Marketing Speak Stephan Spencer

SEO is an investment, and like any other form of investment, sometimes it can go south. In this episode with Eli Schwartz, we talk about what can go wrong if your approach to SEO doesn't match your business. Eli Schwartz is a growth consultant with over a decade of experience driving successful SEO for leading B2B and B2C companies such as WordPress, Coinbase, Shutterstock, BlueNile, Quora, and Zendesk. He is also the author of Product-Led SEO. In today's episode, Eli gives us the lowdown on product-led SEO–everything from choosing the perfect SEO KPIs to getting the right links to deciding whether or not it's worthwhile to invest in content that aims to rank for specific keywords. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/309.

Video marketing has become quite popular, but it’s a tricky thing to master. These days, people look for authenticity, especially in marketing. In this episode, Ian Garlic shares his tried-and-tested techniques for making great marketing videos. Ian is one of the country’s most sought-out video marketing experts. He’s a best-selling author of three marketing books and the creator of The Garlic Marketing Show. With over 10 marketing courses, he’s helped clients create successful videos for their businesses. Take notes as he shares valuable insights to become an effective video marketer today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/308.

Copywriting can be a real breeze for people who have natural talent. But it’s also a skill you can learn over time. Today, we hear Lamar Phillips’ origin story, her gift for writing high-quality copy, and how she maintains her performance. Lamar is a copywriter at Mekanism and is part of the team that worked on Jose Cuervo and the Rice-A-Roni commercials and jingle. She’s clearly mastered copywriting given her experience in the field and her proven track record. Prepare to learn more about this skill when you listen to this podcast today. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/307.

Content creation can be profitable for anyone who understands what that really means. But, more than just keywords and the latest releases, you have to find what works for you. Today, Harsh Agrawal shares tips on how to master it as he did. Harsh is behind the award-winning blog, ShoutMeLoud, and cryptocurrency resource platform and community, CoinSutra. Surviving a debilitating accident, he became a full-time blogger and philanthropist. Join us as he lets you in on his best practices and meditation routine for a better life. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/306.

Anybody can start marketing themselves. But how does one become confident and successful? On today’s Marketing Speak, Steve Brossman lets us in on the secrets he’s discovered in the past 20 years of video creation. As a true innovator in sales and marketing, Steve created the Blueprint Conversion System that has helped professionals break through their struggles in selling themselves. In addition, he’s successfully mastered how to create innovative videos and impose influence on potential clients. So tune in and discover all the secrets of marketing that he willingly shares with us today. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/305.

These days, the road to standing out online can be bumpy. But once you find what makes you remarkable to your audience, it eventually smoothens, taking you to where you want to be in no time. Today, Rich Brooks shares a remarkability formula to help remove all the bumps along the way. Rich is digital agency Flyte New Media’s president and has helped brands become remarkable since 1997. He also founded The Agents of Change, an annual conference and weekly podcast focusing on search, social & mobile marketing. In addition, he’s a nationally recognized speaker on entrepreneurship, digital marketing, and social media. Listen to hear his remarkability formula to uncover strategies for your business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/304.