66 episodes
The 6 Figure Product Business Podcast Kerrie A. Fitzgerald
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- Business
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5.0 • 56 Ratings
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How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast.
Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.
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Create systems with your subscription box business with Becky Hoy
Today we’re talking with subscription box systems and operations expert Becky Hoy. Have you ever felt like you spend tons of time working but never accomplish anything? Or feel behind schedule or underwater? Rest assured we have all been there. Becky is sharing some major tips on how to organize, streamline and create better systems in your business so you can get your time back.
As the creator and owner of Brave Crate, Becky curates unique monthly deployment countdown boxes for military spouses. Her business was built in part-time hours and was able to develop efficient, simple processes that now serve me incredibly well as the business continues to grow. When Becky realized that her LOVE for system development and organization could serve other business owners, Becky launched her own Online Business Management service- Sub Box Systems. She now supports growing subscription box and product based businesses by developing low-touch high-impact systems that streamline every aspect of their operations!
Here are some other key takeaways from this episode:
Becky’s 3 D‘s Method which breaks down 3 key areas that most businesses need help with in regards to systems. From time management, time blocking, automation and more.
Some of the ”symptoms” that our operational processes need some love
What to do if you are spending tons of time working but never accomplish anything
- What do I do if you’re constantly feeling behind schedule or underwater
- How do you handle competing needs (ie. kids/family vs. day jobs vs. business management) in a way that makes sure your business still gets enough attention to thrive
Connect with Becky
becky@beckyhoy.com
IG: @realbeckyhoy
FB: /realbeckyhoy
www.beckyhoy.com
Freebie: Sub Box Asana Quick Start - www.beckyhoy.com/resources (this freebie would work for both of the topics listed)
Let’s Be Friends
Follow Kerrie on Instagram
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Bonus: Top Ten Mistakes You Made For Black Friday That Are Preventing You From Hitting $10,000 Months
After a week of seeing so many mistakes during the black friday and cyber monday sales, I wanted to help you by putting together a list of the top ten mistakes and how to NOT make them next year!
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How to Get “Retail-Ready” - Product-Based Entrepreneurs Need to Land Big Retail Contracts with Maureen Mwangi
Today we dive into all things RETAIL! Have you ever thought about your gorgeous products being on a Target or Nordstrom shelf? Today’s guest is Maureen Mwangi. Maureen is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.
In this episode we dive into:
Three phases of a product-based business’s lifecycle and What are the most important marketing and sales strategies needed for each phase
Why it’s important for product-based entrepreneurs to “know their numbers.”
When it comes to “big brand strategies” What do big brands know that growing brands don’t
Connect with Maureen
Website: www.startwardconsulting.com
Instagram: Instagram: https://www.instagram.com/maureenmwangiofficial/
maureen@startwardconsulting.com
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram -
From Director of Sales for Kate Somerville Skincare To Small Batch Natural Skin Care Brand with Jess Iturzaeta
From director of sales and star esthetician trainer to brands like Kate Somerville and the Four Seasons Hotel in Maui, to creating her own skincare brand. In this week’s episode we talk with one of my amazing 1:1 clients, Jess Iturzaeta of Simply Jess Skincare.
In 2012, Jess began to learn about the ways in which harsh and unnatural ingredients applied topically to skin can be harmful to our bodies. She discovered the typical skin care product on the shelf had questionable ingredients, while the more natural products that were available, left her unimpressed. Utilizing her knowledge and vast expertise in the health and beauty industry,
Jess began hand-crafting her own natural products with one goal in mind: modern beauty and pure results. Now she helps busy women find a results driven yet uncomplicated skincare routine that helps build confidence.
Some of the juiciness we dive into:
Her background with skincare as an esthetician and what made her take the leap into creating her own brand.
What makes her skincare brand unique and stand out against competition
How Jess started standing out on social media through video
Some key things that have helped her business grow
Follow Jess
( grab yourself one of her skincare products)
www.simplyjessskincare.com
IG- simplyjessskincare
Jess@simplyjessskincare.com
JOIN MY COURSE- SLAY & SCALE PRODUCT ACADEMY
Click Here to Learn More about Slay & Scale
If you are a product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. We just wrapped up our last round of enrollment but add your name to the waitlist for a special surprise in your inbox & first dbbs at our next open enrollment soon.
Add your name and email here or click link. https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy
BOOK A STRATEGY SESSION
Sometimes you need to get some questions answered. If that is you, let’s chat. Book your 90 minute strategy session here. Or click link https://marketing-by-kerrie.mykajabi.com/offers/uezB5k6V
FREE RESOURCES TO GIVE YOU A QUICK WIN
SUBSCRIPTION BOX GROWTH ROADMAP https://marketing-by-kerrie.mykajabi.com/SubscriptionBoxSuccessRoadmap
ECOMMERCE SUCCESS ROADMAP
https://marketing-by-kerrie.mykajabi.com/ecommerceshopsuccessroadmap
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram -
Slay & Scale Student- How Authenticity & Tiktok are Helping Her Business Thrive with Allie Ruby
On this week’s episode of the 6 figure product business podcast we are talking all things, overcoming self doubt and showing up as your authentic self on social media with Allie Ruby. Allie is the artistic genius behind Pseudo Force Studio, an unfiltered paper goods shop for “badass people.”
Allie is also one of the superstar students from my signature course, The Slay & Scale Product Academy. She showed up, put in the work throughout the course and her business is thriving.
In this episode we walk through:
How to overcoming self doubt
What is your advice to someone wanting to start their product based business?
How to show up s your authentic self on instagram and tiktok
How tiktok is helping her business blow up
JOIN MY COURSE- SLAY & SCALE PRODUCT ACADEMY
( doors close tonight at midnight)
Click Here to Learn More about Slay & Scale
If you are a product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. We just wrapped up our last round of enrollment but add your name to the waitlist for a special surprise in your inbox & first dbbs at our next open enrollment soon.
Add your name and email here or click link. https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy
Follow Allie
Tiktok: @pseudo_force_studio
IG: @pseudoforcestudio
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram -
A Look Inside my $47,000 Holiday Season For My Subscription Box Business
On this week’s episode of the 6 figure product business podcast we are talking all things, crushing your holiday season. I walk you through the strategies I took to make a $47,000 holiday season for my subscription box business, The Dapper Dog Box. This was my 3rd and final holiday season of owning that business and by the third year I had it down.
In this episode we walk through:
The marketing strategy I used to make $47,000 in (Oct-Dec) with zero ads
How I upsold my existing subscription box customers to increase CLV by 20%
How I worked with brand ambassadors, influencers, and PR to skyrocket my visibility
The power of blogging and content creation for the holiday season
JOIN MY COURSE- SLAY & SCALE PRODUCT ACADEMY
The doors are open today Thursday November 11th, through Wednesday,November 17th. You can start today for $99.
Click Here to Learn More about Slay & Scale
If you are a product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. We just wrapped up our last round of enrollment but add your name to the waitlist for a special surprise in your inbox & first dbbs at our next open enrollment soon.
Add your name and email here or click link. https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
Customer Reviews
Loved the podcast and loved working with Kerri
So glad I had found Kerri from her podcast! Tons of valuable info! Congrats on your 1 year.
Part of my weekly routine
Kerrie gives you high quality content & information for entrepreneurs. She doesn’t hold back or tip toe around what needs to be said which I appreciate. Her interviews are great and she has the natural ability of leadership. I’ve been listening to her for quite some time now & I know she’ll continue to do great things!
Must listen
As a founder, this podcast has been so helpful. Even though I don’t yet have a product business (mine is digital), launching merchandise is something I’ve been thinking about doing. The actionable strategies and mindset tips are so valuable. Thanks Kerrie!