The Hard Corps Marketing Show Casey Cheshire

Our guest today brings 24 years of expertise in marketing and sales, embodying a visionary approach with a strong focus on AI and digital-first strategies. Meet Mike Vannoy, the Chief Marketing Officer at Asure Software and a board member at Brus.ai. In this conversation with Casey, Mike delves into topics such as demand, lead generation, content, and both inbound and outbound marketing.

Connect with Mike Vannoy:

LinkedIn: https://www.linkedin.com/in/mikevannoy 
Asure Software Website: https://www.asuresoftware.com 
Brus.ai Website: https://www.brus.ai 
Twitter: https://twitter.com/mikevannoy 

Ways to Tune In:


Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763


Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show


Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn


Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show


Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

YouTube: https://youtu.be/QxFbZCUIWSA

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Our featured guest for today is a seasoned entrepreneur, a proficient marketer, and a successful investor with a track record of launching and managing thriving startups. Please welcome Adam Robinson, the Founder and CEO of Retention.com and the host of the ​​10 Years in the Making Podcast. In this episode, he engages with Casey to delve into topics such as Retention.com, the dynamics of email frequency and engagement, and effective email marketing strategies.

Connect with Adam Robinson:

LinkedIn: https://www.linkedin.com/in/retentionadam 
Website: https://retention.com 
Twitter: https://twitter.com/RetentionAdam 
10 Years in the Making Podcast: https://www.youtube.com/playlist?list=PLfqBS6a5IzYAHUrmo-8a_Yv7ir2Dg0ki_ 
Shoutouts:

Joe Rogan (Website): https://www.joerogan.com 
Lex Fridman (Podcast): https://lexfridman.com/podcast 
The Four Steps to the Epiphany (Book Link): https://a.co/d/bdiLf27 
Y Combinator (Blog): https://www.ycombinator.com/blog 


Ways to Tune In:


Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763


Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show


Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn


Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show


Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

YouTube: https://youtu.be/P08buaYLDrk

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Step into the world of email marketing brilliance with our special guest today – Jay Schwedelson, a true virtuoso in the realm of digital communication. As a serial entrepreneur, Founder, and CEO of various companies, including SubjectLine.com and GURU Events, he has mastered the art of crafting compelling messages. Currently serving as the President and CEO of Outcome Media, Jay is also the charismatic host of the 'Do This, Not That! For Marketers Only!' Podcast. Join Casey and Jay as they unravel the secrets of email marketing intricacies, unveiling essential strategies that you can apply right away. Discover the hidden power of perfect timing in the email marketing game.

Connect with Jay Schwedelson:

LinkedIn: https://www.linkedin.com/in/schwedelson 
Subjectline.com Website - https://www.subjectline.com 
Outcome Media Website - https://outcomemedia.com 
GURU Events Website -  https://guruevents.com 
Twitter: https://twitter.com/worldata 
Do This, Not That! For Marketers Only! Podcast: https://jayschwedelson.com/podcast 
Guru Conference Website: https://www.guruconference.com 

Quote Of The Show:
“Just following the herd is not the path to success, It's the path to mediocrity.” - Jay Schwedelson
Ways to Tune In:


Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763


Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show


Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn


Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show


Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93


YouTube: https://youtu.be/nX_JE-iKVzQ

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Prepare to be inspired by today's guest, a luminary in the realms of SaaS leadership, agency innovation, and performance marketing wizardry. Meet Paris Childress, a maestro in the digital arena, with podcasting prowess and a Google legacy to boot. As the visionary CEO and Founder of Hop Online and the captivating Host of The Paris Talks Marketing Podcast, Paris graces our conversation with Casey today. Together, they unravel the intricacies of Google ads, explore the nuances of growth strategies, and dive deep into the world of performance marketing. Get ready for an enlightening journey into the heart of digital excellence!

Connect with Paris:

LinkedIn: https://www.linkedin.com/in/parischildress 
Website: https://hop.online 
Twitter: https://twitter.com/parischildress 
Podcast: https://podcasts.apple.com/bg/podcast/paris-talks-marketing/id1535338813 
Shoutouts:

Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171 
Refine Labs Website: https://www.refinelabs.com  
B2B Revenue Vitals (Podcast): https://www.refinelabs.com/podcast 



Ways to Tune In:


Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763


Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show


Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn


Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show


Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93


YouTube: https://youtu.be/EVlmCpzhaxk

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Welcome our distinguished guest, an expert in the realm of industrial marketing, a beacon of marketing wisdom, a thought leader, and a creative innovator. Mary Keough, the brilliant Head of Marketing at Map My Customers and the charismatic Co-Host of The Purposeful Marketing Podcast. In an engaging dialogue with Casey, Mary explores the intricate tapestry of digital buyer behavior in our contemporary online universe, shedding light on its complexities and boundaries. Additionally, Mary challenges conventional knowledge, proposing that the imperative to track every digital interaction might not be as vital or feasible as once believed.

Connect with Mary:

LinkedIn: https://www.linkedin.com/in/mary-keough-437824a2 
Website: https://mapmycustomers.me 
The Purposeful Marketing Podcast: https://podcasts.apple.com/us/podcast/the-purposeful-marketing-podcast/id1633312083 
Shoutouts:

Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171 
Refine Labs Website: https://www.refinelabs.com 
The B2B Revenue Vitals Podcast: https://podcasts.apple.com/us/podcast/b2b-revenue-vitals/id1511588213 
Marketing Magic with Rand Fishkin - Hard Corps Marketing Show - Episode # 347: https://youtu.be/2kyxA3Xw1CM 
Anna Furmanov on LinkedIn: https://www.linkedin.com/in/annafurmanov 
Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing 
The Next CMO: A Guide to Operational Marketing Excellence (Amazon Book Link): https://a.co/d/cPh2P68 

Ways to Tune In:


Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763


Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show


Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn


Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show


Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93


YouTube: https://youtu.be/sg0KLT40Jew

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Our guest today is an incredibly skilled strategist, investor, and consultant. He excels at building powerful brands and has authored books like "Balancing the Demand Equation" and the latest release, "The Chief Growth Officer's Handbook." His expertise lies in assisting companies in developing contemporary, buyer-focused demand generation initiatives. He specializes in transforming lead-to-revenue processes, driving profitable revenue growth, and establishing enduring brands. Introducing Adam B. Needle, The Chief Executive Officer and Principal at ANNUITAS. 

Adam joins Casey today to challenge the misconception that a well-thought-out go-to-market strategy guarantees success. Furthermore, quality over quantity is crucial in lead generation. Rather than focusing on the volume of leads, it's essential to have meaningful insights about potential clients. Moreover, organizations don't need a CMO; they need integrated marketing functions. Demand elements, product marketing, and brand communications should align with relevant departments. In this episode, a plethora of myths are debunked, and harsh realities are confronted, making it a content-rich discussion.

Connect with Adam:


LinkedIn: https://www.linkedin.com/in/abneedles 

Website: https://www.annuitas.com 

Twitter: https://twitter.com/abneedles 

Balancing the Demand Equation - Book Link: https://a.co/d/12hGF4F 

The Chief Growth Officers Handbook - Book Link: https://www.annuitas.com/wp-content/uploads/2023/07/CGO-Handbook-2023_ANNUITAS.pdf 
Shoutouts:

Matt Siegel - Matty In The Morning: https://www.instagram.com/MattyintheMorning 

Ways to Tune In:


Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763


Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show


Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn


Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show


Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93


YouTube: https://youtu.be/QmpI-rbDuy4 


Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/