15 episodes

Insights are integral to the growth of your business.

Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers.

Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.

The Consumer Insights Podcast Stravito

    • Business
    • 5.0 • 2 Ratings

Insights are integral to the growth of your business.

Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers.

Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.

    Insight as Competitive Advantage with Dr. Graham Kenny, Managing Director at Strategic Factors

    Insight as Competitive Advantage with Dr. Graham Kenny, Managing Director at Strategic Factors

    If yIf you’re looking at a problem from your customers’ point-of-view and your competitors are looking at those problems from their own point-of-view, then you’ve got a breakthrough. And if you’ve got a breakthrough, you’ve got an advantage. And that’s just one of the reasons why insights are so important.

    In this episode of the Consumer Insights Podcast, Thor is joined by Dr. Graham Kenny, Managing Director at Strategic Factors, renowned author, and regular Harvard Business Review contributor.

    • 40 min
    Agile Insights in a World of Probabilities with Anup Pradhan, VP - Head, User Research, Insights, and Behavior Science at Swiggy

    Agile Insights in a World of Probabilities with Anup Pradhan, VP - Head, User Research, Insights, and Behavior Science at Swiggy

    How do you balance agility and precision when making insights-led decisions? And how can you walk that line while learning to do more with less?

    There are no easy answers. But living in today’s world of probabilities, it’s essential for insights leaders to stay close to their consumers, their stakeholders, and most importantly, to not be afraid of taking calculated risks.

    In this episode of the Consumer Insights Podcast, Thor is joined by Anup Pradhan, VP - Head, User Research, Insights, and Behavior Science at Swiggy.

    • 35 min
    The Moments that Matter with Dennis Wakabayashi, Chief Collaboration Officer at Team Wakabayashi

    The Moments that Matter with Dennis Wakabayashi, Chief Collaboration Officer at Team Wakabayashi

    You’re not just competing with other brands for consumers’ attention anymore. And the windows of opportunity to capture their attention are shorter than ever.

    In this episode of the Consumer Insights Podcast, Thor is joined by Dennis Wakabayashi, Chief Collaboration Officer at Team Wakabayashi.

    • 31 min
    Nuggets of Truth: Making More Human-Centric Decisions with Nikki Lavoie, EVP Global Experience Strategy at Savanta

    Nuggets of Truth: Making More Human-Centric Decisions with Nikki Lavoie, EVP Global Experience Strategy at Savanta

    Not all data leads to insights, and not all insights make an impact.

    The deciding factor is the human touch.

    Uncovering the nuggets of truth that lead to deeper understanding and better decisions requires human expertise, empathy, thoughtful questions, and a willingness to listen.

    In this episode of the Consumer Insights Podcast, Thor is joined by Nikki Lavoie, EVP of Global Experience Strategy at Savanta.

    • 34 min
    Knocking Down the Ivory Tower with Dan Kellett, Chief Data Officer at Capital One

    Knocking Down the Ivory Tower with Dan Kellett, Chief Data Officer at Capital One

    The only thing certain is change – even more so in today’s current macro climate.

    And that’s why there’s never been a greater need for data and insights professionals to help business leaders understand how to prepare and react.

    But to achieve this, it’s essential to build meaningful connections and to truly dig deep into what matters to stakeholders and customers.

    In this episode of the Consumer Insights Podcast, Thor is joined by Dan Kellett, Chief Data Officer at Capital One.

    • 31 min
    From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn

    From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn

    As organizations grow, so does the importance of well-researched decisions.

    But how can you ensure that insights continue to make an impact, as the stakes and complexity increase?

    Digging deeper into the problem space, honing your sense of intuition, and maintaining conviction are all key for continuously turning insights into action.

    In this episode of the Consumer Insights Podcast, Thor is joined by Rogier Verhulst, Head of Market Research at LinkedIn and author of The Business of Marketing Research.

    • 44 min

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