The Sugar Show Shannon "The SugarMama"

Are you someone who thinks your clients’ experience begins and ends in the treatment room?

Oh if only it were that easy! But we can’t leave it up to our clients to Google or binge-watch TikTok for the latest fads to take care of their skin in between appointments. The results of that can range from silly (did you really think that a flashlight marketed as a "laser" would reduce hair growth?) to downright irresponsible (hello second-degree chemical burn from a high-powered acid exfoliant used on a fresh Brazilian).

Our job as estheticians extend far beyond the treatment room, as proper homecare can help to prepare the skin for the sugaring treatment, as well as promote healing and prevent potential complications after the treatment. So today I’m breaking down the “’Dos” and “Don’ts” of self-care through all stages of hair removal.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 
How your client’s participation outside the salon directly contributes to your success in the treatment room.Why you should be reading between the lines during that treatment room chit-chat to recommend products and tips for your client’s lifestyle.The secret to properly educating your clients so you can become a team for Sweet Success!If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear what tips & tricks you give your clients to keep them smooth and satisfied in between treatments! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

Wanna know the secret to increasing your sugaring or skincare business by 50 new clients easily?
Sugaring isn’t just for the girls anymore! All humans can want a smooth chest, back, or Brazilian or polished brows.
So whether you’re marketing to clients who identify as male, are transitioning, or anywhere in between - it’s time we changed our perspective on who our ideal sugaring or skincare client is!

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: 
How the rise of social media has helped men embrace their self-care side.What a huge difference YOU can make as an esthetician working with a client in a transitional period of their life.The difference education, perspective, and a little TLC can make both in your business and in your male-identifying client’s life!If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

With tax season knocking on our doors, it's the time of year when we estheticians get real about our businesses. And what better way than to ask ourselves the hard-hitting questions?

Have you taken the necessary steps to make sure your sugar business is protected with the appropriate trademark? Do you even know what a “trademark” means to your business?

In this episode of The Sugar Show, SugarMama Shannon O’Brien sits down with her legal guide, Joey Vitale, to discuss the importance of doing due diligence on your brand before you spend years building it.  You’ll learn why trademark research is a crucial first step, and things to watch out for when you are starting your trademark journey.

If you’ve connected with or been inspired by this episode in any way,  leave us a reviewand let us know your biggest takeaway - I’d love to hear your biggest takeways! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar. Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

So many of my podcasts are geared toward estheticians who have their own businesses, which is awesome, or maybe they're thinking of going solo.
But today I wanted to address the employees.

For all those employees out there, it is really an awesome time for your career because you can focus on your clients and not worry about all the details of running a skincare business.

So let's dive into how you can be the best employee you can be.


BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: 
The seven ways that you can really think about whether or not you're actually making the best possible effort in that treatment room working for someone else.A few areas you can step up in that you may be slacking (yoga pants, I’m looking at you!)How to become the chit-chat champion and use your voice to both educate and entertain your clients!If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you’re showing up as the best employee you can be!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

What do you get when you mix an RN, a cosmetologist, and a little bit of sugar? A Sugar Goddess™️ that’s what!

I am so excited to introduce all my Sugar Babes to meet Courtney Leddy. Courtney is the founder of Sugar Goddess™️, a beautiful line of sugaring products that she built with the help of her husband Ben on the admin side.

So grab those headphones and listen up, because Courtney is here to tell you what it really takes to be a Sugar Goddess!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 
Why Courtney keeps three pots of sugar going at all times.How teamwork makes the dream work with Courtney & Ben.The secret to truly mastering the art form of sugaring by knowing your climate, client, and paste!Become a Sugar Goddess Today HERE!
If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear what being a Sugar Goddess means to you!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Courtney  @SugarGoddess_Sugar.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

That’s right! Our favorite Beauty CPA is back on the podcast today to help you crunch the numbers this tax season.
Kenesha Coleman is an award-winning CPA and IRS Enrolled Agent who specializes in helping ambitious and driven Beauty Entrepreneurs save money by optimizing their tax and financial lives. 
Kenesha has been a long-time friend of the show and I’m so grateful to have her back on to be our “safe place” where we as estheticians and small business owners can go to ensure we’re maximizing our financial lives.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: 
What steps you should be taking (and in what order) before you begin doing your taxes.Why using a trusted tax preparer may actually save you money..How to navigate the maze of tax season and come out better on the other side - even if you end up owing taxes!Take Control of Your Bookkeeping With Kenesha HERE!

If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you’re planning on kicking tax season’s butt!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Kenesha @TheBeautyCPA.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!