100 episodes

Looking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

The Art Biz Alyson Stanfield

    • Arts
    • 4.8 • 120 Ratings

Looking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

    Guaranteeing an Effective Project with Eve Jacobs-Carnahan (#121)

    Guaranteeing an Effective Project with Eve Jacobs-Carnahan (#121)

    We usually start a long-term project with a specific goal or set of expectations in mind. Rarely does the project turn out the way we thought it would. More often than not, it’s better than we had imagined. But before we can get to that point of admitting that the change might have actually led to an improvement in the original plan, we have to struggle, to question our assumptions or to ask for more help or more money. We recognize we can’t continue working in the same fashion as before, and often we are forced to adjust to outside forces, like a worldwide pandemic. In this episode of The Art Biz, I’m joined again by Eve Jacobs-Carnahan. She was a podcast guest over a year ago and has come back to offer an update on her project, Knit Democracy Together, which was developed to discuss the U.S. electoral system within the context of knitting circles.
    Today Eve is sharing a look at how such a long-term project evolves. She outlines the 5 indicators she is using to measure effectiveness, and even if you don’t have an art project focused on making a social impact, these indicators will be useful for appraising the successful reach of your exhibition, event, program, or teaching.
    Highlights
    “It all took on a new significance.” Eve’s project changed after the 2020 election. (4:27)
    The reasons behind improvements in the knitting circle. (8:11)
    The mindset shift that created positive changes to the project format. (10:02)
    Eve’s preparation helped secure her fellowship. (11:41)
    Collaboration changes and letting go of tight control over the project. (13:28)
    The topics that the project covers now are not the same as the initial intended ones. (19:25)
    5 indicators to measure effectiveness in any project. (24:44)
    Applying these tools to measure other areas of success. (31:40)
    A look at what’s coming next for Eve. (36:40)
    The evolution of Eve’s expanded exhibition. (39:11)
     
    Mentioned
    The Art Biz ep. 64: Knit Democracy Together (first interview with Eve)
    Priya Parker’s The Art of Gathering book
    National Arts Strategies Creative Community Fellows
    New England Foundation for the Arts Public Art Grants
    LBJ speech introducing Voting Rights Act in 1965
    Eve Jacobs-Carnahan
    Knit Democracy Together
     
    The Art Biz Connection
    Join Optimize Your Online Marketing starting May 26, 2022
     
    Resources
    Show notes, images, and listener comments
    How to Price Your Art free report
    Art Biz Connection artist membership
     
    Quotes
    “I have definitely let go of some control, and that’s been good.” — Eve Jacobs-Carnahan
    “I realized that I wasn’t going to be as effective by myself.” — Eve Jacobs-Carnahan
    “I’m talking about what people can do to help strengthen the system so we don’t have chaos, all while knitting.” — Eve Jacobs-Carnahan
    “Change can happen step by step, stitch by stitch and with many people working together.” — Eve Jacobs-Carnahan
    “Artists who want to do social impact work definitely can be using these tools.” — Eve Jacobs-Carnahan
    “Think about the people you know, think about your relationships with them, and be willing to ask for help.” — Eve Jacobs-Carnahan
     
    Guest Bio
     
    Eve Jacobs-Carnahan makes mixed media knitted sculpture exploring democracy. She uses the comforting quality of yarn and the charming attraction of birds to tell allegorical stories.
     
    Eve’s work appears in Astounding Knits! 101 Spectacular Knitted Creations and Daring Feats by Lela Nargi and garnered First Place in National Fiber Directions 2015 at the Wichita Center for the Arts. She was named a Creative Community Fellow: New England by National Arts Strategies in 2021.
     
    Eve knit away stress while earning a B.A. in History with Honors from Swarthmore College and a J.D. from the University of Chicago. She lives in Vermont.
    First posted: https://artbizsuccess.com/effective-projects-carnahan-podcast

    • 45 min
    Always Looking for the Next Opportunity with Alicia Goodwin (#120)

    Always Looking for the Next Opportunity with Alicia Goodwin (#120)

    Some artists just know what they want, and some know what they don’t want. My guest for this episode has a lot of clarity about both. On this episode of The Art Biz, I’m talking with Alicia Goodwin, who worked as a jewelry designer for a number of individuals and companies before transitioning to her own full time jewelry business, Lingua Nigra. As an encourager, Alicia wants artists to go for it. She doesn’t believe in even considering a plan B in case the art thing doesn’t work out. She encourages artists to “find your people” because she knows what it’s like to be an artist and misunderstood by those closest to you. She found support in an online community filled with people who were making things and talking about business.
    Even if you’re not a jewelry artist, I know you will be inspired by Alicia’s desire to continually improve her circumstances and grow her business. You especially won’t want to miss her insights into finding the right balance in your online presence. As she says, “You don’t need a lot of followers to make a lot of sales.”
     
    Highlights
    “I was always plotting for the next thing.” (2:44)
    Alicia’s transition from FIT to in-demand jewelry artist. (10:56)
    Finding the people who share your passion. (19:05)
    The origin story of Lingua Nigra (24:48)
    Alicia’s forgiving etching and molding processes. (28:50)
    What is considered costume jewelry? (33:31)
    Alicia encourages ambitious artists to just get started. (37:30)
    Taking the first step toward your next big thing. (42:05)
    Finding a mentor, a support group, and the right sales outlets for your business. (48:50)
    Growing your studio and your team to match your big ideas. (52:30)
    A look at what’s coming up next for Alicia. (57:36)
     
    Mentioned
    Lingua Nigra
    Fashion Institute of Technology
    Roxanne Assoulin (was Lee Angel)
    Stella & Dot
    Housing Works
    National Museum of African American History & Culture
     
    Sign up for the next Artist Planning Sessions May 10-13, 2022
    Join Optimize Your Online Marketing starting May 26, 2022
     
    Resources
    Show notes, images, and listener comments
    How to Price Your Art free report
    Art Biz Connection artist membership
     
    Guest Bio
    Alicia Goodwin is a Chicago based jeweler who specializes in adding unique textures to her sculptural jewelry. A graduate of New York’s Fashion Institute of Technology., Alicia applies her knowledge of ancient techniques like reticulation and acid etching to her more contemporary designs.
    Her love of complex ancient ceremonial jewelry created with minimal tools such as fire, sand and beeswax led her to truly admire the work produced throughout Mesoamerica and the African diaspora—influencing her own brand, Lingua Nigra.
    First posted: artbizsuccess.com/next-opp-goodwin-podcast
     

    • 1 hr 1 min
    Growing Beyond Being an Instagram Artist with Sara Schroeder (#119)

    Growing Beyond Being an Instagram Artist with Sara Schroeder (#119)

    Have you ever experienced success in any area and then realized it wasn’t exactly what you wanted after all? My guest today experienced unexpected and surprising growth as her Instagram following quickly grew from 10,000 followers to over 70,000 followers in just a few years. In this episode of The Art Biz, I’m talking to Sara Schroeder. We talk about the creative way that she overcame her fear of selling and what she wishes she had known to do differently while in the throes of that success. For more than a year, Sara has been using tools like journaling and the Enneagram to discover more about herself and explore where she wants her work to go, and now she's looking for more. She knows there's a deeper level of fulfillment beyond posting and looking for sales online, so she has stepped back and reassessed. You'll hear Sara mention her upcoming solo show, which is part of a challenge that I issue to students in my seasonal programs. We also discuss why her Instagram strategy has changed and what her new approaches for Instagram and marketing in general.
     
    Highlights
    “I fell in love with making art all over again.” (2:00)
    The value of finding a dedicated space for your art. (7:11)
    The difference between Sara’s maximum and minimal art. (10:18)
    Sara’s success on Instagram took off and quickly became overwhelming. (12:20)
    When app demands take over making artwork. (18:55)
    The evolution of Sara’s work since pulling back from Instagram. (24:07)
    The process of self discovery through journaling, meditating, and the Enneagram. (28:01)
    Details of Sara’s latest 100-piece collection. (32:00)
    How Sara would have handled her initial success and systems differently. (34:49)
    Sara’s modified Instagram presence and increased in-person collaborations. (39:47)
    Sara’s typical work week and why she starts work at 11 AM. (46:32)
     
    Mentioned
    Lisa Congdon’s illustration classes
    Andy J. Pizza
    Art:21
    Enneagram
    Natalie Goldberg’s Freewriting
    Artist Planning Sessions
     
    Resources
    Show notes, images, and listener comments
    How to Price Your Art free report
    Art Biz Connection artist membership
    First posted: artbizsuccess.com/growing-schroeder-podcast
     
    Guest Bio
    Sara Schroeder is an abstract painter using gestural movement, intuitive marks, and saturated colors to convey energy and emotion. Works on canvas and paper feature drips, swipes, scratching, and subtraction methods, which build upon one another to form abstractions of nature. She finds inspiration in the potent hues of tropical plant life and the subdued pastel motifs of the Art Deco period preserved in Miami. Identifying with Kandinsky’s belief that color influences the soul, Sara's process incorporates the psychology of color, intuition, and chance.
     
    Integrating into her work what psychotherapist Carl Rogers called “unconditional positive regard”, she aims to inspire rich revelations and encounters of the human spirit. Her works are held nationally and around the world in hundreds of private collections.

    • 51 min
    Advocating for Artists in Their Communities with Louise Martorano (#118)

    Advocating for Artists in Their Communities with Louise Martorano (#118)

    You are not alone.
    It may seem like you are at times because you do so much work by yourself in the studio, but the art ecosystem is enormous and you are not alone. There are so many good people who are advocating on behalf of and supporting artists in their businesses and careers. I want you to know about these resources so that you can tap into them. They’re waiting for you.
    In this episode of The Art Biz, I’m talking with Louise Martorano, the Executive Director at RedLine Contemporary Art Center in Denver, Colorado. RedLine is a nonprofit whose mission is to foster “education and engagement between artists and communities to create positive social change.” In many ways, RedLine behaves like a traditional arts council. But they’re far from it. Louise and I discuss their artist-in-residence program, affordable studio space, and how they collaborate with other art organizations in the U.S. and beyond.
     
    Highlights
    The history and mission of RedLine Contemporary Art Center. (1:45)
    The local and global need for artist career support. (7:46)
    Visual arts coalitions fill in the gaps of an artist’s career. (11:23)
    The staff, budget, and $22 million re-granting programs at RedLine. (19:15)
    Details on residencies, applications, and juried interviews. (25:18)
    Open studio doors increase opportunities for artists. (32:03)
    Commission opportunities, stipends, and other program benefits. (33:58)
    How to find artist support programs in your community. (37:19)
    Group meetings and other expectations of artist residents. (41:01)
    Auditing relationships and leveraging your community. (45:45)
     
    Mentioned
    RedLine Contemporary Art
    Redline Art on Instagram
    Oklahoma Visual Arts Coalition
    Kansas City Artists Coalition
    Chicago Artists Coalition
     
    Resources
    Show notes, images, and listener comments
    How to Price Your Art free report
    Art Biz Connection artist membership
    First posted: artbizsuccess.com/advocate-martorano-podcast
     
    Quotes
     
    “Artists are really expected to be all the departments in their career.” — Louise Martorano
    “Artists’ careers can live and die on the relationships they build and the opportunities they have.” — Louise Martorano
    “We’re trying to link arms with each other in Colorado to see if we can create a more seamless journey for artists as they gain traction and opportunity in their careers.” — Louise Martorano
    “Talking about your work is like exercising a muscle. The more you do it, the more refined your language is.” — Louise Martorano
    “Artists need to reevaluate who they know and who they’re connected to and see how they can use those arteries of opportunity.” — Louise Martorano
     
    Guest Bio
    Louise Martorano is the Executive Director of RedLine, a non-profit contemporary art center and residency located in Denver, Colorado. RedLine's mission is to foster education and engagement between artists and communities to create positive social change. Under Martorano’s leadership, RedLine has received the Denver Mayor’s Award for Excellence in the Arts (2014 and 2015), the Greenway Foundation’s “Partner in Change” award, acknowledged by Denver Public Schools for excellence in community engagement, and has presented and organized over 100 exhibitions over the past 10 years.
     
    Martorano holds a B.A. from the University of Colorado, Boulder, and an M.H. from the University of Colorado, Denver with a focus in Contemporary Art History & Music. In 2017, she was awarded a Livingston Fellowship from the Bonfils-Stanton Foundation for promising nonprofit leaders who hold significant leadership roles in Colorado.
     

    • 51 min
    A Dual Path as an Artist and Art Reviewer with Philip Hartigan (#117)

    A Dual Path as an Artist and Art Reviewer with Philip Hartigan (#117)

    Artists need writers. They are a critical part of the art ecosystem. Look back on any art movement from the past century in the U.S. and you’ll find a writer behind its day in the spotlight. My guest for this episode of The Art Biz is artist and writer Philip Hartigan. As you’ll hear, he’s not quite sure what order those labels should be in. In some respects, the writing came first, but the art has always been there. We talk about his writing life, the role that blogging has had for him, and how he came to be a correspondent for Hyperallergic online art magazine. You’ll also hear about how writing has helped him make inroads into the art world. My hope is that you will consider writing more about not just your art, but about other artists’ work, possibly for publication and definitely for connections within your art community. First posted: artbizsuccess.com/art-reviewer-hartigan-podcast 
    Highlights
    James Joyce, literature and Philip’s journey as an artist. (1:54)
    The subtle narrative of Philip’s current work and his gradual return to painting. (7:19)
    How did Philip get into writing about art for publication? (10:13)
    Overcoming disdain for a personal art blog in favor of clarity. (13:24)
    Writing for an online publication and becoming an online correspondent. (18:25)
    Creating meaningful connections through writing. (24:45)
    The value of blogging in an Instagram world. (30:18)
    Finding your why behind writing about your art. (39:00)
    What is on the horizon for Philip? (42:20)
    Mentioned
    Philip’s blog
    Philip’s website
    Philip on Instagram
    Hyperallergic
    James Joyce’s Portrait of an Artist as a Young Man
    An Art Mediation from U.S. Catholic Magazine
    Time Out online magazine
    Resources
     
    Show notes, images, and listener comments
    How to Price Your Art free report
    Art Biz Connection artist membership
     
    Guest Bio
    Philip Hartigan is a UK-born artist and writer who now lives, works, and teaches in the USA.
    Hartigan’s art explores half-remembered moments from a childhood in an English mining town. His choice of materials depends on the emotional state he has arrived at after thinking about these stories. But whether it’s oil painting, intaglio printmaking, or sculpture, he aims to either tell a story in visual art or look for universally-recognized symbols for memory, loss, tragedy. Hartigan has lived for short and long periods in France, Spain, Germany, the Czech Republic, and Holland.

    • 46 min
    How One Curator Works with Artists at a Regional Art Center with Collin Parson (#116)

    How One Curator Works with Artists at a Regional Art Center with Collin Parson (#116)

    Members of the general public enjoy their visits to art centers and museums without much thought as to how the art got into those spaces in the first place. Who decides on what to show and when to show it? Who decides what works to put next to one another and where to put a nail in the wall or a pedestal on the floor? Or even what color to paint the walls? All of these decisions, and more, fall under the purview of curators and exhibition directors in those non-profit spaces. In this episode of The Art Biz I talk with Collin Parson, the Director of Galleries and Curator at the Arvada Center for Arts and Humanities in the Denver suburb of Arvada, Colorado. Collin reveals how the exhibition process works at their venue: his timeline, rotating gallery spaces, and the decision makers at the organization. We also discuss how he selects artists for shows, what makes an artist easy and fun to work with, and why it’s important that artists keep him informed. Be sure to pay attention to some of the big mistakes he sees artists making. Highlights
    Collin’s background of artists and his work as a curator. (1:30)
    Curating a massive space and Collin’s approach to rotating exhibitions. (10:50)
    Scheduling artists into a gallery’s calendar isn’t as simple as it seems. (19:15)
    Why Collin generally doesn’t accept exhibit proposals. (22:52)
    What makes an artist fun to collaborate with? (26:48)
    What Collin wishes every artist would do—and not do. (33:03)
    Studio visits and what curators expect from artists. (38:25)
    Finding inspiration for the most memorable shows. (45:35)
    Details about juried shows and artist rosters. (48:55)
    Balancing curating exhibits, making art, and a personal life. (55:03)
    Mentioned
    Collin Parson
    Charles Parson
    Arvada Center Galleries and Exhibitions
    Meow Wolf in Denver
    Kirkland Museum of Fine & Decorative Art
    Steve Farland’s warrior chair-sculptures
    Resources
     
    artbizsuccess.com/curator-parson-podcast
    How to Price Your Art free report
    Art Biz Connection community
     
    Guest Bio
    Born and raised in Denver, Colorado, Collin Parson currently serves as the Director of Galleries and Curator for the Arvada Center for the Arts and Humanities in Arvada, Colorado and is a former member at the historic Pirate: Contemporary Art cooperative and past artist-in-residence at RedLine Denver. An arts administrator, artist, curator, and designer he received a Bachelor of Fine Arts in Theater Design and Technology with emphasis in Lighting and Scene Design from the University of Colorado at Boulder and his Master in Arts in Visual Culture and Arts Administration from Regis University in Denver. His creative work involves the control of light and color to create vivid geometric light and space works. He has had the privilege of jurying many arts festivals and exhibitions and has received numerous awards and recognition for his curatorial projects. He was awarded 100 Colorado Creatives by Westword magazine in 2013 and featured in many television and print productions. Parson is the son of Colorado sculptor Charles Parson, whose experience with the regions arts community helped Collin long before his professional career began. Growing up in a family of artists, Collin is proud to be continuing the educational and creative traditions.
    First posted: artbizsuccess.com/curator-parson-podcast

    • 59 min

Customer Reviews

4.8 out of 5
120 Ratings

120 Ratings

ejcarnahan-art ,

Super view of arts organization fostering relationships

Alyson gave us all a great view of how one arts organization helps artists with their careers. Her interview with Louise Martarano from Redline in Denver is eye-opening in episode 118. The conversation kept coming back to the power of meeting people, connecting, and building relationships. Redline's arts residencies sound incredible as they provide so many opportunities for learning and connecting. Too bad I don't live anywhere near Denver.

Bulaaa ,

So Useful!

I just recently found Alyson’s podcast. So much useful information. I’ve been binge listening every chance I get. Thank you Alyson!

KristieHansenArt ,

Nuggets of wisdom

I have been given lots of brilliant nuggets of wisdom to consider as I continue my art journey. Grateful for all the freebie extras Alyson gives to the community as well. She’s thoughtful and articulate with her line of questioning. Not everything applies to my practice, but I always get something out of these podcasts.

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