234 episodes

This show will deliver real, honest business tips about how to grow, scale and create sustainable revenue in your business.
If you are looking to cut through the bullshit and get the honest and straightforward truth about what it takes to create a profitable business, this show is for you.
Each episode is specifically crafted to speak directly to solopreneurs, entrepreneurs, small business owners, service-based online business owners, professionals, coaches, consultants, strategists, freelancers and course creators.

Whether you're looking to expand your audience, attract high-paying dream clients, maximize your profits, or acquire the knowledge you need to succeed, The Real Truth About Business Podcast has you covered.

Each episode will answer questions like:
- How do I find new clients?
- How do I grow my business?
- How do I market my business effectively?
- What type of offers should I create?
- How do I make more money?
- How can I differentiate myself?
- How do I increase my sales?
- How do I create a strategic plan?
- What key metrics should I track for growth?
- How do I close more clients?
Business strategy consulting | Strategic planning for small businesses |Growth strategies for increased profits | Revenue growth planning | Lead generation strategies | Relationship marketing techniques | Sales conversion strategies
Small business growth planning | Business development consulting

I’m your host - Michelle DeNio - Business Growth Strategist and Strategic Planning Expert. You aren't in this alone. You deserve to have a companion on this journey, someone to guide you through the twists, turns, and ups and downs, helping you take strategic actions.

Connect with Michelle on LinkedIn - www.linkedin.com/in/michelledenio
Learn more about Michelle DeNio Consulting - www.michelledenioconsulting.com

The REAL Truth About Business: Business Growth Tips and Strategies for Online Service Providers, Small Business Owners and En Michelle DeNio

    • Business
    • 5.0 • 12 Ratings

This show will deliver real, honest business tips about how to grow, scale and create sustainable revenue in your business.
If you are looking to cut through the bullshit and get the honest and straightforward truth about what it takes to create a profitable business, this show is for you.
Each episode is specifically crafted to speak directly to solopreneurs, entrepreneurs, small business owners, service-based online business owners, professionals, coaches, consultants, strategists, freelancers and course creators.

Whether you're looking to expand your audience, attract high-paying dream clients, maximize your profits, or acquire the knowledge you need to succeed, The Real Truth About Business Podcast has you covered.

Each episode will answer questions like:
- How do I find new clients?
- How do I grow my business?
- How do I market my business effectively?
- What type of offers should I create?
- How do I make more money?
- How can I differentiate myself?
- How do I increase my sales?
- How do I create a strategic plan?
- What key metrics should I track for growth?
- How do I close more clients?
Business strategy consulting | Strategic planning for small businesses |Growth strategies for increased profits | Revenue growth planning | Lead generation strategies | Relationship marketing techniques | Sales conversion strategies
Small business growth planning | Business development consulting

I’m your host - Michelle DeNio - Business Growth Strategist and Strategic Planning Expert. You aren't in this alone. You deserve to have a companion on this journey, someone to guide you through the twists, turns, and ups and downs, helping you take strategic actions.

Connect with Michelle on LinkedIn - www.linkedin.com/in/michelledenio
Learn more about Michelle DeNio Consulting - www.michelledenioconsulting.com

    Weekly Revenue Generating Actions

    Weekly Revenue Generating Actions

    Are you caught in the hustle without seeing the results you desire? It's time to zero in on what truly drives revenue. Discover how to identify, schedule, prioritize, and execute the actions that lead directly to business growth. By the end of this podcast, you'll have a clear, actionable plan to optimize your time and efforts for maximum profitability.
    Key Takeaways:
    Balancing the Grind and the Goal: Learn how to align your daily actions with the overarching goals of your business.Identifying Money Making Activities: Understand the crucial difference between staying busy and being productive with revenue-generating tasks.Scheduling for Success: Get strategies to carve out dedicated time in your week for these activities, ensuring they get the focus they deserve.Prioritizing What Matters: Find out how to avoid the common pitfalls that lead to overwhelm, by focusing on a maximum of three money making actions at any given time.Effective Execution: Break down the process into manageable steps and learn how to maintain the flow without getting overwhelmed.Measuring and Tracking Progress: Grasp the importance of accountability and tracking your efforts to ensure they're contributing to your bottom line.
    Take Action:
    Audit your current growth strategy to identify what money making activities you should focus on.Schedule a free rapid fire strategy call with me if you're ready to transform your efforts into tangible results.Join Money Mondays for weekly co-working sessions to prioritize your revenue-generating actions.
    **Previous Episodes Mentioned:**
    Follow Up vs Nurture
    Keywords:
    money making activities, small business growth, profit increase, leads generation, sales enhancement, growth strategy, business podcast, revenue generating activities, Focus Visionary strategic reset, visibility, direct messaging, nurturing relationships, relationship building, content creation, accountability, local business, networking events, client retention

    • 28 min
    Leveraging Affiliates and Masterclasses (Focused Action Coaching: Mallika Malhotra)

    Leveraging Affiliates and Masterclasses (Focused Action Coaching: Mallika Malhotra)

    In this Focused Action Coaching Session, Malika opens up about the hurdles in her business, particularly the exhaustive process of converting leads through networking, speaking opportunities, and one-on-ones. Host Michelle DeNio offers tailored advice on implementing an action-driven strategy utilizing affiliate programs and maximizing content through masterclasses. As we peel back the layers of Malika's concerns, we uncover practical solutions aimed at business growth without the cost of your sanity.
    Key Points:
    Recognizing the time-intensive nature of conventional lead conversion methods.The untapped potential of affiliate programs to scale your business effortlessly.The significance of consistent, repeatable masterclasses as a lead nurturing tool.The practicality of formalizing and nurturing relationships with affiliates and strategic partners.
    Take Action:
    Evaluate the possibility of setting up a formal affiliate program for your business.Consider creating a recurring masterclass to consolidate networking efforts and offer consistent value.Reflect on how you can streamline content creation to focus more on depth within your niche.
    Links:
    To learn more about brand strategy and to connect with Malika, visit her website: https://www.mallikamalhotra.co/ and follow her on Instagram https://www.instagram.com/mallikamalhotra.coDiscover the networking community where Michelle and Malika connected, the Busy People Networking group.Apply for a FREE Focused Action Coaching Session with Michelle
    Keywords:
    service-based business, solopreneurs, marketing strategy, business consulting, networking, speaking opportunities, lead generation, mastermind, brand CEO, scaling business, increasing revenue, converting clients, affiliate program, referral program, strategic partners, brand strategy, niche strategy, one on one coaching, masterclass, content creation, launch period, client retention

    • 21 min
    Hidden Revenue: Recognizing What's Already Working for Your Business

    Hidden Revenue: Recognizing What's Already Working for Your Business

    In today's episode, we're uncovering the hidden money in your business by focusing on what's working, rather than what's not working.
    Key Points:
    The hidden money in business is often found by focusing on what is working, rather than what isn't.Examples of how clients found success by identifying and expanding on what was already working in their businesses.The tendency to overlook what's working and instead focus on what's not working.The impact of negative focus on one's perception of business success.The importance of dedicating efforts to what's already working, rather than constantly seeking new strategies.
    Take Action:
    Reflect on what's currently working in your business, whether it's a successful offer, marketing strategy, or sales approach.Once identified, focus on amplifying and expanding what's already working instead of continuously searching for new methods.
    Links:
    5 Day Strategic Reset
    Schedule a FREE Rapid Fire Strategy Session
    Connect with me on LinkedIn
    business growth strategist, sustainable business, business owners, mastermind, strategic reset, sales funnel, revenue, marketing strategy, sales strategy, networking, offer suite, offer conversion, social media, LinkedIn, Facebook, TikTok, Instagram, client acquisition, successful business growth, business challenges, consulting, online coaching, small business success

    • 14 min
    3 Core Components for Business Growth

    3 Core Components for Business Growth

    In this episode, let's reflect on the flux of Q1 and talk about the the three core components crucial for business growth: a profitable offer, a strong marketing plan, and a clear sales strategy.
    Key Points:
    1. Profitable Offer: Understanding the importance of offering what customers want, as opposed to solely what they need.
    2. Marketing Plan: Emphasizing the need for a focused marketing strategy and identifying the most effective platforms for reaching the target audience.
    3. Sales Strategy: Emphasizing transparent and straightforward mechanisms to ensure potential customers understand the offer and how to purchase it.
    Take Action:
    Assess the profitability and demand of your current offers.Evaluate the effectiveness of your marketing strategies and identify the primary methods of reaching your audience.Review and refine your sales process to ensure it's clear and easily accessible for potential customers.
    *Links:*
    Strategic Focused VIP DayStrategic Sales Planning Episode
    Book a Free Rapid Fire Strategy Call
    Connect with me on LinkedIn

    business growth, profitable offer, marketing plan, sales plan, pricing, marketing strategy, relationship marketing, social media, content marketing, SEO, organic, Google, networking, sales process, strategic plan, revenue, profit

    • 21 min
    Embracing Your Skills as a Small Business Owner

    Embracing Your Skills as a Small Business Owner

    In this episode, my goal is to try and help you as a small business owner, release the shame and guilt often experienced around business ownership and growth. I address the misconception that business owners should inherently possess all the skills necessary to run a successful business.
    I explain that while individuals may be highly skilled in their respective crafts – such as graphic design, web design, or law – it is unrealistic to expect them to also be experts in business growth and operations.
    Key Points:
    1. Embracing the realization that being a skilled professional does not automatically translate to being a business owner.
    2. Acknowledging that business-specific skills, such as data analysis, lead generation, and understanding legal requirements, may not align with an individual's core competencies.
    3. Encouraging collaboration with professionals who possess the skills needed for business success.
    4. Highlighting the need for continual learning and growth in business-related knowledge, and the value of seeking guidance from experts in those areas.
    Take Action:
    1. Reflect on and embrace your strengths and expertise as a skilled professional.
    2. Identify the areas of business operation where you may need support or additional expertise, and consider seeking collaboration with professionals in those fields.
    Links:
    Schedule a FREE Rapid Fire Strategy Session
    Connect with me on LinkedIn
    business growth, solopreneurs, small business owners, business skills, graphic designer, web designer, attorney, business owner, business coach, photographer, lead generation, sales strategies, sales pipeline, business consultant

    • 11 min
    Nurturing vs. Follow-Up: Key Differences for Effective Lead Generation

    Nurturing vs. Follow-Up: Key Differences for Effective Lead Generation

    In this episode, we're discussing the key differences between follow up and nurturing in sales. As we dive into this topic, I aim to clarify the distinction between these two approaches and offer practical advice on how to effectively implement them in your business.
    Key Takeaways:
    The distinction between follow up and nurturing in the context of salesIdentifying when to apply follow up and nurturing based on leads' actions and interestsUnderstanding the transactional nature of follow up versus the relationship-building aspect of nurturingThe potential for transitioning leads between follow up and nurturing based on evolving relationshipsThe importance of direct messaging for follow up and the role of content marketing in nurturingBalancing follow up with relational interactions and the need for clear sales processes
    Action Points:
    Review your pipeline, leads, and audience to differentiate between those requiring follow-up and nurturing.Take immediate action by either following up with leads showing specific interest or nurturing relationships with prospects through personalized interactions or valuable content.Ensure a clear separation between the follow up and nurturing approaches, keeping the focus on sales transactions and relationship building respectively.
    By understanding the distinction between follow up and nurturing, you'll be better equipped to drive conversions while fostering meaningful relationships.
    Episode Mentions:
    - For additional guidance on creating a customized sales process, refer to the episode on "Creating Your Sales Process."
    - Join the Sunday Morning Brew to access the PDF accompanying the sales process episode for practical tools and resources.

    • 20 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

yogabybritt ,

Clear and practical

This is a great podcast with clear and practical information, advice and suggested action steps! I’m always excited when the next episode comes out because I know Michelle is going to share great business insights in a way that’s both relatable and easy to understand.

ava hodnett ,

To the point

I love that Michelle gives us action based, direct advice. The no-nonsense approach is exactly what I need, and all that I have time for- which is exactly why I enjoy strategy in small doses. Listen in!

ttierina ,

Food for thought

I’ve been enjoying these really makes me reflect on my business practices and how to improve

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