Stay Paid - Real Estate Marketing ReminderMedia

We all know that market shifts are inevitable and a natural part of the economy; no business, regardless of industry or size, is completely immune to downturns. As a result, every business owner needs a plan that will not only get them through a rough patch but also help them secure a dominant market position when things begin to look brighter. Today’s episode aims to help you with that plan. Join us to find out a very specific action you can take to fortify your resolve, sharpen your skills, and encourage you to think in new ways; how to determine where to put your time, money, and energy so that you can produce the greatest ROI; and the huge mistake to which every business is vulnerable and what you can do to avoid it.
💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/
staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners.
Connect | Resources
FREE lead magnet for real estate agents
·      The 5 Biggest Mistakes to Avoid When Selling Your Home
·      A Guide to Buying Your First Home
You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.
 
0:00     Introduction
2:10     Shifts cause confusion
2:59     Go on the offensive
4:01     #1 Embrace the change
7:35     #2 Sharpen your skills
9:57     #3 Consult the data
11:33   #4 Focus on client experience
14:11   #5 Niche down
16:56   Action Item
 
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 NAR Settlement: What Warren Buffet Would Advise Agents

Tamany Hall, owner of the Simple Touches, helps real estate agents manage their social media to generate top-of-funnel leads. This week on Stay Paid, she shares a series of Golden Nuggets about how agents can optimize Instagram for generating local leads. Join us to find out the nonnegotiable first step to attracting leads with social media, a smart tip for discovering the type of content you’re best positioned to provide, and how you can move leads through your sales funnel using Instagram, even if you haven't done anything with leads on it before. Plus, you’ll discover how your personal use of the platform could render it far less effective for lead generation and what to do to avoid such a disaster.
💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/
staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners.
Connect | Resources
Website: The Simple Touches
Instagram: @realtorsocialmediamarketing
FREE e-books
·      How to Win at Instagram
·      Lead Generation for Real Estate Agents
You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
 
0:00     Introduction
1:07     Tamany’s business bio
1:30     Converting social media leads    
4:52     Train the algorithm
8:53     Niche-defined content
11:12   Moving leads through your funnel
15:20   TikTok vs. Instagram
18:41   Engagement strategy
21:07   Frequency of posts
22:55   Advice on reel titles
26:05   Social media jumpstart
27:54   About Social Simplicity
0:00     Action Item
 
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing
Training Instagram to Bring You More Local Leads
 

When double-digit attempts to connect with someone who has already raised their hand don’t pay off, it can be immensely frustrating. Even the most diligent sales professionals eventually get weary of the crickets. In today’s Silver Dollar episode of Stay Paid, we discuss five tactics you can use to get any lead, including the most elusive ones, to respond. Listen to discover a strategy to keep control of the sale when your attempts to connect have failed, successful approaches used by call centers to vary the timing of your follow-ups, and a simple text you can adapt to your industry that practically guarantees a response every time.
💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/
staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners.
Connect | Resources
·      Blog: 7 Tips to Get a Prospect to Respond to You (from Spiro)
·      Free webinar recording: The Art of Following Up
You can get more free resources, including e-books, printables, additional webinar recordings, and lead magnets to attract new leads, by visiting our Resource Library.
 
0:00     Introduction
0:57     Tactic #1: Use multiple channels
4:50     Automation | Speed to lead
8:43     Tactic #2: Switch up attempts | Examples
10:22   Tactic #3: Offer item of value
13:40   Tactic #4: Keep control of follow up
15:07   Tactic #5: Make a personal connection | Examples
18:40   Action Item
 
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 How to Get Real Estate Leads to Respond [5 IRRESISTIBLE TACTICS]

This week, we are resharing one of our most popular episodes with the one and only: Jaynie Carlucci! Jaynie is so in tune with what drives her clients and their decision-making styles that she became a top producer in the New Jersey real estate market and did more than $30 million in sales in 2022 alone!
In this episode, Jaynie discusses the importance of building genuine connections and how her business background and training in neuro-associative programming (NAP) help her tap into her clients’ deepest needs and wants. 
Listen to find out how you can use NAP to form more genuine connections with clients. 
Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode.
 
Connect | Resources
To contact Jaynie, go to https://thebossteamcollection.com/
Email: njreboss@gmail.com
Instagram: https://www.instagram.com/thenjreboss/
 
0:32 Introduction
1:50 Jaynie’s backstory
3:05 Keys to success
6:25 Breaking into the luxury market
8:20 Neuro-linguistic programming (NLP)
18:30 How to keep your brand top of mind
22:30 Building your brand early
23:28 The book that has had the most impact on Jaynie
26:40 Action Item
 
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing


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Quick—what’s your personal brand? Don’t worry if you don’t know (well, maybe worry a little) because in this Silver Dollar episode of Stay Paid, we’re explaining not only what a personal brand is but also how you can strategically build one that inspires trust and loyalty. If you do know yours, are you sure it’s what you think it is? Join us to understand the nature of a personal brand and how an unmanaged one can silently destroy your business, discover a powerful exercise that will clarify your unique value proposition into a single, compelling sentence, and get three resources you can leverage to enhance and promote your professional identity.
💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.
Connect | Resources
·      The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
·      Blog: A Real Estate Agent's Guide to Building a Personal Marketing Plan
·      Free e-book: The Relationship Marketer's Guide to Branding
You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.
 
0:00     Introduction
0:57     Discovering your brand
3:15     Step 1: Unique value proposition
8:34     Extended example
10:50   Step 2: Consistent brand identity
14:23   Step 3: Leverage online content
18:42   Step 4: Leverage influencers
20:25   Step 5: Networking
20:51   Action Item
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing
5 Steps to Building a Personal Brand
 

This week on Stay Paid, we’re speaking with Katie Lucie, real estate agent, contributor to Broke Agent Media (BAM), and hyperlocal expert on all things in Juniper, Florida. She’s rocking her numbers, and during her interview, she shares the most important prerequisite to a farming strategy that works right out of the gate, how to integrate your geofarming plan with neighborhood events, why social media vanity metrics don’t deserve your attention, and how to manage your home life and work life and still get it all done. She also offers her best advice for agents navigating this potentially career-changing market.
💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.
Connect | Resources
·      Blog: How to Calculate Turnover Rate When Selecting a Farm
·      Free case study: Only 4 Months into ReminderMedia’s Postcard Campaign, Agent Lands Two Listings on the Same Street
You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
 
0:00     Introduction
1:13     Katie’s business bio
2:07     Extreme time management
4:22     Judicious prospecting
6:06     Geofarm tip 1: Turnover rate
7:35     Geofarm tip 2: The demographic
9:55     Client touchpoints
14:53   From farming to convos
17:04   Geofarm tip 3: The dominant agent
18:02   Approach to social media [Golden Nugget]
20:06   The hype about viral videos
23:37   3 things agents should do right now
27:46   Action Item
 
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing
 
You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
 
Geofarming Genius: Top-Producing Agent Shares Brilliant Hyperlocal Geofarming Tactics