41 episodes

Talk Copy to Me is a marketing podcast focused on SEO and copywriting to help small business owners feel confident stepping into the spotlight and attracting the perfect-for-them audience. Learn more at erinollila.com/podcast

Talk Copy to Me Erin Ollila

    • Business
    • 5.0 • 21 Ratings

Talk Copy to Me is a marketing podcast focused on SEO and copywriting to help small business owners feel confident stepping into the spotlight and attracting the perfect-for-them audience. Learn more at erinollila.com/podcast

    040. The Basics on Google Ads for Beginners with Ameet Khabra

    040. The Basics on Google Ads for Beginners with Ameet Khabra

    Google ads, for beginners at least, are incredibly confusing. But that doesn't mean that Google ads should be avoided. If anything, if now is the season to invest in advertising, Google ads could be a very strategic way to spend your money.



    But how do you know when the right time is to invest in ads? And once you are certain your ready, where do you even begin? In this episode of the Talk Copy to Me podcast, I ask Google ads specialist Ameet Khabra how to demystify Google ads for beginners so that you can make the decision whether this is a smart advertising avenue for you in the near (or far) future.



    Learn more about your guest expert on Google ads, Ameet Khabra
    Look up the definition of "obsessed" and you'll find a picture of Ameet Khabra.

    Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies for our clients and teach future generations of PPC pros at the university level.

    Her obsession doesn't stop at marketing, however. Ameet's knowledge of and passion for American football has been called "excessively enthusiastic". Her love for the Dallas Cowboys is second only to her love of her dogs, Luke and Leia.

    Ameet is known for her transparency, her impressive ability to pivot her clients' PPC campaigns at just the right moment to achieve maximum results, and her extensive collection of Celine Dion songs.

    Connect with Ameet on Instagram or visit her website to learn more.



    Ameet would love to meet:

    Frederick Vallaeys, former Google Adwords Evangelist and Founder of Optmyzr



    Learn more about your host
    Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

    When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

    Stay in touch with Erin Ollila, SEO website copywriter:


    Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you or audit your overall marketing
    Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about how to grow an email list

    Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

    039. Demystifying Facebook Ads with Jody Milward

    039. Demystifying Facebook Ads with Jody Milward

    Everybody talks about Facebook ads, but if you want me to be honest with you....not everyone understands what they're talking about. Which is exactly why it's important to invest in some education before DIYing a Facebook ads campaign or hiring a Facebook ads specialist or agency to help you advertise your products or services.



    In this episode of the Talk Copy to Me podcast, I asked Facebook ads expert Jody Milward to demystify Facebook ads for beginners. She talks us through knowing when the right time is to implement an ad campaign and helps us understand the different campaign options there are and why we'd want to use each in our business. This episode on Facebook ads for beginners is a must-listen if you're interested in reaching more leads and growing your business.



    Meet our guest expert on Facebook ads, Jody Milward
    "I’m what I like to call an "accidental entrepreneur". Like many women, I didn't want to return to a 9-5 office gig after having kids. So I started my first business as a Private Investigator (obvious choice, right?). But, after 9 years, 7 figures in revenue and much government red tape, it was time to move on, and I stumbled into the social media and paid traffic world.

    From my first client in 2014 making $12 per hour to generating over 7 figures in revenue 6 years later, I've lived and breathed digital marketing as a freelancer, sub-contractor, in-house, agency owner, consultant, speaker, educator and mentor."



    Want to learn more?

    Visit Jody's webite

    Listen to Jody's podcast, Online Confidential

    And then find Jody on Facebook, YouTube, and LinkedIn

    Interested in being a Facebook ads manager yourself? Here's a guide for you



    Learn more about your host
    Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

    When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

    Stay in touch with Erin Ollila, SEO website copywriter:


    Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you or audit your overall marketing
    Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about how to grow an email list

    Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

    038. Understanding Email Tech with Bev Feldman

    038. Understanding Email Tech with Bev Feldman

    Let's be honest with each other for a moment. How well do you "get" email tech? Are you comfortable in your email software platform? I bet if you asked a few of your online biz buddies, the majority of your group would agree that they're not as confident as they'd like to be in their email platforms. 
    And I'll be honest with you, I too would like to understand my email provider better so that I can improve my subscriber experience. I mean, I get it, but email tech isn't really my specialty. I like to stay in my lane and focus on email strategy and messaging.
    Which is exactly why I invited Bev Feldman, who you might know as your personal tech fairy, to come on the show and talk about all things email tech: from a 101 perspective of understanding things like email tags and sequences, to a higher-level look at why automations and delivery can be so helpful — and important for a stress-free email experience from both the subscriber and business owner perspective.
    _________________________________________

    Meet our guest expert, Bev Feldman
    Love your business but hate dealing with your email marketing platform? Then you need Bev Feldman at Your Personal Tech Fairy! Your Personal Tech Fairy is the only done-for-you email marketing service that humanizes tech and automation for socially conscious coaches & service-based solopreneurs who want a seamless system on ConvertKit. One that treats your audience with trust and respect, in a world that too often prioritizes profit over people & the planet, using her Automate with H.E.A.R.T. Framework.
    Check out Bev's website, connect with her on Instagram, or book a call to see if you'd be a great fit to work together.


    Learn more about your host:
    Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
    When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

    Stay in touch with Erin Ollila, SEO website copywriter:
    Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for youReach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnelsReach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
    Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire. 


    Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

    Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

    037. Understanding Sales Email Strategy with Kyla Roma

    037. Understanding Sales Email Strategy with Kyla Roma

    Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy.
    You get all the way through a huge part of the launch process only to realize
    THERE.
    IS.
    STILL.
    SO.
    MUCH.
    TO.
    WRITE.

    You're plowed through the pre-launch social media content, created a sales funnel and strategy, and wrote out an epic sales page that speaks directly to your clients' needs.
    And now you have to write HOW MANY emails?
    If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss.

    _______________________________________________

    Mentioned in the article:
    Anne Lamott's book Bird by Bird

    Learn more about our guest expert, Kyla Roma:
    Kyla Roma is a Canadian business coach and marketing strategist. Over the last 13 years she’s worked with more than 600 one-on-one clients of all sizes, from individual service providers and course creators to the National Film Board of Canada, and $3-million online course launches.

    She loves to make marketing uncomplicated for high-achieving over-thinkers.

    Kyla’s a trained conversion copywriter and ADHD coach. She’s also a mom whose business  supports her family, and is an Autistic ADHDer who’s passionate about the intersection of mental health and entrepreneurship.

    Learn more about your host:
    Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
    When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

    Stay in touch with Erin Ollila, SEO website copywriter:
    Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for youReach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnelsReach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
    Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.
    Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

    Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

    036. How to be Consistent With Email Marketing

    036. How to be Consistent With Email Marketing

    Do you know how to be consistent when it comes to emailing your list?
    If the answer is no, you are sooooo not alone.
    So many small business owners struggle with staying consistent with their marketing efforts. They know the importance of consistency, but finding the time, energy, and creativity to sit down and write an email to your list every week can be overwhelming without the right systems and strategies in place.
    In this episode of the Talk Copy to Me podcast, I’ll dive deep into how to be consistent with your email marketing so you can build trust with the people on your list, make more money in your business, and feel the satisfaction knowing you’re showing up with regularity in your business.
    _______________________________________________

    Mentioned in the article:
    Liz Wilcox's Email Marketing Membership
    Anne Lamott's book Bird by Bird

    Learn more about your host:
    Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
    When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

    Stay in touch with Erin Ollila, SEO website copywriter:
    Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for youReach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnelsReach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
    Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.


    Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

    Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

    035. What Goes in a Welcome Series with Liz Wilcox

    035. What Goes in a Welcome Series with Liz Wilcox

    Yes! You're growing your email list. I hope you feel so proud of your efforts! 🎉



    But now what?



    Well, simple. You need a series of emails to introduce yourself to your new subscribers and set the groundwork about what they can expect from you. But, knowing what goes into a welcome email sequence and actually creating one are two completely different things.



    I called in Liz Wilcox, the "Fresh Princess of Email" to chat about all things related to welcome email sequences. In this episode, she provides some concrete and clear suggestions on how to write (or edit) your welcome email sequence in a way that feels genuine, creates the opportunity to build relationships with your readers, and also convert them into potential customers.



    This ended up being one of my most favorite interviews so far on the show, and I certainly think you're going to love it too.

    _______________________________________________

    Meet our guest expert, Liz Wilcox

    The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

    In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

    She’s best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.

    Check out her website, learn about the email staircase, and join me in her Email Marketing Membership.

    Learn more about your host:

    Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

    When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

    Stay in touch with Erin Ollila, SEO website copywriter:


    Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
    Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

    Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

    Please be aware that this show description may contain affiliate links. FYI: I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.

    Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

    Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

bumblebee0430 ,

Loved the podcast name—stayed for the info!

Ahh! I can’t believe I haven’t written this review sooner. Talk Copy to Me is my favorite podcast about copywriting! As a copywriter myself, I find it really helpful to be able to point clients to other resources—like these podcast episodes. Erin does a BRILLIANT job of breaking things down in a digestible

Colie James ,

Amazing Episode with Liz Wilcox

Episode 35 with Liz Wilcox was so actionable I immediately planned out and rewrote my welcome series. I can’t wait to dive into the other episodes!

tschlup1995 ,

I love Erin’s insight!

With all the “rules” in the entrepreneurial world Erin gets to the point making it clear that creating great copy has everything to do with you - who you are and what you do. Want to stand out and be noticed? Listen to Erin and her guests she will show you the way.

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