114 episodes

The In Search SEO Podcast is a weekly podcast tackling the industry's latest trends and questions all with a touch of humor and spunk!

Listen each Tuesday for a unique and refreshing take on search engine optimization and on the search marketing industry itself.

Our host, Mordy Oberstein, dishes out deeply engaging analysis on where Google is heading, what has changed algorithmically, and what it all means for you going forward!

Pick up great insights to help you develop both a winning SEO strategy and a comprehensive understanding of Google's underpinnings.

And of course, be sure to tune in as we interview the greatest minds and personas within the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!

[Rank Ranger is a leading SEO and digital marketing platform that provides actionable insights to help you increase your site's organic and paid presence, traffic, and revenue.]

The In Search SEO Podcast Rank Ranger

    • Technology

The In Search SEO Podcast is a weekly podcast tackling the industry's latest trends and questions all with a touch of humor and spunk!

Listen each Tuesday for a unique and refreshing take on search engine optimization and on the search marketing industry itself.

Our host, Mordy Oberstein, dishes out deeply engaging analysis on where Google is heading, what has changed algorithmically, and what it all means for you going forward!

Pick up great insights to help you develop both a winning SEO strategy and a comprehensive understanding of Google's underpinnings.

And of course, be sure to tune in as we interview the greatest minds and personas within the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!

[Rank Ranger is a leading SEO and digital marketing platform that provides actionable insights to help you increase your site's organic and paid presence, traffic, and revenue.]

    5 SEO Tasks Which Are Better Handled on The Edge - with Chris Green

    5 SEO Tasks Which Are Better Handled on The Edge - with Chris Green

    In episode #117, Chris Green shares five SEO tasks that are better handled on the edge.

    The five tasks are:
    1. Split testing
    2. Redirect management
    3. Bot access logging
    4. Sitemap building/management
    5. Injecting content

    For more Episodes of the In Search SEO podcast:
    https://www.rankranger.com/blog/podcasts

    Rank Ranger:
    https://www.rankranger.com/

    Start a free Rank Ranger trial:
    https://www.rankranger.com/free-trial

    • 19 min
    7 Tips for PPC & SEO Agencies to Work Together - with Jay Ratkowski

    7 Tips for PPC & SEO Agencies to Work Together - with Jay Ratkowski

    How can you become more effective at SEO by working more closely with PPC?

    In this episode, Jay will share seven tips to help SEO and PPC to work together.
    The tips are:
    1. Not viewing each other as competitors
    2. Common goals and taking credit for brand revenue
    3. Using SEO to reduce PPC costs
    4. Using PPC to test an SEO Strategy
    5. Landing page development
    6. Using dynamic search campaigns to find keyword ideas
    7. Keyword level SERP features from your rank tracking tool

    For more Episodes of the In Search SEO podcast:
    https://www.rankranger.com/blog/podcasts

    Rank Ranger:
    https://www.rankranger.com/

    Start a free Rank Ranger trial:
    https://www.rankranger.com/free-trial

    • 17 min
    3 types of backlinks you need to build right now - with Alexandra Tachalova

    3 types of backlinks you need to build right now - with Alexandra Tachalova

    What link types are you actively trying to build your website right now?

    Do you even differentiate between the different types of links that you build?

    In episode #115 of the In Search SEO Podcast Alexandra Tachalova explains three backlink types you need to be building.

    The backlink types are:
    1. Links that bring SEO benefits
    2. Links that boost your authority
    3. Links that build brand awareness

    For more Episodes of the In Search SEO podcast:
    https://www.rankranger.com/blog/podcasts

    Rank Ranger:
    https://www.rankranger.com/

    Start a free Rank Ranger trial:
    https://www.rankranger.com/free-trial

    • 23 min
    9 Ways the Google SERPs are Changing - with Gerald Murphy

    9 Ways the Google SERPs are Changing - with Gerald Murphy

    How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done?

    In this post, Gerald Murphy shares 9 ways the Google SERPs are changing, including:

    1. SERP-Less
    2. Complex SEO Behaviours
    3. SERP Feature Evolution
    4. Quality Importance for Ranking
    5. Integration of Different Engines on Each Engine
    6. Keyword/Query Understanding
    7. Devices/Mobile
    8. Zero Clicks
    9. Personalization

    For more Episodes of the In Search SEO podcast:
    https://www.rankranger.com/blog/podcasts

    Rank Ranger:
    https://www.rankranger.com/

    Start a free Rank Ranger trial:
    https://www.rankranger.com/free-trial

    • 22 min
    5 Steps to Creating Spectacular Content with the help of AI - with Arpad Balogh

    5 Steps to Creating Spectacular Content with the help of AI - with Arpad Balogh

    Is it really possible to create all of your content on an automated basis using AI?

    In this episode, Arpad Balogh will be sharing five steps to creating successful AI-generated Content.

    The steps are:
    Research, research research
    Make an outline
    Use an AI writer to generate content
    Make a Standard Operating Procedure (SOP)
    Optimize AI content with Surfer SEO

    • 25 min
    4 Steps to Get Started with Zero Volume Keywords - with Mark Williams-Cook

    4 Steps to Get Started with Zero Volume Keywords - with Mark Williams-Cook

    Do you ignore zero volume keywords? If so, that could be a big mistake.

    That's what I'm discussing today with Mark Williams Cook, the director of Candour, a digital agency based in Norwich in the UK.

    In this episode, Mark will be sharing four steps to getting started with zero search volume keywords.

    The tips are:
    Forecasting with Zero Volume Keywords
    Researching Zero Volume Topics
    Planning Zero Volume Content
    Discovering New Zero Volume Opportunities

    For more Episodes of the In Search SEO podcast:
    https://www.rankranger.com/blog/podcasts

    Rank Ranger:
    https://www.rankranger.com/

    Start a free Rank Ranger trial:
    https://www.rankranger.com/free-trial

    • 20 min

Top Podcasts In Technology

Lex Fridman
Jason Calacanis
NPR
Jack Rhysider
Recode & The Verge
Ben Gilbert and David Rosenthal

You Might Also Like

Jason Barnard
Erin Sparks
Marie Haynes
Candour Agency Ltd
Search Engine Journal
Eric Siu & Neil Patel