30 episodes

The Campfire Circle Podcast empowers purpose-driven women to build a personal brand that drives change and raises revenue. We talk about getting a seat at the table but those who built it decide who’s allowed to sit, and how. Really, who wants to sit in a stuffy boardroom anyway? Let’s reimagine the ultimate space of leadership as a Campfire Circle - where we share our vulnerable stories, build brave communities to huddle with for warmth, and where there is always room. Because we are the ones we’ve been waiting for. We’ll touch on topics such as authentic storytelling, visibility, thought leadership, and the imposter phenomenon.

THE CAMPFIRE CIRCLE | thought leadership, brand storytelling, personal brand, Linkedin marketing, visibility Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert

    • Business
    • 5.0 • 34 Ratings

The Campfire Circle Podcast empowers purpose-driven women to build a personal brand that drives change and raises revenue. We talk about getting a seat at the table but those who built it decide who’s allowed to sit, and how. Really, who wants to sit in a stuffy boardroom anyway? Let’s reimagine the ultimate space of leadership as a Campfire Circle - where we share our vulnerable stories, build brave communities to huddle with for warmth, and where there is always room. Because we are the ones we’ve been waiting for. We’ll touch on topics such as authentic storytelling, visibility, thought leadership, and the imposter phenomenon.

    E29: Courageously Attract Your Champagne Clients with Mariah Coz

    E29: Courageously Attract Your Champagne Clients with Mariah Coz

    Mariah Coz is a business architect, a multimillion-dollar mentor, and the founder of Fearless CEO. She’s been in the game for so long that I called her the “Dumbledore” of online business. 🧙

    This is a fab conversation about building community inside your group program, imagining up the most empowering enrollment experience for high-ticket offers, using the “Champagne Client” approach to speak to the most aligned people, and how to deal with imposter thoughts when working with our dream clients.

    “There are high-level clients sitting and waiting in the wings. I called it "Lurking in luxury." They're not responding, they're not the loudest, and they're not commenting on your content … But all the people who are just silently watching you? They're literally waiting for you to put something out there that speaks to them and resonates with them.”   - Mariah Coz


    We discussed:
    [06:33] How does social media fit into our ecosystems today? 
    [10:45] How to build community online with your group program
    [15:06] The system for selling high ticket offers without sales calls
    [28:13] The Champagne Client Concept
    [37:49] How Mariah embodies the Fearless CEO


    To read a full transcript of the episode, visit: LUMOS MARKETING


    Resources from this episode:

    AMAZING news! Mariah has given our listeners a FREE copy of her Champagne Client Content Kit mini-course (normally $300.) You can find all the details for the course here, and use the coupon code Campfirecircle until 3/1/2023 to access the course.

    You know what else is free? 14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn.


    Connect with Mariah Coz:

    Website: fearlessceo.co
    LinkedIn: Mariah Coz
    Instagram: @mariahpcoz
    YouTube: @MariahCoz






    Connect with Tania Bhattacharyya:

    LinkedIn: Tania Bhattacharyya
    Instagram: @taniabhat
    Website: lumosmarketing.co

    • 55 min
    E28: Five Surprising Benefits of Podcasting for Thought Leadership

    E28: Five Surprising Benefits of Podcasting for Thought Leadership

    One year after launching this podcast, I’ve discovered some benefits that anyone wanting to get more visible as a go-to guide should know about.

    Yes, there are obvious benefits like brand awareness and credibility, but there are five specific and surprising benefits of launching and hosting a podcast that you may not expect.

    Plus, I’m sharing my best advice for folks thinking about starting a podcast, those newer to podcasting, or even thought leaders who have been podcasting for years.


    In this episode:
    [03:13] Practice emergent conversations that sharpen your listening skills
    [08:28] Practice publishing your perspective to nurture your own voice
    [11:33] Build community with EPIC people
    [14:44] Build a growing library of resources to educate, inform, and inspire
    [18:39] Repurposing content to sustainably show up
    [20:15] Advice for starting a podcast


    To read a full transcript of the episode, visit: LUMOS MARKETING


    Resources from this episode:

    adrienne maree brown: Emergent Strategy.

    Catch up with Episode 25 of The Campfire Circle to learn more about the Four Barriers to Visibility on LinkedIn (and How to Overcome them).

    14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn. 
     




    Connect with Tania Bhattacharyya:

    LinkedIn: Tania Bhattacharyya
    Instagram: @taniabhat
    Website: lumosmarketing.co

    • 22 min
    E27: The Do’s and Don'ts of Naming with Emily Grubman

    E27: The Do’s and Don'ts of Naming with Emily Grubman

    Emily Grubman approaches naming with the big-picture thinking of a brand strategist, the linguistic lust of a writer, and the sober practicality of a trademark lawyer (although she’s the first to tell you she’s definitely not a lawyer).

    She partners with early-stage startups and “solopreneurs” to name and launch their vision. But it’s not just about naming your business. As you get more visible as a thought leader and go-to voice, you may be naming new offers in your offer suite, fundraising campaigns, podcasts, books, and more.

    So, join us by the Campfire Circle today as Emily does a deep dive into naming strategy, providing practical advice on what to focus on and what to avoid.

    “The thing you’re naming is new, but thinking as far ahead as possible helps you understand how you want it to grow and expand. You want to give it that longevity to flex as needed to encompass all the things you want to achieve with it.” - Emily Grubman


    We discussed:

    [02:00] How Emily became the naming guide she is today
    [04:47] The art and the science of naming
    [07:30] Getting into a naming mindset and what you should focus on
    [12:25] Naming as a pre-launch startup or independent consultant 
    [26:54] Emily’s process for naming her own consultancy, Title Case 
    [30:10] The “do no harm” aspect of naming 
    [36:55] Emily’s big, dreamy vision


    To read a full transcript of the episode, visit: LUMOS MARKETING


    Resources from this episode:

    14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn.


    Connect with Emily Grubman

    Consultancy: titlecasenaming.com
    Personal Website: emilygrubman.com
    LinkedIn: Emily Grubman




    Connect with Tania Bhattacharyya:

    LinkedIn: Tania Bhattacharyya
    Instagram: @taniabhat
    Website: lumosmarketing.co

    • 41 min
    E26: The Visibility Mindset for AAPI Leaders with Bernice Chao and Jessalin Lam

    E26: The Visibility Mindset for AAPI Leaders with Bernice Chao and Jessalin Lam

    Bernice Chao and Jessalin Lam are the co-authors of The Visibility Mindset, a book that explores a variety of stereotypes and barriers faced by Asian professionals, including the bamboo ceiling and the model minority myth. Their book provides straightforward and real-life leadership examples to help AAPI and allies navigate pitfalls and challenges as we move forward in growing our visibility, careers, and businesses.

    Join us by the Campfire Circle for this thoughtful conversation about their story, (which is a testament to the power of visibility), overcoming the unique challenges that AAPI face, the need for a like-minded community, and powerful advice on authoring your first book.

    “I always give the comparison of the very American idiom of “the squeaky wheel gets the grease”. I was taught “the loudest duck gets shot.” I was taught “the loudest bamboo gets cut” and “the tallest nail gets hammered down … so, the Visibility Mindset is really understanding: ‘Yes, we get you. We get that this is hard. We know that this isn't just you. And you're not alone.’” 


    We discussed:
    [01:46] The story of how their collaboration emerged
    [06:23] Tips to create deep connections through (virtual) coffee chats
    [10:09] The Visibility Mindset and the unique challenges that AAPI face
    [17:37] Leveraging allies, asking for help, and being vulnerable
    [25:39] Advice for younger Bernice and Jessalin
    [30:23] The process of birthing a book out into the world
    [34:17] Jessalin and Bernice’s big dreamy vision for the future


    To read a full transcript, visit: LUMOS MARKETING


    Resources from this episode

    Find out more about Bernice and Jessalin’s nonprofit Asians in Advertising and all its fantastic work at asiansinadvertising.com

    Get your copy of The Visibility Mindset here.

    Practicing Inclusion on Purpose with Ruchika Tulshyan - Episode 17 of the Campfire Circle - Listen or read here.


    Connect with Bernice Chao:
    Website: bernicechao.com
    LinkedIn: Bernice Chao

    Connect with Jesslin Lam:
    Website: joyofjessalin.com
    LinkedIn: Jessalin Lam


    Stand out as a go-to, trusted voice on LinkedIn.
    I created a free masterclass for people who are serious about turning their LinkedIn into a hub of opportunities (in one hour per week.)  
    If you're interested in working with me to build up your brand as an approachable authority, apply for your spot in our free masterclass!

    14 LinkedIn Content Prompts: Build your visibility and thought leadership, show up for your target audience and grow your know-like-trust factor with your p
    Connect with Tania Bhattacharyya:

    LinkedIn: Tania Bhattacharyya
    Instagram: @taniabhat
    Website: lumosmarketing.co

    • 39 min
    E25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)

    E25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)

    “You have a vision for a more just future. But as we bump up against the guardrails and barriers baked into our systems (...) we forget our magic and potential to shape change.”

    In this solo episode, I’m talking about the four most common barriers to thought leadership and visibility on LinkedIn that I hear and work with. I'm offering up some suggestions that have been helpful for me personally and for my clients: from both a strategy perspective and a ‘systematically limited beliefs’ perspective.

    You already have the lived experience, the stories, the passion, and the credibility to spark a ripple effect toward that future. Sometimes we need a little strategy and support in remembering our magic and individual capacity for change-making.


    In this episode:
    [01:34] Self-limiting beliefs vs. systematically limited beliefs 
    [06:23] Belief 1: I don’t have anything to say.
    [10:53] Belief 2: I feel invisible and forgotten about on LinkedIn.
    [16:29] Belief 3: I’m not sure my opinions are worth sharing. 
    [20:38] Belief 4: Showing up on LinkedIn feels overwhelming


    To read a full transcript of the episode, visit: LUMOS MARKETING


    Stand out as a go-to, trusted voice on LinkedIn.

    I created a free masterclass for people who are serious about turning their LinkedIn into a hub of opportunities (in one intentional hour per week.)

    I'm demystifying thought leadership on LinkedIn by sharing actual to-do lists and the same insights I've taught to over fifty social impact entrepreneurs so they too can be ‘Lazy on LinkedIn.’

    If you're interested in working with me to build up your thought leadership brand as an approachable authority, apply for your spot in our free masterclass!





    Connect with Tania Bhattacharyya:

    LinkedIn: Tania Bhattacharyya
    Instagram: @taniabhat
    Website: lumosmarketing.co

    • 25 min
    E24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin

    E24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin

    Kamilah Martin builds safe & empowering communities for Black women and other women of color who have recently transitioned to nonprofit consulting. She navigated the nonprofit world herself for twenty years and in 2020, with the world feeling turned upside down, she resigned from an organization whose lived values no longer aligned with hers. She took a risk as the primary breadwinner for her family of four and bet on herself, leaning into her passions, talents, and purpose.

    Join us by the Campfire Circle for a gorgeous conversation about Kamilah’s story, her vision for changing the nonprofit sector, tips on how to grow your social impact consultancy by being your biggest customer, and Kamilah’s advice and lived experience on planning in-person retreats for your clientele.

    “My journey, probably like many of ours, is really a journey of evolution. There are so many stories interwoven in there, but it's ultimately about liberation.” - Kamilah Martin


    We discussed:
    [01:50] Kamilah's founder story
    [07:05] Kamilah's journey within the nonprofit field
    [12:19] Changes we want to see in the nonprofit sector
    [15:54] Niching down by being your biggest customer
    [27:31] Planning retreats (and the growing desires for meeting in-person)
    [34:45] Kamilah’s big dreamy vision of liberation for all


    To read a full transcript of the episode, visit: LUMOS MARKETING



    Connect with Kamilah Martin:

    LinkedIn: Kamilah Martin
    Website: katalystconsult.com



    Stand out as a go-to, trusted voice on LinkedIn.
    I created a free masterclass for people who are serious about turning their LinkedIn into a hub of opportunities (in one hour per week.) 
    I'm demystifying thought leadership on LinkedIn by sharing actual to-do lists and the same insights I've taught to over fifty social impact entrepreneurs so they too can be Lazy on LinkedIn. 
    If you're interested in working with me to build up your brand as an approachable authority, apply for your spot in our free masterclass!


    Connect with Tania Bhattacharyya:

    LinkedIn: Tania Bhattacharyya
    Instagram: @taniabhat
    Website: lumosmarketing.co

    • 40 min

Customer Reviews

5.0 out of 5
34 Ratings

34 Ratings

Daily Traffic Warrior ,

Love this podcast

What an incredible podcast about driven women and also tips for success. Tania is an incredible host that surfaces interesting and relatable topics. I look forward to more episodes!

BriBuxton ,

Authentic, raw & relatable! *****

I absolutely love the real & authentic conversations Tania has with her guests. It truly feels like you’re cuddled up around a cozy campfire, chatting with your best friends… then you realize these women are not only so approachable in their conversations, yet also so genuine and down right empowering & inspiring! Such a great listen, highly recommend!

thesavvyfundraiser ,

You don’t want to miss this podcast!

Tania is an amazing person who has created a safe and brave space for women to authentically tell their story. She is the leader and go-to on all things thought leadership. She will transform your lived experience into a brand that creates a ripple effect of social impact.

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