635 episodes

Imagine sitting down for coffee 2x per week and getting free coaching on the best actionable plans, practical tips and easy to implement secrets for increasing your Profit and Impact in your online business, with LESS Hustle.
That's exactly what you can expect from The Art of Online Business podcast.
For established online course creators and/or coaches who want to positively impact the people you serve, The Art of Online Business is the place where you'll learn how to intentionally develop a CEO mindset, optimize your sales & marketing, and create the systems and processes that your business needs to scale beyond your individual capacity (while keeping your sanity).
Host Rick Mulready is an Online Business Coach and Ads Expert, but most importantly he's a dad and a husband. Along with everything else in his business, this podcast is meant to represent the inclusivity and diversity of online businesses.
In this podcast, you get a mix of solo episodes where Rick candidly takes you behind-the-scenes of creating a 7-figure business, interviews with a diverse group of expert online entrepreneurs sharing their actionable advice, coaching student Case Studies and more.
If you're looking for tips on things like creating an impactful values-based business, removing overwhelm, building a team, outsourcing, Facebook and Instagram ads, social media, productivity, scaling online courses or memberships, evergreen funnels, podcasting, building a YouTube channel and more, hit "Subscribe" now and let's do this!

The Art of Online Business Rick Mulready

    • Business
    • 4.9 • 722 Ratings

Imagine sitting down for coffee 2x per week and getting free coaching on the best actionable plans, practical tips and easy to implement secrets for increasing your Profit and Impact in your online business, with LESS Hustle.
That's exactly what you can expect from The Art of Online Business podcast.
For established online course creators and/or coaches who want to positively impact the people you serve, The Art of Online Business is the place where you'll learn how to intentionally develop a CEO mindset, optimize your sales & marketing, and create the systems and processes that your business needs to scale beyond your individual capacity (while keeping your sanity).
Host Rick Mulready is an Online Business Coach and Ads Expert, but most importantly he's a dad and a husband. Along with everything else in his business, this podcast is meant to represent the inclusivity and diversity of online businesses.
In this podcast, you get a mix of solo episodes where Rick candidly takes you behind-the-scenes of creating a 7-figure business, interviews with a diverse group of expert online entrepreneurs sharing their actionable advice, coaching student Case Studies and more.
If you're looking for tips on things like creating an impactful values-based business, removing overwhelm, building a team, outsourcing, Facebook and Instagram ads, social media, productivity, scaling online courses or memberships, evergreen funnels, podcasting, building a YouTube channel and more, hit "Subscribe" now and let's do this!

    Intentional Organic Marketing that WORKS, with Hunter Donia

    Intentional Organic Marketing that WORKS, with Hunter Donia

    Wondering what you can be doing in your business to diversify your traffic without doing ads?


    This is a question I hear a lot and in this episode of Art of Online Business, I sat down with Hunter Donia to talk about how you can grow your business organically. These intentional strategies we are sharing in this episode will help you grow quickly and without any type of ad spend. 


    Sometimes as a coach, you get to work with people that you just know right away are going to make a massive impact on the lives of the people they serve. Hunter is definitely one of those people. He has a unique niche and he serves them in a way that very few other people do, and it has led to massive success. 


    Hunter is a digital educator teaching beauty professionals how to streamline, automate and elevate their processes in their businesses. He’s been recognized and awarded by multiple industry publications, spoken at well-known industry events, and has built a multi-6-figure business for himself by the age of 24 - all with modern, organic marketing strategies


    In this episode, you’ll learn:


    How Hunter got started in his businessWhy Hunter decided to avoid using paid adsHow he uses webinars to sell his courseThe organic strategies that are working for HunterTips for using ReelsWhy Hunter is so particular about who sees his contentHow he uses his podcast to grow his businessWhy networking is so important

    Links & Resources:


    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.




    Full show notes available at www.rickmulready.com/640

    • 48 min
    Why You CAN'T Compare Your 2022 Business to 2020/21

    Why You CAN'T Compare Your 2022 Business to 2020/21

    I'm sharing a cautionary tale in this episode of The Art of Online Business. For many online businesses, 2020 and 2021 were some of the best years of their business, however, those two years were an anomaly. 
    These times were unprecedented. People were working from home, kids were going to school from home, and everything was online.   All of this created a gold rush of sorts for many online businesses. 
    The events going on in the world today are different than they were then and the things people are interested in online have evolved. There are a lot of online businesses that haven’t adapted to the world landscape and as a result, businesses are facing challenges. 
    You’ve got to be willing to adapt, innovate, and be different than other people.  It’s more important than ever that you take the time to connect with your customers and see what they want so that you can decide what steps to take moving forward. 
    In this episode, you’ll learn:
    Why 2020 and 2021 were out of the ordinaryWhy your strategies from those years won’t work todayHow world events impact businessThe importance of adapting your business tactics Simple things you can do to adaptLinks & Resources:
    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Full show notes available at www.rickmulready.com/639

    • 12 min
    Behind-the-Scenes of Creating a HUGE New Offer, with Judith Gaton

    Behind-the-Scenes of Creating a HUGE New Offer, with Judith Gaton

    In this episode of Art of Online Business, I sat down with one of my Accelerator students, Judith Gaton. She is a returning guest on the show, and this time, she is taking us behind the scenes of creating a huge new offer. 
    When business owners come to me and tell me they are thinking of creating a new offer when they already have one that’s doing well, that’s usually a red flag. However, Judith has created a truly amazing membership offer and is already reaping the benefits. 
    This episode is essentially a wide, encompassing conversation around the evolution of this offer that, after only a few days of being available, is already extremely successful. 
    Judith Gaton is a Master Certified life coach, personal stylist, author, and former lawyer. Through confidence coaching and mindset work, she helps high-achieving women to see that they can dress and love the body they are in right now. 
    When Style & Confidence are dialed in, women can go do the work they were created to do in the world. Her ultimate style philosophy: Confident Women Build Legacies.
    In this episode, you’ll learn:
    How Judith helps her clientsThe concept of Judith’s new membershipWhy having a detailed vision sets your offer up for successThe importance of selling your offer before you create itTips for validating your new offerThe tools Judith is using to create her membershipCopywriting tips for your offerLinks & Resources:
    The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
    Judith’s Links: 
    Check out Modern Charm School Visit Judith’s websiteFollow Judith on Instagram
    Full show notes available at www.rickmulready.com/638

    • 57 min
    11 Simple YouTube Video Tools/Equipment for Beginners

    11 Simple YouTube Video Tools/Equipment for Beginners

    In the last few episodes, I have been talking all about YouTube and why you should seriously consider adding it as an additional marketing channel for your business. 
    In this episode of Art of Online Business, I’m diving into the video tools and equipment you’ll need to get started with your channel as a beginner. 
    YouTube is the second largest search engine after Google. It is one of the best ways to get discovered organically which makes it a massive opportunity for us coaches, course creators, and membership creators. There is no better time than right now to get started with your YouTube channel. 
    It doesn’t have to be overwhelming to get started. The simple tools I share in this episode will make your job so much easier. In fact, one of these tools is a complete game-changer and will set you up for success. 
    In this episode, you’ll learn:
    Tips for using your phone to recordMy microphone recommendationsThe best lighting optionsWhat you need if you’re recording with a DSLROnline tools for creating your thumbnails How to find content ideasProject management flow tipsTools for adding in B-roll footageWhere to get your analyticsLinks & Resources:
    Check out YouTube from ScratchThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
    Full show notes available at www.rickmulready.com/637

    • 20 min
    2 Things You Must Focus On To Grow Your YouTube Channel Quickly, with Pat Flynn (Part II)

    2 Things You Must Focus On To Grow Your YouTube Channel Quickly, with Pat Flynn (Part II)

    On this episode of Art of Online Business, we are back for part two of my conversation with my good friend, Pat Flynn. We are chatting about YouTube and how you can grow your channel quickly, even if you’re just getting started. 
    We discussed a lot of important stuff in the first part of this interview. We covered how to get started, the YouTube algorithm, finding content inspiration, choosing titles, and so much more.  This week we are going even deeper. 
    Pat has tried multiple different strategies for growing his YouTube channels, and you may be surprised about what is working and what doesn’t. He continues to focus primarily on community building and retention with long-form videos and he shares tons of tips with us today. 
    Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, Circle, and several other companies in the digital marketing arena.


    In this episode, you’ll learn:
    What you need to know about YouTube ShortsThe type of editing you need for your channelTips for increasing retentionHow Pat grew his Pokemon YouTube channelMaking space to be creative with your channelTips for using live streamsThe benefits of batch recordingWhat to look at when it comes to Creator StudioMonetization strategies 

    Links & Resources:
    Check out YouTube from Scratch The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


    Pat Flynn’s Links: 
    Visit Pat’s websiteCheck out Smart Passive IncomeFollow Pat on TwitterFollow Pat on InstagramSubscribe to Pat’s YouTube channelCheck out Pat’s Deep Pocket Monster channelCheck out Pat’s Speaker Reel

    Full show notes available at www.rickmulready.com/636

    • 51 min
    Don't Make THIS Same Business Mistake I Did

    Don't Make THIS Same Business Mistake I Did

    In this quick tip episode, I am sharing a huge missed opportunity that I experienced, and I am sharing it because I don’t want you to make the same mistake that I did. In my nine years of business, I wouldn’t say that I have many regrets, however, this is definitely something that I wish I had started sooner. 
    My goal for you with this episode and my conversation with Pat Flynn is to get you to really consider adding YouTube to your existing business as an additional marketing channel. One of the best things we can do for our business is to diversify our traffic, and with YouTube, you don’t have to be extravagant to see results. 
    The trick is to think about YouTube in terms of consistency. I don’t have subscriber goals with my channel, I have consistency goals. The idea is that you are planting seeds with your videos. The algorithm will eventually pick up one of your videos and push it out to new viewers which will grow your channel. 
    You haven’t missed the boat with starting a YouTube channel. It’s still the number two search engine. Video is where it’s at and where it’s going. Adding a YouTube channel to your business is a huge opportunity. 


    In this episode, you’ll learn:
    Why I wish I had started YouTube soonerWhy YouTube is a great long-term assetHow powerful the YouTube algorithm isTips for creating videos that succeedThe importance of consistency with your channelProject management tools for YouTube

    Links & Resources:
    Get the YouTube From Scratch courseThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


    Full show notes available at www.rickmulready.com/635

    • 17 min

Customer Reviews

4.9 out of 5
722 Ratings

722 Ratings

Drew0604 ,

Great podcast

Rick host an amazing show. There is always tangible advice and golden nuggets in every episode. Clear and unique advice.

Facqt Media ,

Amazing show!

I love how concise and practical the contents are. Rick's great at providing real insights that definitely work! I like the authenticity and his honest approach in delivering his content. I've got so much insight into advertising and online business. Such a good show!

Health_ Coach ,

Great strategies and content

Great strategies on how to increase income and make the business more successful! I really like the content of this podcast, it's very interesting and I recommend listening to it!

You Might Also Like

Amy Porterfield
Pat Flynn
James Wedmore
Michael Stelzner, Social Media Examiner
Jasmine Star
Scalable Media Network