468 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

The Marketing Book Podcast Douglas Burdett

    • Business
    • 4.9 • 775 Ratings

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

    389 Black Goldfish by Stan Phelps

    389 Black Goldfish by Stan Phelps

    Black Goldfish: 10 Keys to Creating a Differentiated Experience by Stan Phelps
    About the Book:
    Your brand today is no longer what you tell people it is. It is the differentiated experience (DX) your employees deliver. It is what you stand for and how your customers feel about you. And most importantly, your brand is what your customers and employees tell others about their experience.
    Black Goldfish is an amalgam of the first 10 colors in the Goldfish Series. The color black happens when you put all the other colors together. Here’s a quick overview of the colors and 10 keys to creating a differentiated experience:
    PURPLE - little things that add value or make it easier for customers GREEN - little things that drive engagement and reinforce culture for employees GOLDEN - little things for your “vital few” employees and customers BLUE - leveraging technology, data, and analytics to improve customer experience RED - embracing purpose in business to benefit employees, customers, and shareholders PINK - differentiating by defying normal and exploiting imperfection YELLOW - contributing to the happiness of customers, employees, and society DIAMOND - excelling under pressure in sales and client management GRAY - leading across the five generations in the modern workplace SILVER - rising above distractions to communicate both loud and clear About the Author:
    Stan Phelps is a best-selling author, keynote speaker, and workshop facilitator.
    Stan is a TEDx speaker, and an IBM futurist and his writing has been syndicated on top sites such as Forbes, Customerthink, and Business2Community.
    He has spoken at more than 500 events across Australia, Bahrain, Canada, Ecuador, France, Germany, Holland, Israel, Japan, Malaysia, Peru, Russia, Singapore, Spain, Sweden, the UK, and the US.
    Prior to professional speaking, Stan had a 20-year career in marketing that included leadership positions at IMG, Adidas, PGA exhibitions, and Synergy. At Synergy, he worked on award-winning experiential programs for top brands such as KFC, Wachovia, NASCAR, Starbucks, and M&Ms.
    He is the author of The Goldfish series of business books which includes Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Pink Goldfish, Yellow Goldfish, Gray Goldfish, Red Goldfish, Diamond Goldfish, Silver Goldfish, and one other book – Bar Tricks, Bad Jokes And Even Worse Stories: 101 Bar Tricks, Riddles, Jokes and Stories.
    And, interesting fact – Stan also has a law degree!
    Click here for this episode's website page with the links mentioned during the interview...

    • 1 hr 5 min
    BONUS The Carbon Almanac with Seth Godin and David Meerman Scott

    BONUS The Carbon Almanac with Seth Godin and David Meerman Scott

    The Carbon Almanac: It's Not Too Late with Seth Godin and David Meerman Scott
    About the Book:
    When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.
    The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action.
    Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics. And a shift from thinking about climate change as a “me” problem to a “we” problem.
    The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and illustrators that focuses on what we know, what has come before, and what might happen next.
    Drawing on over 1,000 data points, the book uses cartoons, quotes, illustrations, tables, histories, and articles to lay out carbon’s impact on our food system, ocean acidity, agriculture, energy, biodiversity, extreme weather events, the economy, human health, and best and worst-case scenarios.
    Visually engaging and built to share, The Carbon Almanac is the definitive source of facts and the basis for a global movement to fight climate change.
    This isn’t what the oil companies, marketers, activists, or politicians want you to believe. This is what’s really happening, right now.
    Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere can address this on its own.
    Self-interest only increases the problem. We are in this together. And it’s not too late for concerted, collective action for change.
    About the Guests:
    From The Carbon Almanac website…
    Seth Godin is the Founding Editor of The Carbon Almanac and is the author of twenty bestsellers, a daily blogger, and the founder of one of the first Internet companies. He paddles his canoe on the Hudson River every day.
    David Meerman Scott is the author of 12 books including The New Rules of Marketing & PR and the WSJ bestseller Fanocracy, marketing & business growth strategist, entrepreneur, and advisor to emerging companies.
    Click here for this episode's website page with the links mentioned during the interview...

    • 39 min
    388 Elite Sales Strategies by Anthony Iannarino

    388 Elite Sales Strategies by Anthony Iannarino

    Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative by Anthony Iannarino
    About the Book:
    Accelerate your sales career with this how-to book from an expert in sales
    In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success.
    This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise.
    As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place you in a position where your strengths can be fully utilized.
    This guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a “one-down” position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck.
    At its heart, this book suggests you find the advantages that you can provide that will, in turn, help your client become “one-up” themselves in their own field and ensure they achieve the better results they need.
    In addition, Elite Sales Strategies provides readers with:
    A step-by-step approach for how to become “one-up” yourself and what you provide to your clients A healthy analysis of what makes a person or a company “one-down” and tips on how to course correct Strategies, tactics, and talk tracks that will provide you with what you need to become “one-up” Terminology and vocabulary so that you can approach your client with tact and decorum while still addressing the weaknesses of their system As a successful international speaker, author, and sales leader, Anthony Iannarino brings a unique set of skills to bear in this book.
    Iannarino's tried-and-true methodology is an ideal resource for sales professionals in all fields, as well as for executives and managers looking to improve their sales success and position within the business world.
    About the Author:
    Anthony Iannarino is a writer, a best-selling author, a speaker, a sales leader, and an entrepreneur.
    His primary focus is human effectiveness in sales, management, leadership, and personal and professional transformation.
    Anthony publishes a daily post on his blog, a practice he has kept since the end of 2009.
    And, interesting facts – he has a law degree and at one time was the lead singer for a hair metal band in LA!
    Click here for this episode's website page with the links mentioned during the interview...

    • 1 hr 4 min
    387 Influence Is Your Superpower by Zoe Chance

    387 Influence Is Your Superpower by Zoe Chance

    Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen by Zoe Chance
    About The Book:
    “The new rules of persuasion for a better world.” —Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better
    Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class.
    You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life.
    Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential.
    Discover the one thing that influences behavior more than anything else.
    Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. You’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no.
    Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
    About The Author:
    Zoe Chance teaches, researches, writes about, and talks about the psychology of influence all the freaking time because it's the secret to happiness, success, and saving the world.
    Her influence course is the most popular elective at Yale School of Management, and that course sparked the idea for this book.
    Her research has been published in places like Proceedings Of The National Academy Of Sciences and Harvard Business Review, and she has appeared on stages, on TV, and in media outlets around the world including The New York Times, the BBC, CNN, and The Economist.
    Google used Zoe's behavioral economics framework to design its food policies.
    Before coming to Yale, she earned a doctorate in marketing from Harvard, worked in sales jobs like door-to-door sales and telemarketing, and managed a 200 million dollar segment of the Barbie brand at Mattel.
    She is donating half the profits from this book to help solve the climate crisis.
    And, interesting fact – she once had a starring role in an obscure karate movie so boring that both her parents fell asleep watching it!
    Click here for this episode's website page with the links mentioned during the interview...

    • 1 hr 13 min
    386 The Revenue Acceleration Playbook by Brent Keltner

    386 The Revenue Acceleration Playbook by Brent Keltner

    The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success by Brent Keltner
    About the Book:
    Want to accelerate your sales? Stop selling, and start connecting.
    Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out?
    The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals.
    In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven, go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting to closing new deals and expanding customer relationships, to growing target market segments.
    Drawing on more than twenty successful company examples, Keltner shows you, step by step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth.
    An essential handbook for CEOs, revenue leaders, go-to-market team members, and everyone in between, The Revenue Acceleration Playbook is your guide to building a high-growth organization, from the sales floor to the executive suite. 
    About the Author:
    Brent Keltner, Ph.D. is President of Winalytics LLC and created Winalytics’ revenue acceleration and sales growth methodology.
    Before starting Winalytics, Brent was a revenue leader in both early-stage and enterprise companies where he successfully scaled growth. He began his career as a Ph.D. social scientist and qualitative researcher at Stanford University and the RAND Corporation.
    He has published articles on go-to-market strategy in the Sloan Management Review, California Management Review, and The Financial Times.
    And, interesting fact – he has a black belt in Karate!
    Click here for this episode's website page with the links mentioned during the interview...

    • 1 hr 10 min
    385 How To Grow Your Business Like A Weed by Stu Heinecke

    385 How To Grow Your Business Like A Weed by Stu Heinecke

    How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke
    About the Book:
    “Weeds scale faster than any business. It’s in their DNA.”
    - Kathy Ireland, CEO, Kathy Ireland Worldwide
    A playbook for growing your business no matter the circumstances.
    Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable.
    How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.
    This book will enable readers to apply strategies, mapping their own path to rapid and sustainable growth, while providing a focus on weed-based attributes to get the job done quickly and effectively.
    It also provides a pathway to transform their entire team into a collective of weeds operating on behalf of the company, acting as an incubator for innovation and productivity, while enriching their own opportunities for growth and security.
    An accessible and practical guide that leaders and companies across industries can help increase their market share, prominence, and customer base, this book enables them to grow, expand, dominate, and defend their turf.
    Stu has explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myrhvold, Carmen Medina, Jon Ferrara, and Jonna Mendez. 
    About the Author:
    Stu Heinecke is a best-selling author, twice nominated Hall of Fame marketer, and Wall Street Journal cartoonist.
    His first book, How To Get a Meeting with Anyone, which introduced the concept of contact marketing, was named one of the top 64 sales books of all time. The American Marketing Association named him the "Father of Contact Marketing."
    Stu's books have enjoyed glowing coverage in Forbes, Inc., Harvard Business Review, CBS radio, and many other places.
    Stu is also a NASDAQ Entrepreneurial Center Author in Residence and Mentor, and founder of cartoonists.org, a group of cartoonists from The Wall Street Journal and The New Yorker, who donate art to help charities raise funds.
    And, interesting fact – he and his wife Charlotte live on Whidbey Island in the Pacific Northwest in Puget Sound, north of Seattle AND and at the University of Southern California, he was a college party pal of actor LeVar Burton!
    Click here for this episode's website page with the links mentioned during the interview...

    • 1 hr 24 min

Customer Reviews

4.9 out of 5
775 Ratings

775 Ratings

Karla Graves ,

Excellent Resource

The Marketing Book Podcast is one of my go-to resources for continued learning about this ever changing discipline. The interviews are interesting and fast-paced, and I end up with a lot of books on my TBR list.

B2b marketing leader ,

For Marketers who love to learn

I am both a listener and a past guest on the marketing book podcast!

Douglas never ceases to amaze me with how quickly and thoroughly he reads and summarizes each book. I have a whole shelf full of books based on his recommendations!

I would highly recommend listening, as learning is a key competency for any successful marketer.

As a guest on the show, Douglas makes you feel special with his thoughtful questions and understanding of your book.

AlwaysStrategic ,

My favorite podcast!!

This is my number 1 most suggested podcast! Just last week I told 200 salespeople at a national sales conference about Douglas and his engaging style with good substance! Keep up the good work!

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