237 episodes

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.

The Hustle & Flowchart Podcast Matt Wolfe & Joe Fier

    • Marketing

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.

    Nathan Hirsch - The 90-Day Rule For Making The Perfect Hire

    Nathan Hirsch - The 90-Day Rule For Making The Perfect Hire

    We’re back and today we are chatting with Nathan Hirsch, creator of Freeeup.com (which he just recently sold) and the upcoming Outsource School. This whole conversation is around finding the right team members, what should of criteria you should have for finding the right team members, what sort of things you should hire for, how to hire if you don’t feel like you are ready financially, and pretty much everything you need to know about getting good team members in place and what sort of things to be prepared for in this process.
    Nate’s passions lie in running great companies but also hiring great people and having an awesome culture around that. We even touched on how the acquisition came to be and his exiting the business as well as the criteria Nathan set to make sure it was acquired by the right people who will run the business in almost the same way as he, in a way that is the most beneficial for not only his customers14 but his employees. After you’ve listened, be sure to check out our shows with Tim Francis and Gina Horkey for even more tips on how to find and hire the right people to make your business run as smoothly and efficiently as possible.
    “If we were going to sell Freeeup, we had things that were important to us. We wanted to sell it to someone who wasn’t going to destroy and break it down. We wanted someone who loved the idea, loved the concept and was going to keep it and grow it.” - Nathan Hirsch
    Some Topics We Discussed Include:
    The importance of having a “Do Not Do” List for your VA’s How to interview potential new hires properly  Nathan’s 90-day rule takeaway How to properly vet developers  Which are the two best roles to hire for a VA at first How to hire a VA even if you have a slim budget How to build the right team and get them on the same page as you How to build an awesome company culture so employees never want to leave What to include in a great Standard Operating Procedure And much, much more! Contact Nathan Hirsch:
    Social media channels on Twitter, Instagram & Facebook The Freeeup blog and YouTube channel References and Links Mentioned:
     
    Freeeup Outsource School StoryBlok The Book on Rental Property Investing by Brandon Turner Scribd App We’ve been talking about developing software and want to hire a developer inhouse, which when we launch will go out to our entire platform. If you are a developer that might want to work with us or know one, shoot us a message to info@evergreenprofits.com - we love to chat with our listeners, and we love to hear from you! Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.  Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on a desktop A Masterclass On Finding And Hiring The Right People - Tim Francis Virtual Assistants – How To Be One & How To ROI From The One You Have - Gina Horkey  

    • 1 hr 12 min
    C.J. Martin - Building A Standout Brand In A Crowded Market

    C.J. Martin - Building A Standout Brand In A Crowded Market

    Today we are back talking with C.J. Martin, founder, and owner of Crossfit Invictus, one of the most premier Crossfit gyms out there and probably one of the largest as well. They are the most recognized Crossfit gym, based out of San Diego, and they also have online courses and trainings. For the last 11 consecutive years, they have had a presence at the Crossfit Games - the most elite of the elite of Crossfit athletes - with a team competing.
    A lot of folks know about Invictus, but C.J.. says there’s never been a focus on the brand, as his goal is to get to the core of the wants and needs of the people to make them better people. We talk about how he managed to build such a successful brand, and how his gym is doing very well while others have struggled. Also, we discuss the mindset traits he instills into his members which is very similar to the attributes that entrepreneurs have, and are qualities that can empower anyone. 
    Listen in, as C.J. gets vulnerable talking about how the business almost went under, and how he persevered by challenging himself. And when you’re done, be sure to check out our shows with Marshall Wayne and Sunny Lenarduzzi on how to build a world-class brand that stands out.
    “I just realized that my lifelong impact was not going to be there. I wasn’t sure that I wanted it written on my tombstone - ‘Successfully defended lots of Fortune 500 companies’” - C.J. Martin
    Some Topics We Discussed Include:
    How to install discipline in your life (and in the lives of others) How Crossfit establishes mental toughness and stability The real meaning behind Invictus  Why C.J. jumped out of a moving bus (and why that ended up being a good thing) Questions C.J. asks in the beginning when members sign up to put them on the right training path How his gym stands out from most others and how this benefits his members How C.J. was able to self fund a startup business and quit working his full-time job How being uncomfortable helps you move ahead, both at the gym and in life in general Establishing priorities and values that help establish your work/life balance The turning point that almost caused Crossfit Invictus to fail, and how C.J. was able to forge ahead And much, much more! Contact C.J. Martin:
    InvictusFitness.com Social channels - Crossfit Invictus on Facebook, Twitter, Instagram, and YouTube References and Links Mentioned:
     
    Crossfit Invictus Crossfit Games William Ernest Henley - author of the Invictus poem, recited here by Morgan Freeman The Only Way To Win by Jim Loehr Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.  Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on a desktop How To Build A Movie Star Brand For Yourself - Marshall Wayne How To Build A World-Class Online Brand With YouTube - Sunny Lenarduzzi  
     

    • 1 hr 10 min
    Nir Eyal - How to Control Your Attention and Choose Your Life

    Nir Eyal - How to Control Your Attention and Choose Your Life

    What better way to start off a new year than by listening to our show today with Nir Eyal. He’s a former Lecturer in Marketing at Stanford's Graduate School of Business and also taught at the Hasso Plattner Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design behavior. His next book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. 
    In today’s show, Nir dives deep into all the ways we get distracted in today’s world and best practices for becoming indistractable, so you can stay focused, get more done and still have time to schedule downtime, fun stuff and the things that you place your most important values on, such as health and family time. After listening, go check out our conversations with Brad Spencer and Henry Evans for more time saving tips on how to plan out your week for maximum efficiency and focus.
    “The skill of the century is going to be to become indistractable. There’s going to be a bifurcation out there of two different kinds of people. The people who let their attention and minds be controlled by somebody else, and those who say, ‘Nope - I am indistractable’.” - Nir Eyal
    Some Topics We Discussed Include:
    How to schedule time in your week effectively to get things done Why you should rip up that to-do list How to avoid fights with your partner about household chores Which technology to avoid and which ones will help you actually become more productive The magic of “timeboxing” your week Why you should schedule not only your work plans but your Facebook or other apps for downtime and even your nightly sleep Why everyone should make time for reflecting, even at work The right way to reinforce your identity to become empowered How to react to those annoying internal triggers And much, much more! Contact Nir Eyal:
    NirAndFar.com Resources
    Indistractable.com - If you buy the book, enter in your order number and Nir will  send you a complimentary video course as a bonus. Hooked also by Nir Eyal Distraction guide: https://www.nirandfar.com/distractions/ Habits vs. routines article: https://www.nirandfar.com/habits/ Schedule maker tool: https://nirandfar.com/schedule-maker/ Orua Ring Withings Watch Whoop Band Forest app for focus Focus Mate Mindset by Carol Dweck Hackers and Painters by Paul Graham Lost Connections by Johann Hari Factfulness by Hans Rosling Moby Dick by Herman Melville Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform.  We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who have either run or have exited a business that has produced over eight figures.  How To Find And Focus Solely On The Things That Suit You Best - Brad Spencer A Guide to Planning Out Your Week to Get More Done - Henry Evans  

    • 1 hr 6 min
    Eric Berman - How Company Culture Can Make Or Break Your Business

    Eric Berman - How Company Culture Can Make Or Break Your Business

    We’re back today with another fabulous show, talking with Eric Berman who runs an awesome agency in San Diego and the best mastermind event we’ve ever attended with an amazing format and caliber of people, called SpeakEasy. 
    Eric is a founder and partner at Brandetize Inc., an interactive digital marketing agency who looks to make a positive impact by escalating authentic brands to their full potential. Eric has been involved as a founder and consultant for several companies and currently organizes several entrepreneurial and networking groups. His first endeavor was actually leading a team of over 400 employees in what was the first "facebook" before there was a Facebook back in the early days of the Internet. Side note - Eric' brother went on to be one of the founders of MySpace!
    Once you’re done listening, be sure to listen to our episodes with Lee Goff and Ralph Burns, for more insights on how to up your business and/or agency game.
    “As an entrepreneur these are life lessons - you think that, what can go wrong and your untouchable. There’s always something. We never even thought that could happen.” - Eric Berman
    Some Topics We Discussed Include:
    Why masterminding with your competition is always a good idea How Eric is able to run a successful agency with less than 20 clients who are all making a positive impact on the world Eric’s tips for running an effective mastermind The importance of company culture and how to run a business where your employees are looking forward to coming to work How Eric’s early days with certain entrepreneurs shaped his future business philosophy Hand picking your clients for a win-win A handful of fun activities that Brandetize does for their employees which go a long ways towards their welcoming environment How Eric handles never ending opportunities for potential business deals And much, much more! Contact Eric Berman:
    Brandetize.com References and Links Mentioned:
    Dumb Money Getting Smarter - Eric’s Facebook group for angel investment deals Traction by Gino Wickman  Jason Swenk’s podcast Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform.  Grab the notes for this show for free by visiting HustleAndFlowchart.com/comp or text “COMP” to 38470 This Is The Future Of Facebook Advertising - Ralph Burns The Ultimate Guide To Simplifying An Agency (Or Any Business) - Lee Goff  

    • 1 hr 4 min
    Sue Rice - How To Stand Out In The Inbox And Get 50%+ Open Rates

    Sue Rice - How To Stand Out In The Inbox And Get 50%+ Open Rates

    Nicknamed the ‘female David Ogilvy’, Sue Rice is a long-time marketing strategist, professional copywriter and international communications expert. She is famous for the award-winning copy she has written for countless entrepreneurs as well as prestigious companies such as Ericsson, LEGO, Nike, Salomon and Wrangler.
    Her specialty is email copywriting and her Done-For-You email sequences deliver record-breaking open rates (40%-60%) and CTRS (5-10%), boosting her clients’ sales and building their communities.
    You will really enjoy our conversation as Sue shares her wealth of knowledge and copywriting tips that she has amassed over the years. After you have listened, be sure to check out our episodes with Joy Houston and Adil Amarsi for additional tactics on writing amazing sales copy. 
    “You undercut your power when you need to be liked by everyone.” - Sue Rice
    Some Topics We Discussed Include:
    Ways to gather pain points of your audience Headlines that work to get those high open rates A copywriting trick that has proven results How to connect with your audience by watching Netflix The yin and yang of email marketing Why everything is the same in today’s marketing and how to set yourself apart What you should not be talking about in your message  Storytelling tips to make your communications more interesting  And much, much more! Contact Sue Rice:
    SueRice.com Email: sue@suerice.com - Sue works with people in a couple different ways. She has a lot of DFY services as a copywriter. She also has workshops and does copywriting critiques for people  References and Links Mentioned:
    The Tall Lady With The Iceberg by Anne Miller Matt Furey’s coaching seminars  Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform.  How To Write Copy That Speaks Directly To Your Ideal Customers - Joy Houston Tactics And Formulas To Write Amazing Sales Copy - Adil Amarsi Grab the notes for this show for free by visiting HustleAndFlowchart.com/comp or text “COMP” to 38470

    • 1 hr 32 min
    Austin Sams - The 2 Hour A Day Business

    Austin Sams - The 2 Hour A Day Business

    Austin Sams helps Family Entrepreneurs who value time over money – but who also need to support their family – by sharing exactly how to leverage expertise into consistent income.
    After running several multi-million dollar businesses for someone else, he started over to prove that he could create a highly profitable business from scratch, without sacrificing his wife and kids. By applying unique strategies, he built a freedom business and now enjoys running a multi-six figure business, working 2 hours per day from home.
    He has some fresh perspectives that you are going to love to hear. We had connected at the New Media Summit and since we had so many enlightening conversations at dinner each night, we decided to record those here in this podcast for you today. 
    Once you’ve listened, be sure to check out our previous shows with Aaron Fletcher and Jason Moffatt on how to delegate, automate and work less but still have the financial freedom you desire. 
    “Don’t live another day or week thinking it’s going to be better someday. By all means, if you have a good job and you’re making money, bank as much money in your own startup fund as possible and self-invest.” - Austin Sams
    Some Topics We Discussed Include:
    How to set up your life and your business on your own terms How Austin was able to combine his marketing service with a SAAS model to create recurring income The importance of continuing to check in Austin’s 10 point checklist and a few steps you can take today to begin creating your ideal lifestyle How to correctly refer to your business to clients, present and future Austin’s super simple funnel that converts The parameters Austin set for his business which gets him only the clients he wants Questions to consider from a business optimization standpoint How Austin was able to get to a point of working only two hours a day Choosing the right business model for yourself Austin’s simple, attention getting opening for potential clients at his discovery meeting which works And much, much more! Contact Austin Sams:
    FamilyEntrepreneurs.com References and Links Mentioned:
    Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform.  A 3-Step Framework To Automate Everything - Aaron Fletcher  How To Live Like You’re Permanently On Vacation - Jason Moffatt  

    • 1 hr 21 min

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