The Hard Corps Marketing Show Casey Cheshire
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- Business
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Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there. This podcast is your front-row seat to engaging discussions, revealing insights, and unconventional marketing tactics. Each episode is a journey into the intersection of military precision and marketing mastery. Tune in every week for mind-blowing takeaways that will transform your approach to marketing.
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Navigating the Metrics Maze - Emeric Ernoult - Hard Corps Marketing Show - Episode # 364
Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!
Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcm
Today’s guest is a serial entrepreneur. He is a social media thought leader and an industry leader. Introducing Emeric Ernoult, the Founder & CEO of Agorapulse and host of the Social ROI Hotseat Podcast. Emeric delves into how marketers should focus more on measurable metrics rather than being caught up in vanity metrics. He shares his journey of shifting the focus to explicitly measure marketing efforts for better resource allocation and goal alignment. Emeric also emphasizes the significance of hiring SDR teams and VAs to optimize the value of marketing efforts and shares how having a passion for the problem you want to solve is crucial in business.
Connect with Emeric Ernoult:
LinkedIn: https://www.linkedin.com/in/ernoult Twitter: https://twitter.com/eernoult Agorapulse (Website): https://www.agorapulse.com Agorapulse (Blog): https://www.agorapulse.com/blog The Social ROI Hotseat Podcast: https://podcasts.apple.com/us/podcast/the-social-roi-hotseat/id1682119877
Shoutouts:
Alex Hormozi on LinkedIn: https://www.linkedin.com/in/alexhormozi
Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/a0nVCHrvXG0Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Navigating the Marketing Maze - Grant Johnson - Hard Corps Marketing Show - Episode # 363
Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!
Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcm
Today’s guest is a marketing expert and CMO mentor. Introducing Grant Johnson, the Chief Marketing Officer at Billtrust, and Co-President at CMO Collaborative. Grant joins Casey today to discuss marketing strategies and tactics. Grant shares his extensive experience in the marketing field, from holding executive marketing roles at various companies to being a mentor for other marketing professionals. He discusses the importance of continually learning, improving, taking risks, setting intentional paths, and making strategic decisions. He also outlines some common marketing challenges such as business development, industry competition, pipeline development, and attribution, and the essential mindset to approach them. Grant recommends investing in areas that interest you, building your network with mentors, and peers who can guide you, and seeking 360-degree feedback to grow and learn as a marketer.
Connect with Grant:
LinkedIn: https://www.linkedin.com/in/grantejohnson Billtrust (Website): https://www.billtrust.com CMO Collaborative (Website): https://www.cmocollaborative.com CMO Mentor (Website): https://cmomentor.com Blog Post: https://cmomentor.com/2023/04/04/speed-the-path-to-cmo Twitter: https://twitter.com/grantejohnson1
Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/vJ5T7llA24oHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Effective Strategies of Social Selling - Laura Erdem - Hard Corps Marketing Show - Episode # 362
Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!
Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcm
Today’s special guest is a sales and thought leader. Introducing Laura Erdem, the Sales Leader at Dreamdata and co-host of The Attributed Podcast. She joins Casey today to discuss the topic of social selling and how it can substantially boost revenue. Drawing on her journey and professional wisdom, she emphasizes the importance of personal branding and human elements inside companies. Referring to companies who are successfully employing the strategy as examples, she proposes a five-point plan for realizing the potential of social selling, which includes specific leaders being role models, making the process fun, offering support, being patient, and celebrating victories. The conversation also ventures into the significance of women supporting each other in the corporate environment.
Connect with Laura:
LinkedIn: https://www.linkedin.com/in/lerdem Website: https://dreamdata.io Twitter: https://twitter.com/erdemlaura The Attributed Podcast: https://dreamdata.io/the-attributed-podcast Shoutouts:
April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford
Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/L_h-gKNIFrMHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Lead With Coaching - Teddy Cheek - Hard Corps Marketing Show - Episode # 361
Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!
Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcm
Today’s special guest is a marketing and thought leader. Introducing Teddy Cheek, Sr. Director of Marketing at The Escape Game. Teddy joins Casey today to discuss topics such as the importance of coaching, debunking the myth of 'hiring smart people and getting out of their way,' and how an attitude of accountability can influence a team's success. Teddy also details his unique career journey, from his aspirations of being a pop star to becoming a successful marketer and thought leader. Additionally, he recommends books that have profoundly impacted his coaching methods and shares about the growth of the Escape Game.
Connect with Teddy:
LinkedIn: https://www.linkedin.com/in/teddycheek Website: https://theescapegame.com Personal Website: https://teddycheek.com Half Priced Hearts on Apple Music: https://music.apple.com/us/artist/half-priced-hearts/354943934 Shoutouts:
Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin Danny Meyer on LinkedIn: https://www.linkedin.com/in/dhmeyer Setting The Table by Danny Meyer (Amazon Book Link): https://a.co/d/aI9Ik8u The Culture Code by Daniel Coyle (Amazon Book Link): https://a.co/d/1y9xye9 The Lord of the Rings Trilogy by J. R. R. Tolkien (Amazon Book Link): https://a.co/d/5yADg5l The Intentional Father by Jon Tyson (Amazon Book Link: https://a.co/d/22HF2mF Together Is Better by Simon Sinek (Amazon Book Link): https://a.co/d/9Uw6t3k Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/BPZ6aoOP2fMHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
Mastering Referrals & Upsells - Eric Watkins - Hard Corps Marketing Show - Episode # 360
Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!
Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcm
Today’s guest is a marketing leader and a podcaster. Introducing Eric Watkins, the President at Abstrakt Marketing Group and Co-host of The Grow Show: Business Growth Stories from the Frontlines. Eric shares a wealth of insights. On the topic of referrals and upsells, he emphasizes that they should roll up to the account management team, not the VP of Sales, for maximum growth potential. He also discusses the creation of attractive and organized referral programs, as well as the vital importance of a dedicated sales team to bring the deals in. On the topic of AI, Eric cautions about the pace at which AI is improving and urges listeners to arm themselves with knowledge to stay ahead of the curve.
Connect with Eric Watkins:
LinkedIn: https://www.linkedin.com/in/eric-watkins-amg Website: https://www.abstraktmg.com The Grow Show (Podcast): https://open.spotify.com/show/5gBUiVIagy8lvT1juRq0qx Shoutouts:
The Hard Thing About Hard Things (Book Link): https://a.co/d/34GHLSq Marc Benioff on LinkedIn: https://www.linkedin.com/in/marcbenioff Sam Altman: https://www.britannica.com/biography/Sam-Altman The Future of Trusted AI with Marc Benioff and Sam Altman on YouTube: https://www.youtube.com/watch?v=uRVOeqSSZtQ
Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/P5Uqrbe5B_0 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ -
The Essence of Thought Leadership - Kristen Sweeney - Hard Corps Marketing Show - Episode # 359
Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!
Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcm
In this in-depth discussion, Kristen Sweeney, the owner and CEO of Every Little Word and Chief Marketing Officer at Crews & co. joins the show for a deep dive into the topic of thought leadership. She corrects common misconceptions while also highlighting its unique relevance in content marketing. By emphasizing the importance of authenticity, boldness, and a strong understanding of one's own expertise, Sweeney shows that effective thought leadership isn't just about the channel or data, but rather the individual opinions and perceptions each thought leader brings to the table based on their unique experiences. The conversation also touches on the importance of consistency in creating thought leadership content, the value of qualitative feedback, and the need to know your audience deeply. Aspects such as utilization of social media, newsletter composition, and tailoring it to resonate with the audience are also discussed.
Connect with Kristen Sweeney:
LinkedIn: https://www.linkedin.com/in/kristen-sweeney-every-little-word Website: https://everylittleword.co Crews & co. Website: https://www.crewsandco.com
Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/5EeoXTuvQxAHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Customer Reviews
Love this show!!
My favorite marketing podcast!
B2B Marketing That You Can Understand!
Casey does a great job asking very thoughtful questions of his great guests and always follows up with the same questions that I’m asking myself while listening! I’ve learned so much and I love this show!!!!!
Marketing Magic 🪄
Casey and his talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show, Casey - keep up the great work!