The Art Biz Alyson Stanfield

Sally Hirst was born to teach.
Fortunately, she was also born an artist.
Like most of us, she adapted to the new reality that she was faced with at the beginning of the pandemic. Well, actually, she did more than adapt. She thrived. She took the challenge head on and has been thriving ever since.
Sally and I discuss what her income sources looked like before Covid and look like now. Specifically, we talk about her teaching:
The teaching platform she uses and why she chose it The skills she had to acquire in order to teach online Her video recording setup What her teaching schedule looks like in terms of what is pre-recorded and what is live. How she attracts new students. Sally reveals how Brexit has impacted her goals—especially where she shows and sells her art.
And I wondered: How does Sally manage to maintain her studio practice with her busy teaching schedule?
📖 To read more, see images, find resources mentioned, and leave a comment, visit artbizsuccess.com/hirst-teaching
⭐️ Connect with Sally, see more of her art, and find out about her art courses: sallyhirst.com
✴️ NOW AVAILABLE: THE MONEY PLAN
You do have some control (plenty, actually) over how much money you earn, and it starts with getting real about your current situation and the vision. you have.
The Money Plan is my success workshop for accelerating your income and it’s now available on demand. In it, I lead you through a series of steps where you identify your income sources and set goals for how you will earn more from them. You’ll be able to clearly see which are worth your time and attention.
The Money Plan gives you a realistic, though hopeful and challenging, blueprint for increasing your income in the future. It’s a plan that only you could make with a tool that you will be able to reuse at every point in your art business.
Learn more and enroll now at artbizsuccess.com/moneyplan
🎧 RELATED EPISODES and POSTS
My Money Odyssey (ep. 161)
How Do Artists Make Money (ep. 159)
Creating a Monthly Report for Your Art Business (ep. 74)
⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

This episode is a remix of episode 36 from 2019. It is such an inspiring interview that I wanted more people to hear it.
Adele Sypesteyn has been making a living from her art for four decades. Listen in as she takes us through her journey of selling her art, from the traditional process of applying to galleries to a more strategic approach that involved teaching herself about business and pivoting in the face of economic downturns. Adele also shares how she transitioned from galleries to the antique show in Round Top, Texas, where she made excellent connections with hundreds of interior designers.
Adele discussed testing a new concept for teaching art to children and shares her approach to teaching herself about business, especially during the recession. You'll hear about how she embraced the concept of viewing her art as a product, combining creativity with research to make her work more marketable.
Finally, Adele shares how she has adapted her income streams, shifting from relying on galleries to events and online classes. She talks about how she used YouTube as a lead magnet to grow her business and shares her strategy of going out where people are to learn what they want and need from her art.
 
🎧 RELATED EPISODES
Reinventing Your Art Career with Ali Cavanaugh (ep. 33)
Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer (ep. 123)
Leaving Behind What is Safe with Jan R. Carson (ep. 23)
📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/sypesteyn-leaving-galleries
 
⭐️ Connect with Adele and see more of her art: https://adelesypesteynstudio.com
 
🔶 Sponsored by the Create Opportunities Challenge 🔶 a 3-month program this fall to help you find and improve venues for showing, selling, and/or teaching art. It’s about being intentional rather than waiting for an email in your inbox. Find out more and see if it’s for you https://artbizsuccess.com/opportunities =
 
⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.
 
~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~
This is a special invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Lately, I’ve been diving into money on The Art Biz. As much as I do NOT want to talk about money, I know it’s necessary. I also know it’s more necessary for some artists to make money from their work than for others.
If you’re lucky enough to have outside support for your art business—even if it’s from a day job—count your blessings. Because the pressure on the work is real when you don’t have that extra source of income, which is why I will continue to bring up the topic of money.
Let’s continue the conversation in this episode.
Kelly Pelfrey’s goal in 2020 was to replace her $50,000 teaching salary, but she quadrupled that. Her income has allowed her husband to leave his job to focus on his doctorate, feel comfortable about taking maternity leave, and save for college for her children.
Kelly shares her income sources, which are dominated by sales of commissions, followed distantly by releases of small paintings. She also sells art for TV screens, has a monthly print release, and a coffee table book.
Kelly obviously has the pulse of her best collectors. Her work is strong for sure, but I also believe that people are buying into Kelly’s joy and optimism. When you hear her and detect that in her voice, I think you’ll know what I mean.
📖 To read more, see images, find resources mentioned, and leave a comment, visit artbizsuccess.com/pelfrey-commissions
⭐️ Connect with Kelly and see more of her art: kellypelfrey.com
✴️ COMING UP: THE MONEY PLAN
If you aren’t clear about where your money is coming from, I strongly encourage you to figure it out. It’s only with that clarity that you can plan properly for the future. I can help with that.
Soon after the release of this episode I’ll be leading The Money Plan artist success workshop. Seating at the live sessions of the workshop—where you can ask questions and interact with other artist-planners—will be limited, and there will also be a replay available. But if you want to attend live, you need to get on the interest list. You can hit pause right now and go to artbizsuccess.com/moneyplan to make sure you don’t miss it.
🎧 RELATED EPISODES and POSTS
My Money Odyssey (ep. 161)
How Do Artists Make Money (ep. 159)
Creating a Monthly Report for Your Art Business (ep. 74)
⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

In this episode, I’m doing something different and sharing my money odyssey from an interview with Parker Stevenson of The Bottom Line podcast by Evolved Finance.
I reveal:
How my dad taught me to balance my checkbook (and how it was quite different from my mother’s suggestion). How I learned to ask for money by collecting money for charities as a little girl. That I set the curve in my accounting classes at the University of Wyoming. How I gamed the system to get cash because I knew the checks I was writing would take 8 days to process. How little money I had when I quit my museum job to start my business. How I came up with the income accelerator for artists, which I teach in The Money Plan success workshop and Create Opportunities. ⭐️ ABOUT The Bottom Line by Evolved Finance
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful educators, thought leaders, influencers, and service providers in the online space. Each week, Parker Stevenson sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.
Parker is the Chief Business Officer at Evolved Finance, an accounting firm that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. They do all of the bookkeeping for Art Biz Success and I just love how professional their whole operation is.
They don’t just do the books, they also go to great lengths to educate their clients.
📖 Read more, see featured artists, find resources mentioned, and leave a comment
🎧 RELATED EPISODES and POSTS
How Do Artists Make Money (ep. 159)
Is Being Too Cheap Hurting Your Art Business?
Creating a Monthly Report for Your Art Business (ep. 74)
🔶 Sponsored by The Money Plan 🔶 a success workshop for accelerating your income.
https://artbizsuccess.com/moneyplan
⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.
~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~
This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Heather Beardsley’s art has been influenced by extensive travel and residencies in diverse cultures. This started with her year in Vienna as a Fulbright Scholar and then continued for several years until the pandemic shut down her residency in Kyiv, Ukraine.
Like everyone else, Heather had to pivot upon returning to the U.S. She used the downtime to her advantage by getting organized and shaping her career path.
In our conversation in this episode of The Art Biz, you’ll hear how she managed to transform her social anxiety into opportunities—realizing that real growth could only happen when she overcame the urge to play it safe by sticking to open call entries.
Heather has learned to navigate the complex art world with intention while connecting with institutions and curators to propel her career.
She shares her experiences of the following:
Securing exhibition fees, grants, and residencies while managing expectations. The importance of being organized and ready for opportunities. Using Microsoft OneNote to organize opportunities and deadlines. Building authentic relationships within the art world where so much can seem transactional. You’ll also hear about Heather’s current solo show at the Chrysler Museum of Art and how it came about.
📖 To read more, see images, find resources mentioned, and leave a comment, visit artbizsuccess.com/beardsley-artworld-connections
⭐️ Connect with Heather and see more of her art: https://heatherbeardsley.com
✴️ COMING UP: THE MONEY PLAN
If you aren’t clear about where your money is coming from, I strongly encourage you to figure it out. It’s only with that clarity that you can plan properly for the future. I can help with that.
Soon after the release of this episode I’ll be leading The Money Plan artist success workshop. Seating at the live sessions of the workshop—where you can ask questions and interact with other artist-planners—will be limited, and there will also be a replay available. But if you want to attend live, you need to get on the interest list. You can hit pause right now and go to artbizsuccess.com/moneyplan to make sure you don’t miss it.
🎧 RELATED EPISODES
These episodes have exhibition venues as a primary focus:
Putting Artists First in Curatorial Projects with Melissa Messina (ep. 136) A Married Life in Art: Sam Woolcott and Poe Dismuke (ep. 8) Portrait Project and Museum Exhibition with Lisa Kovvuri (ep. 11) ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

In this episode, I want to start a conversation about one of those things that can get in the way of feeling successful: Money.
In particular, I want to dive into income sources for artists.
Where does the money come from?
I discuss:
Why you might want to branch out and sell more than originals. How to categorize your income sources so that you can better understand the possibilities. How to analyze where the money has come from in the past so you can plan for the future. 📖 To read more, see images, find resources mentioned, including the 3 videos 🎥 that will help you visualize this process, visit
https://artbizsuccess.com/podcast-money-plan
✴️ COMING UP: THE MONEY PLAN
If you aren’t clear about where your money is coming from, I strongly encourage you to figure it out. It’s only with that clarity that you can plan properly for the future. I can help with that.
Soon after the release of this episode I’ll be leading The Money Plan artist success workshop. Seating at the live sessions of the workshop—where you can ask questions and interact with other artist-planners—will be limited, and there will also be a replay available. But if you want to attend live, you need to get on the interest list. You can hit pause right now and go to artbizsuccess.com/moneyplan to make sure you don’t miss it.
⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.