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Finding the Perfect Email Marketing Service: Essential Tips & Top ProvidersFor more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, delves into Chapter 13 of 'Launch Your Platform'. He discusses the critical task of selecting the right email marketing service. Jonathan shares lessons from YesMail's infamous email campaign, explains common mistakes to avoid, outlines se...

Create Your First Lead Magnet: A Comprehensive 4-Step ProcessFor more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan reads Chapter 12 of his book 'Launch Your Platform.' The chapter focuses on creating lead magnets—a proven strategy for converting visitors into engaged subscribers. Jonathan recounts the history of shredded wheat's marketing success as an example and offers a detailed four-step process: identifying au...

Finding the Ideal Website Hosting Platform for Digital Entrepreneurs: Kajabi, Ghost, and SystemeFor more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message Show, host Jonathan Milligan, author of the Your Message Matters book series, delves into Chapter 11 of 'Launch Your Platform.' The focus is on choosing the right website hosting platform, discussing the pros and cons of WordPress, Kajabi, Ghost, and Systeme. Jonathan shares his personal experien...

Crafting Your Brand Story Homepage Using StoryBrand FrameworkFor more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan, author of the 'Your Message Matters' book series, discusses Chapter 10 from his book 'Launch Your Platform.' Jonathan explains how to craft a compelling brand story homepage using Donald Miller's StoryBrand framework. Key steps include using a wireframe template from Canva to map out the homepage, mak...

Creating Compelling Calls to Action on Your WebsiteFor more books in this series, go to: PlatformGrowthBooks.comThis episode explores the importance of crafting clear and compelling calls to action (CTAs) for your website, drawing lessons from historical marketing successes such as Nintendo’s 2007 Wii campaign and P.T. Barnum's circus strategies. The episode outlines why vague CTAs fail and emphasizes the need for action-oriented directives that address visitors' intent. It provides a step-by...

Connecting with Your Audience: The Power of Empathy and Simplified SolutionsTo see more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan delves into Chapter 8 of his book 'Launch Your Platform,' emphasizing the significance of understanding and addressing the top frustrations of your audience. Using historical examples like FDR's empathetic fireside chats, Jonathan highlights the importance of connecting with your audi...