the bossbabe podcast

Natalie Ellis
  • 4.9 (1.8K)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
the bossbabe podcast

Bossbabe is one of the world's largest communities of ambitious women, with over 4.2 million followers and the top online membership for women entrepreneurs. We're passionate about helping you build a Freedom-Based Business™ to make more money + live a lifestyle you love. Every week, the bossbabe podcast brings you the real behind-the-scenes of building a wildly successful, profitable + reliable business, plus tools and strategies to make sales on repeat, grow an audience on social media, + create the life you truly want.

  1. You Don’t Have a Sales Problem: Here’s How to Create Marketing + Revenue Momentum

    2 DAYS AGO

    You Don’t Have a Sales Problem: Here’s How to Create Marketing + Revenue Momentum

    Think you have a sales problem? Let’s challenge that today! In this episode, we’re breaking down the real reason sales feel inconsistent and how to create unstoppable momentum in your business. From traffic and conversion strategies to optimizing your sales engine, you’ll get a behind-the-scenes look at how to generate wildly successful results without relying on exhausting launches. We’re also diving into: ✔️ The biggest myths around sales & why most entrepreneurs feel stuck ✔️ The power of pre-launch (and why waiting until launch day is a mistake) ✔️ The three core elements of a high-performing sales system ✔️ How we hit $108K in a week without a launch or revenue push ✔️ Why less complexity = more growth & freedom in your business If you’re tired of feeling like you’re constantly launching to crickets, this episode will help you shift your approach so you can create demand, attract the right audience, and generate consistent sales. TIMESTAMPS 00:00 Most entrepreneurs don’t have a sales problem—they have a marketing problem 03:45 The difference between sales and marketing (and why people confuse them) 07:30 The real reason your audience isn’t buying from you 10:15 Why fixing your sales script won’t solve your revenue problem 13:50 The biggest mistake people make when launching 17:25 How to create demand instead of chasing customers 21:10 The three types of content that drive consistent sales 24:55 Building a marketing system that works on autopilot 28:40 The key to turning followers into loyal buyers 32:20 What sustainable marketing momentum actually looks like 36:05 Actionable steps to take today to fix your marketing problem 39:50 Final thoughts and next steps for creating a predictable sales system RESOURCES + LINKS Create + Refine Your Irresistible Offer With Our Free Workbook. Download It Here. Download Your Free AI Training Guide With Step-By-Step Instructions To Teach ChatGPT To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here. Freedom Fast Track Doors Open Soon - Join The Waitlist Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle

    50 min
  2. AI-Powered Marketing: How to Leverage ChatGPT for Business Growth

    FEB 13

    AI-Powered Marketing: How to Leverage ChatGPT for Business Growth

    AI is transforming the way we work—and when used strategically, it can become the ultimate marketing team, strategist, and business partner. In this solo episode, Lindsay Roselle breaks down how to train ChatGPT to streamline your marketing, optimize workflows, and enhance creativity. You'll learn: The 3-step framework to train ChatGPT like a pro: Make It Work, Make It Right, Make It Better How Team BossBabe uses AI for content creation, brainstorming, and coaching The most effective prompts to get ChatGPT to sound like you Why personalizing AI is the key to making it your second brain Common AI mistakes entrepreneurs make—and how to avoid them Lindsay also shares her personal AI hacks, including voice-noting ChatGPT for brainstorming, using it for mindset coaching, and even training it to help her kids learn about space! If you're ready to unlock AI-powered marketing and business growth, you’ll enjoy this episode! TIMESTAMPS 00:00 Intro: Why AI is a must-have tool for entrepreneurs in 2025 02:38 How ChatGPT can be your marketing team, editor, and strategist 04:58 The 3-step AI training framework: make it work, make it right, make it better 09:47 Step 1: How to train ChatGPT with your brand voice and business goals 14:25 The best way to upload transcripts, newsletters, and high-performing content 16:51 Why gold-standard examples make AI smarter and more effective 19:11 Step 2: How to refine ChatGPT’s responses so it sounds like you 23:55 How voice-noting ChatGPT unlocks better content ideas and clarity 26:22 Step 3: Making ChatGPT better over time—optimizing for results 28:44 The #1 game-changer: telling ChatGPT to remember your preferences 32:05 Lindsay’s AI hacks: how she brainstorms business ideas and content 34:31 Beyond marketing: using AI for coaching, productivity, and parenting 36:50 How Lindsay uses AI in her personal life 39:12 Final thoughts + how AI will shape the future of business RESOURCES + LINKS Download Your Free AI Training Guide With Step-By-Step Instructions To Teach Your AI To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here. Freedom Fast Track Doors Open Soon - Join The Waitlist Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Lindsay Roselle: @lindsayroselle

    40 min
  3. Instagram Updates, AI Predictions for 2025 + How the Creator Economy is Shifting (FAST!)

    FEB 6

    Instagram Updates, AI Predictions for 2025 + How the Creator Economy is Shifting (FAST!)

    The digital landscape is evolving fast, and 2025 is shaping up to be a pivotal year for business owners and creators alike. In this episode, Natalie and Lindsay break down the latest Instagram updates, the rapid advancements in AI, and the growing shift toward hyper-niche communities. They explore how AI is transforming business operations—from content creation to customer service—and why now is the time to integrate it into your workflow before you get left behind. They also unpack the changing creator economy, from the resurgence of storytelling-driven content to the rise of long-term brand partnerships. Plus, they share insights from the latest CEO Mama retreat, lessons from going viral, and the importance of maintaining authenticity in a world increasingly shaped by algorithms. If you’re looking for actionable insights on where to focus your energy in 2025, this episode is packed with takeaways to help you stay ahead of the curve. TIMESTAMPS 00:14 Bossbabe’s 2025 business and social media predictions — big shifts are already happening. 00:43 Why this January feels different and what that means for the rest of the year. 02:02 The rise of creator-led brands and why personality-driven businesses are winning. 03:51 Balancing creativity and business growth, why many entrepreneurs feel disconnected from their work. 05:14 AI in parenting — is it a helpful tool or a risky shortcut for kids? 07:53 The challenge of being both a content creator and CEO — how to navigate seasons of focus. 09:32 Instagram’s major updates and what they mean for your content strategy. 12:26 The TikTok ban reversal — was it a PR stunt or a wake-up call for creators? 15:51 The future of social media: why hyper-niche content and storytelling are the next big thing. 20:52 AI’s growing role in business operations, marketing, and customer service. 26:27 Why long-term brand partnerships are replacing one-off sponsorship deals. 32:58 The importance of owning your audience — why email lists are more critical than ever. 49:38 Final thoughts on 2025 trends, social media shifts, and what to expect next. RESOURCES + LINKS Download Your Free AI Training Guide With Step-By-Step Instructions To Teach Your AI To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here. Freedom Fast Track Doors Open Soon - Join The Waitlist Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle

    54 min
  4. Scaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business Planner

    JAN 30

    Scaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business Planner

    Welcome to a masterclass in building a thriving business even while managing real-life challenges. Catherine Smith Licari, the creator of the Small Business Planner, joins Natalie to break down the tactical strategies behind creating a predictable sales engine and why intentional business planning is essential for long-term success. From sourcing and developing high-quality products to leveraging paid traffic and building customer trust, Catherine shares a wealth of actionable insights that any entrepreneur can apply. She also opens up about her IVF journey, revealing how she managed to grow her business during one of the most challenging years of her life. This interview covers how years of stagnant revenue finally led to a breakthrough of reaching almost 7-figures. If you’re ready to refine your operations, create consistent revenue, and scale your businesses with purpose – this episode is for you.  TIMESTAMPS 00:13 How Catherine identified gaps in the fashion industry and launched her first business. 02:08 Leveraging Instagram and early online trends to build brand awareness. 03:34 Pivoting from product sales to brand advising based on client demand. 16:23 The creation of the Small Business Planner: Combining luxury and function for entrepreneurs. 23:04 Sourcing and developing a high-quality product: Catherine’s step-by-step approach. 27:27 Why intentional packaging and customer experience drive repeat customers. 35:03 Features of the Small Business Planner designed to solve critical business challenges. 37:26 Balancing personal challenges, including IVF, while scaling a business. 46:04 Building a predictable sales engine with paid ads and intentional traffic strategies. 50:48 Insights from Freedom Fast Track that shaped Catherine’s business growth framework. 53:36 Addressing financial and operational blind spots for small business owners. 59:21 How to fully utilize the Small Business Planner and its digital companion course. 01:09:26 Exclusive Bossbabe Sales Engine Bonus Pack for Small Business Planner customers. RESOURCES + LINKS Grab Your Small Business Planner Right Here + Get Your Sales Engine Bonus Pack for FREE. Freedom Fast Track Doors Open Soon - Join The Waitlist Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Catherine + The Small Business Planner: @cashflow.for.creatives

    1h 17m
  5. Monetize Your Podcast Without Sponsorships with Joanne Bolt

    JAN 23

    Monetize Your Podcast Without Sponsorships with Joanne Bolt

    *Trigger Warning: Joanne shares her story of being abducted from her office in this episode. In this candid episode, Natalie sits down with Joanne Bolt, founder of PodcastHer, to uncover how she turned adversity into opportunity and built a thriving podcasting business. Joanne shares the harrowing experience of being abducted by a client during her real estate career and how it profoundly shaped her perspective on success, safety, and resilience. You’ll learn: How to monetize a podcast from day one, even with a small audience. The power of Podcast Guesting to borrow audiences and scale your brand. Why visibility is the cornerstone of building authority and growing your business. How Joanne overcame personal and professional challenges to create a business aligned with her values. TIMESTAMPS 00:00 Resources + Links Learn more about the PodcastHer membership. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie PodcastHer: @podcast_her.inc Joanne Bolt: itsjoannebolt

    1h 1m
  6. Building an 8 Figure Ecom Brand: A Masterclass with Angie Lee

    JAN 16

    Building an 8 Figure Ecom Brand: A Masterclass with Angie Lee

    In this episode, Natalie is joined by Angie Lee, co-founder of Soul, to unpack her journey of building a direct-to-consumer (DTC) wellness brand. From humble beginnings as a CBD tincture company to an expansive product line that now includes gummies, microdose THC products, drops, and so much more, Angie shares the lessons learned along the way. Get ready for a masterclass in e-commerce as Angie dives into all the levers they pulled to really get the business off the ground — from leveraging community-driven strategies to pivoting based on customer feedback. She also offers actionable insights into partnerships, marketing, and scaling a DTC brand while staying profitable and purpose-driven. Whether you’re an entrepreneur in the wellness space or simply looking for inspiration on building a business from scratch, this episode is packed with gems. TIMESTAMPS 00:00 Introduction: Natalie welcomes Angie Lee, co-founder of Soul, to discuss building a thriving DTC wellness brand. 00:26 From CBD tinctures to a diverse product line, how Soul evolved by listening to customer needs. 03:03 The importance of staying flexible in product development and pivoting for growth. 04:57 Community-driven strategies and how Angie leverages customer feedback to build raving fans. 07:50 Early challenges in funding, product development, and building a foundation for long-term success. 11:33 Marketing that works, the power of partnerships, co-collaborations, and customer-centric campaigns. 13:57 The Founder's role in scaling while balancing creative input and operational strategy. 19:16 Finding your niche and building a brand identity that resonates with your audience. 24:42 Lessons learned and why simplicity and focus are key to success in e-commerce. 30:07 Staying profitable in a competitive DTC space with tips for sustainable growth. 34:43 Final reflections and Angie’s advice for building a purpose-driven, profitable brand. RESOURCES + LINKS Use this link for a discount on Soul products. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Soul: @get.soul Angie Lee: @angieleeshow

    39 min
  7. How Women are Reclaiming Success in Entrepreneurship in 2025: Ceremony, Motherhood, The Erasure of Sacred Feminine in History + Pursuing Passion with Sarah Jenks

    JAN 9

    How Women are Reclaiming Success in Entrepreneurship in 2025: Ceremony, Motherhood, The Erasure of Sacred Feminine in History + Pursuing Passion with Sarah Jenks

    In this soul-inspiring episode, Natalie welcomes Sarah Jenks, a priestess, entrepreneur, and advocate for women stepping into their fullest selves. Together, they explore the journey from conditioned expectations to authentic living, the erasure + resurgence of the sacred feminine, and how ceremony can unlock untapped potential. Sarah shares her personal story of evolution — from an advertising executive to an emotional eating coach to a fully expressed priestess — and how embracing her path led to profound transformation in her marriage, motherhood, and business. This episode’s candid reflections include navigating the fear of judgment, balancing motherhood with ambition, and building a niche business in a non-traditional field. If you are looking to align your business with your passion + create lasting impact while staying true to yourself, this episode is for you. What You’ll Learn in This Episode: How to build a niche business rooted in authenticity and passion. Blending spiritual practices with entrepreneurship to create alignment and sustainability. Sarah’s journey from advertising to emotional eating coach to priestess, and how each step shaped her entrepreneurial path. Why embracing your unique calling can help you stand out in a crowded market. The power of ceremony to unlock creativity, clarity, and courage in business and life. Overcoming fear of judgment and redefining success on your terms. Balancing the changes that come with motherhood, marriage, and entrepreneurship while honoring your truth. TIMESTAMPS 00:31 - From advertising to emotional eating: Sarah's early career story. 02:26 - Building a successful business while feeling unfulfilled inside. 05:00 - The transformative power of ceremony and meeting your soul. 11:12 - Motherhood as a spiritual awakening and breaking free from conditioning. 19:59 - The erasure of the sacred feminine in history and its impact today. 27:23 - What ceremony is, and how it creates space for divine connection. 37:27 - Turning an unlikely path into a career: From priestess training to entrepreneurship. 43:40 - How to weave sacred practices into your business. 51:13 - Navigating marriage, motherhood, and authenticity in tandem. 55:02 - Advice for anyone feeling stuck in a life that doesn’t resonate. RESOURCES + LINKS Join Sarah’s retreat, Emerge here.   Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Sarah Jenks: @sarahjenks

    1h 7m
  8. Your Work is Not Your Worth: The Real Path to Freedom + Your Most Profitable Year in Business Yet

    JAN 2

    Your Work is Not Your Worth: The Real Path to Freedom + Your Most Profitable Year in Business Yet

    Welcome to the first episode of 2025! Join Natalie + Lindsay as they reflect on their biggest lessons from 2024 + dive into how to redefine freedom in business while staying aligned with your values. This episode unpacks how freedom evolves over time, how Maslow's Hierarchy applies to entrepreneurship, and why your work is not your worth. The conversation is filled with practical insights on goal-setting, anti-goals, managing a lean team, and creating a sustainable and joyful business. Plus, hear about the exciting launch of the Bossbabe Planner (in Walmart stores now… what a freaking pinch me moment!) and how it can help you map out a fulfilling + intentional year. What You’ll Learn in This Episode: What freedom in business actually means and how it evolves over time. Why less complexity and alignment can lead to more profit + joy. How Maslow's Hierarchy of Needs ties into business and mindset growth. Lessons on navigating team dynamics and maintaining high standards. How to set anti-goals to avoid burnout and create a business you love. A behind-the-scenes look at Bossbabe’s most profitable year yet + the creation of the Bossbabe Planner in Walmart stores now. TIMESTAMPS 00:00 – Intro 00:13 – Kicking off 2025 with reflections on 2024 and setting intentions for the new year. 01:04 – The surprising results of 2024: How Bossbabe achieved its highest revenue and profit year without making it the primary goal. 01:57 – The power of saying no: Cutting non-essentials and focusing on what moves the needle. 03:19 – Lessons learned in hiring, firing, and aligning your team with your values. 04:57 – Why you don’t need a big team to run a successful business — simplicity is key. 07:47 – Navigating cancel culture and embracing confidence in setting high standards. 09:43 – Why authenticity and alignment are more important than ever in online business. 12:37 – The importance of building a freedom-based business that prioritizes alignment and integrity. 16:12 – Personal reflections from Natalie: Balancing motherhood, business, and personal growth. 18:33 – How Maslow’s Hierarchy applies to entrepreneurship: From survival to true freedom. 22:31 – The magic of white space: Why clarity often comes from slowing down and creating space. 27:09 – Freedom redefined: Choosing how you work today to create a life you love tomorrow. 28:34 – Why freedom is more about mindset than money — and how to break free from “moreness.” 31:28 – Your work is not your worth: The mindset shift every entrepreneur needs. 37:43 – Behind the scenes of the Bossbabe Planner: Why it’s the ultimate tool for intentional goal-setting. 45:12 – The importance of planning: How laying out your year helps you avoid reactivity and overwhelm. 49:39 – Wrapping up: Creating a proactive, intentional year and prioritizing what truly matters. RESOURCES + LINKS Get Your Bossbabe x Bly Sky Planner Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle

    54 min
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Hosts & Guests

4.9
out of 5
1,810 Ratings

About

Bossbabe is one of the world's largest communities of ambitious women, with over 4.2 million followers and the top online membership for women entrepreneurs. We're passionate about helping you build a Freedom-Based Business™ to make more money + live a lifestyle you love. Every week, the bossbabe podcast brings you the real behind-the-scenes of building a wildly successful, profitable + reliable business, plus tools and strategies to make sales on repeat, grow an audience on social media, + create the life you truly want.

Information

  • Creator
    Natalie Ellis
  • Years Active
    2019 - 2025
  • Episodes
    448
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 bossbabe
  • Show Website
    the bossbabe podcast

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