The Savvy Scribe

Janine Kelbach
  • 4.9 (71)
  • MEDICINE
  • UPDATED WEEKLY

The Savvy Scribe, a podcast for savvy nurse writers and creatives who want to grow a profitable freelance writing business. Hear some stories about life and entrepreneurship from your host, Janine Kelbach RNC-OB, and her guests. Each episode is jam-packed with actionable tips in growing your business, goal planning, freelancing, productivity, life tools, and many more!

  1. 6D AGO

    EP334: Get More Inquiries Through Your Website with Conversion-Focused and SEO-Friendly Copy That Sounds Like You with Chrysanthi Stamou

    Send us a text In this episode, we are joined by copywriter and messaging strategist Chrysanthi Stamou, who specializes in helping service-based businesses create conversion-focused and SEO-friendly websites. Chrysanthi breaks down what every small business owner needs to know to turn their website into a powerful, client-generating tool. From homepage structure to SEO myths and writing calls-to-value that resonate, you’ll learn how to write website copy that reflects your personality—and gets results. This conversation is a must-listen if you’re building or updating your SEO-friendly website and want it to actually bring in leads. Crafting High-Converting Website Copy Key Takeaways Why an SEO-friendly website still matters in 2025, despite the rise of short-form video and social media platforms.What makes a website conversion-focused: using customer-driven research, clear messaging, and benefit-led structure.Call-to-value vs. call-to-action: How to write CTAs that encourage clicks and reduce resistance.Homepage hero section best practices:Focus on the transformation your services offer.Use benefit-driven, keyword-rich headlines.Include clear direction with action-oriented CTAs.About page that connects:Move beyond listing credentials.Share your story and values in a way that builds trust.SEO insights:Why SEO is not dead—and how it fuels AI tools as well as Google rankings.How to measure your site’s SEO performance with Google Search Console or Ahrefs.Website audit tips:Replace generic page headers with value-driven messaging.Spread testimonials across key decision points—not hidden in sliders.Simplify your navigation (5–6 links max) to reduce choice paralysis.Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community" I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a If you’re ready in exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today! Support the show FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

    36 min

  2. OCT 25

    EP333: Why Your Proposals Aren’t Landing Clients (Yet)

    Send us a text If you’ve ever felt confused or discouraged after sending what you thought was a strong proposal—only to be met with silence—this episode is for you. I am sharing hard-earned insight into why even skilled writers often struggle with landing clients during the proposal stage. In this episode, you’ll learn the most common mistakes freelance writers make in their proposals and what to do instead. I emphasize the importance of clarity, relevance, and confidence—while helping you shift away from vague, bio-style proposals toward sales communication that reflects a deep understanding of the client’s goals. Key Takeaways Why proposals that focus too much on you (and not enough on the client) don’t convertThe difference between a bio and a proposal—and why many writers confuse the twoWhat to listen for during a discovery call and how to use that information in your proposalHow to communicate value clearly without fluff or vague promisesWhy including a clear next step is essential for landing clientsThe three things every client wants to see in your proposal: relevance, clarity, and confidenceWhy even new nurse writers can successfully pitch and win projects if they focus on outcomesThe myth of “great writing is enough” and how sales communication truly closes the dealAction Steps for Writers Review your last proposal: does it lead with the client’s needs or your credentials?Remove vague language and clearly state deliverables, process, and timelinesAdd a compelling, actionable next step (trial project, calendar link, proposed start date)Reflect your client’s language and goals back to them—show them you’re listeningMake it easy to say “yes” by showing you’re prepared, professional, and ready to beginProposals are more than formalities—they are your sales tools. Make them specifi Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community" I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a If you’re ready in exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today! Support the show FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

    14 min

  3. OCT 18

    EP332: Why High-Value Clients Are the Game Changer for Nurse Writers

    Send us a text In this episode, I dive into a game-changing topic for freelance nurse writers: how to attract and retain high-value clients. If you’ve ever said yes to low-paying gigs that left you drained, disrespected, or questioning your worth, this episode offers the clarity and confidence you need to move forward. In this episode, I share the exact qualities that define high-value clients, why they’re essential to your long-term business success, and how to stop settling for one-off projects that don’t pay what you’re worth. With real-world examples and practical advice, you’ll learn how to step into the role of business owner, not just freelancer. Key Takeaways What truly defines a high-value client beyond just high payHow to spot red flags in low-value clients (micromanagement, vague deadlines, poor communication)Mindset shifts needed to attract premium clientsSigns you’re ready to uplevel your freelance businessThe power of niching down and leading with your nursing expertiseWhy systems and long-term client relationships lead to stability and growthHow to go from generalist to expert in your writing nicheIntroduction to our members’ upcoming masterclass: The Art of Client SourcingIf you’re ready to stop saying yes to burnout gigs and start building a writing business that supports your lifestyle and values your expertise, this episode is your roadmap. Let me help you move from scarcity to abundance, with a clear focus on working only with high-value clients who are aligned with your goals and worth. Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community" I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a If you’re ready in exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today! Support the show FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

    9 min

  4. OCT 11

    EP331: How to Monetize Your Book Beyond Book Sales with Timothy Flemming, Jr.

    Send us a text In this episode, Timothy Fleming Jr., author coach and entrepreneur, reveals what it really takes to write a meaningful book and generate long-term book sales. From clarifying your message and audience to marketing strategies and mindset shifts, this is a practical guide for any aspiring author ready to make an impact—and income. Key Topics Covered: 1. Clarify Before You Write 2. Book Sales Start with the Right Structure 3. Overcoming Emotional Roadblocks 4. Book Sales Strategy: Don’t Launch and Leave 5. Think Beyond the Book Book Sales Tips & Monetization Blueprint Build pre-launch buzz before the book is even written.Turn your book into a lead magnet: include downloads, checklists, or video content.Funnel readers into email lists, coaching programs, or workshops.Use storytelling content on social media to attract readers and clients. About the Guest Timothy Flemming, Jr. has spent over a decade helping hundreds of authors publish their books through his company, T&J Publishers. But what he noticed changed everything: most authors don’t struggle with writing their book — they struggle with what comes next. Timothy’s Expertise Includes: • Publishing Experience: 10+ years helping hundreds of authors publish their books • Mindset & Strategy: Equipping authors to overcome fear and build scalable coaching programs • Business Growth: Built multiple six-figure businesses with his wife • Faith-Based Leadership: 30+ years of ministry leadership and spiritual guidance • Creative Perspective: Award-winning writer (having won numerous international poetry competitions) and ghostwriter Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community" I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a If you’re ready in exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today! Support the show FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

    43 min

  5. OCT 4

    EP330: How to Find Writing Clients Without Cold Pitching All Day

    Send us a text In this episode, I share why relying on cold pitching alone is not a sustainable way to build your freelance writing business. While cold outreach can still land clients, it often leads to burnout, frustration, and minimal returns. Instead, I offer alternative strategies that attract clients to you through trust, visibility, and value-driven outreach. Why Cold Pitching Isn’t Enough Cold pitching takes time and emotional energy with no guaranteed response.Spam filters and ignored inboxes make results unreliable.It can lead to self-doubt and burnout if it’s your only strategy. 3 Alternative Ways to Find Freelance Writing Clients 1. Referrals from Your Network 2. Increase Visibility on LinkedIn 3. Share Value First Through Content Key Takeaways Cold pitching still works, but it should be just one part of your client strategy.Building trust and visibility attracts higher-quality, long-term clients.You don’t need to hustle all day—choose one channel and start showing up with purpose.The best clients aren’t always on job boards; they’re in your network or silently watching your content. Next Steps Choose one strategy to implement this week—referrals, LinkedIn engagement, or a content lead magnet.Create one trust-building piece of content.Tell your network you’re taking on new clients.You don’t need to chase every opportunity. A well-built system brings the right clients to you. Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community" I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a If you’re ready in exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today! Support the show FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

    11 min

  6. SEP 27

    EP329: The CEO Shift: How to Use Marketing Metrics to Drive Freelance Growth with Rachel Allen

    Send us a text In this episode, we dive deep into the transition from freelancer to business owner and how understanding marketing metrics can make that shift more empowering and less overwhelming. Our guest, Rachel, shares her journey from hesitant freelancer to confident strategist, highlighting how data can be reframed to support—not scare—freelancers and creatives. About Rachel Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. She’s written for some of the biggest (and smallest) names in business, and excels at marketing that’s equal parts data-driven and human-centered. Having run a marketing business for 16 years with clients in 21+ countries, Rachel’s written for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top venture capital firms, and national-level honors. Find out more at boltfromthebluecopywriting.com Key Topics Covered: The mindset shift from freelancer to CEOWhy marketing metrics aren’t just for “numbers people”Simple metrics every freelancer should trackHow to reverse-engineer your strategy using dataThe value of qualitative feedback alongside numbersTracking pitching efforts and measuring effectivenessWhy email lists matter more than vanity metricsRachel’s unique “litter box” problem analogy for spotting overlooked business solutionsHow human-to-human connection is driving modern marketing trendsUsing community and peer support to avoid decision paralysisHow to start tracking data without overwhelmThe growing demand for authentic, high-quality writing iWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community" I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a If you’re ready in exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today! Support the show FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

    37 min

  7. SEP 20

    EP328: Why High-Value Clients Are the Game Changer for Nurse Writers

    Send us a text In this episode of the Savvy Scribe Podcast, I’m sharing how landing high-value clients can completely change your freelance writing business. If you’ve ever felt stuck saying yes to low-paying, high-demand projects, it’s time to rethink your approach. I walk through what makes a client truly “high-value,” how to identify red flags, and how to position yourself as a professional nurse writer who commands higher rates and long-term partnerships. This episode is your permission slip to aim higher and start building the business you deserve. What You’ll Learn What defines high-value clients (and why it’s not just about the money)How low-value clients drain your energy and slow your growthSigns that you’re ready to uplevel your client baseThe mindset shift from freelancer to business ownerWhy niching down helps you attract aligned, premium clientsHow to bring clarity and confidence to your client sourcing strategyStrategies for breaking the feast-or-famine cycle Key Points High-value clients pay well, respect your time, and want ongoing partnershipsLow-value clients often micromanage, underpay, and cause burnoutFeeling stuck or undervalued is a sign it’s time to shift your approachNarrowing your niche helps you stand out as an expert nurse writerClients want partners, not just freelancers — show up like a businessThere are plenty of great clients out there — you just need the right strategy to find themWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community" I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a If you’re ready in exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today! Support the show FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

    9 min

  8. SEP 13

    EP327: Uncovering Your Unique Value: How to Identify and Market Your Superpower with Carrie KC West

    Send us a text What if the story you’ve been telling yourself is what’s holding you back? In this episode of The Savvy Scribe Podcast, I had the absolute pleasure of talking with Carrie KC West, bestselling author, speaker, and narrative coach. We talked about everything from overcoming imposter syndrome to owning your unique value, and how the stories we tell ourselves can either hold us back or launch us forward. If you’ve ever struggled with self-doubt, limiting beliefs, or not knowing how to “market” yourself authentically — this episode is for you. Key Takeaways How to recognize and rewrite limiting stories that no longer serve youWhy your voice is your superpower — and how to use it effectivelyWhat somatic signals like stress or burnout are really telling youThe truth about imposter syndrome and how to quiet that inner criticWhy it’s never too late to start over or launch something new About Carrie KC West Carrie KC West is a Bestselling Author, Speaker, and Narrative Coach who helps individuals and creatives rewrite the unconscious stories that shape their lives and work. With a Master of Fine Arts in Filmmaking from the American Film Institute and a background in counseling psychology, Carrie blends storytelling, psychology, and somatic tools to support deep personal and professional growth. She’s the author of Life Rewritten (March 2025), an international bestseller exploring how story can be used as a tool for healing and clarity. Carrie has worked as a story analyst for film and publishing, and now helps writers, entrepreneurs, and leaders find their voice, reframe limiting narratives, and bring greater alignment to both life and business. Resources & Links Book: Life Rewritten by Carrie KC WesWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community" I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a If you’re ready in exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today! Support the show FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!

    45 min
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4.9
out of 5
71 Ratings

About

The Savvy Scribe, a podcast for savvy nurse writers and creatives who want to grow a profitable freelance writing business. Hear some stories about life and entrepreneurship from your host, Janine Kelbach RNC-OB, and her guests. Each episode is jam-packed with actionable tips in growing your business, goal planning, freelancing, productivity, life tools, and many more!

Information

  • Creator
    Janine Kelbach
  • Years Active
    2019 - 2025
  • Episodes
    326
  • Rating
    Clean
  • Copyright
    © 2025 The Savvy Scribe
  • Show Website
    The Savvy Scribe

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