490 episodes

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

Sweathead, A Strategy Podcast Mark Pollard

    • Business
    • 4.8 • 80 Ratings

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

    A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny

    A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny

    Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring.

    The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June.

    David Cerveny (from agency Zaraguza) is a frequent contender in this battle as well having represented the Czech Republic several times. He has his eyes on the big prize and the new title WORLD CHAMPION.

    In this episode, we discuss what it's like to compete in the Young Lions competition as well as the advertising markets in Slovakia and the Czech Republic.

    Monika is here: https://www.linkedin.com/in/monika-farka%C5%A1ov%C3%A1-7b2730a5/

    David is here: https://www.linkedin.com/in/davidcerveny/

    **

    Mark is teaching in Prague (June 24) and will be at Cannes this year. Details about all of our upcoming masterclasses are on the Sweathead website: http://www.sweathead.com.



    You can find Mark here: http://www.instagram.com/markpollard

    • 35 min
    Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel

    Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel

    Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy".

    Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team.

    In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it.

    You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/

    And her book here:

    https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033

    **

    Find out about our upcoming masterclasses at http://www.sweathead.com 



    You can find Mark here: http://www.instagram.com/markpollard

    • 38 min
    Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory

    Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory

    Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen".

    In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it.

    You can find the deck here:

    http://bit.ly/stopcollaboratingandlisten

    • 38 min
    Top Ten Strategist Traits - Live From Hell's Kitchen

    Top Ten Strategist Traits - Live From Hell's Kitchen

    You can find out about our upcoming masterclasses at http://www.sweathead.com



    Mark is here:

    http://www.instagram.com/markpollard

    • 38 min
    How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro

    How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro

    Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas.

    It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk.



    Their guide is here:

    https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96



    Lucas is here:

    https://www.linkedin.com/in/lucasantunesribeiro/



    Kazuo is here:

    https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177



    Mark is here:

    http://www.instagram.com/markpollard

    • 44 min
    The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty

    The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty

    Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't.



    You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide



    You can find Camilla here: https://www.linkedin.com/in/camillagrey/



    You can find Mark here:

    http://www.instagram.com/markpollard

    • 38 min

Customer Reviews

4.8 out of 5
80 Ratings

80 Ratings

L. Hephay ,

Thank you!

Inspirational, informative, and entertaining. Excellent podcast!

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful podcasts that I have ever come across! Mark does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!

apodcastreview ,

Calling All Thinkers

If you’re currently a Strategist looking to refine your craft. If you’ve ever thought, hey, Strategy sounds interesting but like, what’s all this nonsense about insights and tension? If you have nothing to do with Strategy but have a brain and have wondered what to do with all the thoughts, feelings and words that bounce around inside you. Well then, Sweathead is for you. Mark has had a major influence on me, on the Strategy team I lead, and even friends who work in entirely different fields but have been seriously moved to near tears by Mark’s vulnerability and sincerity (true story). Seriously recommend.

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