Stay Paid - A Sales and Marketing Podcast Luke Acree & Josh Stike

We want to make things a little better for as many people as possible, so this week’s Silver Dollar episode is devoted to helping people help themselves with guidance on how they can improve their mindset. We’re not experts, but we are knowledgeable about taking action. We believe taking action is the only way to improve any situation, including creating a more positive mindset. Listen as we share several practical actions that will elevate your mind, body, and spirit and help you overcome whatever challenges you face.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
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The Insurance Syndicate
The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)
The Purpose-Driven Life
Mindset: Changing The Way You think To Fulfil Your Potential

In speaking with Katie Day, today’s Stay Paid guest, we were struck by her matter-of-fact approach to running her real estate business. Hers is an understated success story. Essentially, it is a tale of an entrepreneur who has built a business by adhering to fundamentally sound principles on a consistent basis. During her interview, she talks about two of these essentials: posting a variety of content to social media at a sustainable cadence, and maintaining consistently applied standards.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
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Connect with Katie on Instagram at movemetotx
Katie’s recommended books:
White Collar Warrior: Lessons for Sales Professionals from America's Military Elite Exactly What to Say: Your Personal Guide to the Mastery of Magic Words We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.
 
0:00     Introduction
2:35     Katie’s backstory
4:16     Growth on social media
6:01     Thoughts on cadence for posting to social media
7:08     Social media content buckets
9:16     From social media audience member to lead
11:36   Additional lead sources
13:18   Retaining experienced agents
16:11   What 2023 market holds for agents [Golden Nugget]
18:21   How Katie addresses agent accountability
22:00   Katie’s favorite books
25:17   Action Item
 

In this week’s Silver Dollar edition of Stay Paid, we suggest five types of technology that real estate agents and, with some modification, all service professionals should add to their toolbox. These technologies will increase your efficiency and, if not already in place, likely point to some areas of your business where you could be more effective. Listen to hear about which of the five types of technology you need to give first priority to installing, discover a key feature you should look for in any system you buy, and find out the feature missing from your content that, if added, would make it 50% more likely to appear on page one of Google.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
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Blog post: Top 3 Ways Real Estate Agents Can Leverage Technology
Blog post: Get to Know Your Clients with the F.O.R.D. Method
Resources mentioned in this episode:
 
Follow Up Boss LionDesk Wise Agent Redtail Minichat Messeger from Meta ai Homebot SmartZip Air DNA TopHap Redfin io Adobe Premiere Rush Upwork Fiverr Trello Jira 0:00     Introduction
0:48     Customer relationship management (CRM) System
2:36     Conversational AI chatbot
4:54     Big data
6:50     Video marketing
8:25     Task management system
11:29   Action Item

This week’s guest on Stay Paid is Letisha Jackson, the CEO of Jackson Insurance Group in Tupelo, Mississippi. Letisha’s a 7-figure producer now, but when she started out, she couldn’t meet her bills. She had so little that when her husband bought a $1 McDonald’s cheeseburger with some found change, they had a huge argument. How she pulled herself up might sound like a hero’s story, but Letisha credits her eventual success to her adoption of an “I’ve got to make this work” mentality. As you listen to her interview, you’ll hear example after example of how taking action leads to progress—proving (once again) that the fundamentals are fundamental for a reason.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
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FREE e-book: How Independent Insurance Agents Can Increase Service and Lines of Coverage
0:00     Introduction
1:43     Letisha’s backstory
3:58     What you do when you have no money and no leads
5:27     Tracking toward success
6:52     The pitch that worked (and why) – Golden Nugget
9:12     Implementing grassroots marketing
11:27   The follow-up process
14:24   Closing the sale
16:03   Overcoming objections and rejection
17:30   A purpose-driven business
18:40   Letisha’s coaching program and podcast
21:38   Action Item
 

Downturn, adjustment, correction, shift—whatever you call it, the current real estate market is certainly interesting. During this time, there are agents who are playing a wait-and-see game . . . and that’s too bad. In today’s Silver Dollar episode, we talk about why right now is the opportune time to double down on four activities you need to start doing today—because when the dust settles, proactive agents are going to come out on top.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
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FREE e-book: Getting Started with Relationship Marketing
FREE KPI & Budget Tracker
0:00     Introduction
0:41     Why you want to describe the market as “interesting”
1:20     Be the educator, the trusted advisor
3:33     Double down on the fundamentals
7:16     Manage cash flow | Lead with revenue
8:46     Increase your lead generation          
11:57   Action Item

This week on Stay Paid, we talk with Neema Bardi, the founder and CEO of Atllas, Inc. His mission is to empower agents with technology and innovative business models—and he’s delivering big time. In addition to sharing his journey and success as one of the youngest brokers in California, Neema describes the hottest new feature on Atllas’s comprehensive dashboard: a free tool for running open houses that is so successful at changing the game that Atllas secured 2,000 new users in only six weeks.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
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OpenHome tool: ai Message Neema on Instagram: @Neema_Bardi Search for lease listings: com Search for virtual assistants: Upwork The book that put Neema on his path: Rich Dad Poor Dad: What the Rich Teach Their Kids About Money—That the Poor and Middle Class Do Not! We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.
 
0:00     Introduction
1:55     Neema’s backstory
3:58     Chose cold calls over calling his sphere    
4:55     Prospecting on Sunset Blvd.
6:18     Hired a virtual assistant
7:24     The frustration of working with a broker
9:28     Managing entrepreneurs who work for an entrepreneur    
10:19   Why build your own brokerage/platform?
12:19   The origin story of the Atllas platform
14:42   Paid ads that are working
18:41   Automated follow-up and using bots
20:03   Inspiration, development, and functionality of OpenHome