Talk Copy to Me | Content + Copywriting Podcast

Erin Ollila
  • 5.0 (39)
  • MARKETING
  • UPDATED WEEKLY

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. New episodes release weekly.Learn more and access show notes at erinollila.com/podcast/

  1. Can AI Write My Website?

    APR 16

    Can AI Write My Website?

    Can I let AI write my website copy?  There's a really good chance that you've thought that. Heck, maybe you already tried to let AI write your website copy...but something felt off. It might have ended up being professional enough, but at the same time if felt very "meh".  Or maybe you're AI-hesitant and worrying that everyone else is using it and you're falling behind. But yet, you're just not sure your comfortable letting AI help you with creative output—especially for something as important as your website. Either way, this episode is for you. I'll discuss why so many service provider websites are starting to sound uncannily similar, what AI actually cannot do no matter how good the prompt is, and where it can genuinely help you in the copywriting process. This isn't an anti-AI rant. It's a pro-specificity argument, and I truly believe you can decide whether to invite AI in and determine how much you'll use it. _____________________________________________   YOU CAN STILL JOIN REWRITE YOUR SITE! Interested in improving your website before the summer kicks off? (Think about how cool it would be sitting by the pool and getting new leads that found you via search and need your offer!) Learn more about Rewrite Your Site and listen to the recent episodes to see if it's a good fit for you and your business! https://erinollila.com/rewrite-your-site/ _____________________________________________   EPISODE 188. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    21 min
  2. Before You Decide: Here's Exactly What Happens In Rewrite Your Site

    APR 3

    Before You Decide: Here's Exactly What Happens In Rewrite Your Site

    Most program sales pages give you a topic list. This episode gives you something more useful: what it actually feels like to be inside Rewrite Your Site, my group copywriting program, from the moment you join to the moment your site goes live. I'm walking through every phase—the pre-work, the week-by-week curriculum, the support structure, the bonuses, and the outcomes that don't fit neatly on a sales page (but might be the most valuable part of all).  If you've been on the fence, this is the episode I want you to hear before you decide. Doors to Rewrite Your Site are open now and close end of day on April 9th. _____________________________________________   YOU CAN STILL JOIN REWRITE YOUR SITE! Interested in improving your website before the summer kicks off? (Think about how cool it would be sitting by the pool and getting new leads that found you via search and need your offer!) Learn more about Rewrite Your Site and listen to the recent episodes to see if it's a good fit for you and your business! https://erinollila.com/rewrite-your-site/ _____________________________________________   EPISODE 187. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    28 min
  3. An Honest Review of the First Round of Rewrite Your Site

    APR 1

    An Honest Review of the First Round of Rewrite Your Site

    A course built around writing the copy for your small business website seems like it has one goal: to produce a website in the end.  What nobody tells you is that it also produces a reckoning of sorts— about your offers, your messaging, your whole business. And this realization is just one thing I noticed about running Rewrite Your Site for the first time. In this episode of Talk Copy to Me, I'm reviewing what happened during the January cohort, specifically what worked, what I'm changing, and what caught me by surprise. Because the doors to round two open TOMORROW, and you deserve the real story of what happens in the program before you decide if it's right for you. Listen in, and let me know what you think. _____________________________________________   YOU CAN STILL JOIN REWRITE YOUR SITE! Interested in improving your website before the summer kicks off? (Think about how cool it would be sitting by the pool and getting new leads that found you via search and need your offer!) Learn more about Rewrite Your Site and listen to the recent episodes to see if it's a good fit for you and your business! https://erinollila.com/rewrite-your-site/ _____________________________________________   EPISODE 186. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    30 min
  4. Why Your Website Sounds Generic (And What Research Actually Fixes It)

    MAR 30

    Why Your Website Sounds Generic (And What Research Actually Fixes It)

    Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they skipped the step that makes the writing actually work. What step, you ask? Research. Skipping research will do that to you.  In this Talk Copy to Me episode, I'm walking through the five types of research I do before writing any website copy, and why skipping even one shows up in your copy in ways that are hard to name but easy to feel.  When your website sounds like it could belong to anyone, it's almost always a research problem. In this episode, I'll help you understand how to fix it. _____________________________________________   YOU CAN STILL JOIN REWRITE YOUR SITE! Interested in improving your website before the summer kicks off? (Think about how cool it would be sitting by the pool and getting new leads that found you via search and need your offer!) Learn more about Rewrite Your Site and listen to the recent episodes to see if it's a good fit for you and your business! https://erinollila.com/rewrite-your-site/ _____________________________________________   EPISODE 185. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    19 min
  5. Ordinary Is Not a Bad Word: Building a Business That Fits Your Life

    MAR 10

    Ordinary Is Not a Bad Word: Building a Business That Fits Your Life

    You've been told that if your business isn't scaling, you're falling behind. But what if that message was never meant for you—or most of us online business owners—in the first place?  This Talk Copy to Me episode is for anyone who's built a business around their actual life and wondered why all the marketing out there seems to assume you want something completely different. Jess Freeman, of Jess Creatives, joins me to talk about what it really means to run an ordinary, sustainable, and profitable business on your terms.  We also dig into the 2026 State of Online Business Survey results that Jess just released, and the data is both validating and a little eye-opening. From referrals to AI to why 27% of respondents are struggling with getting clients, this one's full of real talk about what's actually happening behind the scenes of online businesses right now. ______________________________________________ EPISODE 184. Read the show notes and view the full transcript here: https://erinollila.com/state-of-online-business-jess-freeman/ ______________________________________________ Get to know our guest expert, Jess Freeman Jess Freeman is the award-winning founder of Jess Creatives, where she helps nutrition and fitness pros get found, trusted, and booked with websites that actually match their expertise.  With over a decade of experience in web design and SEO, Jess is all about no-fluff strategies that highlight what makes her clients stand out—so their websites finally reflect the level of excellence they bring to their work. Based in the Atlanta suburbs with her husband and daughter, Jess can often be found sipping Diet Dr. Pepper, reading a murder mystery, or at the gym. After listening to this episode, grab your tickets to the 2026 Ordinary Business Summit (or get on the waitlist!) Then, check out the 2026 State of Online Business Survey results here. And don't forget to listen to The Ordinary Business podcast when you're done. Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as ADHD-ish, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about working with me or just book a strategy session to get started right away • Visit my website to learn more about my business, services, and products

    45 min
  6. Writing a Book One Blog Post at a Time

    MAR 5

    Writing a Book One Blog Post at a Time

    What if you could write a book without the crushing weight of actually having to sit down and..write the book?  See, many people freeze at the idea of writing a business book because it feels like a massive undertaking. But it doesn't have to be. You can build a book by writing smaller pieces of content—like blog posts. And those blog posts can serve your business right now while you're working toward building something bigger. In this solo Talk Copy to Me episode, I'm walking you through two methods I've personally used to create books from smaller pieces of content. Both work. And better yet, both let you publish useful content that attracts your audience today while building toward a finished book tomorrow. ______________________________________________ EPISODE 183. Read the show notes and view the full transcript here: https://erinollila.com/writing-a-book-one-blog-post-at-a-time/ ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about working with me or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    24 min
  7. When (and Why) to Revise Your Published Book with Jodi Brandon

    FEB 24

    When (and Why) to Revise Your Published Book with Jodi Brandon

    Here's something nobody tells you when you publish your first book: you're probably going to need to update it. Maybe not right away, but at some point, your industry will change, your expertise will evolve, or technology will make entire chapters obsolete—and you'll have a choice to make. Jodi Brandon from Write Publish Market is back on the podcast today, and this time we're talking about something most authors don't plan for: revising a book after it's already published.  Jodi just released the third edition of her book (also titled Write Publish Market!), and she's getting honest about what prompted each revision, how to decide between updating your existing book versus writing a new one, and why treating your book like a "working document" is actually the smartest business move you can make. ______________________________________________ EPISODE 182. Read the show notes and view the full transcript here: https://erinollila.com/revise-a-published-book-jodi-brandon/ ______________________________________________ Get to know our guest expert, Jodi Brandon Jodi Brandon is a book publishing strategist and coach for business owners and leaders, and the founder of Jodi Brandon Editorial. Jodi has used her 20+ years experience in book publishing to partner with 850+ business owners, leaders, and CEOs to write, publish, and market a book to use as a marketing asset within their business ecosystem. She is the author of Write.Publish.Market., 3rd Edition and the host of the Write Publish Market podcast. Want more of this great publishing info we've been talking about? Then buy Jodi's updated book here. To learn more about working with Jodi, visit her website and listen to her podcast. Then, connect with her on LinkedIn and Instagram.  Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about working with me or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    42 min
  8. The Truth About Writing a Book While Running a Business with Jessica Lackey

    FEB 18

    The Truth About Writing a Book While Running a Business with Jessica Lackey

    Think you need to have it all figured out before you write a book? Think the words will just flow once you finally sit down to write? Think you can't possibly juggle a book project with everything else on your plate? Well, it's time to stop wondering and start taking action if you are actually interested in writing a book for your business. I hear so often from clients and colleagues that writing a book has been on their to do list for quite some time. And with an MFA in creative writing, I'm all too aware at the effort it takes to get a book—especially how long the process can take from ideation to an actual book in your hand. Which is why I invited a former guest back on the show to tell me all about her experience of writing a book while running a business. Jessica Lackey joins me back for another Talk Copy to Me episode (after her episode 123 appearance about building thought leadership) to talk about her new book, Leaving the Casino: Stop Betting on Tactics and Start Building a Business That Works. If you've ever wanted to take a glimpse behind the scenes to see what a book-writing process was like for someone else (or get inspo to finally sit down and write your own book), you're going to want to tune in. ______________________________________________ EPISODE 181. Read the show notes and view the full transcript here: https://erinollila.com/writing-a-book-while-running-a-business ______________________________________________ Get to know Jessica Lackey, author of Leaving the Casino: Stop Betting on Tactics and Start Building a Business That Works Jessica Lackey is the founder of Deeper Foundations, a consulting and training firm that helps expert-led business owners grow and scale sustainable companies rooted in stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. She lives in Charlotte, North Carolina, with her husband. She can be reached at https://deeperfoundations.com/ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about working with me or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    42 min
See All (191)

Trailer

5
out of 5
39 Ratings

About

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. New episodes release weekly.Learn more and access show notes at erinollila.com/podcast/

Information

You Might Also Like