Marketing Speak

Stephan Spencer
  • 4.9 (39)
  • MARKETING
  • UPDATED WEEKLY
Marketing Speak

Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com

  1. 5 DAYS AGO

    484. Blueprint to Scaling an SEO Agency with Jason Hennessey

    Experimentation drives innovation. In this Marketing Speak episode, we dive deep with Jason Hennessey, CEO of Hennessey Digital, as he shares his innovative journey in the SEO landscape. With over two decades of experience reverse-engineering Google’s algorithms, Jason discusses his experimental strategies, including the use of AI-generated content and multilingual approaches that have significantly boosted traffic and revenue.  You'll hear about his business philosophy, emphasizing transparency and financial reinvestment, as well as his successful marketing maneuvers, like the "free book strategy" aimed at generating substantial recurring revenue. Jason also reflects on scaling his agency, his speaking engagements worldwide, and the unique challenges he faced along the way. If you're interested in scaling your business and staying ahead in the SEO game, definitely check out Jason's pioneering methods!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/484.

    44 min
  2. 483. Are You Overwhelmed? with Ana Melikian

    JAN 8

    483. Are You Overwhelmed? with Ana Melikian

    In this Marketing Speak podcast, we delve into the pressing issue of burnout in the workplace with our esteemed guest, Ana Melikian. This episode explores the negative impacts of working to exhaustion and emphasizes the importance of creating optimal conditions for sustainable performance. Ana Melikian shares her own transformative journey through battling cancer and how it reshaped her approach to work and life. We discuss the differences between burnout and overwhelm, the systemic causes of burnout within organizations, and practical strategies to foster mindfulness, rest, and effective performance. Ana introduces helpful frameworks and assessments, like the P.I.E. method and the Maslach Burnout Inventory, to boost self-awareness and organizational health. You'll also hear about the power of aligning work with core values and the significance of interdependence for achieving greater outcomes. Tune in to learn how to recognize the warning signs of burnout, implement proactive changes, and harness the power of rest and reflection to thrive both personally and professionally. Don't miss this opportunity to equip yourself with valuable strategies to avoid burnout and promote a healthier, more engaged work environment. The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/483.

    57 min

  3. JAN 1

    482. Marketing Strategies of Dr. Persuasion with Yaniv Zaid

    Establishing a loyal customer base involves more than just transactions. In the recent Marketing Speak podcast, we are featuring Dr. Yaniv Zaid, known widely as Dr. Persuasion. With a background in economics, law, and international consulting, Dr. Zaid has captivated millions with his expertise in communication, persuasion, and business growth. Discover how attending major international book fairs and cultivating relationships with multiple literary agents can help you reach your perfect market. From creating targeted marketing plans to developing concise, impactful sales scripts, learn how Yaniv’s approach can help your business resonate with your audience’s needs. Whether you're a seasoned marketer or just starting, you'll find Dr. Zaid's insights transformational. Tune in to the latest episode of Marketing Speak to revolutionize your approach to marketing and community building!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/482.

    48 min

  4. 12/25/2024

    481. Virality Is Science with Steve Spangler

    I had the pleasure of diving deep into the world of science, education, and dynamic content creation with the incredible Steve Spangler on the latest episode of Marketing Speak. Steve, known widely as "America's science teacher," has made remarkable strides from his days as a school teacher to becoming a leading figure in STEM education and viral content creation. Steve delves into his successful YouTube strategy that hooks viewers in mere seconds, the impact of his viral science experiments, and the evolution of his nationally syndicated TV show, "DIY Sci." We'll explore Steve's remarkable journey from a school teacher to a digital content pioneer, including his memorable Guinness World Record, significant e-commerce achievements, and the influence of his work, now spanning multiple platforms and inspiring millions. Discover the secrets behind his engaging experiments, such as the infamous Mentos and Diet Coke reaction and his collaboration with NASA for an exciting new space experiment. Tune in for inspiring stories and actionable strategies that will empower you to elevate your own marketing and educational endeavors!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/481.

    1h 3m

  5. 12/18/2024

    480. Memorable Messaging and Portable Stories with Clay Hebert

    While digital strategies often steal the spotlight, the enduring power of offline word-of-mouth marketing shouldn't be underestimated. In this episode of the Marketing Speak podcast, marketing strategist and storyteller Clay Hebert dives into the art of crafting "portable stories" that spark conversations and drive brand awareness. Recognized by Entrepreneur Magazine as one of the "50 Most Daring Entrepreneurs," Clay brings a wealth of expertise to the discussion. He shares his innovative "verb your noun" framework for creating impactful taglines and value propositions, along with insights into how AI tools are reshaping the landscape of copywriting. This episode explores a wide array of marketing and branding topics, including the strategic importance of selecting your audience, the power of clear and polarizing messaging, and effective domain and branding strategies. Clay also provides actionable advice for authors and content creators looking to amplify their ideas. Packed with practical tips and thought-provoking insights, this episode is a must-listen for anyone eager to elevate their marketing approach. Tune in to learn how to blend creativity and strategy to leave a lasting impression!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/480.

    53 min
  6. 479. Envisioning a Vivid Future with Cameron Herold

    12/11/2024

    479. Envisioning a Vivid Future with Cameron Herold

    In this Marketing Speak podcast episode, we have a remarkable guest, Cameron Herold. Cameron is the visionary force behind the COO Alliance, a mastermind community that empowers Second-in-Command from 17 countries and is focused on skill development and company growth.  Known for his work in scaling 1-800-GOT-JUNK and his global speaking engagements, Cameron shares insights on marketing, leadership, and the transformative power of vivid vision documents. In this episode, we delve into Cameron's experiences as a digital nomad, traveling to 54 countries and finding lessons in presence and intentionality. We also explore the flywheel concept for business success, creating a desirable company culture, and leveraging AI for competitive advantage. Cameron discusses his personal journey, focusing on building meaningful connections and enriching his relationship with his wife. Plus, get a sneak peek into Cameron's recommendations for ongoing learning and personal development. Don't miss this captivating conversation as we uncover the strategies and philosophies that have propelled Cameron Herold to success! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/479.

    55 min
  7. 478. Building a Self-Help Empire on YouTube with Eddie Pinero

    12/04/2024

    478. Building a Self-Help Empire on YouTube with Eddie Pinero

    YouTube isn't just a platform but a dynamic marketing tool for Eddie Pinero, our latest guest in this Marketing Speak episode. Eddie is the founder of Your World Within, an international speaker and content creator whose work has garnered over 250 million views. In this episode, Eddie shares his journey from a corporate career to becoming a beacon of inspiration through YouTube and other platforms. We'll explore his strategies for creating engaging content, including the importance of long-form content, effective YouTube optimization techniques, and the balance between authenticity and growth. Eddie also opens up about the lessons learned from high-production projects versus simplicity in storytelling and how he uses various tools and AI for content creation, thumbnails, and more. Get ready to learn about the nuances of YouTube algorithms, the art of compelling storytelling, and the essence of building a community focused on personal development. Plus, discover how Eddie promotes his brand and services without compromising the viewer's experience, and gain insights into his creative process and evolving business approach. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/478.

    43 min
  8. 477. Overcoming Adversity with Ryan Crownholm

    11/27/2024

    477. Overcoming Adversity with Ryan Crownholm

    Life’s trials can lead to extraordinary transformations. In this Marketing Speak episode, we deep dive into entrepreneurship, personal growth, and the importance of taking full responsibility for one's life with Ryan Crownholm, a successful entrepreneur, mentor, and advocate for personal growth and reintegration. In this episode, we also delve into Ryan's unique parenting philosophy, discussing rites of passage and the challenges of traditional education. Ryan shares his transformative experiences, including his innovative approach to fitness and the profound impacts of daily habits on physical and mental well-being. We'll explore his intriguing insights on radical accountability, purposeful living, and his commitment to creating a balanced life grounded in family values. Tune in to hear invaluable wisdom on resilience, entrepreneurship, and the power of incremental changes from a man who has dedicated his life to helping others find their purpose. Get ready for an episode filled with inspiration, practical advice, and heartfelt stories! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/477.

    51 min
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4.9
out of 5
39 Ratings

About

Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com

Information

  • Creator
    Stephan Spencer
  • Years Active
    2015 - 2025
  • Episodes
    487
  • Rating
    Clean
  • Copyright
    © 2015-2024 Stephan Spencer
  • Show Website
    Marketing Speak

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