100 episodes

The podcast about how publishers create, distribute, and monetize digital content.

The Business of Content Simon Owens, tech and media journalist

    • News
    • 4.7 • 19 Ratings

The podcast about how publishers create, distribute, and monetize digital content.

    How the Art of Manliness monetizes its loyal audience

    How the Art of Manliness monetizes its loyal audience

    Jeremy Anderberg, The Art of Manliness's managing editor, spoke to me about how company built its audience, why it launched its bootcamp, and what it’s like to work for a media company that purposefully stays small.

    • 45 min
    How Mental Floss evolved over its 20-year history

    How Mental Floss evolved over its 20-year history

    I recently sat down with Mental Floss editor in chief Erin McCarthy to talk about its post-print strategy and why a sports media company was interested in a publisher that specializes in history trivia.

    • 39 min
    He writes one of Hollywood's most influential newsletters

    He writes one of Hollywood's most influential newsletters

    The Ankler's Richard Rushfield explained how he built his audience and why he prefers his life as an independent writer much more than his past career as a traditional journalist.

    • 40 min
    His daily podcast got 5 million downloads in its first year

    His daily podcast got 5 million downloads in its first year

    I recently interviewed Jamie East about why he struck off into indie podcasting when he already had a successful career in traditional broadcasting, and he explained how he plans to build an entire network of niche daily podcasts.

    • 41 min
    How to form a podcast collective

    How to form a podcast collective

    In our interview, Amanda McLoughlin explained her process for recruiting shows to join Multitude, the collective’s business model, and why podcasters shouldn’t be timid about asking their audience for financial support.

    • 52 min
    This writer and podcaster amassed a huge audience of comic book fans

    This writer and podcaster amassed a huge audience of comic book fans

    In my interview with David Harper, we talked about the origin of his comic book fandom, where he found his audience, and how he designed his subscription offering.

    • 45 min

Customer Reviews

4.7 out of 5
19 Ratings

19 Ratings

Regina Revazova ,

The host is excellent

So are his guests. I really appreciate where Simon steers the conversations, the topics he chooses and how raw and genuine these talks are. I’d suggest every J school in the country to listen to this one (actually recommended some of my former professors..) while they all are pondering on where the journalism is headed, this podcast actually shows where it currently is with all the changing landscape of content production.

123marketing ,

Questions are awesome.... the whole vibe is awesome

Great questions.... I like every episode so far....never heard of some these businesses until now....

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