The Digital Marketing Mentor

Danny Gavin
  • 5.0 (14)
  • MARKETING
  • UPDATED BIWEEKLY
The Digital Marketing Mentor

Get ready to get human! Digital marketing has a whole “people” side of things, and we’re here to uncover it! Danny Gavin, your Digital Marketing Mentor, explores the meeting point of mentorship and marketing in this captivating podcast featuring interviews with marketing experts and industry leaders. As they chat about their history with mentorship and guiding others, they’ll delve into how these connections have affected their careers, marketing strategies, and lives. Deep conversations on how we’re all human highlight how current marketing trends are influenced, and you’ll come away from each episode with real, actionable marketing strategies and skills to implement. 

  1. 076: Mentorship, Metrics, and Mastering PPC: Insights from Sophie Fell

    2 DAYS AGO

    076: Mentorship, Metrics, and Mastering PPC: Insights from Sophie Fell

    Send us a textIn this episode, Sophie Fell, Head of Paid Media at Liberty Marketing Group, shares her journey in digital marketing after motherhood, discussing her transition from managing Facebook posts for a startup to overseeing multi-million-dollar ad campaigns. She emphasizes the value of mentorship, data-driven decision-making, and the challenges faced with top-of-funnel PPC strategies. She highlights the advantages for beginners of being a “t-shaped marketer,” advocating for a blend of...

    36 min
  2. 075: Mentorship and Representation: Mike's Journey from Music to Mastering SEO

    DEC 4

    075: Mentorship and Representation: Mike's Journey from Music to Mastering SEO

    Send us a textIn this episode, Danny speaks with Mike King, SEO pioneer and founder of iPullRank, to explore the power of authentic representation through mentorship in the field of digital marketing and SEO. They discuss Mike’s journey from computer science to SEO leadership. These mentors helped shape his path and model for diversity in the industry and emphasized the importance of visibility for aspiring professionals reflecting all forms of diversity. Listeners will gain insights into the...

    38 min
  3. 074: Blending Creativity and Data: Navigating the Children’s Toy Industry with Katy Katz

    NOV 20

    074: Blending Creativity and Data: Navigating the Children’s Toy Industry with Katy Katz

    Send us a textKaty Katz, Head of Digital Marketing and E-Commerce at Basic Fun!, discusses how mentorship, including her mother's early influence, shaped her career and approach to continuous learning in marketing. She emphasizes balancing creativity with data, fostering collaboration, and setting healthy boundaries to build effective growth-driven teams.Episode Highlights: Katy says traditional and non-traditional mentorship has always been incredibly important to her, and attributes he...

    46 min
  4. 073: The Risks of AI-Generated Content at Scale: How One Business’s Strategy Led to Traffic Declines (Office Hours)

    NOV 6

    073: The Risks of AI-Generated Content at Scale: How One Business’s Strategy Led to Traffic Declines (Office Hours)

    Send us a textIn this special episode, Senior SEO Strategist Mandy Politi reveals key strategies for mastering SEO in the age of AI, focusing on Google's EEAT guidelines. Through the compelling case study of a real Optidge client, Mandy and Danny highlight the risks of relying too heavily on AI-generated content for the sake of ramping up quantity, emphasizing the importance of aligning content with user intent. The conversation shares expert insights on on-page and local SEO, comprehensive c...

    43 min
  5. 072: Intersection of Brand and Performance Marketing: Transforming SEO at Wix with Mordy Oberstein

    OCT 23

    072: Intersection of Brand and Performance Marketing: Transforming SEO at Wix with Mordy Oberstein

    Send us a textIn this episode of The Digital Marketing Mentor, Danny talks with Mordy Oberstein, Head of Brand SEO at Wix, about his unique career path from teaching to SEO expertise. Mordy discusses the importance of mentorship and education, Wix's SEO transformation, and the impact of brand identity on search rankings. He also shares insights on balancing brand building with performance marketing, along with personal stories like his love for the Yankees and ground coffee.Episode Highlights...

    48 min
  6. 071: Scaling with Strategy: Ross's Journey from Creative Writing to Digital PR Leadership

    OCT 9

    071: Scaling with Strategy: Ross's Journey from Creative Writing to Digital PR Leadership

    Send us a textIn this episode of the Digital Marketing Mentor podcast, host Danny Gavin sits down with Ross Hudgens, the founder and CEO of Siege Media. Ross shares his journey from studying creative writing to scaling one of the leading content marketing agencies through discussion on the role of mentorship, strategies for scaling a business, and evolving SEO practices in the age of AI. Whether you're a budding entrepreneur or a seasoned marketer, this episode offers practical advice and ins...

    36 min
  7. 070: She Leads Digital: Inspiring Stories of Women in Marketing (Best of Episode)

    SEP 25

    070: She Leads Digital: Inspiring Stories of Women in Marketing (Best of Episode)

    Send us a textIt’s been said that the future of digital marketing is female: creative, data-driven, and unstoppable. Join us for an inspiring episode of the Digital Marketing Mentor as we explore and reflect on past conversations that follow the remarkable journeys of women who are breaking barriers and redefining the industry. From embracing unexpected or unplanned career transitions and the importance of mentorship to overcoming imposter syndrome and balancing expectations, this group of wo...

    56 min
  8. 069: Optimizing Minds: Psychology of SEO, Cognitive Bias, & Neurodivergent Inclusion

    SEP 11

    069: Optimizing Minds: Psychology of SEO, Cognitive Bias, & Neurodivergent Inclusion

    Send us a textThe perfect blend of digital marketing and psychology, this discussion features Sarah Presch, Digital Marketing Director of Dragon Metrics, who shares her journey from studying marketing to pursuing psychology, emphasizing the critical role of understanding consumer behavior in this space. The conversation explores the rewarding nature of mentorship, emphasizing mutual learning, humility, structured success plans, and regular check-ins. In this episode, Sarah explores ethical co...

    37 min
See All (76)

5
out of 5
14 Ratings

About

Get ready to get human! Digital marketing has a whole “people” side of things, and we’re here to uncover it! Danny Gavin, your Digital Marketing Mentor, explores the meeting point of mentorship and marketing in this captivating podcast featuring interviews with marketing experts and industry leaders. As they chat about their history with mentorship and guiding others, they’ll delve into how these connections have affected their careers, marketing strategies, and lives. Deep conversations on how we’re all human highlight how current marketing trends are influenced, and you’ll come away from each episode with real, actionable marketing strategies and skills to implement. 

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