355 episodes

Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.

The Hard Corps Marketing Show Casey Cheshire

    • Business
    • 4.8 ‚ÄĘ 24 Ratings

Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.

    Demand & Lead Generation - Mike Vannoy - Hard Corps Marketing Show - Episode # 355

    Demand & Lead Generation - Mike Vannoy - Hard Corps Marketing Show - Episode # 355

    Our guest today brings 24 years of expertise in marketing and sales, embodying a visionary approach with a strong focus on AI and digital-first strategies. Meet Mike Vannoy, the Chief Marketing Officer at Asure Software and a board member at Brus.ai. In this conversation with Casey, Mike delves into topics such as demand, lead generation, content, and both inbound and outbound marketing.

    Connect with Mike Vannoy:

    LinkedIn: https://www.linkedin.com/in/mikevannoy 
    Asure Software Website: https://www.asuresoftware.com 
    Brus.ai Website: https://www.brus.ai 
    Twitter: https://twitter.com/mikevannoy 

    Ways to Tune In:


    Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763


    Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show


    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn


    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show


    Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

    YouTube: https://youtu.be/QxFbZCUIWSA

    Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

    • 44 min
    The Art of Retention - Adam Robinson - Hard Corps Marketing Show - Episode # 354

    The Art of Retention - Adam Robinson - Hard Corps Marketing Show - Episode # 354

    Our featured guest for today is a seasoned entrepreneur, a proficient marketer, and a successful investor with a track record of launching and managing thriving startups. Please welcome Adam Robinson, the Founder and CEO of Retention.com and the host of the ‚Äč‚Äč10 Years in the Making Podcast. In this episode, he engages with Casey to delve into topics such as Retention.com, the dynamics of email frequency and engagement, and effective email marketing strategies.

    Connect with Adam Robinson:

    LinkedIn: https://www.linkedin.com/in/retentionadam 
    Website: https://retention.com 
    Twitter: https://twitter.com/RetentionAdam 
    10 Years in the Making Podcast: https://www.youtube.com/playlist?list=PLfqBS6a5IzYAHUrmo-8a_Yv7ir2Dg0ki_ 
    Shoutouts:

    Joe Rogan (Website): https://www.joerogan.com 
    Lex Fridman (Podcast): https://lexfridman.com/podcast 
    The Four Steps to the Epiphany (Book Link): https://a.co/d/bdiLf27 
    Y Combinator (Blog): https://www.ycombinator.com/blog 


    Ways to Tune In:


    Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763


    Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show


    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn


    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show


    Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

    YouTube: https://youtu.be/P08buaYLDrk

    Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

    • 32 min
    How to Elevate Your Emails - Jay Schwedelson - Hard Corps Marketing Show - Episode # 353

    How to Elevate Your Emails - Jay Schwedelson - Hard Corps Marketing Show - Episode # 353

    Step into the world of email marketing brilliance with our special guest today ‚Äď Jay Schwedelson, a true virtuoso in the realm of digital communication. As a serial entrepreneur, Founder, and CEO of various companies, including SubjectLine.com and GURU Events, he has mastered the art of crafting compelling messages. Currently serving as the President and CEO of Outcome Media, Jay is also the charismatic host of the 'Do This, Not That! For Marketers Only!' Podcast. Join Casey and Jay as they unravel the secrets of email marketing intricacies, unveiling essential strategies that you can apply right away. Discover the hidden power of perfect timing in the email marketing game.

    Connect with Jay Schwedelson:

    LinkedIn: https://www.linkedin.com/in/schwedelson 
    Subjectline.com Website - https://www.subjectline.com 
    Outcome Media Website - https://outcomemedia.com 
    GURU Events Website -  https://guruevents.com 
    Twitter: https://twitter.com/worldata 
    Do This, Not That! For Marketers Only! Podcast: https://jayschwedelson.com/podcast 
    Guru Conference Website: https://www.guruconference.com 

    Quote Of The Show:
    ‚ÄúJust following the herd is not the path to success, It's the path to mediocrity.‚ÄĚ - Jay Schwedelson
    Ways to Tune In:


    Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763


    Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show


    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn


    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show


    Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93


    YouTube: https://youtu.be/nX_JE-iKVzQ

    Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

    • 34 min
    From Passion to Profits - Paris Childress - Hard Corps Marketing Show - Episode # 352

    From Passion to Profits - Paris Childress - Hard Corps Marketing Show - Episode # 352

    Prepare to be inspired by today's guest, a luminary in the realms of SaaS leadership, agency innovation, and performance marketing wizardry. Meet Paris Childress, a maestro in the digital arena, with podcasting prowess and a Google legacy to boot. As the visionary CEO and Founder of Hop Online and the captivating Host of The Paris Talks Marketing Podcast, Paris graces our conversation with Casey today. Together, they unravel the intricacies of Google ads, explore the nuances of growth strategies, and dive deep into the world of performance marketing. Get ready for an enlightening journey into the heart of digital excellence!

    Connect with Paris:

    LinkedIn: https://www.linkedin.com/in/parischildress 
    Website: https://hop.online 
    Twitter: https://twitter.com/parischildress 
    Podcast: https://podcasts.apple.com/bg/podcast/paris-talks-marketing/id1535338813 
    Shoutouts:

    Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171 
    Refine Labs Website: https://www.refinelabs.com  
    B2B Revenue Vitals (Podcast): https://www.refinelabs.com/podcast 



    Ways to Tune In:


    Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763


    Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show


    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn


    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show


    Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93


    YouTube: https://youtu.be/EVlmCpzhaxk

    Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

    • 46 min
    Rethinking the Buyer’s Journey - Mary Keough - Hard Corps Marketing Show - Episode # 351

    Rethinking the Buyer’s Journey - Mary Keough - Hard Corps Marketing Show - Episode # 351

    Welcome our distinguished guest, an expert in the realm of industrial marketing, a beacon of marketing wisdom, a thought leader, and a creative innovator. Mary Keough, the brilliant Head of Marketing at Map My Customers and the charismatic Co-Host of The Purposeful Marketing Podcast. In an engaging dialogue with Casey, Mary explores the intricate tapestry of digital buyer behavior in our contemporary online universe, shedding light on its complexities and boundaries. Additionally, Mary challenges conventional knowledge, proposing that the imperative to track every digital interaction might not be as vital or feasible as once believed.

    Connect with Mary:

    LinkedIn: https://www.linkedin.com/in/mary-keough-437824a2 
    Website: https://mapmycustomers.me 
    The Purposeful Marketing Podcast: https://podcasts.apple.com/us/podcast/the-purposeful-marketing-podcast/id1633312083 
    Shoutouts:

    Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171 
    Refine Labs Website: https://www.refinelabs.com 
    The B2B Revenue Vitals Podcast: https://podcasts.apple.com/us/podcast/b2b-revenue-vitals/id1511588213 
    Marketing Magic with Rand Fishkin - Hard Corps Marketing Show - Episode # 347: https://youtu.be/2kyxA3Xw1CM 
    Anna Furmanov on LinkedIn: https://www.linkedin.com/in/annafurmanov 
    Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing 
    The Next CMO: A Guide to Operational Marketing Excellence (Amazon Book Link): https://a.co/d/cPh2P68 

    Ways to Tune In:


    Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763


    Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show


    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn


    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show


    Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93


    YouTube: https://youtu.be/sg0KLT40Jew

    Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

    • 42 min
    Debunking Go-to-Market Myths - Adam B. Needles - Hard Corps Marketing Show - Episode # 350

    Debunking Go-to-Market Myths - Adam B. Needles - Hard Corps Marketing Show - Episode # 350

    Our guest today is an incredibly skilled strategist, investor, and consultant. He excels at building powerful brands and has authored books like "Balancing the Demand Equation" and the latest release, "The Chief Growth Officer's Handbook." His expertise lies in assisting companies in developing contemporary, buyer-focused demand generation initiatives. He specializes in transforming lead-to-revenue processes, driving profitable revenue growth, and establishing enduring brands. Introducing Adam B. Needle, The Chief Executive Officer and Principal at ANNUITAS. 

    Adam joins Casey today to challenge the misconception that a well-thought-out go-to-market strategy guarantees success. Furthermore, quality over quantity is crucial in lead generation. Rather than focusing on the volume of leads, it's essential to have meaningful insights about potential clients. Moreover, organizations don't need a CMO; they need integrated marketing functions. Demand elements, product marketing, and brand communications should align with relevant departments. In this episode, a plethora of myths are debunked, and harsh realities are confronted, making it a content-rich discussion.

    Connect with Adam:


    LinkedIn: https://www.linkedin.com/in/abneedles 

    Website: https://www.annuitas.com 

    Twitter: https://twitter.com/abneedles 

    Balancing the Demand Equation - Book Link: https://a.co/d/12hGF4F 

    The Chief Growth Officers Handbook - Book Link: https://www.annuitas.com/wp-content/uploads/2023/07/CGO-Handbook-2023_ANNUITAS.pdf 
    Shoutouts:

    Matt Siegel - Matty In The Morning: https://www.instagram.com/MattyintheMorning 

    Ways to Tune In:


    Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763


    Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show


    Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn


    Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show


    Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93


    YouTube: https://youtu.be/QmpI-rbDuy4 


    Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

    • 49 min

Customer Reviews

4.8 out of 5
24 Ratings

24 Ratings

Travel23 ,

Love this show!!

My favorite marketing podcast!

SammmGGGnnn ,

B2B Marketing That You Can Understand!

Casey does a great job asking very thoughtful questions of his great guests and always follows up with the same questions that I’m asking myself while listening! I’ve learned so much and I love this show!!!!!

ASobering ,

Marketing Magic ūü™Ą

Casey and his talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show, Casey - keep up the great work!

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