1,038 episodes

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

The Duct Tape Marketing Podcast John Jantsch

    • Business
    • 4.6 • 229 Ratings

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

    How to Transform Client Acquisition with Creative Gifting Strategies

    How to Transform Client Acquisition with Creative Gifting Strategies

    In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded Box, a luxury corporate gifting company. He has extensive experience in helping companies break open doors and build lasting relationships through personalized and thoughtful gifting strategies.
    Through his experience, he reveals the transformative potential of creative gifting in client acquisition, showcasing how agencies can stand out in a crowded market and foster strong, meaningful connections with their clients.
     
    Key Takeaways
    Steve Gumm, CMO of Gilded Box, emphasizes the power of personalized gifting in marketing, demonstrating how businesses can effectively attract and retain clients through thoughtful and unique gift campaigns. The process involves understanding the client's needs and preferences, designing customized gifts that resonate on a personal level, and leveraging these gifts to build trust and open new opportunities.
    He explains that successful gifting campaigns are not about the monetary value of the gifts but the thought and personalization behind them. This approach creates memorable experiences that leave a lasting impact on clients, making them more likely to engage and maintain a long-term relationship with you: the business. This episode offers age-old wisdom for businesses looking to enhance their client acquisition efforts through the classic personalized gifting technique.

    More About Steve Gumm:


    Connect with Steve Gumm on LinkedIn - linkedin.com/company/gilded-box

    Visit his Website  -gildedbox.com/


    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    • 21 min
    How to Maximize Your Video Content

    How to Maximize Your Video Content

    In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and human connections. As the head of a video marketing agency for doctors, Atiba de Souza combines his deep understanding of human relationships with cutting-edge marketing strategies. His entrepreneurial journey, which includes managing gyms, a bakery, and food service companies, provides him with a unique perspective on business and marketing.
    During our insightful conversation, we discussed the emerging concept of 'intelligent content splintering' and explored how repurposing video content can maximize your marketing efforts. Atiba de Souza shared his systematic approach to breaking down long-form videos into engaging short-form content that resonates with different audience segments. We also discussed the role of AI in enhancing the efficiency of content creation and repurposing, as well as the importance of authenticity in video marketing.

    Key Takeaways

    'Splintering' is the new 'Repurposing'.
    Atiba de Souza emphasizes the transformative power of intelligent content splintering. He explains that understanding your audience's needs and preferences is crucial in identifying which parts of a long-form video will resonate with them. By focusing on these key segments, agencies can create impactful short-form content that drives engagement and builds trust.
    He also highlights the role of AI tools in streamlining the content repurposing process. These tools can assist in formatting and structuring content for various platforms, ensuring that the repurposed content maintains its relevance and appeal across different channels. However, he stresses that a deep understanding of content theory and strategy is essential for effectively utilizing AI.
    'Authenticity' as he calls it. An overused but essential concept, is a central theme in his approach to video marketing. He believes that being genuine and relatable on camera is more important than striving for perfection. This authenticity helps build a strong connection with the audience, fostering trust and credibility.
    Finally, he underscores the importance of having a structured editorial calendar for content creation. By planning and batching video production, marketers can ensure a consistent flow of high-quality content that aligns with their overall marketing strategy. This approach not only simplifies the content creation process but also enhances its effectiveness in reaching and engaging the target audience.

    More About Atiba de Souza:



    Connect with Atiba de Souza on LinkedIn - linkedin.com/in/atibadesouza/

    Visit his Website - clientattractionpros.com/



    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    • 21 min
    The Power of Verified Reviews

    The Power of Verified Reviews

    In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch, a leading global marketplace for business service providers. Think of it as Yelp for marketing agencies. Her extensive experience in marketing leadership at Clutch have provided innovative tricks into how verified reviews can transform agency success and drive growth.
    During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. In this episode, Katie Hollar shares compelling success stories and practical strategies for agencies to leverage reviews to attract ideal clients and enhance their reputation.
     
    Key Takeaways
    Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector. She notes that comprehensive and in-depth reviews help agencies differentiate themselves and build trust with potential clients. With an average review on Clutch stretching around 500 words long, every review reveals detailed insights into the client experience, project deliverables, and outcomes.
    She discusses the growing trend towards strategic marketing services and the increasing demand for agencies that offer more than just tactical solutions. Verified reviews play a crucial role in showcasing an agency’s ability to deliver strategic value, helping them move from being seen as mere vendors or trend-chasers to trusted advisors.
    Moreover, she points out that responding to both positive and negative reviews is vital for agencies. Engaging with reviews demonstrates transparency and a commitment to client satisfaction, which can significantly influence prospective clients' decision-making processes.
    Katie Hollar's insights underscore the power of verified reviews in shaping an agency's success, highlighting that authenticity and detailed feedback are key to building a strong and credible online presence.

    More About Katie Hollar


    Connect with Katie Hollar on LinkedIn - linkedin.com/in/katiehollar/

    Visit her Website - clutch.co/

     
    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    • 21 min
    Gated vs. Ungated Content

    Gated vs. Ungated Content

    In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers' biggest pain points in distribution, reach, and audience engagement. Jonathan Gandolf's career has spanned craft beer to digital marketing, leading to his current venture which is often described as the "Spotify for B2B content."
    During our insightful conversation, we delved into the ever-evolving landscape of content marketing, focusing on the contentious debate between gated and ungated content. Gandolf shared valuable insights from his extensive experience, providing actionable strategies for how businesses can effectively use content to engage their audience and drive conversions.

    Key Takeaways
    Jonathan Gandolf emphasizes that content must educate and entertain to build trust and engagement, noting that ungated content is 26% more engaging than gated content. He highlights AI's role in enhancing content creation and distribution efficiencies, while also underscoring the irreplaceable value of human experience and wisdom. Although Gandolf sees strategic value in occasionally gating content to provide customized experiences, he advocates primarily for ungated content to attract genuine audience interaction.

    More About Jonathan Gandolf:


    Connect with Jonathan Gandolf on LinkedIn - linkedin.com/in/jonathan-gandolf/

    Visit his Website - thejuicehq.com/


    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    • 17 min
    How Podcasting Can Transform Your Business

    How Podcasting Can Transform Your Business

    In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge, a U.S. Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. Josh Elledge is a keynote speaker, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. 
    During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation. A long time of the duct tape marketing podcast and leader in the industry itself, Elledge loans his experience, providing actionable strategies for how small business owners can leverage podcasting to boost business growth and establish strong industry connections.
     
    Key Takeaways
    Josh Elledge emphasizes how podcasting makes an age-old powerful tool for networking and lead generation, highlighting the importance of interviewing industry leaders to build valuable relationships. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. Josh Elledge also shares strategies for monetizing podcasts, including sponsorships and affiliate marketing, tailored to your audience/consumers' needs to ensure profitability while delivering value.
     
    More About Josh Elledge:


    Connect with Josh Elledge on LinkedIn - linkedin.com/in/joshelledge/

    Visit his Website - upmyinfluence.com/


    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    • 26 min
    Avoid These Common Pitfalls For a Winning Sales Presentation

    Avoid These Common Pitfalls For a Winning Sales Presentation

    In this episode of the Duct Tape Marketing Podcast, I interviewed Terri Sjodin, a seasoned expert in public speaking and sales presentations. As the principal and founder of Sjodin Communications, Sjodin has spent over 25 years coaching Fortune 500 companies, industry associations, and even members of Congress on how to refine their presentation skills. During our conversation, we broke down the top three points in her latest book, "Presentation Ready," which identifies and addresses the most common mistakes made in sales presentations. Sjodin’s research-backed insights aim to help professionals elevate their presentation game, ensuring they engage their audience and drive conversions effectively.
     
    Key Takeaways

    "Deliver Presentations not Speeches...Polish comes from practice, but charisma comes from certainty". Terri Sjodin highlights several critical aspects for delivering successful sales presentations: structure your message persuasively with clear arguments and storytelling, avoid the pitfall of winging it by thoroughly preparing, engage your audience to prevent boredom, close with a strong call to action, and adapt your approach to different presentation platforms.
    Drawing examples like actress Merly Streep's effortless performances she nails on the necessity of practice, practice, practice! Don't just conclude, close, don't just be informed, learn to persuade and never wing it.
    By addressing these common pitfalls, professionals can significantly enhance their presentations, ensuring they are engaging and effective.

    More About Terri Sjodin:



    Connect with Terri Sjodin on LinkedIn -linkedin.com/in/terrisjodin/

    Visit her Website - sjodincommunications.com/

    Check out her book Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes  - amzn.to/3UKJqFU



    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    • 23 min

Customer Reviews

4.6 out of 5
229 Ratings

229 Ratings

Dr Sabrina ,

Such a great resource for entrepreneurs!

I’ve been following John’s advice for years and it’s been critical to the growth we’ve experienced. This is well worth your time. Actionable nuggets here!

Chris Williams 123 ,

What an amazing show!

John Jantsch of Duct Tape Marketing is one of the top authorities on marketing today. His podcast, Duct Tape Marketing is PACKED with industry expertise. His podcast stays up-to-date and is one of the most relevant marketing podcasts I've listened to. Seriously recommend subscribing!

TheKellyGordon ,

Hands down one of the best podcasts out there

This is the type of content I would have paid DEARLY for when I started in the industry in 2008. Informative, up-to-date and enjoyable to listen to. You don't even realize how much info you're learning while you're listening.

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