23 episodes

The Business of Marketing Podcast features conversations with C-Level leaders who share how the C-Suite works together with Marketing to drive business transformation. Topics that will drive these conversations include how to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, invest in customer-centricity, drive technology adoption and innovation and develop talent for the future.
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The Business of Marketing Adweek Podcast Network

    • Business
    • 5.0 • 5 Ratings

The Business of Marketing Podcast features conversations with C-Level leaders who share how the C-Suite works together with Marketing to drive business transformation. Topics that will drive these conversations include how to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, invest in customer-centricity, drive technology adoption and innovation and develop talent for the future.
Hosted on Acast. See acast.com/privacy for more information.

    BONUS EP: Brand & Demand: A Love Story

    BONUS EP: Brand & Demand: A Love Story

    In this bonus episode of The Business of Marketing, we sit down with Mat Zucker and David Novak, Senior Partners, co-leads of Prophets marketing and sales practice to discuss the tension between brand and demand marketing, how leading organizations are integrating the two, and what happens next.
    Keep listening to hear their insights, and to read their latest research on the topic at prophet.com/research.


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    • 16 min
    The Future of Leadership, DEI and Sustainability According to Former Facebook CMO

    The Future of Leadership, DEI and Sustainability According to Former Facebook CMO

    The influential marketer described as a “guiding light” in the advertising world wished us a farewell last year as he stepped down from his storied, four-decade career concluding at Facebook as the global CMO. But his impact and personal work are far from over in terms of revolutionizing the industry.

    We couldn’t think of a better way to wrap season two of The Business of Marketing Podcast than by having Antonio Lucio as our guest. The former global CMO of companies like Facebook, Visa, HP, and PepsiCo has been a driving force for change and development when it comes to areas like diversity, equity, and inclusion, as well as sustainability.

    On the season finale, Adweek’s chief innovation officer Toby Daniels sits down with Antonio to discuss his incredible career journey, his commitment and focus on DEI and sustainability issues, what he has in his CMO toolkit, and much more.

    Antonio also talks about the origin and purpose of his latest venture, 5S Diversity and his participation as a member of the CMO Sustainability Accelerator, an industry-wide collaboration led by Adweek, ANA’s Global Growth Council and Sustainable Brands.

    Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Olga Kotsur, Founder and CEO of Mercaux, a mobile solution that bridges the gap between designers and end customers. Learn about what they believe are some of the biggest future obstacles that they will have to overcome and how they leverage technology to drive growth and business transformation.

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    • 41 min
    How Discover is Creating Meaningful Change in Diversity and Inclusion

    How Discover is Creating Meaningful Change in Diversity and Inclusion

    With more than 20 years of experience in HR, Jonita Wilson has always had a deep passion and understanding of the value of diversity, equity and inclusion in the workplace. In 2019, she joined Discover Financial Services’ HR team with a director of diversity position—which led to her being named chief diversity officer last summer, overseeing all DE&I initiatives for the workforce of more than 17,000.

    On the latest episode of The Business of Marketing Podcast, Adweek chief innovation officer Toby Daniels sits down with Wilson to discuss her HR career journey, what inspired the launch of Discover’s Diversity and Inclusion Task Force, the company’s top DE&I priorities for the year, and how she plans on strengthening and evolving the company culture. She also shared how other executives are looking to push the boundaries with their DEI initiatives can create meaningful change within their companies.

    Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Eric Allen, CEO of LISNR, the leading ultrasonic proximity platform enabling secure and seamless data transmission via a secure and scalable software solution. Learn how they leverage technology to drive growth and business transformation and what they see are some of the biggest future obstacles that they will have to overcome.

    Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.

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    • 39 min
    How The Wall Street Journal Continues to Scale Its Subscription Business

    How The Wall Street Journal Continues to Scale Its Subscription Business

    For more than two decades, Suzi Watford has been using an extraordinary ability not often found in the news industry: sparking new ideas that turn into revenue-driving realities.

    After spending close to seven years working at News UK with roles in partnerships, sales, and marketing, Suzi joined The Wall Street Journal as their CMO back in 2014. In April of this year, Suzi became EVP, Consumer, a newly created role charged with creating a stronger Dow Jones “ecosystem”––fostering upselling, cross-selling, and bundling opportunities within their existing portfolio––as well as helping to build a Dow Jones platform complete with new products and services.

    On the latest episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Suzi to discuss her career journey in the world of news, the ever-evolving newspaper business, The Wall Street Journals’ strategic pivot towards digital, and how she is working collaboratively within the organization to grow Dow Jones’ digital subscription businesses.

    They also talked about the brand’s commitment to advancing news literacy and the launch of “Trust Your Decisions,” a new brand platform and campaign designed to reinforce the Journal’s position as the definitive source of truth for decision-makers.

    Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Ashley Crowder, Co-Founder and CEO at VNTANA, a SaaS platform that makes 3D asset production and distribution fast and scalable for apparel, footwear and furniture. Learn how they worked with SAP to transform their business, the major obstacles they faced as a startup in the 3D space, and how they are leveraging technology to drive their growth.

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    • 44 min
    Why P&Gs Walker and Company CEO's Core Values Are A Driver of Business Success

    Why P&Gs Walker and Company CEO's Core Values Are A Driver of Business Success

    When it comes to resumes, you might be hard-pressed to find one as impressive as Tristan Walker’s.

    Before founding the health and beauty brand, Walker & Company in 2013, Walker worked as an Energy trader at both Lehman Brothers and J.P. Morgan, completed an internship during the early days at Twitter, served as the Director of Business Development for Foursquare where he oversaw strategic partnerships and monetization and was an Entrepreneur-in-Residence at Andreessen Horowitz.

    Throughout his career he has earned accolades including a USA Today Person of the Year, TIME 100 Next, Ebony Magazine's 100 Most Powerful People, Vanity Fair's "Next Establishment," Fortune Magazine's “40 Under 40,” and Black Enterprise's “40 Next.”

    On the latest episode of The Business of Marketing Podcast, host Toby Daniels sits down with Walker for a career-spanning interview where he shares some of his most memorable learning lessons and the individuals that were most instrumental to his career growth.

    They also discuss what led him to create Walker and Company, the six personal values he used as a foundation for building the brand, the 2018 P&G acquisition of the brand, and how the Bevel brand is aiming to raise awareness on the need for reform and end the practice of recidivism.

    Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Fang Cheng, CEO at Linc, the only end-to-end CX Automation solution purpose-built for brands and retailers. Linc was not only just a part of the SAP Foundries program in 2019 but has gone on to partner with SAP. Learn the genesis of the idea and what they see as the biggest drivers of growth for the company.

    Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.


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    • 38 min
    Why the Search for the Perfect Forecast Keeps AccuWeather's President Motivated

    Why the Search for the Perfect Forecast Keeps AccuWeather's President Motivated

    Steve Smith first joined AccuWeather as a forecasting intern in the summer of 1997. 24 years later, Steve is now President of the company, and it was his passion for weather and science and the company's reinvention during the digital revolution of the late 90s that he describes as "the perfect storm" of opportunity that both changed the company and his career forever.

    As President, Steve is responsible for the enterprise-wide product, techno2logy, R&D, corporate development and strategy, digital media division, content, and the AccuWeather® Network. He also oversees the marketing team and stays especially close on the B2B side.

    In the latest episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Smith to discuss how R&D and marketing can work hand in hand, using marketing to directly drive leads, B2B marketing, and data acquisition. They also discussed how AccuWeather’s marketing has evolved with the rise of first-party data, the role that trust and transparency play in his leadership approach, and the company's never-ending goal to predict the perfect forecast.

    Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Allison Robinson, Founder & CEO of The Mom Project, a digital talent marketplace and community that connects professionally accomplished women with world-class companies. Learn how Allison is leveraging technology to transform her business without a tech background and how they plan on connecting their moms with over a billion dollars in economic opportunity over the next three years.

    Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.

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    • 38 min

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