The Market Your Genius Podcast

Nikki Nash
  • 5.0 (50)
  • MARKETING
The Market Your Genius Podcast

Welcome to the Market Your Genius podcast, the go-to resource for building and growing a profitable service-based business. Join host and master coach, Nikki Nash, each week as she shares her best strategies and insights on how to turn your passion and expertise into a profitable and sustainable business. To learn more about how Market Your Genius can help you build a business and a life you’re MADLY in love with, head to marketyourgenius.co.

  1. The Blueprint to Crafting TEDx-Worthy Talks with Dr. Dan Young | Ep. 308

    11/26/2024

    The Blueprint to Crafting TEDx-Worthy Talks with Dr. Dan Young | Ep. 308

    In this insightful episode of The Market Your Genius Show, host Nikki Nash sits down with Dr. Dan Young to explore the transformative power of speaking on stage and thought leadership. From overcoming insecurities to creating a lasting impact through speaking engagements, this episode is packed with actionable advice for coaches, consultants, and entrepreneurs who want to speak on a stage like TedX. Dr. Dan shares his journey from being a financial advisor to becoming a master speaker coach and co-founder of TedX Wilmington. He highlights the critical importance of authenticity, the art of storytelling, and the distinction between delivering a great talk and building a thriving speaking business. Whether you're preparing for your first keynote or dreaming of becoming a sought-after speaker, this episode provides a roadmap to amplify your voice and reach your goals. What You’ll Learn in This Episode: The role of authenticity in public speaking and why it matters more than ever. How to overcome insecurities and find your unique voice as a speaker. The difference between a one-off speech and building a speaking career. Key components of a persuasive talk: ethos, logos, and pathos. Leveraging opportunities like TEDx to build your brand and expand your influence. Why understanding your audience is the cornerstone of delivering impactful talks. How to turn your story into an idea that creates real change. Links and Resources Mentioned: Connect with Dr. Dan on LinkedIn: Dan Young on LinkedIn Email Dr. Dan: DrDanYoung709@gmail.com Dr. Dan’s 8-week speaker training program (starting December 2, 2024). Dr. Dan’s mastermind event in New Orleans, LA (December 5-6, 2024). Follow Nikki for More Tips: Instagram: @NikkiNashOfficial This episode is perfect for anyone ready to amplify their voice, create meaningful impact, and build a speaking business that thrives. Don’t miss this opportunity to learn from one of the best in the business!

    40 min
  2. Billionaire Playbook: Essential Lessons from My Top 1% Mentor (Pt. 2) | Ep. 307

    11/12/2024

    Billionaire Playbook: Essential Lessons from My Top 1% Mentor (Pt. 2) | Ep. 307

    In this episode of The Market Your Genius Show, Nikki shares invaluable lessons she's learned from her mentor, a high achiever who's created billions of dollars in business and embodies the routines, discipline, and mindset necessary for success.   Key Takeaways: Establishing a Routine: Learn the importance of a consistent morning routine that sets you up mentally and physically for a high-impact day. Discover why your routine should be non-negotiable, even for the busiest entrepreneurs. The Power of Discipline: Hear Nikki’s insights on staying disciplined in every aspect of your business, from client outreach to self-care, and how this impacts revenue consistency. If you're tired of ups and downs, discipline may be the missing link. Faith and Trust: Explore how successful entrepreneurs cultivate faith in their process, allowing them to act decisively and remain focused. Nikki shares her experience on balancing strategic action with trust in the journey. Confidence Without Attachment: Understand why approaching sales and goals with confidence—but without emotional attachment—can improve both your results and your mindset. Discover how unattachment can free you from the stress of “needing the sale” and help you serve clients authentically. Links Mentioned: DM Nikki on Instagram: @NikkiNashOfficial with the word clients to discuss working together.  Visit Nikki’s website for more resources. Enjoying the podcast? Don’t forget to subscribe so you never miss an episode! If today’s tips resonated with you, take action by reaching out to Nikki on Instagram for a personalized chat about your business.

    18 min
  3. Billionaire Playbook: Essential Lessons from My Top 1% Mentor (Pt. 1) | Ep. 306

    10/29/2024

    Billionaire Playbook: Essential Lessons from My Top 1% Mentor (Pt. 1) | Ep. 306

    In this episode of The Market Your Genius Show, host Nikki Nash shares game-changing insights she has learned from her top 1% mentor—someone who has made billions in business. Drawing from her mentor’s wealth-building strategies, Nikki dives deep into the 3 Phases of Generational Wealth, explaining how each phase is essential to building a lasting legacy. Nikki reveals why reducing your working hours is crucial for freeing up mental space to make strategic decisions, and introduces the powerful concept of “Dimes vs. Dollars” to help entrepreneurs separate their income streams and focus on wealth-building. She also emphasizes that true generational wealth isn’t just about accumulating money; it’s about passing down the knowledge, principles, and values that will sustain wealth for future generations. Whether you’re a coach, consultant, or entrepreneur looking to scale your business and create a legacy, this episode is packed with actionable advice and frameworks straight from a billionaire’s playbook. Get ready to learn how to work smarter, scale your income, and protect your wealth for years to come. Follow Nikki on Instagram for more game-changing advice from her mentor and other exclusive tips. Ready to attract more dream clients? See if working with Nikki is right for you. nikkinash.co/call

    24 min
  4. 5 Proven Steps to Revive Your Dead Instagram Account | Ep. 305

    10/25/2024

    5 Proven Steps to Revive Your Dead Instagram Account | Ep. 305

    Is your Instagram account feeling dead or inactive, and you're not sure how to bring it back to life? In this episode, Nikki Nash shares her top strategies to revive a quiet or struggling Instagram account and turn it into a client-attracting powerhouse. Drawing on her decade of marketing expertise, including her experience as a media planner for major brands, Nikki breaks down the Instagram algorithm, reveals how engagement impacts your account's visibility, and explains how to boost your presence using a step-by-step, actionable approach. Listen in as Nikki discusses: Why starting over might not be the best solution if your account feels stagnant. How understanding Instagram’s algorithm can give you an edge in reviving your account. The 5-Step Revival Plan, including brainstorming valuable content, treating your revival post like a mini-launch, and planning for consistent posting. Real-world examples and insights from Nikki’s own experiments, plus a sneak peek at valuable lessons from her mentor who has made billions in business. Special Announcement: Mark your calendars! On Tuesday, October 29th, at 9 am EST, Nikki will be sharing some of the best advice she’s received from her mentor—who has made billions—in a special Instagram post. Make sure you're following her at @nikkinashofficial. Engage with the post by commenting on what you’d like to learn from her mentor and share it with others who are focused on building generational wealth. Don’t miss out on this exclusive opportunity! Next Steps: Follow Nikki on Instagram: Stay updated with the latest tips and insights by following Nikki at @nikkinashofficial. Engage with the October 29th Post: Don’t miss out on invaluable lessons from Nikki’s mentor. Follow, comment, and share the post to help spread this life-changing advice! Book a Strategy Session: Want to dive deeper into your Instagram strategy? Book a strategy session with Nikki to get personalized insights on how to grow your audience, boost engagement, and turn followers into clients. Click here to schedule.

    19 min
  5. The Instagram Optimization Blueprint | Ep. 304

    10/23/2024

    The Instagram Optimization Blueprint | Ep. 304

    Are you tired of posting on Instagram and not seeing results? In this episode of The Market Your Genius Podcast, Nikki Nash shares her M.A.A.D. Scientist Framework, a step-by-step strategy to help you optimize your Instagram and drive tangible business results. Whether you're looking to book more sales calls, generate leads, or secure brand partnerships, this episode will teach you how to plan, implement, track, and refine your Instagram strategy to reach your goals. The M.A.A.D. Scientist Framework focuses on iteration, helping you identify what truly drives your business forward. It's not about vanity metrics but about turning the right followers into paying clients. Resources Mentioned: Follow Nikki on Instagram: Stay updated and DM Nikki if you want personalized help or to learn more about her upcoming course. Follow her at @nikkinashofficial. Book a Strategy Session: Want to take your Instagram game to the next level? Reach out to Nikki for a 1:1 strategy session. Click here to schedule.

    13 min
  6. 3 Steps to Turn Instagram Followers into Paying Clients | Ep. 303

    10/18/2024

    3 Steps to Turn Instagram Followers into Paying Clients | Ep. 303

    In this episode of The Market Your Genius Show, host Nikki Nash dives into the three essential steps to transform your Instagram followers into paying clients. Drawing from her extensive experience working with top brands, entrepreneurs, and small businesses, Nikki shares the strategies that have helped her clients build an engaged audience, generate quality leads, and ultimately increase sales. She explains why Instagram is a powerful platform for client attraction and offers practical, actionable insights that listeners can start implementing today. Key Topics Covered: Why Instagram Is Ideal for Client Attraction: Optimizing Your Instagram Profile for Client Attraction Creating Value-Driven, Bingeable Content Using DM Automation and Lead Magnets to Convert Followers Nikki’s Expertise: With over nine years of experience in marketing and social media strategy, Nikki has supported a diverse range of multi-million dollar businesses, from luxury brands to online coaches, helping them master the art of client attraction through Instagram. She brings practical, proven insights to this episode, sharing techniques that can help businesses of any size grow their client base. If you're ready to turn your Instagram followers into paying clients, start by implementing the strategies shared in this episode. For more personalized support, reach out to Nikki for a strategy session, or follow her on Instagram at @NikkiNashOfficial to get daily tips and updates on how to grow your business using social media. Links & Resources: Follow Nikki on Instagram @NikkiNashOfficial Book a Strategy Session with Nikki Recommended DM Automation Tool: ManyChat Tune in to learn how you can transform your Instagram engagement into real business results!

    20 min

  7. 10/15/2024

    The 4 Key Steps to Crush Your End-of-Year Revenue Goals | Ep. 302

    As 2024 draws to a close, it's time to double down on your goals and set yourself up for success in the new year. In this episode, Nikki Nash shares four key strategies to help coaches and entrepreneurs build momentum for Q4 and beyond. Learn how to streamline your marketing, focus on one core offer, and track your progress to achieve consistent revenue. Nikki breaks down the importance of setting your baseline revenue and reveals how big businesses stay on track by committing to their primary offer. Here’s what you’ll learn in this episode: Baseline Revenue: Why setting a baseline revenue target is essential and how to use a core offer to reach it. Marketing Focus: How to stop juggling multiple strategies and streamline your marketing for maximum impact. Funnel Mapping: Create a simple, effective client journey that turns strangers into loyal customers. Tracking Progress: Why tracking your results is the secret to sustainable business growth and how to tweak what’s not working. Plus, Nikki shares tips on when and how to use low-ticket vs. high-ticket offers, and how paid ads vs. organic strategies can work for your business. Links Mentioned in This Episode: Book a Free 30-Minute Strategy Call to discuss working together. Ready to simplify your marketing and finish the year strong? Connect with Nikki on Instagram or book a free strategy session to discuss your core offer and next steps for your business. Let’s make 2025 your best year yet! Be sure to subscribe to The Market Your Genius Show so you don’t miss future episodes packed with actionable tips to grow your audience, generate leads, and book more sales calls.

    19 min
  8. [Pt. 2] The Multi-Million-Dollar Blueprint: Observations to Scale Your Service-Based Business | Ep. 301

    10/11/2024

    [Pt. 2] The Multi-Million-Dollar Blueprint: Observations to Scale Your Service-Based Business | Ep. 301

    In this episode, Nikki Nash continues her deep dive into the top strategies she’s learned as a consultant and fractional CMO for businesses generating between a few million and $50 million in annual revenue. Building on the first part of the series, Nikki shares five more key observations that can help you take your business to the next level. Learn why staying flexible without losing focus, tracking and optimizing your efforts, and nurturing your audience are essential for sustainable growth. Plus, discover how having a clear sales funnel and building a well-trained team can accelerate your success. This episode is packed with actionable insights you can implement right away to optimize your business and boost your growth! Key Takeaways: Be Flexible, but Don’t Change with the Wind – Adapt when necessary, but stay focused on your goals without constantly shifting directions. Track, Measure, and Optimize – Make data-driven decisions using the MAAD Scientist framework to tweak and improve your strategy. Nurture Your Audience – Build trust quickly by showing up consistently and delivering value to your audience. Have a Clear Sales Process and Funnel – Ensure you have a simple but effective step-by-step funnel to convert leads into clients. Hire Great People and Train Them Well – Invest in your team’s training to grow your business faster and free up your time. Links Mentioned: DM Nikki on Instagram: @NikkiNashOfficial with the word clients to discuss working together. Visit Nikki’s website for more resources. Enjoying the podcast? Don’t forget to subscribe so you never miss an episode! If today’s tips resonated with you, take action by reaching out to Nikki on Instagram for a personalized chat about your business.

    21 min
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5
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50 Ratings

About

Welcome to the Market Your Genius podcast, the go-to resource for building and growing a profitable service-based business. Join host and master coach, Nikki Nash, each week as she shares her best strategies and insights on how to turn your passion and expertise into a profitable and sustainable business. To learn more about how Market Your Genius can help you build a business and a life you’re MADLY in love with, head to marketyourgenius.co.

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