304 episodes

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones.

Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast‪)‬ Andréa Jones

    • Business
    • 4.9 • 72 Ratings

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones.

Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

    Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane

    Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane

    Do you have a micro following?
    Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count.
    Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships. 
    Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world.
    In this episode of the podcast, we talk about: 
    How the creator economy has evolved and what it means for you Strategies for micro-influencers to land brand deals The role of AI in content creation and maintaining the human touch Treating your business as a media company What I learned from my time as a fashion blogger on YouTube  …And More!
     
    This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
    Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
    Fab Fiesta
    To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. 
    For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/
     
    About the Guest: Gwen Lane is the founder of CREATORIZE, an online education platform for creators. After working 12+ years in digital marketing in LA's entertainment industry, she launched her travel and lifestyle brand The LA Girl in 2016 and partnered with brands like Disney, Target, Starbucks and more. 
    She built that into a multiple six figure media business and sold it when she moved to Minnesota. For the last six years, she's helped over 8,000 creators monetize through her digital programs and has built a following of over 300k across platforms. 
    When she's not creating content, she's reading books or hiking with her husband, Luke, stepdaughter, Winnie, and their Australian Shepherd, Bailey.
    Website: http://creatorize.me/  
    Instagram: https://www.instagram.com/heygwenlane
    Facebook: https://www.facebook.com/heygwenlane
    TikTok: https://www.tiktok.com/@heygwenlane
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/301 
     

    • 39 min
    Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert

    Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert

    Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities. 
    In our first roundtable discussion, we dive into the heart of mindful marketing transformations.
    Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts. 
    From moving beyond traditional marketing roles to redefining their audience and messaging, each story sheds light on the challenges, wins, and lessons learned during their journeys.
    In this episode of the podcast, we talk about: 
    Marketing your business through significant pivots The role of feedback and intuition in refining your strategy Lessons learned from navigating business transformations Strategies for communicating and implementing changes The future direction for our businesses in the context of mindful marketing …And More!
     
    This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
    Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
    Fab Fiesta
    To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. 
    For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/
     
    About the Guests: Jamar Diggs is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years. 
    Website: https://jamardiggs.com/ 
    Instagram: https://www.instagram.com/jamardiggs/ 
    YouTube: https://www.youtube.com/@JamarDiggs 
    LinkedIn: https://www.linkedin.com/in/jamardiggs/ 
    Diane Mayor is a business strategist who helps entrepreneurs build a strategy that goes beyond the funnel to make more and keep more in their business.
    Each day as the host of The 5-Minute Strategist podcast, Diane shares one strategic question to get your gears turning and spark new ideas for growth, innovation, and leadership in just 5 minutes.
    In her spare time, this spreadsheet-crazy, puzzle-solving, systems nerd is passionate about travel, live events, coffee, and Converse though not always in that order.
    Website: https://dianemayor.com/  
    Podcast: https://the-5-minute-strategist.captivate.fm/listen  
    Instagram:  https://instagram.com/diane_mayor  
    LinkedIn: https://www.linkedin.com/in/diane-mayor  
    Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help female solopreneurs with big ideas and busy brains get focused, fired up and flame retardant. Diann is the creator of The Boss Up Breakthrough and host of The Driven Woman Entrepreneur Podcast.
    Website: https://www.diannwingertcoaching.com/  
    Podcast: https://www.diannwingertcoaching.com/podcast  
    Instagram: https://www.instagram.com/coachdiannwingert/ 
    YouTube: https://www.youtube.com/channel/UC5qFHTPZTAxtYvVLyip3h0A 
    LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/ 
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-3 

    • 53 min
    The Future of Marketing: Community, Experience, and Real Stories

    The Future of Marketing: Community, Experience, and Real Stories

    In this episode, I’m continuing the discussion on why this shift to Mindful Marketing is needed now more than ever. 
    We’re in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices.
    How do we rise above the noise instead of getting stuck in the middle of it all?
    Let’s talk about it in this episode. 
    We'll discuss the shift from building audiences to nurturing communities, the significance of human connections, and the power of casually curated content. As we aim to resonate deep within the hearts of our community members, we'll ditch artificiality for genuine, human-centric marketing.
    I'll also share exciting plans for the podcast, including introducing "round tables" for diverse insights and perspectives. 
    With our 10-year business anniversary and a renewed focus on real stories from online business owners, we're embracing human experience over formulas.
    In this episode of the podcast, I talk about: 
    The era of information overload The shift from conversational to "shouting" marketing tactics The need for humanity-centered marketing approaches The concept of "casually curated content" Human storytelling as a brand representation tool My plans for fostering open, vulnerable communication …And More!
     
    This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
    Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
    Fab Fiesta
    To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. 
    For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-2

    • 33 min
    More Than A Name Change: The Dawn of Mindful Marketing with Meg Casebolt

    More Than A Name Change: The Dawn of Mindful Marketing with Meg Casebolt

    Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast.
    In this episode, I’m playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. 
    We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, mindful approaches to marketing. 
    Join Meg and me for a heart-to-heart on setting boundaries in an ever-connected digital space, honoring our true selves while confronting the challenges of visibility and reputation. 
    So, get cozy, listen in, and become a part of our conversation right here on the new Mindful Marketing Podcast.
    In this episode of the podcast, we talk about: 
    What Mindful Marketing actually is (and why this shift is perfect for me) My evolution into a marketing strategist who cherishes deep connections and community Key moments driving our shift towards mindful marketing, including the importance of boundaries and mental well-being Celebrating a decade in business, the power of community, and aligning with personal values The inspiration and goals behind our rebrand to Mindful Marketing …And More!
     
    This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
    Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
    Fab Fiesta
    To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. 
    For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/
     
    About the Guest Host: Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales.
    Meg’s clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers.
    Meg lives in Rochester, NY with her husband, 2 boys and 80lb pitbull. She has an insatiable appetite for s’mores, Broadway musicals and romance novels.
    Website: https://loveatfirstsearch.com/  
    LinkedIn: https://www.linkedin.com/in/megcasebolt/ 
    Instagram: https://www.instagram.com/loveatfirstsearch/ 
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-1 

    • 57 min
    How I Navigated The Social Media Slump: Mindfulness Strategies for Business Owners

    How I Navigated The Social Media Slump: Mindfulness Strategies for Business Owners

    Ever feel like throwing your phone out the window because social media just feels too overwhelming? 
    Trust me, I've been there. 
    In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier approach to digital engagement, and why focusing on meaningful content and connections has transformed my relationship with social media. 
    And don't miss this.
    I've got a major announcement coming in episode 300 that you'll definitely want to hear!
    In this episode of the podcast, I talk about: 
    My social media mindfulness wakeup call  How 40 clients led me to shut off my notifications My approach to creating a balanced and intentional social media routine A LinkedIn Story about patience in client acquisitions on social media Social media mindfulness and its role in preventing burnout A tease to the Big Announcement in episode 300 …And More!
     
    This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
    Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
    Instagram Mindset Guide
    Here’s the thing, you probably know that social media is a powerful tool and you know that when wielded correctly, it can connect you with the right people. You also know that consistent contributions lead to success on the platform. But not at the expense of YOU.
    Grab the FREE Instagram Mindset Guide and discover 3 key mindset shifts to improve your Instagram marketing skills: https://onlinedrea.com/instagram-mindset/ 
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/299 
     

    • 29 min
    Unlocking Your Social Media Potential with Systems and Automation with Colie James

    Unlocking Your Social Media Potential with Systems and Automation with Colie James

    Feeling overwhelmed by the endless cycle of social media management and content creation?
    In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making it more efficient, effective, and emotionally resonant through the power of systems and automation.
    Dive deep with us as we explore practical tips for integrating systems into your social media strategy, ensuring consistent content creation, and maintaining meaningful engagement without sacrificing your personal touch.
    Whether you're a seasoned content creator feeling stuck in the manual grind or a business owner eager to optimize your social media workflow, this episode is packed with strategies to elevate your online presence through smart automation and systems.
    In this episode of the podcast, we talk about: 
    How to simplify content creation and scheduling on Instagram The secrets behind using automation for authentic engagement Using Airtable automation to manage client info Strategies for recycling content across different platforms The importance of keeping a human touch in automated messages …And More!
     
    This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
    Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
    Social Media Launch Planner
    If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/
     
    About the Guest: Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living! 
    With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].
    The truth—automated systems can save us all from being overworked and overwhelmed.
    When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland.
    Website: https://coliejames.com/  
    Instagram: https://www.instagram.com/coliejames/
    YouTube: https://www.youtube.com/channel/UCxcLZK2bRicOuay5SiQ8luw
    LinkedIn: https://www.linkedin.com/in/colie-james-936ab0252/ 
    Business-First Creatives Podcast: https://pod.link/1626652456 
     
    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/298 

    • 36 min

Customer Reviews

4.9 out of 5
72 Ratings

72 Ratings

michellednichols at gmail ,

Unique insights, most delightful!

I came to this podcast not really expecting to hear anything much different and was pleasently surprised. Drea is upbeat, a good interviewer who procures interesting guests. She has a lovely mic presence besides that.

Codymcg1 ,

Great Social Media Podcast

For anyone looking to use social media to grow this is a great show. I think interviews and solo episodes are great!

FFerenczi ,

Always to the point!

This podcast always makes me think, and leaves me feeling inspired and excited.

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