The Simple and Smart SEO Show Crystal Waddell

I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs.

Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure.

We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively.

Nicole's e-book 'Let's Get Press' offers valuable strategies for landing press features, enabling me to resonate with my audience and build writer relationships, ultimately promoting business growth.

Connect with Nicole
Website
Instagram
Let's Get Press E-Book
Pick My Brains, Etsy Trainings and Nicole's Info Hub

Nicole is the GOAT of my podcast guests.

Check out Nicole Lewis's first interview on the podcast. (Season 2, Episode 60!)

This episode ranks #1 all time for The Simple and Smart SEO Show!
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Make More with Matt HeslinExplore strategies to thrive financially, build legacy, and enhance life experiences.Listen on: Apple Podcasts   Spotify
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Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Join me as I brainstorm potential podcast ideas and narrow down the focus to build a community for my brand.
Potential Podcast Ideas:


Senior Night Podcast: I'll interview parents who have senior sports athletes in high school or college.

Ordering a Senior Night Gift Guide: A private podcast guiding customers through the process of selecting the perfect senior night gift.

Conversations on Life, Faith, and Motherhood: A conversational podcast where friends share insights on life, faith, and the various phases of motherhood.

Family Memories Chronicle: Documenting family memories through a podcast, capturing tales of childhood and preserving them for generations to come.

Lawn Service Business Insights: Dive into the world of lawn service businesses with a podcast featuring expert advice from a seasoned professional (my dad!)

Purpose of the Senior Athlete Parent Podcast:
Target Audience: Parents of senior athletes, offering a platform for celebration and connection during this significant time.Content Focus: Sharing stories of diverse senior night experiences, and providing insights into transitioning from active sports life to a new chapter.Long-Term Goals: Building trust with the audience, establishing a reputation for senior night gifts, and creating a memorable brand presence for future referrals and business growth.How can you use a podcast to grow your business?




If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Support the Show.
Search the Simple and Smart SEO Show podcast for something you heard! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media.

Sarah's on the show today to walk us through leveraging podcasts and audio effectively.

Connect with Sarah
Podfox Media
Big Brave Business Podcast
LaunchMyShow.com
Free Roadmap to Grow Your Podcast (Link coming soon!)

My apologies again for my audio - I was having mic issues and didn't realize it!
How do I get my podcast to show up on Spotify or Apple Podcasts?
Consider use of listeners' questions as titles.Think about episode titles as clickbait.Don't try to summarize the entire podcast with a title.What's the benefit of audio content creation?
Audio content is intimate and creates connection like a phone call.We are all multitasking consumers.Build trust faster and demonstrate E-E-A-T.Build a deeper level of trust with listeners.How to start a podcast on Spotify for a business?
Podcasts can become a tool for gaining clients.Know your target audience.Define the podcast’s overall promise or goal.Define the podcaster's personal goals.General guidelines for starting a podcast
A podcast can focus on building relationships and community.Provide a way for your listeners to become a part of a community.Types of podcasts and audio formats to try:
Private podcasts for clients.Seasonal podcasting, serial podcasting, and using a short podcast series as a funnel. Sarah also does audio summits as an effective list builder.Get Sarah's best tips for guesting on other podcasts in this awesome episode!
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Make More with Matt HeslinExplore strategies to thrive financially, build legacy, and enhance life experiences.Listen on: Apple Podcasts   Spotify
Support the Show.
Search the Simple and Smart SEO Show podcast for something you heard! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Crystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas.


00:00 Welcome to Follow Through Fridays!
00:13 Turning Business Models Upside Down
00:23 The Hustle Habit: A Decade's Reflection
00:39 A Shift Towards Health and Well-being
01:49 The Wake-Up Call: A Personal Story
03:24 Finding Balance: Work, Health, and Stress
03:53 Learning from Nick Rubright: Linkable Assets
04:14 The Struggle with Public Relations and Organization
05:57 A Deep Dive into Women's Basketball and NIL
06:11 The PIE Project: Player Impact Estimate
10:37 Staying Updated and Engaged with Women's Basketball
12:46 Expanding the Project: Data Visualization Ideas
17:05 Concluding Thoughts and Future Plans
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Support the Show.
Search the Simple and Smart SEO Show podcast for something you heard! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners.

*Please excuse my sound quality, I had a mic issue!*- Crystal

Connect with Nick
Linkedin
Ranko Media


Unique SEO Insights From Nick:
SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies. Marketing efficiency is key.Nick shared strategies of crafting content that targets specific keywords and creating data maps.Nick on PR and SEO:
The faster indexing of news-worthy content leads to faster link indexing.The process of getting the story right for PR can take time and resources.Podcasts are the most cost-effective type of PR campaign: they don't require  content creation.Pitching and Posting As A Link Building Strategy:
Align your pitch with the recipient's content intent.Make the initial outreach email short and personalized. Understand the recipient's monetization strategy. Cold emailing still works.Data-Driven Content Attracts Journalists
Generate backlinks with no outreach: select keywords that include statistics, data, or averages.Nick introduced "data maps", using the example of "top Valentine's Day gifts by state." Leverage the popularity of data maps and allow for both national and local pitching opportunities.Limited budget for link building?
Create trend reports based on deep Google trends research. Invest in quality content and outreach processes vs. cheap links. Understand the effectiveness of internal links.If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Make More with Matt HeslinExplore strategies to thrive financially, build legacy, and enhance life experiences.Listen on: Apple Podcasts   Spotify
Support the Show.
Search the Simple and Smart SEO Show podcast for something you heard! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like: 
the importance of understanding your target audience and unique selling proposition and the benefits of team collaboration. I realized I needed to  streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging.

Join the 2ND ROUND of Founding Members for the SEO SQUAD.
Detailed Summary:
Crystal Waddell (ME!) hosts the simple and smart SEO show podcast and Follow Through Fridays.I realized the need to redefine the goals for my websites: crystalwaddell.com and simpleandsmartseo.com.I plan to split her brand into two websites with different goals: crystalwaddell.com for business presence as a public speaker and simpleandsmartseo.com for generating organic leads.I actually created business plans for the next three to five years, which include growing the podcast, improving her speaking skills, expanding the SEO squad membership, and growing the agency services.I shared the lead generation ideas I have: allowing podcast search, running an evergreen three-day challenge, and creating ads for agency services.I plan to hire virtual assistants as necessary to implement her system.I'm building a plan to grow my email list for the podcast.My target audience is local business owners and e-commerce sellers.Make sure to check out episode 110 for more resources!

 Search the Simple and Smart SEO Show podcast for FREE!
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Support the Show.
Search the Simple and Smart SEO Show podcast for something you heard! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!