaidpodcast
https://www.facebook.com/staypaidpodcast
https://www.instagram.com/staypaidpodcast
Follow Luke Acree:
https://www.instagram.com/lukeacree
https://www.linkedin.com/in/lukeacree
https://www.facebook.com/lukeacreeRM/ -
223 - How to Close The First 36 Transactions in Real Estate with Jeff Cohn
Hear how a real estate rock star is made and grab his strategies for yourself.
Jeff Cohn was personally recruited by Gary Keller and in January 2020, Jeff opened a tech-powered office in Omaha, Nebraska. He started with 24 agents and $3M in gross commission.
By the end of 2020, the year of the pandemic and other lunacy, Jeff had:
- Doubled his volume.
- Doubled commissions.
- Tripled his agent count.
- Added a mortgage company.
- Added an insurance company.
- Added a digital marketing hub.
- Grew his investment company to $10M+ in assets.
You don’t achieve all this without being extraordinarily innovative and putting in place some air-tight systems. And during a fast-paced conversation with Josh and me, Jeff talks about how he did it and what he believes are the keys for every other agent to do the same.
~Luke
Connect | Resources
- Instagram @jeffmcohn
- The Team Building Podcast with Jeff Cohn on Apple Podcasts
- Grow With ERS to get Jeff’s keynote address and his business plan
To learn how to generate more referrals and repeat business, visit: www.remindermedia.com
Follow Stay Paid:
https://twitter.com/staypaidpodcast
https://www.facebook.com/staypaidpodcast
https://www.instagram.com/staypaidpodcast
Follow Luke Acree:
https://www.instagram.com/lukeacree
https://www.linkedin.com/in/lukeacree
https://www.facebook.com/lukeacreeRM/ -
222 - 4 Ways to Generate Leads in 2021
Consider that 61% of marketers report lead gen as their #1 challenge, while 53% of marketers say they spend 50% or more of their budgets on finding leads. It’s no wonder we get so many questions about lead generation.
In this episode of Stay Paid, Josh and I talk about four lead generation tools that are especially hot in 2021. Listen and:
Find out who’s predicted to topple Facebook as the most profitable ad platform in 2021. Discover how big data is predicting the future (and where you should focus your efforts). Uncover the secret code that can turn your emails into virtual bloodhounds. Hear about the #1 mistake that deprives sales professionals of additional income.
Connect | Resources
Automation software
Marketo: https://www.marketo.com/ Customer.io: https://customer.io/ Salesforce: https://www.salesforce.com/ Ylopo: https://www.ylopo.com/ ReminderMedia resources
remindermedia.com/leadmagnet remindermedia.com/calculator
Stay Paid episodes
Ep. 180 Best Practices and Top Tips for Email Marketing (Don’t email R.O.T.) - https://bit.ly/3aceW9w
Ep. 218 How to Implement Relationship Marketing (Marketing that’s F.I.T.)
To learn how to generate more referrals and repeat business, visit: www.remindermedia.com
Follow Stay Paid:
https://twitter.com/staypaidpodcast
https://www.facebook.com/staypaidpodcast
https://www.instagram.com/staypaidpod...
Follow Luke Acree:
https://www.instagram.com/lukeacree
https://www.linkedin.com/in/lukeacree
https://www.facebook.com/lukeacreeRM/ -
221 - Tips for Writing Your Own Copy from #1 Google Copywriter
Today’s episode is about content—emails and blogs. We interviewed Jacob McMillen who’s mastered how to appear at the top of Google’s organic search results whenever anyone searches for “freelance copywriter.”
Jacob shares some tried-and-true principles of copywriting (which he calls “a-synchronous” sales; I love that) and offers tips that even beginners who have never written a sales email or blog can easily apply to make money and build their audience.
Watch, listen, and take notes if you can because this is super useful info!
Connect | Resources
https://jacobmcmillen.com/
To learn how to generate more referrals and repeat business, visit: www.remindermedia.com
Follow Stay Paid:
https://twitter.com/staypaidpodcast
https://www.facebook.com/staypaidpodcast
https://www.instagram.com/staypaidpodcast
Follow Luke Acree:
https://www.instagram.com/lukeacree
https://www.linkedin.com/in/lukeacree
https://www.facebook.com/lukeacreeRM/
Customer Reviews
Perceptive and actionable!
Genuinely one of the most insightful podcasts in the sales and marketing space. Stay Paid is easy to relate to, packed with valuable information, and always speaks to me right where I'm at. It's an excellent listen!
Nick G the mortgage newbie.
I think everyone that’s in sales or marketing wants to stay paid. I am new loan officer and I have gained a lot of helpful tips since I started listening to stay paid this year. I recently listened to the cold calling episode and I just bought 300 leads to cold call today. Very good information. Thank you Josh and Luke. This podcast is the bomb.com
Motivational
I have been in Real Estate for 30 years. I now lead a team and your podcasts are helping to recreat our businss. We are always looking for inovated ways to serve clients. Great, practical information. We also love the magazines and so do our clients!
Thanks for the constant motivation to keep improving how we serve our clients!
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