The Buyerside Chat Podcast Kristin Fisher

What if I told you that the secret to your wholesale success is as simple as building a solid relationship with your ideal buyers?

I’ve received hundreds of pitches from brands, and I’ve been honored to mentor brands over the last few years on this very topic… creating a wholesale buyer outreach strategy that will ACTUALLY convert. 

In today’s episode, I break down my top tips to creating your own strategy that is set to scale alongside your business. Here’s what you’ll hear…
Why it’s not just a numbers gameTips to find your ideal retailersHow to get organized and create a wholesale outreach tracking system that works for you and grows with you An exact communication and email outreach strategyPlus a bonus tip to measure your results!

Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com

Are you ready to step into your leadership role? Whether you are contemplating your first hire or you have a full team, this episode with Kira La Forgia of Paradigm Consulting will give you the clarity that you need to ensure that you and your employee(s) are protected. 

What you’ll learn on this episode:
- Stepping out of the business to allow your team to flourish and own their roles
- How to craft the positions on your team to truly support your business needs
- The difference between an employee and a contractor
- How to have the pay conversation when transitioning from contractor to employee
- Hiring with diversity in mind

And so much more. We talked for over an hour, so this is a longer conversation than you are used to seeing on the Buyerside Chat podcast, but it is packed full of so much human resources knowledge! 


About Kira!
With a decade of experience in People Operations in the corporate world, Kira La Forgia is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to.
Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs.


Connect with Kira:
Paradigm Consulting Website: https://www.the-paradigm.com
Instagram @theparadigmm
On The Up And Up Podcast: https://podcasts.apple.com/us/podcast/on-the-up-and-up/id1661939979

Download the FREE Resource mentioned on the chat here: https://www.the-paradigm.com/prior-to-the-hire



CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com

What if I told you that you could make more money by selling LESS product?

This episode of The Buyerside Chat Podcast is a foundational conversation around the retail buyer’s skillset of editing a product collection. I share how you can look at the data in your business to determine your ideal product offering that ultimately helps to reduce decision fatigue and increase conversion and profitability.

In this episode, you’ll learn:


The importance of removing emotion from decision making in your business.
The 80/20 rule
Understanding how data can help you to determine your ideal product offering
How to actually pull this data
And the results you will see by implementing this process in your product business.

To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive!
>> Get on the PSI Waitlist HERE.

Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com

Let’s make email marketing simple, shall we? Today’s episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list!



Meet today’s guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about:
- Your customer’s journey with your product brand
- Digital Advertising in 2024 and the importance of optimizing conversion

- Ways to create enticing pop-up’s and lead gen strategies to grow your email marketing list

- How to nurture your customer beyond the boring welcome sequence
- Understanding key data metrics that empower you to make smart marketing decisions

You are definitely going to want to take notes while you listen in to the chat!



About Jessica!

Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store now she’s sharing everything she learned the hard way… so you don’t have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners.



Episode Mentions: Click Here for the free gift for The Buyerside Chat listeners



Connect with Jessica:
Website
eCommerce Badassery Podcast
Instagram

The Lounge eCommerce Marketing Membership

CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com

Changes are coming! There is no question that AI has changed the retail industry forever. Google has been at the forefront of leveraging AI to enhance the platform, and 2024 will bring a massive change to the Google that we all know today.



I am so honored to have Nina Gibson back on the podcast to discuss the new Search Generative Experience (SGE) coming to Google.



In this episode, she shares:
- What changes are coming to Google

- The way that these changes will impact not only how users get information but also how it will impact shopping decisions
- How the changes will impact ecommerce brands

- The differences between digital advertising and how these changes could affect paid advertising in the future

- And what you can do right now to get your brand ready for the Google changes



Nina is an SEO expert and visibility enthusiast with over 15 years of e-commerce SEO and digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. Over the past decade, she’s helped generate over $100 million in organic traffic revenue for a variety of brands and businesses across industries. She’s also a corporate drop-out, multi 6-figure business owner and mom living on the southern coast of Maine!



To listen to the previous interview with Nina, check out episode 17 of The Buyerside Chat where we talked about creating legacy content and finding keywords.



Connect with Nina!

Website

Instagram

Download The Free Ecommerce SEO Checklist for Shopify



Resources Mentioned on this episode:
Google AI Experiment - YouTube Video
Shopify App for Schema Markup: Schema Plus For SEO


CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com

What’s trending for 2024? Part 2! Design trends.



In last week’s episode, I spoke with Jessica Richards of JMR Trend & Creative, about how trends take shape and how you can work macro and micro trends into the product that you design.



In this part 2 episode today, I’m sharing what I am seeing out there as Spring 2024 design & fashion trends based on what I saw at the Winter ‘24 tradeshows in NYC and the runways.



And more importantly, how to filter trends through your brand lens and work them into your product assortment and collection profitably.



Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com