101 episodes

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up.

Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place.

Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business.

Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

The Art of Online Business Rick Mulready

    • Business
    • 4.9 • 709 Ratings

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up.

Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place.

Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business.

Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

    Are You Using the Best Colors for Your Call-to-Action Buttons?

    Are You Using the Best Colors for Your Call-to-Action Buttons?

    As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they'd like for me to review.

    I then record a personalized Loom video with my critique, ideas and feedback.

    This year especially, I’ve been getting a lot of requests to review landing pages -- opt-in pages, sales pages and the like. 

    And the more and more I’ve reviewed, the more and more I’ve noticed a simple tweak that can have a big effect on increasing conversions -- the color of the call-to-action (CTA) buttons.

    You see, 99% of the pages I’ve been looking at from our members had CTA buttons that blended into the rest of the content and the other colors on the page.

    I know in the grand scheme of things, the color of the call-to-action buttons on your landing page should be far down the list of what to test…

    But what’s certain is that button colors that blend in aren't going to make it easier for anyone to take the action you want them to take.

    So after seeing so many opportunities for improvement, I started asking myself…

    What IS the best color for your CTA buttons?

    I decided to do some research to see if there was any science behind the psychology of color and the feelings people have when they see certain ones.

    And my findings were super interesting…

    I had no idea different colors “spoke” to people in different ways.

    Even with my years of experience, I still learn new aspects to improve on everyday. Like, something as simple as colors hardly crossed my mind a few years back.

    And to be honest, I’ve never thought much of what color I “should” use for the buttons on my landing pages other than they need to stand out and “pop” from the rest of the colors and content on the page.

    But after my research, and seeing so many landing pages over the years, I now have some new best practices…

    And I’m sharing them all with you today, on the podcast.

    Discussion Points In Today’s Episode:

    0:00 Introduction 

    4:05 The science behind colors and what they are associated with

    8:19 Different cultures have different meanings to color

    9:35 Choose a color that pops out

    11:24 Test out the conversion of different colors

    12:11 Good and bad examples of the TEXT on call-to-action buttons

    14:36 Putting yourself into your customer’s mind

    Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

    If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

    Then my Accelerator coaching program may be for you. 

    Click here to learn more and apply for my Accelerator coaching program.

    Resources:
    Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/
    Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator 

    Thanks for tuning in!

    See omnystudio.com/listener for privacy information.

    • 17 min
    How to Make High Tickets Sales Without Feeling Pushy with Leah Neaderthal

    How to Make High Tickets Sales Without Feeling Pushy with Leah Neaderthal

    There’s a shift happening in the online space.

    And I love it.

    People are fed up with the overly pushy, false promises, hype-y sales tactics that have (unfortunately) become the norm over the past several years in the online space.

    And now people are showing how over it they are by choosing to invest in course creators and mentors who, in addition to being an expert, are real and authentic.

    Experts who aren’t going to get all “used car sales-y” (nothing against used car sales people) when they are selling their programs.

    Nobody likes being sold to, right?

    And that’s especially true if you have a course or coaching program that’s a bigger investment, say, $2K or more.

    People are often going to need a bit more information and to learn more before making a purchase decision.

    If you’re selling a “high ticket” program, I definitely recommend getting on a call with people to discuss whether they’re a right fit for your program and vice-versa.

    For example, in order to even be considered for my Accelerator coaching program, you need to apply and then jump on Zoom with either my team or me.

    If you’re not getting on calls with people, by the way, it’s a great way to make it easier to welcome more people into your program.

    It’s such a simple thing to do, get on Zoom with someone, yet so few people do it.

    Calls are so effective for a couple reasons:
    You get to determine whether the person who is interested in your course or program is a right fit


    And they get to determine whether you are right for them, to help them make a decision one way or the other.

    Whether you are already doing “sales calls” for your higher investment offer or are now considering starting to do them…

    Here are a couple things to do to help you be more successful in your calls:
    Listen more than you talk.

    We all love to hear ourselves talk, but this isn’t about you it’s about the person considering your program.

    When you take more time to listen to their challenges and struggles and what they’re wanting to accomplish, you can (gasp) tailor the call to their specific concerns and how you can uniquely help them.


    Make your offer with confidence.

    If you’re not confident in your own program or deliver the offer to join your program with confidence, people are going to see right through it and they’re aren’t going to invest in what you have.

    If you get results for people, own the fact that you’re the s*%t (because you are) and deliver your call with confidence.

    Selling your higher investment course or program doesn’t have to be so scary or hard.

    It’s a skill that’s learned, and can be learned quickly.

    And it can be one of the most important skills you have as a business owner.

    That’s why on today’s episode of The Art of Online Business podcast, I’m interviewing expert sales coach Leah Neaderthal…

    ... where we’re talking all about How to Make High Tickets Sales Without Feeling Pushy

    Among other topics, you’ll learn things like:
    How to shorten the sales process
    How to avoid the mistake most people make when they get on a call with a prospective student
    Ways that we unknowingly prevent clients from saying “yes”
    And more…

    If you’re selling any kind of offer that’s north of $2K, this episode is a must listen.

    Discussion Points:

    0:00 Introduction 

    6:49 Leah Neaderthal and her experience going back into corporate

    10:03 What holds people back is are the stuff that they bring into sales

    12:25 Big takeaways from the 65 books she read

    14:14 The importance of social dynamics 

    17:44 What to say to people from cold traffic

    21:52 Tips to incorporating psychology and social dynamics in your sales process

    24:54 Clients care about how they will be different in the future

    26:49 Questions to ask clients to help determine whether you are the right fit

    30:16 What to do about clients that just focus on the price

    33:57 Habits that coaches (unknowingly) do to that hurts them

    35:13

    • 53 min
    Is Impact Important to You and Your Business?

    Is Impact Important to You and Your Business?

    The word “impact” gets thrown around a lot these days.

    It’s overused.

    It’s overused because as much as it’s often used to define what we do in our online businesses, so few people actually stop and take the time to define what it actually means to them.

    Myself included.

    For the last few years I too have been throwing “impact” around as a way to describe one of the goals of my business.

    But I’ve never shared what it actually means to me and my business.

    I don’t think I’ve really truly been clear myself if I’m being honest.

    Until now…

    Over the last few months I’ve become super clear on what “impact” means to me and how I measure it in my business.

    My team and I have also woven Bigger Impact into my Accelerator coaching program as a key measure of success — we help our students define what impact means to them and then we help them achieve it.

    If “impact” is something you’re wanting to achieve in you’re business, have you defined it?

    Do you know how to measure it?

    Whether this is something you’re already clear about or something you’re working towards…

    …this episode of The Art of Online Business podcast is something I’m hoping you find value in.

    I share what “impact” means to me, how it’s woven into my business, why focusing on impact doesn’t have to come at the expense of making (a lot of) money, and more…

    Here’s to More Profit, Bigger Impact, Less Hustle!

    Want to jump to a specific topic within the episode?…

    Discussion Points:

    0:00 Introduction 
    2:44 What does impact mean to me? 
    5:49 Ways on how to have an individual impact on somebody 
    8:32 Creating impact in my business
    9:32 Showing people what’s possible
    11:50 Think about your impact goal at scale
    13:42 Determine what kind of value you can create to meet that goal 

    15:15 Impact vs. income: which one to choose first? 

    Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

    If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

    Then my Accelerator coaching program may be for you. 

    Click here to learn more and apply for my Accelerator coaching program.

    Resources:
    Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/
    Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator 

    For more episodes, listen and subscribe to The Art of Online Business on Apple Podcasts, Spotify, and Google Podcasts. 

     

    Thank you for tuning in!

    See omnystudio.com/listener for privacy information.

    • 26 min
    How to Work With (and Find) An Ads Manager

    How to Work With (and Find) An Ads Manager

    In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager.

    While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them, I also want you to consider delegating them to someone once you’ve gotten the basics down.

    It’s but one piece of being the Optimized CEO of your business — hiring and delegating so you can be focusing on the most important aspects of your business. 

    Whether you’re currently working with an ads manager or haven’t yet taken that step, this episode is your roadmap to making this relationship as beneficial as possible for the both of you.

    I break this episode down into what your responsibilities are when working with an ads manager and then what their responsibilities are when working with you.

    I think some of what I share is going to be an eye-opener for you.

    Having worked as an Ads Manager in the first couple years of my business, and also being a successful online business owner who teaches Facebook and Instagram ads, I have a unique perspective on this dynamic.

    If you have any questions, feel free to contact me at rick@rickmulready.com.

    Discussion Points:

    0:00 Introduction 

    3:18 Managing your own ads is not a good use of your time

    6:51 What are YOUR responsibilities?

    8:14 Make sure that your manager has access to your accounts

    8:51 You should have a funnel that converts

    10:00 Allow your ads manager to take ownership of results

    12:26 Ads managers should be driving quality traffic for a lead cost, that works to hit the ROI goal

    16:37 You should be giving them assets that align with your brand

    18:06 It takes at least 90 days to see whether they are profitable

    20:02 Be proactive in communication

    21:11 Ads managers are responsible for results

    22:54 They should be setting reasonable expectations with you

    23:47 They should communicate what assets they need and when

    24:26 Managers should adhere to your requests

    26:30 What to look for when hiring an ads manager

    33:55 Where to find an ads manager

    35:33 Should you bring your ads management in-house?

    37:36 Cons of in-house management

    39:11 Summary of this episode

    Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

    If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

    Then my Accelerator coaching program may be for you. 

    Click here to learn more and apply for my Accelerator coaching program.

    Resources:
    Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/
    Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator 

    For more episodes, listen and subscribe to The Art of Online Business on Apple Podcasts, Spotify, and Google Podcasts. 

     

    Thank you for tuning in! 

    See omnystudio.com/listener for privacy information.

    • 43 min
    Why More Isn't Always Better

    Why More Isn't Always Better

    As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more.  When in fact, the opposite is true. Yes, in order to grow in your business you need to become a different version of yourself that got your business to where it is today, be-ing and do-ing are completely different things. While it’s good to explore new ideas, sometimes you have to first look at what’s already in your business.

    Speaking from my own experience and that of countless of my Accelerator coaching students, adding more or doing more is  not always what’s best for your business. Rather, look inside your existing business and look for areas that are already working and improve those. Get your flagship offer super dialed in before adding more programs or offers. In the case of getting your business to at least $500K in revenue, less is definitely more. 

    In today’s episode,  I break down  a real-life example of one of my Accelerator coaching members and how simplifying, and not looking for “more”, has not only added top line revenue to her business but also reduced the number of hours she’s working each week. I’ll also share the steps that we took in order for us to refine their existing resources. 

    With this episode, you can learn to identify what parts of your business that you should be focusing on and what you need to do in order to improve them.

    Discussion Points:

    0:00 Introduction 

    3:04 Improve on your core offer

    6:42 Identify and update the top selling offers in your business

    7:54 Estimate how much time it takes to review each resource

    9:40 Block out time in your calendar

    13:02 Find out what you specifically need to update a resource

    15:43 Who will be doing the updates?

    18:30 If someone in your team can’t do it, create a job description

    21:28 What does ‘done’ look like in your business?

    Are you a course creator or online coach who is already averaging at least $7-8K in revenue per month from your online business and you’re ready to scale without all the hustle?

    If that’s you, I want to invite you to learn more and apply for my Accelerator coaching program.

    If you’re feeling overwhelmed, doing all the things, want more revenue, impact, and profit with LESS hustle, Accelerator is for you. 

    Resources:
    Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/
    Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator 

    For more episodes, listen and subscribe to The Art of Online Business on Apple Podcasts, Spotify, and Google Podcasts. 

     

    Thank you for tuning in! 

    See omnystudio.com/listener for privacy information.

    • 26 min
    21 Ways to Increase Your Webinar Show Up Rate

    21 Ways to Increase Your Webinar Show Up Rate

    If you’ve ever done a webinar before, you know that one of the most frustrating things is when you do a whole bunch of work (or invest a lot of money) to get people registered only to have a small fraction of them actually show up.

    This has happened to me a ton of times over the years, and it’s not uncommon (especially these days) to hear from students that they’re experiencing low show up rates too. And I’ve also learned and tested things you can do that can result in increased show up rates, which then often result in higher sales. After all, generally, people who show up live and ask questions tend to be more likely to purchase. 

    So to help you increase your webinar show up rates, and hopefully increase your sales, I created this podcast episode for you where I take you through 21 different wants to increase your webinar show up rates (and a few bonus ones as well).

    Want to Download a PDF of the 21 Ways to Increase Your Webinar Show Up Rate?

    https://www.rickmulready.com/showup

    Discussion Points:

    0:00 Introduction 

    4:30 Average show up rate

    6:04 Add a testimonial below the registration button

    7:26 Find a good length to your registration page

    10:19 Test with different days and times

    12:10 Do video-view ads

    13:28 What to add in your Thank-You page

    15:24 Ask for contact information (but make it optional)

    18:41 Make the webinar mobile-friendly

    19:30 Create an exclusive offer for live viewers

    20:43 Embed a Messenger button

    21:44 Add an option to add in their calendar

    22:35 Time between registration and the actual webinar is important

    24:17 Don’t offer a replay

    25:12 Retarget registrants with ads

    27:07 Lead up to the webinar with value-based emails

    30:38 Use testimonials from previous attendees

    Are you a course creator or online coach who is already averaging at least $7-8K in revenue per month from your online business and you’re ready to scale without all the hustle?

    If that’s you, I want to invite you to learn more and apply for my Accelerator coaching program.

    If you’re feeling overwhelmed, doing all the things, want more revenue, impact, and profit with LESS hustle, Accelerator is for you. 

    Resources:
    Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/
    Download a PDF of the 21 Ways to Increase Your Webinar Show Up Rate https://www.rickmulready.com/showup
    Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator 

    For more episodes, listen and subscribe to The Art of Online Business on Apple Podcasts, Spotify, and Google Podcasts. 

     

    Thank you for tuning in! 

    See omnystudio.com/listener for privacy information.

    • 39 min

Customer Reviews

4.9 out of 5
709 Ratings

709 Ratings

sewheidi ,

Finally real actionable advice from an honest & legit guy

There are so many j.u.n.k. business podcasts out there with hosts who think they know it all yet are barely seeing results themselves. Or they’re just fluffy stories without real advice. Rick’s podcast is SO different! Been binging all the episodes (even the super early ones are still relevant) and love every show, even when the title doesn’t seem like it will apply to me (it somehow always does). Appreciate the insights that Rick and his guests share, really valuable stuff for people at 6-figs trying to get to 7 (there’s not much out there in this niche). Thanks so much Rick! Appreciate all the hard work from you and your team to put this content out. - Heidi

Linda Sidhu ,

Gimme more Rick (+ The Art of Online Business Podcast!)

What I love about this podcast is Rick’s genuine approach to sharing tangible tips that’ll help grow my business.

His podcast interviews are filled with strategic and relevant ideas that keep me coming back for more.

PCTNinja ,

Always actionable!

Only downside is that I didn’t discover this podcast sooner! I appreciate how generous Rick and his guests are in the knowledge they share. And the fact that he’s all about working less while earning more so we can prioritize what matters most is really awesome. Seriously, thanks so much!

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