82 episodes

The In Search SEO Podcast is a weekly podcast tackling the industry's latest trends and questions all with a touch of humor and spunk!

Listen each Tuesday for a unique and refreshing take on search engine optimization and on the search marketing industry itself.

Our host, Mordy Oberstein, dishes out deeply engaging analysis on where Google is heading, what has changed algorithmically, and what it all means for you going forward!

Pick up great insights to help you develop both a winning SEO strategy and a comprehensive understanding of Google's underpinnings.

And of course, be sure to tune in as we interview the greatest minds and personas within the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!

[Rank Ranger is a leading SEO and digital marketing platform that provides actionable insights to help you increase your site's organic and paid presence, traffic, and revenue.]

The In Search SEO Podcast Rank Ranger

    • Technology

The In Search SEO Podcast is a weekly podcast tackling the industry's latest trends and questions all with a touch of humor and spunk!

Listen each Tuesday for a unique and refreshing take on search engine optimization and on the search marketing industry itself.

Our host, Mordy Oberstein, dishes out deeply engaging analysis on where Google is heading, what has changed algorithmically, and what it all means for you going forward!

Pick up great insights to help you develop both a winning SEO strategy and a comprehensive understanding of Google's underpinnings.

And of course, be sure to tune in as we interview the greatest minds and personas within the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!

[Rank Ranger is a leading SEO and digital marketing platform that provides actionable insights to help you increase your site's organic and paid presence, traffic, and revenue.]

    Episode 82: John Mueller’s Take on Interacting with the SEO Industry

    Episode 82: John Mueller’s Take on Interacting with the SEO Industry

    The great John Mueller joins the podcast to share his thoughts on interacting with the SEO industry:

    · How talking to search marketers of all levels impacts the SEO dialogue
    · Handling the problems of SEOs and the complications that come with it
    · On dealing with SEO controversy

    Plus, we take a look at Google’s ability to update entities in a flash!

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    EPISODE SUMMARY
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    In the first segment, Mordy tells Sapir about an interesting Google search Mordy did a few weeks ago. Mordy did a Google search on the Toronto Blue Jays just when it was announced that they won't be able to play any games in Toronto and will need to find a new location for the season. As this was unfolding Mordy found a section in the Blue Jay’s Knowledge Panel that was asking users to verify the baseball team’s new location. This was incredible as this was information that only a few hours ago started appearing in the news carousel and it almost immediately impacted the team’s Knowledge Panel!

    In the interview segment, Mordy interviewed Google’s own John Mueller to talk about John and his work at Google. They start by debunking the myth that John really likes cheese. Then they go into the difficulty of answering specific user questions without giving assumptions that this applies to all situations, the balance of trying to fix an issue using the algorithm and suggesting to the user to fix it themselves, why Google changed how they announce algorithms, and much more!

    Resources:
    Mordy’s Blue Jays tweet https://twitter.com/MordyOberstein/status/1286013678714793986
    What Content Syndication Means for SEO: In Search SEO Podcast https://www.rankranger.com/blog/seo-for-content-syndication

    Timestamps:
    How Quickly Can Google Detect Changes to Entities [03:19 - 13:44]
    On Advancing the Great SEO Dialogue: A Conversation with John Mueller [13:55 - 48:40]
    SEO News [49:23 - 55:06]

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/
    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest:
    John Mueller of Google
    https://twitter.com/JohnMu

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ

    Presented by Rank Ranger: www.rankranger.com/

    • 56 min
    In Search SEO 81: Differentiate Your Local SEO by Going Strategic

    In Search SEO 81: Differentiate Your Local SEO by Going Strategic

    Mark Bealin joins the podcast to discuss how to set your local SEO apart by thinking strategically.

    · The upside of strategic local SEO over tactical local SEO
    · How to develop a strategic approach to local SEO
    · Where links and reviews fit into the strategic outlook

    Plus, we look at how the COVID-19 SERP has normalized!

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    EPISODE SUMMARY
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    In the first segment, Mordy and Sapir review the latest on COVID-related queries appearing on the Google SERP. It seems the volatility on the SERP has finally calmed down. What SERP change/adjustment did Google make to finally decide to calm the SERP? Mordy believes it’s related to Google boosting the rankings of government sites back in June. Google’s mostly happy with direct queries like ‘COVID cure’ as big sites like WebMD, the CDC, and the like are up there. But for queries like ‘getting a mortgage during COVID,’ Google was only satisfied with the results when government sites started to appear in the top results.

    In the interview segment, Mordy interviewed Mark Bealin, head of Search Lab, to discuss local SEO. They discuss how Mark’s previous coaching experience helped with his SEO strategy. Next, Mark goes over some client case studies that cover how to motivate your client to help with link building, as well as some good link building ideas like hosting events, getting in touch with the city’s Chamber of Commerce, and finding ways to get involved with your community.

    Resources:
    Google Algorithm Updates https://www.rankranger.com/google-algorithm-updates
    Suds and Search https://searchlabdigital.com/suds-and-search/

    Timestamps:
    Why the COIVD-19 SERP Has Calmed [04:18 - 14:53]
    Thinking About Local SEO Strategically [15:36 - 49:47]
    SEO News [51:03 - 55:53]

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/
    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest:
    Mark Bealin
    https://twitter.com/mbealin
    https://www.linkedin.com/in/markbealin/
    https://searchlabdigital.com/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ

    Presented by Rank Ranger: www.rankranger.com/

    • 58 min
    In Search SEO 80: How Effective Are Google’s Core Updates?

    In Search SEO 80: How Effective Are Google’s Core Updates?

    Lily Ray joins the podcast to explore the effectiveness as well as the underpinnings of Google’s core updates:

    · Is Google rewarding the wrong sites with its core updates?
    · What is the relationship between the core updates & E-A-T?
    · What’s the best approach to the core updates?

    Plus, we talk about the mindset needed to create truly authoritative content!

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    EPISODE SUMMARY
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    In the first segment, Mordy and Sapir share some practical content marketing advice on how to create authoritative content. In short, write for the user! Throw all those SEO metrics out the window! Write because you want to help problem-solve a question. It seems simple, but having that mindset and really meaning it takes a lot of work. But we believe you can do it!

    In the interview segment, Mordy interviewed Lily Ray, of Path Interactive, to discuss Google's core updates. They discuss the recent Google May 2020 Core Update and how effective or ineffective it was. Afterwards, they discuss in a broad sense, what to look for when researching core updates. This is the first episode where we specifically focus on Google's core updates in our interview segment! Can you believe it?

    Resources:
    The Wrath of the May 2020 Core Update and the Lessons Learned https://www.rankranger.com/blog/may-2020-core-update
    Google May 2020 Core Update Officially Over https://www.searchenginejournal.com/google-may-2020-update-over/368962/
    550 Winners and Losers of Google’s May 2020 Core Algorithm Update https://www.pathinteractive.com/blog/seo/550-winners-and-losers-of-googles-may-2020-core-algorithm-update/
    What Webmasters Should Know About Google’s Core Updates https://webmasters.googleblog.com/2019/08/core-updates.html

    Timestamps:
    How to Write Authoritative Content for SEO [04:37 - 21:06]
    Is Something Amiss with Google's Core Algorithm Updates?[21:06 - 53:01]
    SEO News [53:58 - 56:40]

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/
    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest:
    Lily Ray
    https://twitter.com/lilyraynyc
    https://www.linkedin.com/in/lily-ray-44755615/
    https://www.pathinteractive.com/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ

    Presented by Rank Ranger: www.rankranger.com/

    • 59 min
    In Search SEO 79: Tracking Google’s Algorithm Updates & SERP Feature Changes

    In Search SEO 79: Tracking Google’s Algorithm Updates & SERP Feature Changes

    The great Dr. Pete joins the podcast to share what goes into tracking Google’s updates to its algorithm and SERP features:

    · Why chasing the Google algorithm is harder than many think
    · The upside to keeping tabs on Google’s SERP feature trends
    · How to understand Google

    Plus, we take a hard look at why Google’s Search as a Journey is failing to meet expectations!

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    EPISODE SUMMARY
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    In the first segment, Mordy and Sapir pick up from last week and discuss Google’s conflicting messaging. This week they focus on Google pushing for deeper content yet not offering access points to that content. Meaning, while Google is incentivizing deeper content, there’s very little access via the SERP to this content. It seems Google could do a much better job at sharing targeted content that would extend the user’s journey. It would appear that Search as Journey has a lot of room to grow.

    In the interview segment, Mordy interviewed Dr. Pete Meyers, a marketing scientist at Moz, to discuss tracking Google updates. They explore the thrill of chasing the algorithm, what tools they use, Google algorithm winners and losers lists, finding the common thread of an update, and more!

    Resources:
    In Search SEO [Episode 78] https://www.rankranger.com/blog/seo-metrics-that-matter
    What’s Google’s Goal? Why Google is All About Authority https://www.rankranger.com/blog/google-authority-focus
    Is top of the funnel content under attack? How the SERP is set to change https://searchengineland.com/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change-336400
    Google’s May 2020 Update: Winners, Winners, Winlosers, and Why It’s All Probably Crap https://moz.com/blog/googles-may-2020-core-update-winners
    How-to Handle Zero-Searches https://www.rankranger.com/blog/how-to-handle-zero-click-searches

    Timestamps:
    Is Search as Journey Effective? [00:03:53 - 00:19:54]
    Chasing and Tracking Google Updates and SERP Features: A Conversation with Dr. Pete Meyers [00:19:54 - 00:54:47]
    SEO News [00:55:22 - 00:59:21]

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/
    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest:
    Dr. Pete Meyers
    https://moz.com/
    https://twitter.com/dr_pete
    https://www.linkedin.com/in/drpete/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ

    Presented by Rank Ranger: www.rankranger.com/

    • 1 hr 2 min
    In Search SEO 78: Finding the SEO Metrics that Matter to Clients

    In Search SEO 78: Finding the SEO Metrics that Matter to Clients

    Steven Long joins the podcast to share his wisdom on sharing SEO metrics that are meaningful to your clients (and a bit on content for SMBS as well):

    · The SEO metrics sites should be paying attention to (and a few they should not be)
    · How to handle a client who has been jaded by vanity metrics
    · Getting content right for extremely niche local businesses

    Plus, why free product listings are pushing Google into a corner!

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    EPISODE SUMMARY
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    In the first segment, Mordy and Sapir discuss Google’s plan on bringing free product listings to the main search results. Mordy explains how this plan puts Google between a rock and a hard place. On the one hand, users expecting a more informational SERP are seeing instead a more commerce-centric SERP. On the other hand, if Google doesn’t add free listings to the main SERP, product owners will be less inclined to add product listings which detract from Google’s chances of competing with Amazon. Mordy ends with his solution so make sure to listen to the end!

    In the interview segment, Mordy interviewed Steven Long, President of Precision Legal Marketing to discuss the intricacies of doing SEO for law firms and other SMBs. They get into top metrics for SMBs (and beyond), how to study conversions, how to build trust with your client, the differences between local and national law firms, a look into deeper nuances between the law industry and other industries, and more!

    Resources:
    Google Brings Free Product Listings to Its Main Google Search Results https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/
    SERP News: May 2020 Edition https://www.rankranger.com/blog/serp-news-may2020

    Timestamps:
    Why Google Is at an Even Greater Risk of Going Too Far with Products on the SERP [00:05:53 - 00:21:31]
    Keeping Your Clients by Sharing SEO Data That Means Something [00:21:31 - 00:58:23]
    SEO News [00:59:04 - 01:03:57]

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/
    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest:
    Steven Long of Precision Legal Marketing
    https://precisionlegalmarketing.com/
    twitter.com/legalmarketings
    https://www.linkedin.com/in/steven-long-2860628/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ

    Presented by Rank Ranger: www.rankranger.com/

    • 1 hr 6 min
    In Search SEO 77: The Power of the Properly Executed FAQ for SEO

    In Search SEO 77: The Power of the Properly Executed FAQ for SEO

    SEO mad hatter Ashely Segura dives deep into using FAQs for your SEO:

    · Why the FAQ is a powerful SEO ally (when done right)
    · A modern look at how to craft your FAQs so they don’t come off as being stale
    · How to track the effectiveness of your FAQs

    Plus, we look at the difference in CTR when ranking above the fold vs. ranking below the fold


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    EPISODE SUMMARY
    ------------------------------------------------------------------------------------------
    In the first segment, Mordy and Sapir discuss Mordy’s latest Google SERP study on the difference between the CTR of URLs above the fold (ATF) and below the fold (BTF). In short, the URLs appearing in positions 3-5 ATF had a 30% higher CTR in aggregate than when they appeared BTF. More than that, there’s a big drop in CTR between positions 3-4 both ATF and BTF while the drop isn’t as dramatic between positions 4-5. Meaning, users love the top 3 positions and find any positions below that far less relevant.

    In the interview segment, Mordy interviewed content expert Ashley Segura to discuss FAQ pages and their relationship to SEO! They discuss how to write FAQs that are not boring, how to focus your FAQ to the user’s intent, why you should add images or videos to your FAQ, how to brainstorm what questions to add, and much more!

    Resources:
    The Difference Between Ranking Above & Below the Fold www.rankranger.com/blog/above-the-fold-ctr
    Nati Elimelech twitter.com/Netanel
    In Search SEO Podcast [Episode 45] www.rankranger.com/blog/in-search-seo-podcast-episode45
    Rank Risk Index: www.rankranger.com/rank-risk-index

    Timestamps:
    The Impact of Ranking Above the Fold on CTR [06:37 - 18:57]
    A Modern Take on FAQs for SEO: A Conversation with Ashley Segura [18:57 - 45:50]
    SEO News [46:48 - 54:00]

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/
    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest:
    Ashley Segura
    https://tophatrank.com/
    https://tophatsocial.com/
    https://tophatcontent.com/
    twitter.com/ashleymadhatter
    www.linkedin.com/in/ashleyward90/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ

    Presented by Rank Ranger: www.rankranger.com/

    • 57 min

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