528 episodes
The Agile Brand™ with Greg Kihlstrom The Agile Brand
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- Business
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5.0 • 493 Ratings
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Don't miss a thing. Hear directly from leading brands and platforms about the challenges and opportunities facing marketers today. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
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Employee Financial Wellness as Competitive Advantage with Nico Simko, Clair
In today's work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce's expectations, particularly among younger generations, it's clear that innovative solutions like on-demand pay are not just perks but essential components of a competitive employee benefits package.
To explore these developments and their implications for both employers and employees, I’d like to welcome Nico Simko, Founder & CEO of Clair, with us today.
Resources
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Real-World Application of AI in Marketing and CX with Kathryn Murphy, Twilio
As businesses increasingly integrate AI into their marketing and customer experience strategies, understanding the real-world applications and implications becomes essential.
Joining us today to share insights on these topics is Kathryn Murphy, SVP Product Communications at Twilio, who recently released their State of Customer Engagement Report with a lot of information reinforcing the need for businesses to have a strong foundation of data to drive ROI from their AI investments.
Resources
Twilio's 2024 State of Customer Engagement report: https://bit.ly/3UEKxqs
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Staying ahead in e-commerce, with Laura Ritchey, CEO, Radial
As the retail landscape continues to evolve at a rapid pace, staying ahead of the curve requires keen insights into technological advancements and emerging trends. Today, we're fortunate to have Laura Ritchey, CEO of Radial, to share her valuable perspectives on what retailers are changing in 2024 to remain competitive, from AI and omnichannel trends to the latest in e-commerce fulfillment.
Resources
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Customer engagement and loyalty in travel with Jeff Zotara, arrivia
Today, we’re diving into some crucial aspects of customer engagement and loyalty programs in the travel industry. We'll explore how leading brands are bridging consumer preferences with their brand offerings, enhancing customer lifetime value in today's market, and effectively communicating the value of their loyalty programs to customers.
To help me discuss this topic, I’d like to welcome Jeff Zotara, Chief Marketing Officer at arrivia.
Resources
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Creating valuable CX using Gen AI with Eli Finkelshteyn, Constructor
In an era where customer expectations are continually evolving, the intelligent use of technology and data can significantly enhance the user experience. Today, we're joined by Eli Finkelshteyn, CEO of Constructor, who will share insights on creating value-driven customer experiences with generative AI, harnessing data effectively, and why mere relevance isn’t enough in product search.
Resources
Constructor website: https://constructor.io/
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Better software testing for improved CX with Stephen Feloney, Perforce
Today we’re going to talk about the impact of software testing on the customer experience, and how rising customer expectations mean that brands need to up their testing game, using more agile methods, and AI-based solutions.
To help me discuss this topic, I’d like to welcome Stephen Feloney, VP of Products - Continuous Testing at Perforce.
Resources
Perforce website: https://www.perforce.com
Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
Marketing Mastery Unleashed
Dive into the world of marketing mastery with Greg Kihlstrom's podcast. Each episode offers a wealth of insights from industry leaders, covering everything from data strategies to customer experience. Perfect for marketers of all levels looking to stay ahead of the curve.
Stay Ahead of the Trends
Stay ahead of marketing trends with Greg Kihlstrom's podcast. Get practical advice and fresh perspectives on industry dynamics, directly from leading brands and platforms. Don't miss out on the opportunity to level up your marketing game.
AMAZING!
The Agile Brand podcast truly exceeds my expectations. The insights shared by the executives and thought leaders from top brands and platforms is incredibly valuable.
The discussions on marketing technology, customer experience, and digital transformation are insightful and thought-provoking.
AMAZING!
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