26 episodes

Talking Tactics gets you results! Tell me if this happens to you…any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring. Yet, the strategies and results we hear about are often so thorough and resource-intensive, we have no idea how we could possibly do the same thing at our own institution.

Here’s the thing… true success in enrollment is a combination of consistent, focused, manageable efforts. And that is what this podcast is all about: Talking Tactics! We’ll devote episodes to a single tactic that moved the needle on any enrollment metric: inquiries, booth visitors, apps completed, deposits, reach, engagement, registrations, views, you name it. The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a lot of money. And because this podcast focuses on single tactics from idea to results, what you hear will feel like something you can immediately go try yourself. Listen and subscribe to Talking Tactics to learn from and celebrate your most creative and resourceful peers reaching enrollment success — one tactic at a time. Talking Tactics is hosted by Dayana Kibilds and is a proud member of the Enrollify Podcast Network.

Talking Tactics Dayana Kibilds

    • Business
    • 4.0 • 4 Ratings

Talking Tactics gets you results! Tell me if this happens to you…any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring. Yet, the strategies and results we hear about are often so thorough and resource-intensive, we have no idea how we could possibly do the same thing at our own institution.

Here’s the thing… true success in enrollment is a combination of consistent, focused, manageable efforts. And that is what this podcast is all about: Talking Tactics! We’ll devote episodes to a single tactic that moved the needle on any enrollment metric: inquiries, booth visitors, apps completed, deposits, reach, engagement, registrations, views, you name it. The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a lot of money. And because this podcast focuses on single tactics from idea to results, what you hear will feel like something you can immediately go try yourself. Listen and subscribe to Talking Tactics to learn from and celebrate your most creative and resourceful peers reaching enrollment success — one tactic at a time. Talking Tactics is hosted by Dayana Kibilds and is a proud member of the Enrollify Podcast Network.

    Ep. 24: Skyrocketing RFI Conversions With Multi-Page Forms And Fun

    Ep. 24: Skyrocketing RFI Conversions With Multi-Page Forms And Fun

    Imagine requesting information for a master’s program and being asked about your favorite movie… that’s what Lydia Fine did at the University of Iowa Tippie School of Business! As the Senior Marketing Technology Specialist, Lydia faced a challenge: form submissions were okay on desktop but not quite up to par on mobile. Taking matters into her own hands during the transition to Drupal 9, she took advantage of the in-page, multi-page option and revamped the request-for-information forms to be more engaging. Lydia's clever idea? Making the first question effortless to answer, with a twist of fun. This approach has been a game-changer, skyrocketing their MBA program RFI's conversion rates by 192% and an extraordinary 595% on mobile.

    • 26 min
    Beyond the Buzz: Real Stories of DEI Impact in Higher Education

    Beyond the Buzz: Real Stories of DEI Impact in Higher Education

    This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body.

    • 38 min
    Ep. 23: Listening On Social For Over 10x More Engagement

    Ep. 23: Listening On Social For Over 10x More Engagement

    • 30 min
    Ep. 22: Making your subject lines fun for better open rates

    Ep. 22: Making your subject lines fun for better open rates

    Email is a sea of sameness. Just ask any sophomore or junior in high school you know: they are getting bombarded with thousands of emails and they all sound the same. Katie Mills-Erickson wanted to break through the noise to share the University of Iowa story. But how? In email, it starts with the subject line. Her tactic was to change the tone so they would sound and feel more quirky, more human, more fun. The results were astonishing. Email open rates increased by 20%, with some emails hitting open rates in the 80-90% range.

    • 31 min
    Ep. 21: Scaling Down Events For Big Yield Wins

    Ep. 21: Scaling Down Events For Big Yield Wins

    When yield is the focus, personalization is key. But, just how personalized could an event be? John and his team at Waukesha County Technical College had an idea to create an event where — no matter where you were in the post-app funnel — you would leave the event as an enrolled student. Yes, that included transferring credit, accepting, advising, scheduling courses, and committing — all as part of one single event. They called it, Admission Accomplished, and that they did: 75% of the attendees left the event completely enrolled.

    • 26 min
    Ep. 20: Using Micro-Content for Meaningful Engagement, Faster

    Ep. 20: Using Micro-Content for Meaningful Engagement, Faster

    If the atomic unit of content is usually a story, what happens when we redefine it to be a snippet or a single quote? That’s what Mackenzie pondered, then implemented at UW-Eau Claire in preparation to launch their new website. In the process, she realized she had ready access to a treasure trove of content she could use to make quick videos, quotes, or add to emails. The results? Her team can produce meaningful content within hours instead of weeks, and the university is engaging with audiences it hadn’t quite reached before.

    • 26 min

Customer Reviews

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4 Ratings

4 Ratings

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